PROFESSIONAL the coloring book THE FIRST OF ITS KIND REVOLUTIONARY SCIENCE SUPER SIZE 200 ml 6.76 FL. OZ. NH3 CONTROL A M M O N I A E N C A P S U L AT I O N T E C H N O LO GY INTERNATIONAL PATENT This patented technology electromagnetically attracts, encapsulates and locks the Ammonia molecules and the emerging vapors into the color cream at the moment of activation with the BIG OXY BUTTER Developers. The encapsulated ammonia is then transported directly to the hair shaft where it gently and naturally opens the cuticles while acting as a catalyst enhancing the pigmentation process. Once the color development is completed the water-soluble ammonia is easily carried away by water leaving no ammonia residues and no unpleasant irritating vapors or odors. NANO-ABSORBED MOLECULAR MAGNETS NH3 CONTROL AMMONIA ENCAPSULATION ACTIVATED AMMONIA + = AMMONIA VAPORS RELEASE COMPARISON BETWEEN MAIN COMPETITORS BIG PROFESSIONAL AMMONIA ENCAPSULATION TECHNOLOGY 1st RANKING WORLD LEADER (L1) 2nd RANKING WORLD LEADER (W2) AMMONIA (NH3) PPM LEVELS 3rd RANKING WORLD LEADER (S3) AMMONIA VAPOR THRESHOLD VALUE COLOR PROCESSING TIME MINUTES THE RED LINE REPRESENTS THE LEVEL OF HUMAN PERCEPTION TO THE PRESENCE OF AMMONIA VAPORS; below the red line humans are unaware to the presence of ammonia vapors. The GREY AREA represents high levels of toxicity. LOWEST AMMONIA CONTENT Thanks to the NH3 Control Technology the performance of the Ammonia is concentrated and non-dispersed into the atmosphere. BIG PROFESSIONAL SUPER SONIC COLORS are formulated with less than 1% ammonia in the mixture. The Ammonia used is of the highest pharmaceutical quality and derived from 100% natural origins, therefore is gentle and non-drying to the hair. BOND-REDUCTION This advanced technology gently reduces the hydrogen bonds, ionic bonds and disulphide bonds within the hair’s polypeptide structures, facilitating pigment penetration without breakage or damage to the bonds. The Big Professional Color cream contains 98.9% pure, ultra-refined color pigments which instantly enter, cluster and fuse with the hair’s amino acid keratin protein structures. CUTICLE PEPTIDE AND PROTEIN DISULFIDE BONDS MEDULLA CORTEX PEPT-TEIN TARGET PIGMENTATION CLUSTERS *Natural hair pigment (melanin) is located in the cortex linked to the amino acid protein structures: Melanin is tiny grains of pigment that gives natural color to hair. There are three types of melanin: Eumelanin - Blue Tricosiderin - Red Pheomelanin - Yellow BIG PRO SUPER SONIC COLOR pigment calibrations and technologies mimics the look of natural pigmentation and anchors the cosmetic ultra-refined pigment blends through bond reduction linkage to the amino acid structures without damage to the bonds. The final effect is a natural multi-chromatic color as if it was created by nature, leaving hair integral, translucent, shinny and elastic.. COLORS & REPAIRS A-BKC™ COMPLEX BENEFITS • Desert Date Nut Oil • Olive Oil • Avocado Oil • Cacao Extract • Pomegranate Extract • Bamboo Protein & Amino Acids • Sicilian Citrus Blend vitamins A, B, C, E and K, along with Omega 3, 6, 7, and 9 fatty acids • Recreates cuticles & seals color • Smoothes static & frizz • Repairs damage • Prevents split ends • Moisturizes & emulsifies dry hair • Strengthens fragile hair • Adds luster, softness and a silky finish • Improves detangling & manageability • Keeps hair youthful & elastic • UV & environmental protection ESSENTIAL OILS & BOTANIC EXTRACTS SYNERGY APPLIED: HAIR STRAND ROOT HAIR STRAND LENGTH HAIR STRAND END TARGET REPAIR FILLING ACTION F-SIMS IMAGES OF DIFFERENT REGIONS OF THE HAIR FIBRE AFTER (1) (2) F-SIMS IMAGES OF HAIR COLORED WITH A-BkC Complex (1) COMPAIRED TO HAIR COLORED WITH CLASSIC CREAM COLOR (2) BASIC TECHNICAL APPLICATION INFO BIG OXY BUTTER OXIDIZING EMULSION CHOICE: 10 VOL. (3 %) COVERS GRAY HAIR, COLOR DEPOSIT AND TONE-ON-TONE IDEAL FOR DARKER SHADES 20 VOL. (6 %) COVERS GRAY HAIR AND LIGHTENS 1-2 LEVELS 30 VOL. (9 %) COVERS GRAY HAIR AND LIGHTENS 2-3 LEVELS 40 VOL. (12 %) COVERS GRAY HAIR AND LIGHTENS 3-4 LEVELS BIG PROFESSIONAL RECOMENDED BASIC MIXING RATIOS 1:1½ Standard / 1:2 Ultra Light Blondes AN INCORRECT CHOICE OF PEROXIDE IS EQUAL TO AN INCORRECT CHOICE OF COLOR Peroxide Too High In Strength / the end results may be…… • Lighter, much warmer brassy tone results – too much lightening of natural pigment • Increased porosity and cuticle damage – color translucent and faded • Decreased color retention because of cuticle damage Peroxide Too Low In Strength / the end results may be…….. • Deep flat result - no lightening of natural pigment • Low peroxide is useful when covering white hair or very resistant hair • There is very little lift – much more deposit of color • It is essential that peroxide is measured exactly, and the correct strength used for the desired effect. TEMPERATURE – HOW IT CAN AFFECT YOUR COLOR WORK! Did you know that heat and cold could affect the strength of peroxide? If you place someone under the dryer, the average temperature is 120 Fahrenheit (49° Celsius), 20 volume peroxide now acts as 25 to 30 volume