PROFILE
THE PICO RIVERA
VOL. 44 · NO.2
MARCH 2017
City of Pico Rivera – Awarded Most Business Friendly City for 2016
CITY COUNCIL
Mayor Bob J. Archuleta
Mayor Pro Tem Gustavo V. Camacho
Councilmembers David W. Armenta · Gregory Salcido · Brent A. Tercero
HOP ON OVER TO THE
EASTER EGGSTRAVAGANZA
C
elebrate the arrival of spring
at Pico Rivera’s favorite
springtime celebration, the
annual Easter Eggstravaganza. The
event is Saturday, April 8 at Pico Park
from 9:00 a.m. to 1:00 p.m.
The event kicks off with a Bunny Run
at 9:15 a.m. Walkers and runners of
any age are welcome to join in on this
morning run on the Pico Park walking
track. No pre-registration is required.
All who participate will receive a
participant ribbon.
The morning continues with lots
of “eggciting” activities for
the family, including a
vendors fair, magician, crafts and games,
inflatable amusements, face painting
and the always-popular Easter Egg
Hunt. There will be a nominal fee for
some of the amusements.
Children who find eggs containing
a Golden Ticket will have the
opportunity to win some “eggstra
special” prizes. The Egg Hunt is
divided by age groups. (See below for
age group start times).
Finishing the event from Noon - 12:30
p.m. will be the Arty Loon Show, a
magician for all ages.
The Easter Bunny and friends will be
at the event posing for photos
throughout the day. Come
with an appetite as food
and refreshments
will be available for
purchase.
For more
information
about the
Eggstravaganza,
contact the
Parks and
Recreation
Department at
562.801.4430.
Easter Egg Hunt
Start Times:
10:00 a.m. · 3 years and under
10:30 a.m. · 4-5 years
11:00 a.m. · 6-7 years
11:30 a.m. · 8-11 years
Noon · 12-14 years
12:15 p.m. · Adaptive
ROLLING IN THE DOUGH!
Rolling in the dough and have a fun mess are two of our Tiny Tots preschoolers, Aria Armendariza and Shelby Martinez.
The City’s Tiny Tots program is offered at both Smith Park and Pico Park on Mondays, Wednesdays, and Fridays for 4 to
5 year olds, and Tuesdays and Thursdays for 3 to 4 year olds. Photograph by Pico Park Staff Jordi Ubaldo.
Watch Out
for Unwanted
Address
Painters
Reports have been coming into
City Hall about groups and individuals
re-painting curb addresses and
then asking residents to pay for the
unsolicited service.
If someone offers to paint your
house address on the curb, please ask
to see a City of Pico Rivera permit.
Pico Rivera Municipal code 5.56.010
specifies that no person shall place or
cause to be placed or painted upon
any public curb any house number
unless a permit has been obtained. It
is illegal to paint the curb without this
permit.
Homeowners are reminded that
should any one come to your door
and ask if you would like your house
numbers painted on the curb, you
have the right to deny the request and
are not required to pay them if they
perform the work without permission.
If someone paints your house address
on the curb without your approval and
then requests payment, you do not
have to pay. NEVER pay first before
the curb is painted. If someone offers to paint your
house address on the curb and
cannot provide a copy of the City
of Pico Rivera Permit, please notify
the Department of Public Works at
562.801.4415.
PROFILE
P. O. Box 1016 · 6615 Passons Blvd.
Pico Rivera, CA · 90660-1016
PRSRT STD
U.S. POSTAGE
PAID
PERMIT NO. 2244
SANTA FE SPRINGS, CA
POSTAL PATRON
PICO RIVERA, CA 90660
Postmaster please deliver by Tues., Mar. 7
PROFILE
PAGE 2
CITY WELCOMES
BUSINESSES
In 2016, the City celebrated more
than a dozen Grand Openings and
Ribbon Cutting Ceremonies as more
businesses continue to choose Pico
Rivera as their new business home.
Last month, City officials formally
welcomed La Monarca Bakery to the
City Business Family with a Grand
Opening celebration.
City to Begin
Multi-Year Sidewalk
Improvements
Library Class Offerings
The Pico Rivera Library will be
offering several interactive programs
all through March. Programs offered
are from toddler level to adult.
La Monarca Bakery... Business Partners
Ricardo Cervantes and Alfredo Livas
celebrated the Ribbon Cutting and Grand
Opening of the La Monarca Bakery,
located at 6001 Rosemead Boulevard. The
Pico Rivera location marks the company’s
9th location in Southern California.
