PDF 6th Sept. 2016
That Mukesh Ambani’s roll-out of fourth-generation telecommunication services through
Reliance Jio would shake up the telecom market was anticipated (
या शत / अपे
त). Still, the
specifics of the ambitious (मह वाकां ी / अ भलाषी) pricing and customer acquisition plans
unveiled (अनावरण) at the Reliance Industries annual shareholders’ meeting were audacious
(साहसी). From making voice calls and domestic roaming completely free to offering 4G data
connectivity at a fraction of the average market tariff, the latest entrant has, in one fell swoop,
altered pricing dynamics in the sector for the foreseeable future. In the process, the company has
also ended up putting the spotlight on data being at the core of mobile telephony services. With
more than 90 per cent of almost 350 million Indians currently accessing the Internet on mobile
devices, the availability, affordability (साम य) and quality, in terms of browsing speeds, of the
data service becomes critical. This is particularly pertinent (उ चत) as India makes more and
more public goods and services accessible online. For a nation seeking to leverage the explosive
growth in mobile telephony that has resulted in more than one billion subscriptions, the future
lies in moving an increasingly larger share of economic activity across industries on to digital
platforms. By setting out to provide its services at a significantly lower cost than most
competitors, Reliance is attempting to alter the benchmark for consumer expectations on data
quality. It seeks to make the proposition more sticky by bundling in mobile applications that will
enable users to tap into a range of media.
How significantly the industry landscape is altered will ultimately depend on the reliability
( व वसनीयता/ भरोसे के लायकता) of the service that Reliance ends up providing. To be sure, the
largest rival ( त वंद ) mobile phone operators have been quietly making their own preparations
for Reliance’s entry and are certain to have factored in various strategic scenarios. As consumers
opt (चु नना) to sample Reliance’s 4G services, it is inevitable ( नि चत/ अव यंभावी) that the
competition will take a short-term knock on some operating parameters such as average revenue
per user, average margin per user, subscriber churn, and data revenue growth. But the long-term
health of the industry is unlikely to be seriously impaired as the size of the market in India is
large enough to absorb one more player. Given the low operational costs of the business and the
group’s overall capacity to raise capital at will, Mr. Ambani has the leeway to wait until Reliance
Jio turns profitable. Fortunately, it is the consumer that stands to gain the most by this latest
disruption.
1. Anticipated ( या शत / अपे त)
Synonyms: Expected, Likely, Predictable, Likely
Antonyms: Unexpected, Unforeseen, Improbable
2. Ambitious (मह वाकां ी / अ भलाषी)
Synonyms: Appetent, Desirous, Intending
Antonyms: Fulfilled, Satisfied, Contented
3. Unveiled (अनावरण)
Synonyms: Disclose, Expose, Open Up
Antonyms: Conceal, Hide, Veil
4. Audacious (साहसी)
Synonyms: Daring, Bold, Adventurous,
Antonyms: Afraid, Modest, Fearful, Cautious
5. Affordability (साम य)
Synonyms: Bear Ability, be able to, Manageability
Antonyms: Lackness
6. Pertinent (उ चत)
Synonyms: Proper, Reasonable, Suitable, Germane
Antonyms: Inappropriate, Unfitting, Unsuitable
7. Reliability ( व वसनीयता/ भरोसे के लायकता)
Synonyms: Creditability, Faithfulness, Stability, Trustworthiness
Antonyms: Disloyalty, Treachery, Unsteadiness
8. Rival ( त वंद )
Synonyms: Competitive, Combatant, Contesting, Battling
Antonyms: Assisting, Associate, Supporting
9. Opt (चु नना)
Synonyms: Elect, Prefer, Choose, Pick,
Antonyms: Reject, Dislike,
10. Inevitable ( नि चत/ अव यंभावी)
Synonyms: Unalterable, Indispensable, Mandatory, Inescapable
Antonyms: Avoidable, Escapable, Unlikely
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