peroxide. You can now achieve higher lifts of color, deeper deposit or shorter coloring times. This also works in the reverse, If it is 68 degrees Fahrenheit (20° Celsius) in temperature the peroxide will drop 1 - 2 volumes of strength for every 2 degrees Fahrenheit to become 18 volume, (at 62.6°F - 17°C of temperature the 20 Volume peroxide then acts as 16 volume and lower depending on colder room temps.). In winter, ensure the head is covered up during processing time, to maintain heat. The ideal temperature for standard color processing is 72 degrees Fahrenheit (22° Celsius). PREPARATION: Mixing ratio is 1.5 parts BIG OXY BUTTER to 1 part BIG PROFESSIONAL Color Cream: (pour 75 ml of BIG OXY BUTTER 10, 20, 30 or 40 volumes depending on desired result) in a mixing bowl, add 50 ml of BIG PROFESSIONAL Coloring Cream, mix until a smooth even texture is obtained. Mixing ratio for Ultra-Light Blonde Super Lighteners is 2 parts BIG OXY BUTTER (30 or 40 volumes depending on desired result) to 1 part BIG PROFESSIONAL Color Cream: (100 ml of BIG OXY BUTTER to 50 ml BIG PROFESSIONAL Color Cream). VIRGIN APPLICATION: Starting approx. 1/2 inch (2cm) distance from the scalp, firstly distribute the color mixture to the mid-lengths and ends of hair, once completed, re-prepare the coloring mixture and distribute it evenly on the roots, leave in pose a minimum of 10 - 15 minutes or until desired results. Once completed the processing time, gradually add small amounts of lukewarm water, emulsify the color cream into a rich lather then abundantly rinse. • An alternative to using water to emulsify the color cream try using BIG BACK BAR “Post-Color COLOR FIX Leave-in Spray” conditioner to neutralize the alkalinity and close the cuticle. RETOUCHING: Evenly distribute the prepared coloring mixture onto the hair’s re-growth, leave in pose a minimum of 10 - 15 minutes or until desired results. At the end of the processing time, add a small amount of lukewarm water to any remaining color cream and extend the product onto the hair’s lengths and ends. Leave in pose until the desired result is achieved, then gradually add small amounts of lukewarm water, emulsify the color cream into a rich lather and abundantly rinse. Note: • After rinsing proceed with BIG BACK BAR “Post-Color Shampoo” and “Post-Color Conditioner” to neutralize residual alkalinity and restore the physiological state of hair and scalp. • Conclude the color service with BIG BACK BAR “Color Fix Leave-in Spray” to seal in and protect the resulting beautiful color. COVERAGE OF RESISTANT GREY HAIR: In most cases, when covering over 50% to 100% gray or salt-&-pepper hair, the desired shade will have to be mixed with either a gold base color or a neutral/natural base shade in order to make up for the lack of pigment in the hair. Therefore working on 100% white (non-pigmented) hair, it is necesary to mix in the missing shade (gold/red), or both as in natural series brown, in order to make up for the lack of these natural piments in the white (non-pigmented) hair. * (Apply gentle heat when extra color penetration, lift and deposit is required) To get total gray coverage on resistant white or gray hair 50% or more, you will need to use a level 8.0 natural blonde or darker. (If the hair is a fine texture, level 9 may work). Never use a straight ash blonde tint on high percentage gray hair even if you want an ash blonde finished result. Gray hair is ash by nature; therefore, if you use a straight ash tint on it, you will get very drab results. Ash Hair+Ash Tint = More Ash/Drab Color. The hair could look smokey, gunmetal green, lavender, or steel gray depending on the shade selected and the predominent undertones. GRAY HAIR CAN PRODUCE UNDERTONES WHEN LIFTING & DEPOSITING COLOR: The undertones are generated by the lifting action. The undertones combined with the color deposited is what gives the hair its final color result. The chosen color will dominate the final result when it is one-two levels darker than the lightened melanin. Gray hair will always turn yellow when lightened because of the pheomelanin (reddish-yellow) pigment which is still in the hair. The color of the lightened melanin will dominate the final result if the color is the same level or lighter than the natural haircolor. • All gray hair is not created equal and therefore, will not react the same to coloring, bleaching or toning. * Coarse textured gray hair will always react slower and have a longer processing time. * Finer textured gray hair will always react quicker and have a shorter processing time. On the same head of hair, a mixture of fine, medium and coarse gray hair may be found. In some cases, these different parts of the head may need to be treated with separate timming and formulas. Level 3 Level 5 Levels 1/2 GRAY / STEAL GREY Level 7 Level 8 Level 9 GRAY / SALT-N-PEPPER HAIR Level 10 Level 11 WHITE / NON-PIGMENTED SPECIAL SUGGESTIONS FOR COVERING STUBBORN RESISTANT WHITE AND GREY HAIR: We recommend beginning application by applying the coloring cream directly onto the most resistant areas first. When working to cover 