A New Voice
Comes to
Pico Rivera
INAUGURAL ISSUE • BUSINESS SPOTLIGHTS • PROFILE NEWSLETTER
Quality. Design.
HOME FURNISHING
The first edition of the Pico Rivera
Magazine will be available at all City
Facilities including City Hall, Senior
Center, Park Sites, and local libraries
by the end of the month.
Take a dive with the Los Angeles
County Urban Search and Rescue
Team, or learn about the ins and outs
of a successful furniture business with
a world headquarters in Pico Rivera.
Visit picoriveramagazine.com where
you will find photo spreads and video
interviews of featured stories. For
more information on the magazine, call
562.801.4217.
PROFILE
Editor
Layout & Design
Gabriel Castorena
Gabriel Daigle
Staff Writers
Gabriel Castorena
Photographers
Robert Moreno
Gabriel Castorena
The Pico Rivera Profile is produced by the City of Pico Rivera
and is distributed to residents and businesses as an educational
service. For information about the Profile contact the Media and
Communications Division at 562.801.4217.
Robotics Workshop for Kids: Shybot
Tuesday, March 7
4:30 – 6:30PM
Join LA Makerspace to learn about
robots and the chance to build your
own! This week, kids will be able to
make a robot that runs away from
the light.
Teen Tech Week: Learn to Code
with Minecraft
Wednesday, March 8
4:00 – 5:00PM
Celebrate Teen Tech Week at the
Pico Rivera Library. Teens are invited
to learn the basics of coding by
creating and manipulating the world
of Minecraft.
Author Talk: Alberto Ramirez
Saturday, March 11
12:00 – 1:00PM
Alberto Ramirez, will be hosting
a book discussion of his novel
Everything That Could Not Happen
Will Happen Now, a journey of selfdiscovery and race in Los Angeles.
Alberto was born in East Los Angeles
and grew up in Pico Rivera. He
graduated from UCLA with a degree
in English. This is his first novel. His
book will be available for purchase.
Baby/Toddler Storytime
Monday, March 13
10:30 – 11:15AM
You and your baby/toddler are
invited to a fun, educational
storytime full of stories, fingerplays,
action rhymes, songs, dancing and
art activities! For children ages 0-4
and their adult caregiver.
Family Storytime: Cesar
Chavez Celebration
Tuesday, March 14, 2017
4:30 – 5:30PM
Join us for a special family storytime
as we celebrate and honor civil rights
leader, Cesar Chavez. Stories will be
followed by a “Make a Hand, Lend
a Hand” art activity: you will get to
decorate your handprint and send
it to the Bezos Family Foundation,
who have pledged to donate $1.90
per hand to help children in need in
Nicaragua and Indonesia. Ages 4-12.
MākMō Tuesday
Tuesday, March 21
4:30 – 5:30PM
MākMō vehicles are a new delivery
system to support makerspaces
and promote Science, Technology,
Engineering and Math (STEM)
programs throughout Los Angeles
County. One of their stops will at
the Pico Rivera Library in March!
Come and experience our new
Maker Mobile (MākMō). Learn about
electricity with Snap Circuits, have
fun with Ozobots, and build with
Keva Planks and Makedos (cardboard
contraptions). For ages 4-12.
Teen Manga Club
Saturdays, March 11, 18, 25 & April 1
2:00 – 3:30PM
Teen fans of anime and manga are
welcome to join our Manga Club
where we watch anime, discuss manga,
and enjoy manga-themed art activities.
We have something new each week so
drop by! Don’t forget to check out our
extensive selection of manga reserved
for the Teen Manga Club!
Yarn, Hooks, and Books
Tuesdays and Wednesdays
6:00 – 7:30PM
Are you into knitting, crochet, or
loom knitting? Do you like to talk
about books and reading? Join us
for ninety minutes of book chat,
pattern sharing, needlework, and
yarn swapping. This program is for
crafters of all experience levels. For
adults and teens ages 12 and up.
The Pico Rivera Library is located at
9001 Mines Avenue. For more info,
call the Library at 562.942.7394.
The City will soon begin a five-year
Capital Improvement Program that will
include the repair of some of the City’s
sidewalks, and curb and gutters.
Under the program, identified
sidewalks will be repaired and
reconstructed to enhance pedestrian
safety and meet current federal
Americans with Disabilities Act (ADA)
standards.
