Ethos, Pathos, or Logos?
What appeal are
advertisers using to
get you to buy their
product?
OBJECTIVE:
As you view each advertisement that comes up
on the screen, decide if it’s appealing to your
sense of ethos, pathos, or logos.
●Write/log your answers on the document handed
out to you as the slide show continues.
●
ETHOS, PATHOS, AND LOGOS
AS YOU ANALYZE THE ADVERTISMENTS:
●
Ethos: Is it Ethical?
●Pathos: Does it make you feel a strong emotion?
●Logos: Does it make you use your sense of
reason?
●
ETHOS
Ethos: Ethics
●To make the audience decide right or wrong
about what is being presented to it
●Political issues, national beliefs, religious issues,
etc…
●Typically has contrasting colors symbolizing the
difference between good and evil.
●
PATHOS
Pathos: Emotion
●To make the audience feel something about
what is presented to it
●Children, animals, illness, memories, etc…
●“Tugs at your heart strings”
●
LOGOS
Logos: Logic
●To make the audience think about what is
presented to it
●Statistics, facts, authorities, etc…
●Very straightforward, and not “fluff”. It has a very
scientific, factual approach.
●
CAN SOME ADVERTISEMENTS HAVE
MORE THAN ONE APPEAL?
Yes! The more appeals used in an ad the more
likely the consumer is to connect with it.
●For the case of this lesson or power point, pick
the MOST emphasized appeal used in each ad to
write onto your sheet.
●
Ethos, Pathos, or Logos?
Ethos, Pathos, or Logos?
Ethos,
Pathos,
or
Logos?
Ethos,
Pathos, or
Logos?
Ethos, Pathos, or Logos?
Ethos, Pathos, or Logos?
Ethos,
Pathos,
or
Logos?
Ethos, Pathos, or Logos?
Ethos,
Pathos,
Logos?
Ethos,
Pathos,
or
Logos?
THE END!
Your homework is to bring in to class a print
advertisement (school appropriate…when in
doubt don’t do it).
●
AD ANALYSIS
We'll work to complete the following for each:
The # & Name of “product” being advertised
●
A: Intended Audience
B: Spokesperson (if there is one)
C: Purpose of advertisement
D: Type of persuasive appeals-briefly explain
FOR EXAMPLE: AD ANALYSIS
#1: Michelin Tires
●Little Baby
●Don’t skimp on the
important stuff, we need
good tires our families
depend on it.
●Pathos (little babies are
cute and we want them
to live)
●