35% and higher grey/white hair, it is always important to mix a percentage of a natural base tone together with the desired shade objective, this helps to guarantee longer lasting total grey coverage. STANDARD EXAMPLE: Base Level 7, Objective color: 7.35: 35% grey hair: mix 3/4 parts 7.35 with 1/4 part 7.0 at a 1:1/2 ratio with 10 VOL (3%), max 20 VOL (6%) Developer.) Minimum 10-15 minutes processing time. 50% grey hair: mix 1 part 7.35 with 1 part 7.0 at a 1:1/2 ratio with 10 VOL (3%), max 20 VOL (6%) Developer.) Minimum 15-20 minutes processing time. 75% grey hair: mix 1/3 part 7.35 with 2/3 parts 7.0 at a 1:1/2 ratio with 10 VOL (3%), max 20 VOL (6%) Developer.) Minimum 20-25 minutes processing time. 100% Grey Hair 100% grey hair: mix 1/4 part 7.35 with 3/4 parts 7.0 at a 1:1/2 ratio with 10 VOL (3%), max 20 VOL (6%) Developer.) Minimum 25-30 minutes processing time. (If your client prefers dense deep color coverage similar to that of Wella, try the above mixing ratios at a 1 to1 dilution with the developer and not 1 ½ dilution, or by applying one tone level darker) *Minimum processing time reduced 50% *Unstressed conditioned hair *Superior lift & deposit BASIC TIMMING: Time table based on medium-fine hair diameter, average porosity, central European hair type. AVERAGE MINIMUM PROCESSING TIMES: 0 – 10% GREY HAIR MINIMUM 10 ’- 15’ MINUTES 10 – 30% GREY HAIR MINIMUM 15’ - 20’ MINUTES 30 – 50% GREY HAIR MINIMUM 20’ - 25’ MINUTES 50 – 100% GREY HAIR MINIMUM 25’ - 30’ MINUTES IMPORTANT *Depending on the hair’s resistance the minimum processing times may need to be extended 10 / 15 minutes (Example: Asian/Arabic; extend processing times 10 / 15 Minutes longer than minimums) ULTRA-LIGHT BLONDES, Lift 2 - 3 Levels MINIMUM 20’ - 25’ MINUTES ULTRA-LIGHT BLONDES, Lift 3 - 4 Levels MINIMUM 25’ - 35’ MINUTES *It is recommended to always visually check and verify the intensity of color deposit and lift before removing color. • An important variable is the hair texture. Our time table is calculated for medium - fine hair thickness and strand diameter. If you are working with thicker strands, you will need to add to the processing time and/or mix with a 1 : 1 mixing ratio for more color pigment concentration to fill the thicker strands to the correct intensity. If you have thin strands, you will need far less pigment and may keep to minimum processing times and go as high as a 1 : 2 mixing ratio depending on percentage of grey and intended tone/shade intensity and or transparency desired. • Level selection is also very important when dealing with hair texture, density and porosity: A Level 4 shade will make very fine-porous hair appear to be closer to levels 2 - 3 and thicker larger strand dimensions could appear closer to a levels 5 - 6. HAIR DENSITY AND RESISTANCE: Time table based on the three main DNA groups. TIMMING VARIATIONS ACCORDING TO DNA GROUPS: Time table based on medium-fine hair diameter, average porosity, central European hair type. NATURAL COLORS OF THE HAIR Defining the color of the hair is, from an optical point of view, very complex. Obviously, hair colors differ greatly from one person to another. But what is not so obvious is the fact that there are a large number of hair strands on each individual's head, which are of different colors. Even a single fiber can contain up to ten different colors grouped together, to give the illusion of a color. And the tone of the tips of a hair, often, is not equal to the tone next to the scalp. To complicate matters further, capillary fibers have a dominant color and recessive subtones (reflections) that can only be seen in certain lights. ANALYSIS OF THE NATURAL COLOR OF THE HAIR The natural color of the hair will provide the base with which the artificial color will react. Consequently, a correct analysis of the natural hair color is crucial to achieve the desired result. Hair color is determined genetically. It is produced by a pigment called Melanin, found primarily in the Cortex, occasionally in the Marrow and never in the Cuticle. According to the nature of the pigment, its quantity and distribution in the hair, various colors can be obtained. THE 3 TYPES OF MELANINE Eumelanin - Blue Pheomelanin - Yellow Tricosiderin - Red (characteristic of natural red hair rich in iron, giving reddish color to hair). Eumelanin Tricosiderin A B C D Pheomelanin E F 1 2 3 4 5 6 7 8 9 10 Tricosiderin the red pigmentation is the hardest pigmentation to lift and eliminate. As shown in the chart according to a persons heratige (DNA) the percentages of Trichosiderin vari from ethnic group to ethnic group. The darker the hair the greater the concentrations of Eumelinin and Tricosiderin the lighter the hair the greater the concentration of Pheomelanin. Eumelanin is the easiest to breakdown and lighten. Tricosiderin takes the longest and is the most difficult to breakdown and lighten. Pheomelanin is greatly influenced by Tricosiderin therefore the orange stage is by far the longest and most difficult to overcome. TRICHOSIDERIN CONCENTRATIONS A: ASIAN B: SOUTH AMERICAN / ARABIC C: AFRICAN D: MEDITERRANEAN