During this first year of repairs, 86
locations have been identified with
approximately 7,016 square feet of new
sidewalk to be installed. Along with
the repairs, 1,403 feet of root barrier
will be installed to prevent the sidewalk
from lifting again due to the roots from
the parkway trees.
Construction is set to begin this
month with an anticipated completion
in April.
For more information, call the Public
Works Department at 562.801.4415.
Farmers
Market
Coming to
Pico Rivera
A long awaited Farmers Market is
finally coming to Pico Rivera. The
City will be hosting a weekly Certified
Farmers Market on Wednesday
evening’s beginning on April 12 through
July 26 and on Friday nights during the
City's Summer Street Fest August 4
through August 25.
From 5:00 to 9:00 p.m., the parking
lot of Smith Park will be transformed
into a Farmers Market featuring a
variety of vendors selling fresh fruit,
produce, baked goods, snack food,
artisans, and flowers.
For inquiries regarding vendors
or for more information about the
Farmers Market, call 562.801.4430.
City Hall Closed
This Month on CTV
upcoming city meetings
Tune in this March to see Live at the Ford-Gypsy
Flamenco, Partners Magazine, and California's
Gold. Watch live coverage of the Pico Rivera City
Council meetings on March 14 and 28 at 6:00 p.m.
Also catch live coverage of ERUSD Board Meetings.
Complete schedule at pico-rivera.org.
Fri., March 10; Fri. March 24 and Fri., March 31
All meetings are held in the Council Chambers of City Hall, 6615 Passons
Blvd., unless otherwise noted.
City Council Meeting Tu, March 14 & 28, 6 p.m.
Planning Commission M, March 6 & 20, 6 p.m.
Time Warner Cable, Channel 3 · Frontier FioS
Channel 33 · AT&T U-Verse, Channel 99
Sister City Commission
Th, March 16, Noon
Sign up for CITY E-MAILS
Parks and Recreation Commission
Th, March 9, 6 p.m.
Receive important City news, information, updates,
special messages and alerts by subscribing to
the City’s e-newsletter service. Simply email us at
[email protected].
PAGE 3
PROFILE
Senior Club Elections for 2017
The City’s Senior Clubs have selected their officers for 2017.
Congratulations and best of luck to each of the officers.
Forever Young Senior Club
Pico Rivera
History &
Heritage
Society
The Society was founded in January
1970, to preserve the historical
memorabilia, reminiscences and local
narrative of the city. The preservation
includes the city’s origin, development,
social and political patterns, and
historical heritage. The Society is also
tasked with selecting sites, buildings
and other physical features that have
significance as historical monuments
within the city.
In 1999, the Society opened the Pico
Rivera Historical Museum in the former
Santa Fe Railway Station that was built
during the 1880’s. Originally located
off of Serapis Avenue, the station was
re-located to its current location on
Washington Boulevard and restored
by the City in 1973. The refurbished
building was first used by the Pico
Rivera Chamber of Commerce
beginning in 1974. Recently, city staff
just finished an extensive outdoor
restoration of the historical building,
updating the railroad sign, landscaping,
sanding, and repainting it to its
signature red and white color scheme.
Since it’s opening, the museum has
welcomed countless students and
residents wanting to learn about the
community’s past through pictures
and artifacts.
The Pico Rivera History Museum
is open from noon to 4 p.m. every
Tuesday, Thursday and first Saturday of
the month, or by appointment.
The museum is located at
9122 Washington Boulevard. For
more information or to make an
appointment, call the Museum at
562.949.7100.
The Pico Rivera History & Heritage
Society has installed its new officers for
the coming year.
Pictured below from left to right –
Co-Trustee - Nora Morales; Co-Trustee
- Juanita Lopez; Corresponding
Secretary - Robert Galindo; Chairman
- Susana C. Lozano; Treasurer - Susana
Lozano, and Vice Chairman - Beverly
Walker. Not pictured: Recording
Secretary - Celia T. Galindo, and
Trustee - Connie Solis.
on
on
on
ion
President – Ernestina Gibiser; 1st Vice
President - Lucy Castillo; 2nd Vice
President - Ruth Lopez; Secretary Clara Roybal; Treasurer – Christina
Trujillo; Parliamentarian – Thomas
Perez.
Friendly Senior Club
Tour Director - Arturo Aguilar; 2nd
Vice President – Ernie Vega; 1st Vice
President – Frank Arriola; President –
Angie Medrano; Recording Secretary
– Elvia Vega; 3rd Vice President
- Gloria Gonzalez; Not Pictured:
Treasurer – Faustino Marentes.
