Automotive
Take me Home
Why a designated driver service is a win-win solution for the insurance industry
A safe drive home
It is not worth taking the chance of driving under the influence;
the penalties if caught are just too high. What if you have an
accident and your blood alcohol is over the limit? Not only will
you be liable for all costs because your insurer won’t pay out,
you’ll also end up with a criminal record. These sobering facts
should be reason enough to book a safe drive home.
With Europ Assistance SA’s Take me Home
Service - You Live, We Drive
There is a growing trend for South African party goers to make
use of the increasing number of designated driver services available to ensure they get home safely. Several local insurance
companies have realised the opportunities in offering clients free
or discounted conciérge services as a value-added solution to a
safe drive home.
Europ Assistance SA’s designated driver service, Take me Home,
provides members with an affordable, easily accessible benefit.
When you’ve had too much to drink, call Take me Home and we
will ensure that both you and your vehicle arrive home safely.
Insurers are very aware that consumers view insurance premiums
as a grudge payment and complain when claims are repudiated.
Nowadays, the number of forums where consumers can express
these opinions has grown exponentially and it is easy for a
disgruntled customer to spread negativity about a particular
brand. Motor vehicle accidents as a result of drinking and driving
account for a large percentage of accidents, specifically in the
evening. In this regard, the service is making a positive impact on
the number of insurance claims repudiated as a result of drinking
and driving. When insurers weigh up the cost of the benefit
against the possible reputational damage from a repudiated claim
and the ease at which clients can change insurers, Take me
Home is a true value added benefit. By creating a culture of road
safety awareness, fewer people will drive under the influence and
the number of claims repudiated will automatically decrease.
Take me Home is currently available in Gauteng, Western Cape,
KwaZulu Natal and the Eastern Cape (George and PE).
Europ Assistance SA understands that clients have varying needs
and we have customised our service for each insurer’s specific
needs in terms of footprint and frequency of use.
Clients who want to party with peace of mind and would like to
find out more about Take Me Home, can send through their
enquiries to [email protected].