E: CENTRAL EUROPEAN F: NORTH EUROPEAN MINIMUM PROCESSING TIMES STANDARD LIFT & DEPOSIT undertone nutralization A: (Generally processing times 25 - 30 minutes) B: (Generally processing times 25 - 30 minutes) C: (Generally processing times 15 - 20 minutes) D: (Generally processing times 15 - 20 minutes) E: (Generally processing times 15 - 20 minutes) F: (Generally processing times 10 - 15 minutes) TRICHOSIDERIN CONCENTRATIONS A: ASIAN B: SOUTH AMERICAN / ARABIC C: AFRICAN D: MEDITERRANEAN E: CENTRAL EUROPEAN F: NORTH EUROPEAN ULTRA LIFT & DEPOSIT undertone nutralization A: (Generally processing times 35 - 45 minutes) B: (Generally processing times 30 - 35 minutes) C: (Generally processing times 25 - 30 minutes) D: (Generally processing times 20 - 25 minutes) E: (Generally processing times 20 - 25 minutes) F: (Generally processing times 15 - 20 minutes) NOTE: THESE TIMES TABLES ARE BASED ON HAIR WITH A LESS THAN 30% GRAY CONTENT. FOR HAIR WITH 30%-50% GRAY THE GENERAL RULE IS ADD 5 MINUTES FOR HAIR WITH 60%-80% GRAY THE GENERAL RULE IS ADD 10 MINUTES FOR HAIR WITH 80%-100% GRAY THE GENERAL RULE IS ADD 15 MINUTES PROGRESSIVE HUE & TONE INTENSITY: Time table based on medium-fine hair diameter, average porosity, central European hair type with less than 30% gray, cosmetic color level applied is the same level of original base color. BIG PROFESSIONAL SUPER SONIC COLOR will remain true to level during longer processing times. The hair color will not become a darker level; the hair will have a higher concentration of pigment development for a more intensive hue and highlight. (Example: Reds will be more intensive, gold will seem more golden and concentrated, while ash tones will go more matte.) Higher pigment density less transparency. 10-15 min. 15-20 min. 20-25 min. 25-30 min. Hair color is a manifestation of light reflecting off of melanin, or pigment molecules, in the cortex of the hair. The longer you leave the color to process, more of the secondary (TERTIARY) pigments oxidize and develop intensifying tone and hue. Tone can make the hair appear levels darker or lighter depending on the tonality of the tonality or hue. Yellow or golden reflects can make the level seem lighter or brighter. Blue, and most brown reflects can make the level seem darker, while red hues and highlights can make the level seem more intense, richer, not necessarily darker or lighter. DEVELOPER VOLUMES HUE & TONE INTENSITY: Peroxide is used in hair color to activate the ammonia, oxidize the development of cosmetic pigmentation and deteriorate the melanin found in the hair, lightening the hair to higher levels. The higher the peroxide volume the more lift of melanin levels, and in consequence the more development of red melanin (Tricosiderin) as the resulting undertone. In blended color systems the calibrations of pigments is calculated to counteract and balance the development of red pigment created by the lifting of the melanin levels and as rule a specific peroxide volume is recommended to be used with the specific shade blend. LEVEL 5 NATURAL BROWN 5.0 10 VOL. (3 %) 20 VOL. (6 %) 30 VOL. (9 %) 40 VOL. (12 %) COVERS GRAY HAIR, COLOR DEPOSIT AND TONE-ON-TONE IDEAL FOR DARKER SHADES. RED MELANIN (TRICOSIDERIN) MAY DEVELOPE TO A LIMITED DEGREE DEPENDING ON ETHNIC ORIGINS. COVERS GRAY HAIR AND LIGHTENS 1-2 LEVELS RED MELANIN (TRICOSIDERIN) DEVELOPES TO A HIGHER DEGREE DEPENDING ON ETHNIC ORIGINS. COVERS GRAY HAIR AND LIGHTENS 2-3 LEVELS RED MELANIN (TRICOSIDERIN) DEVELOPES AND CAN BECOME VERY SIGNIFICANT DEPENDING ON ETHNIC ORIGINS. COVERS GRAY HAIR AND LIGHTENS 3-4 LEVELS RED MELANIN (TRICOSIDERIN) IS DEVELOPED TO A VERY HIGH DEGREE DEPENDING ON ETHNIC ORIGINS. NOTE: It is recomended to work with lower developer volumes (10 - max 20 Volume) when working with Natural, Ash, Cool, Blue Base and Matte shades. NOTE: Working with higher volume deveopers (30 - 40 Volume) can be very useful for intensifying Warm, Golden and Red shades. LEVEL 5 RED BROWN 5.6 LEVEL 5.0 NATURAL BROWN LEVEL 5 GOLDEN BROWN 5.3 LEVEL 5.0 NATURAL BROWN 10 Volume 20 Volume 30 Volume 40 Volume 10 Volume 20 Volume 30 Volume 40 Volume SUPER LIGHTENERS HIGH LIFT BLONDES: Time tables based on medium-fine hair diameter, average porosity, central European hair type. High-lift, ultra light shades require more time to lift and deposit. BIG PRO. SUPER SONIC COLOR under ‘normal conditions' a good rule of thumb is to cut-in-half normal processing times. You can add an extra 5-10 minutes when a particular occasion requires extra lift and lightening. (Strand testing is recommended) A gentle heat source such as Climazone can be used to speed up development time but the hair should always be allowed to cool down completely before emulsitying and rinsing. MIXING RATIO 1:2 Ultra Light Blondes BASIC FULL HEAD VIRGIN APPLICATION Section the hair into 4 sections and subsection verticle sections approx. 1/2 inch diameter (2 CM). Starting approx. 