Kids' Spring
Camp Offered
Shade Lane Senior Club
2nd Vice President - Josie B.
Lugo; 1st Vice President - Alice
Nanez; President - Cecilia Chavez;
Recording Secretary - Barbara
Diel; Treasurer - Raquel Lopez;
Parliamentarian - Ernie Vega. Not
pictured: Corresponding Secretary Alice Flores.
Sunshine Senior Club
2nd Vice President - Lydia Reyes;
Secretary - Ruth Morales; Treasurer
– Jessie Loera; 1st Vice President
- Sophie Owens. Not pictured:
President - Julia Tafoya.
Scotts Pitch, Hit & Run
Baseball scouts will want to stop by
Rivera Park on Sunday, April 9 from
10:00 a.m. to 11:30 a.m. as young Major
League hopefuls showcase their skills
during the annual Scotts Pitch, Hit &
Run competition.
Sponsored by Scotts & Major League
Baseball, the event is open to boys
and girls ages 7 to 14 as of July 17,
2017. Players will compete in four age
divisions: 7/8, 9/10, 11/12 and 13/14 years
old. There is no cost to participate.
The top finisher in each division
will have a chance to advance toward
the ultimate goal of competing in
the National Finals at the 2017 Major
League Baseball All-Star Game in
Miami, Florida.
A copy of the participant’s birth
certificate is required at time of
registration. Registrations are
taken at all park sites and the Parks
and Recreation office. For more
information, call 562.801.4454.
Transitional Kindergartners through
8th graders have the opportunity to
make new friends and to unleash their
inner super heroes during the City’s
Super Hero Spring Camp Program.
Hosted by the Parks and Recreation
Department, the camp runs during
the school spring break from Monday,
April 10 through Friday, April 14. Camp
will be held at Pico Park, 9528 Beverly
Boulevard, from 7:00 a.m. to 6:00 p.m.
Spring Camp will be a fun-packed,
one-week day camp where kids will
have hours of fun with games and
activities planned by enthusiastic
Recreation Leaders.
Fee for the camp is $99, $89 with
a resident discount. Campers are
required to wear a camp T-shirt every
day. T-shirts are available for purchase
for $8 each. Morning and afternoon
snacks are provided, however campers
must bring a bag lunch daily.
Registration packets are available
at all park sites, the Recreation
Department, 6767 Passons Boulevard,
and online at pico-rivera.org.
Registrations are currently being
accepted at the Parks and Recreation
Office and Pico Park.
Space is limited, so register early. For
more information, call 562.801.4430.
Spring Forward
State Wide Sales Tax Initiative Expires
Sales Tax Decreases State Wide
Proposition 30, a state wide Sales Tax and Income Tax Increase
initiative that was voted in during the November 2012 elections,
expired at the end of last year. Beginning on January 1, 2017,
sales tax across the state was decreased by .25%. Locally, the
sales tax here in Pico Rivera has decreased from 10.0% to 9.75%.
For more information on current tax rates, log on to the State
Board of Equalizations website at boe.ca.gov.
Sunday, March 12
Don’t forget to change your clocks and
set them AHEAD one hour on Sunday,
March 12 as Daylight Saving Time
begins.
Connecting with Pico Rivera City Hall on Social Media is easier than you might think:
ORG
ORG
RG
G
download us on
your mobile device
follow us
@PRRec
like us @
cityofpicorivera
follow us @
cityofpicorivera
follow us on
Snapchat
PROFILE
PAGE 4
Schools
Accepting
Applications
for the
2017-2018
School Year
The STEAM Academy @Burke
is currently accepting applications
for the 2017/2018 school year.
Applications are required for all
new students not currently living
within the STEAM Academy @ Burke
Generation 1st Degree-Pico Rivera (G1DPR) will launch its inaugural STEM
boundaries. Applications in English
event, “A Day In Space” to promote the disciplines of science, technology,
and Spanish can be obtained by
engineering and math (STEM). The FREE community event will take place on
visiting the school’s website at http://
Saturday, April 22 from 9:00 a.m. to 1:00 p.m. at El Rancho High School.
steam.erusd.org/. The application
The one day event will provide local students and families of all ages an
deadline is Friday, March 31.
opportunity to participate in a fun, inspiring, interactive and educational
At The STEAM Academy, our
event to learn about the importance of STEM and its application to careers
students are problem solvers,
in aerospace.
