Future Market Insights
Mobile Application Market - Global Industry Analysis and
Opportunity Assessment 2014 - 2020: Future Market Insights
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Future Market Insights
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REPORT DESCRIPTION
Mobile Application Market - Global Industry Analysis and Opportunity Assessment
2014 - 2020: Future Market Insights
Rising popularity of mobile apps enhanced its adoption into other categories, such as mobile gaming,
social networking, e-book reading and entertainment, lifestyle, GPS (Global Positioning System) and
location based navigation services, factory automation, banking, order-tracking and mobile medical
apps. In addition, mobile apps help end-users to search for information and download data by
connecting to the internet. Mobile app providers need to consider the constraints and features before
developing apps that can run on mobiles because smartphones and tablets run on battery and have less
powerful processors as compared to personal computers.
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The mobile app report contains the global scenario of this market discussing a detailed overview and
market figures. The research report analyses the industry growth rate, capacity and structure. The
report analyses the historical data and forecasts the mobile app market size along with key factors
driving and restraining the market growth.
The mobile app market can be segmented into three major types, viz. applications, store type and
geography. The mobile app market can be segmented on the basis of applications into eight major
categories - social networking, online books, business &finance, entertainment, lifestyle, travel,
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navigation and others (productivity and utilities). On the basis of store type, the mobile app market
can be segmented into two major categories, third party stores (managed by mobile device
manufacturers, operators and operating system developers) and native stores. The mobile app market
can also be segmented on the basis of major geographies such as North America, Latin America,
Western Europe, Asia-Pacific, Japan, Eastern Europe, and Middle East & Africa.
The mobile app market across the globe is a multi-billiondollar market and is anticipated to exhibit a
substantial growth in CAGR, from 2014 to 2020. There is a significant increase in the mobile app
market because of increasing number of smartphone users and low cost of data usage. The mobile app
market has a huge scope in emerging economies of Asia-Pacific regionlike China and India who are
likely to leadthe mobile app market due to a growing demand formobile gaming and internet
subscription.
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The key drivers of this market include proliferation of smartphones, increased mobile data
subscriptions, introduction of programmes by enterprises, such as Bring-Your-Own-Device (BYOD)
and deployment of MDM (mobile device management) solutions, rapid development of gaming
industry, mobile advertising and low cost of data usage.. The major restraint to this market is lack of
standardized business applications.
Some of the key players in the mobile app market are Apple Inc., Samsung Electronics Co. Ltd.,
Nokia Ovi Store, China Mobile Ltd., GetJar, Google Inc., Palm Inc., LG Mobile, Microsoft Inc., NTT
DoCoMo Inc., Handmark, PocketGear, Handster Inc., Research in Motion (RIM) and Mplayit among
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others. Key participants in the mobile application market focus on introducing advanced, user-friendly
and cost-effective applications with additional features to enhance customer experience. In addition,
major players follow pre-launch strategies which include creation of social media accounts to enhance
visibility and effectiveness, and application store optimization (ASO) to improve visibility of mobile
apps in app stores.
About Us:
Future Market Insights (FMI) is a premier provider of syndicated research reports, custom research
reports, and consulting services. We deliver a complete packaged solution, which combines current
market intelligence, statistical anecdotes, technology inputs, valuable growth insights, aerial view of
the competitive framework, and future market trends.
We provide research services at the global and regional level; key regions include GCC, ASEAN, and
BRICS.
Our offerings cover a broad spectrum of industries including Chemicals, Materials, Energy,
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delivery centre located in Pune, India. We combine our knowledge and learning from every corner of
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Contact Us:
Future Market Insights
3rd Floor, 207 Regent Street,
London W1B 3HH
United Kingdom
T: + 44 (0) 20 7692 8790
D: +44 (0) 20 3287 4268
Email: [email protected]
Website: http://www.futuremarketinsights.com/
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