1 inche (3.5 CM) from the scalp apply the colour to mid lengths and ends and develop for 10/15 minutes. Apply to the roots and process for another 10/15 minutes or untill desired lift and deposit is achieved. Ideal for creating toned natural looking blondes on base level 7 and upwards. On retouching color services to refresh faded ends add water to remaining tint after regrowth application and work through the hair for 5/10 minutes. You do not mix fresh tint to do this. High lift tints are always used with 30 Volume 9% or 40 Volume 12% BIG OXY BUTTER Developers BIG PRO. SUPER LIGHTENERS are not recommended for use on high percentages of grey hair. High lift tints contain extra pigments to cancel yellow and if used with lower volumes of peroxide or on grey hair these tones may be too intense. A strand test is recommended, depending on DNA origins lifting results may be considerably different from one group to the next. Plus, it is important to determine if there are residues of prior cosmetic pigmentation. COLOR TIP We do not recommend adding bleach cream or powder into the mixture to increase lightening. This will enable the tint to lift more but it will completely alter the tonning capacity. It is perfectly safe to use 12% peroxide with the BIG PRO. SUPER LIGHTENERS on the scalp. The technologies used in our base are designed to protect and cool the scalp during development time. Do not cover with a cap when on scalp processing. 11.11 Ultra Light Ash Blonde Biondo Ultra Chiaro Cenere Rubio Ultra Claro Ceniza Louro Ultra Claro Prateado 11.0 Ultra Light Nat. Blonde Biondo Ultra Chiaro Nat. Rubio Ultra Claro Nat. Louro Ultra Claro Nat. 11.2 Ultra Light Irisé Blonde Biondo Ultra Chiaro Irisé Rubio Ultra Claro Irisé Louro Ultra Claro Irisé 11.13 Ultra Light Beige Blonde Biondo Ultra Chiaro Beige Rubio Ultra Claro Beige Louro Ultra Claro Beige BASIC TIMMING: Time table based on medium-fine hair diameter, average porosity, central European hair type. SUPER-LIFT-LIGHT BLONDES, Lift 2 - 3 Levels MINIMUM 20’ - 25’ MINUTES SUPER-LIFT-LIGHT BLONDES, Lift 3 - 4 Levels MINIMUM 25’ - 35’ MINUTES NOTE: (The Ultra Light Super Lighteners can lift up to 5 levels and more when using heat). SUPER PERFORMANCE WHEN USING FOILS OR HIGHLITENING PAPERS BIG PRO SUPER LIGHTENERS can lift up to 5 levels on natural hair, base level 7 and higher and also lift up to 3 levels on tinted hair base level 7 and higher, when using high-lightening foils or papers and applying a gentle heat source, without damaging the hairs structure! (Darker levels will lift less and may develop brassy undertones in the majority of situations). You can create beautiful caramel blonde highlights on levels 4, 5, and 6 using the super lift Ultra-Light Blondes and 40 Volume (12%) BIG OXY BUTTER Developer. (NOTE: best to use high-lightening foils and a gentle heat source). TIP: On really difficult to lift hair we recomend adding 20 grams of BIG CREAM BLEACH to the mixture for added lifting power. NOTE: We recommend performing a strand test prior to a full head application or highlightening application to gage undertone development and the possible need to supplement toning capacities with the addition of Violet, Ash or Blue Boosters. INTERMIXING COLORS All of the BIG PRO. SUPER SONIC Colors can be mixed together to personalise shades, can be mixed with the booster concentrates and direct color baths as well, they can also be mixed with varying volumes of developers at various mixing ratios to create unlimited color effects. BIG PRO. SUPER SONIC Colors are created by top international colorists for professionals that know and understand color! COLOR EXPRESSION: Most contemporary clients are more receptive to cosmetic hair color that looks as natural as possible. Our cosmetic color shades, processing technologies, mixing ratios and timing flexibilities allow more creative and expressive freedom to the color technician to deepen and intensify pigmentation as well as create soft natural transparent demi-color brightening. Multi-Chromatic Color Transparency are the key words to natural looking cosmetic hair color. BIG PRO COLOR is formulated and callibrated to create Multi-Chromatic Translucent color results when following the basic coloring rules and guidlines, mixing ratios and processing times. SPECIALIZING COLOR MIXING AND TIMMING METHODS Starting with the example point of reference; base level and tone (7.0 Natural Light Brown) Medium-Fine Central European hair. Color mixing and developing is a question of mathmatics, timing and mixing ratios can vary depending on desired pigment density or transparency; for a more dense, pigmentmented, intense, richer shade and tone (similar to Wella), extend the processing time 5 to10 minutes and concentrate the mixing ratio down to a 1 : 1 (equal parts) ratio. For soft translucent, color brightening or highlighting try a mixing ratio of 1 : 2 (one part color cream to 2 parts developer) using minimal process times according to hair type. The only limit is the colorists imagination creativity and color knowlege skills. COLOR BOOSTERS-CORRECTORS The 5 BIG PROFESSIONALSUPER SONIC COLOR boosters are; 66R Red, 22V Violet, 88B Blue, 33G Gold, 11A Ash. These color boosters have oxidising bases which means they can be added into all the colors to enhance or subdue the tone. Because they oxidise with the tint they become part of the host color giving high resistance to fading. The boosters can also be used alone with 10 Volume (3%) BIG OXY BUTTER Developer to create fashion tones on bleached hair, (we recommend a test strand to determine the final result when doing this) and can be used to intensify dark natural hair levels with the rich and intensive highlights. The Booster shades can also be mixed together to create a variety of fashion colors! 