innovators, inventors, and logical
During the event, guest speakers from NASA including retired Astronauts
thinkers. In addition, the “Critical
Jose Hernandez and Mark Kelly, will share their personal experiences on their
C’s” of Collaboration, Cooperation
journey to becoming astronauts. Immediately following the guest speakers,
and Communication are emphasized
breakout sessions will be held that will include: Women in Space, Careers in
through project-based learning, usually
Aerospace, and a Q&A with an astronaut. Finally, participants can take a look
through interdisciplinary (across
at interactive STEM-inspired exhibits at the Space Fair.
subjects) activities. Project-based
It is the hope of Generation First Degree that each student—from the
learning will integrate the subject
preschooler pretending to “blast off” into space to students eager to learn
matters in an inquiry-based, hands-on
more about centripetal force and gravity—will walk away from “A Day In
curriculum that more closely aligns
Space” eager to build their own educational road map to reach the career of
with what students will experience in
their dreams.
college and the workforce.
For more information, call Alejandra Gomez at 323.804.1132 or Liza Sacilioc
Ellen Ochoa Prep Academy is
818.371.3685.
currently accepting applications for
incoming 9th and 10th graders for
the 2017/2018 school year. Spaces
are available to families living in Pico
Rivera and surrounding cities and
neighborhoods as well. Applications
can be found at http://ochoaprep.
erusd.org/. Ellen Ochoa Prep
Academy is located at 8110 Paramount
Boulevard in Pico Rivera. The school
is a full-service magnet school that
offers a small, safe, and free public
high school experience. The magnet
focus is STEAM education - Science,
Technology, Engineering, Arts and
Mathematics – and is the broad
umbrella for how the curriculum in this
new and innovative school is designed. Ellen Ochoa Prep Academy offers
a rigorous and innovative college
preparatory curriculum, and in addition offers elective courses such as: BioTech Studies, Studio Art, Foreign Language,
Public Mural Art, and Civic Learning. Personalized college action plans will be created for all students enrolled, and the
Ellen Ochoa Prep Academy is focused on preparing 100% of students enrolled for a 4-year university.
Generation 1st Degree to Host
"A Day in Space"
Autism Awareness
Month Celebration
April is Autism Awareness Month and
the El Rancho Unified School District
will be holding its third annual Autism
Awareness Night on Wednesday, April
5 from 4:00 – 7:00 p.m. at the Pico
Rivera Chuck E. Cheese.
The celebration will include a visit
from Chuck E. Cheese himself along
with members of our school staff being
present to help with the festivities.
In order to accommodate the needs
of our students, the restaurant will
use sensory sensitive settings. This
event allows our students to play in
a safe and friendly environment that
accommodates for their needs.
Chuck E. Cheese is located at
6005 Rosemead Blvd. Come visit our
information table and say hello.
7th Annual
Spring into
Health Fair
The El Rancho Unified School
District will host the 7th Annual
Spring into Health Fair on Saturday,
April 1 from 9:00 a.m. to 1:00 p.m. at
the El Rancho Education Center.
The fair will promote health
awareness and education for
the whole family. More than 30
community partners will provide
information on nutrition, healthcare,
mental health services, women’s
health, parenting, food services,
dental care, children’s social services,
sports, City resources and much
more! Entertainment will also be
provided by El Rancho Unified school
students, and there will be games
and raffles throughout the day.
This is an opportunity to spend
time with your family and receive
valuable information to help maintain
physical and mental health.
The El Rancho Education Center
is located at 9515 Haney Street. For
more information on the facility and
its programs, log on to erusd.org.
Kindergarten Registration Available Now
Parents wishing to enroll their
children into Transitional Kindergarten,
Kindergarten or First grade in the El
Rancho Unified School District have the
opportunity now. Ongoing registration
will be available at specific hours at
each school site until Tuesday, June 6.
Children who will enroll in
Kindergarten must be five years old on
or before September 1, 2017. If a child
is six years old on or before September
1, 2017, he or she is eligible for first
grade whether or not kindergarten
was completed. Please note that
students turning (5) years old between
September 2, 2017 and March 2,
2018, qualify for the Transitional
Kindergarten Program.
For additional information regarding
the registration process, and to
complete the necessary documents,
parents/guardians may visit the District
website at www.erusd.org.
For the school serving your address,
please visit the ERUSD website and
click School Locator.