66 R Red Rosso Rojo Vermelho BIG COLOR DIRECT 22 V Violet Viola Violeta Violeta 11 A Ash Cenere Ceniza Cinza 88 B Blue Blu Azul Azul 33 G Gold Oro Oro Ouro Big Color Direct is an alkaline direct color conditioning system. The collection has ten concentrated shades. Depending on the amount of color and technique used these luscious, joyous shades can produce amazing colors, change or intensify the natural base tone, create avant-garde effects or gentle natural pastels and highlights. When you want to lighten the BIG Color Direct color shades or create a pastel tone, mix the color with the 000.Pastel White toner a small amount at a time in a bowl until the desired shade is achieved and to darken, intensify, deepen or create more matte color tones gradually add .111Black to the mixture until the desired richness is achieved. HOW TO USE BIG COLOR DIRECT Demi-Permanent direct pigmentation: apply the BIG Color Direct on clean and dry hair for more intensive results or moist hair for softer results. Spread color evenly throughout hair and comb color through with wide-tooth comb. Cover with plastic cap and place under a gentle heat source. Processing time 10–15 minutes depending on desired density and or intensity. After processing time, rinse hair thoroughly with lukewarm water. Note! Wear protective gloves and avoid spreading color onto skin. Remove jewelry and cover clothing. Use a dark-colored towel. Dying pre-lightened hair treated with BIG CREAM BLEACH or BIG BLUE BLEACH: apply the BIG Color Direct on clean and dry hair for more intensive results or moist hair for softer results, leave it on for 2 to 10 minutes while constantly checking for desired shade intensity. Pre-pigmentation: choose a BIG Color Direct shade according to the color you want to obtain and apply it on lengths and ends; comb to remove the excess product then directly apply the BIG PRO Color shade desired. After a color service with BIG Color Direct, spray our Post-Color Color Fix pH3.5 color stabilizer and style. Our Post-Color Color Fix pH3.5 color stabilizer returns hair and scalp back to their natural pH, closes hair cuticles and keeps hair color from fading, leaving hair luminous and soft. 18-iron 22-violet 33-gold 77-brown 66-red 62-fucsia 44-copper 01-metal 111-black 000-pastel PRIMARY & TERTIARY COLOR POSITIONING COLOR LEVEL FAMILIES 11 Extra Lightening Blondes 10 Lightest Blonde 9 Very Light Blonde 8 Light Blonde 7 Medium Blonde 6 Dark Blonde 5 Lightest Brown (Transition Level between Dark Blonde and Light Brown) 4 Light Medium Brown 3 Medium Dark Brown * (to create Darkest Neutral Brown, level 2, Mix 45g 3.0 + 15g 1.10 1 Darkest Black Brown .1 .3 .31 .11 .88 .13 .0 .20 .22 .33 .4 .44 .66 .6 .2 .5 USE THE COLOR WHEEL AS A GUIDE TO THE LAW OF COLOR. Colors opposite each other are known as complementary or counteracting colors. To control or correct any color, simply add the complementary color. To control orange, add blue, to control yellow, add violet, and to control gold (yellow-orange), add blue-violet. These rules are called the Law of Color. The Color Wheel shows the positioning of the color numbering system. The BIG PRO permanent color palette contains: 35 shades of permanent color 4 Neutral Natural Brown and Brown Blonde base shades (Neutrals give complete natural warm gray coverage and suppliments gray coverage to all other shades.) 3.0 Darknest Chestnut Castano Scuro Castaño Oscuro Louro Escuro 5.0 Light Chestnut Castano Chiaro Castaño Claro Castanho Claro 7.0 Blonde Biondo Rubio Louro 9.0 Very Light Blonde Biondo Chiarissimo Rubio Clarísimo Louro Clarissimo 1 Blue Black (Also ideal to deepen, intensify and create darker matte shades) (to create a level 2 Neutral Darkest Brown mix 45g 3.0 + 15g 1.10 1.10 Blue Black Nero Blu Negro Azul Preto Azulado 4 Natural Ash Brown and Ash Blonde base shades (Excellent for gray coverage and to diminish brassy tones) 4.01 Nat. Ash Chestnut Castano Nat. Cenere Castaño Nat. Ceniza Castanho Nat. Prateado 6.01 Nat. Dark Ash Blonde Biondo Scuro Nat. Cenere Rubio Oscuro Nat. Ceniza Louro Escuro Nat. Prateado 8.01 Nat. Light Ash Blonde Biondo Chiaro Nat. Cenere Rubio Claro Nat. Ceniza Louro Claro Nat. Prateado 10.01 Nat. Platinum Ash Blonde Biondo Platino Nat. Cenere Rubio Platinado Nat. Ceniza Louro Platinado Nat. Prateado 3 Intensive Ash Light Brown and Intensive Ash Blonde base shades (Creates cool, cold, metallic shades and highlights) 5.11 Light Int. Ash Chestnut Castano Chiaro Cenere int. Castaño Claro Ceniza Int. Louro Claro Prateado Int. 7.11 Intensive Ash Blonde Biondo Cenere Intenso Rubio Ceniza Intensos Louro Prateado Intensos 9.11 Very Light Int. Ash Blonde Biondo Ch.mo Cenere Intenso Rubio Cl.mo Ceniza Intensos Louro Cl.mo Prateado Intensos 2 Golden Blonde base shades (Creates soft warm golden blonde shades on white hair and intensifies warmth and brightens Natural shades) 7.3 Golden Blonde Biondo Dorato Rubio Dorado Louro Dourado 9.3 Very Light Golden Blonde Biondo Chiarissimo Dorato Rubio Clarísimo Dorado Louro Clarissimo Dourado 2 Beige Blonde base shades (Creates soft pearly sandy blonde shades on white hair, warms, softens and mutes Natural and Ash shades) 7.31 Beige Blonde Biondo Beige Rubio Beige Louro Beige 9.31 Very Light Beige Blonde Biondo Ch.ssimo Beige Rubio Clarísimo Beige Louro Clarissimo Beige 2 Tobacco Dark and Medium Blonde base shades (Creates deep soft woody mink blonde shades on white hair, warms, intensifies and enriches Natural shades) 6.35 Tobacco Dark Blonde Biondo Scuro Tabacco Rubio Oscuro Tabacos Louro Escuro Tabaco 7.35 Tobacco Blonde Biondo Tabacco Rubio Tabacos Louro Tabaco 1 Bronze Chestnut Intense Brown base shade & 1 Choccolate Chestnut Medium Brown base shade (Creates a deep metallic violet bronze brown) (Creates rich warm chocolate purple brown) 4.45 Bronze Chestnut Castano Bronzo Castaño Bronce Castanho Bronze 5.53 Choc. Light Chestnut Castano Chiaro Ciocc. Castaño Chocolate Castanho Claro Choc. 2 Violet Warm Brown base shades (One deep rich warm mahogany chestnut with violet highlights and one light-brown / dark-blonde with deep violet highlights). 5.5 Light Mahogany Chestnut Castano Chiaro Mogano Castaño Claro Caoba Castanho Claro Mogno 6.20 Dark Blonde Int. Violet Biondo Scuro Viola Intenso Rubio Oscuro Violeta Intensos Louro Escuro Violeta Intensos 2 Natural Warm Red base shades (These deep warm reds with soft blue undertones are pigment intense and can vary in highlight intensity depending on developer volume used and the level of base melanin undertones). 6.6 Dark Red Blonde Biondo Scuro Rosso Rubio Oscuro Rojo Louro Escuro Vermelho 7.6 Red Blonde Biondo Rosso Rubio Rojo Louro Vermelho NOTE: When using reds or any of the fashion colors, it is best to add a natural shade with it to lock in color. Just 15 or 25 grams of a natural .0 shade added to a red color will make a big difference and help eliminate hot roots. 2 Natural Copper Blonde base shades (These bright golden red, bronze blonde shades can vary in highlight intensity depending on developer volume used and the level of base melanin undertones). 7.4 Copper Blonde Biondo Rame Rubio Cobre Louro Cobre 8.44 Light Blonde Intensive Copper Biondo Chiaro Rame Intenso Rubio Claro Cobre Intensos Louro Claro Cobre Intensos NOTE: Adding in .0 shades will give the warm colors more longevity in the hair strand. When using this series on porous hair it is best to use 10 volume of peroxide in order to hold the red. 4 Super Lightening Ultra Blonde High-lift base shades (Created to lift and deposit soft natural highlight tones, to intensify the shade, compensate or accentuate warm undertones, add boosters to the mixture). 11.0 Ultra Light Nat. Blonde Biondo Ultra Chiaro Nat. Rubio Ultra Claro Nat. Louro Ultra Claro Nat. 11.2 Ultra Light Irisé Blonde Biondo Ultra Chiaro Irisé Rubio Ultra Claro Irisé Louro Ultra Claro Irisé 11.13 Ultra Light Beige Blonde Biondo Ultra Chiaro Beige Rubio Ultra Claro Beige Louro Ultra Claro Beige 11.11 Ultra Light Ash Blonde Biondo Ultra Chiaro Cenere Rubio Ultra Claro Ceniza Louro Ultra Claro Prateado 5 Oxidation Intensive Booster / Corrector base shades (Used when the colourist wants to intensify the tone of a colour or subdue unwanted tones.) 66 R Red Rosso Rojo Vermelho 88 B Blue Blu Azul Azul Ideal for Men 22 V Violet Viola Violeta Violeta 11 A Ash Cenere Ceniza Cinza 33 G Gold Oro Oro Ouro NOTE: The correct quantity of product must be applied to the hair. Too little product will mean insufficient lift, low color deposit, poor or uneven coverage resulting in fade. Applying the correct quantity ensures the product will penetrate the hair shaft, reach the keratin chains through the reduced peptide bonds and produce the desired lifting and depositing action. NOTE: Applications can be made on dry or pre-washed, towel dried hair. NOTE: Some resistant white hair will accept color better if the hair is pre-washed and towel dried. This method is also advisable when the hair is particularly resistant to color. NOTE: YOU CAN APPLY HEAT. Apply gentle heat when extra lift and - or deposit is required. Heat application can increase lift and can add to the life-span of shade, hue and tone intensity. 35 SUPER SHADES SHADE SELECTION BASED ON INTERNATIONAL SALES STATISTICS BIG PRO SUPER SONIC COLOR FRAGRANCE FREE We did not need to use fragrances to try to mask the ammonia content, plus fragrances can be highly allergic causing skin-irritating reactions especially when used in chemical color services. BIG PROFESSIONAL SUPER SONIC Color Creams are dermatologically tested in vitro and vivo and are certified to be non-irritating. INTERNATIONAL BASIC COLOR APPLICATION RULES BIG PRO COLOR is a permanent oxidation hair color. As with any oxidation hair color, to prevent color fading and to guarantee coverage it is very important to Follow International Basic Color Application Rules: 1. A correct analysis and evaluation of the hair’s porosity and retention capabilities, as well as base level and undertone potential. 2. A correct color mixture corresponding to the desired result. (Strand testing is recommended) 3. A correct and consistent color application. Example: begin color application onto the most resistant areas first. Even carefully placed coverage is essential. 4. A correct pigmentation processing time, according the hair’s natural level, undertone compensation, percentage of grey, porosity and retention capabilities. (Apply gentle heat when extra lift and deposit is required) 5. A correct elimination of excess coloring cream by gradually adding tepid water while working the color mixture into a rich lather and correctly rinsing the hair with water that is not too hot! (Very Important!) Optional: Apply Color Fix Leave-in Spray pH 3.5 while massaging the color emulsion to bring down the pH level and close down the cuticle. 6. A correct single application of an acid balancing, low foaming, natural surfactant post-color shampoo, always making sure the water temperature is not too high. 7. Applying the correct post-color conditioners to help neutralize the pH levels, close down the cuticle, ending with a specific acid leave-in spray locking in the newly oxidized pigmentation. 8. And one of the most important rules is to ask the client to please wait at least 36 - 48 hours before washing the hair after a fresh color application, using specific high-quality specific color-care bio-pH regulating products. (If the fore mentioned basic rules are not followed correctly there is no existing oxidation hair color on the market that can guarantee penetrating total coverage and intense long lasting results). Ammonia (NH3) versus Monoethanolamine or Ethanolamine, (C2H7NO) Ammonia (NH3) is a compound of hydrogen and oxygen it occurs naturally. It is an important source of nitrogen that is needed by plants and animals. Ammonia is a colorless alkaline gas with a very distinct odor. Ammonia gas can be dissolved in water. This kind of ammonia is called liquid ammonia or aqueous ammonia. Once exposed to open air, liquid ammonia quickly turns into a gas. When used in hair color, approximately 1% ammonia is required to achieve the lift and deposit. Boiling point: 33.3° degrees Celsius = 91.94° Fahrenheit. MEA, also found as Monoethanolamine or Ethanolamine, (C2H7NO) is a reactive chemical compound created by the reaction of ethylene oxide with ammonia, meaning it's an ammonia derivative, it exists in a liquid form, and has almost no odor. Is not water soluble and when used in hair color, approximately 10% MEA is required to achieve less lift and deposit than is achieved with 1% ammonia. Boiling point: 170,5°C degrees Celsius = 338.9° Fahrenheit. The amount of MEA used in a particular hair color is what creates potentially negative results. The amount of MEA in hair color varies from shade to shade. With MEA, it is not uncommon to have 6% in darker shades and over 10% in the lightest blonde shades. For ammonia, the amounts range from 1.0% in the dark shades and up to 3.5% in the high lift shades. Hair color is stable and inert until mixed with a developer (hydrogen peroxide, H2O2). Ammonia and MEA are both alkalizers used in hair color that react with the developer when mixed. Ammonia is always the safer of the two ingredients to use in hair color. Ammonia turns into a gas and is completely removed after the service is completed. MEA leaves a residue that remains in the hair and on the skin, and when dry it is not harmful; however, when in contact with water the residual MEA left will re-alkalize, causing fading, drying and other various disorders! Proctor & Gamble completed a study listed on the National Institute of Health's website in Feb, 2014 which stated, "all methods show an increase in damage and irritation from MEA-based formulations, up to 85% versus ammonia..." Another study Copyright April 2012 from Japanese Society for Investigative Dermatology states, "Hydrogen Peroxide and Monoethanolamine are the key causative ingredients for hair dye induced dermatitis and hair loss." So to conclude: MEA is not as safe to use as Ammonia. MEA requires 10 times the amount in hair color to do a less effective job. MEA is impure, leaves residues, causes scalp dermatitis and hair loss. MEA is a harsh chemical that is derived from ammonia, and is not more or less organic. Ammonia has been used in hair coloring for nearly 100 years where MEA has been applied only 10 years in the market. Ammonia is the next simplest molecular structure in nature, second only to water. Dermatologically Tested Clinically Verified Ammonia Vapor Reduction Fragrance Free Gluten Free SLS Free Paraben Free Vegan Friendly No Animal Testing MADE IN ITALY, MADE FOR YOU. WWW.BIGPROFESSIONAL.IT WWW.LOVEINC.IT
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