Actuate I Business Overview Print to Web Making the Shift to Online Customer Communications Organizations that send out high-volume customer communications such as monthly statements, bills, and invoices are moving away from expensive printed documents toward lower-cost, web-based electronic formats. While cost savings is a powerful incentive to make this change, it is certainly not the only reason. Indeed, as more and more customers expect anywhere, anytime online access to their data, organizations must satisfy these expectations to maintain high levels of customer satisfaction and keep pace with competitors. To successfully achieve this paradigm shift in customer communications, organizations must implement technology solutions that can rapidly transform print streams, PDFs, other document types, and data into appropriate electronic formats for online channels such as secure web portals, mobile devices, and email. Actuate offers a wide range of print-to-web enterprise solutions designed to help large organizations and their customers make a smooth transition from paper to online communications. How It Works The print-to-web transformation process begins when a software application parses incoming print streams, documents, and data into an internal (intermediate) format. While the information is in this format, organizations can perform various operations on it, such as adding, replacing, redacting or extracting data; inserting targeted messages; and including images (e.g., company logos). When parsing is complete and the information is ready to be released, the software application transforms the internal format into an appropriate output format for: •• Documents (e.g., PDF) •• Desktop or mobile web pages, or mobile apps (e.g., HTML, XML) •• Assistive technologies such as screen readers (e.g., Accessible PDF) PDF format, in particular, is good for creating a “system of record”—of monthly account statements, for example—because it is not easily changeable. Web formats are good for viewing transactions online. Actuate I Business Overview After transforming the information into an output format for consumption, many organizations add value by giving their customers the ability to perform interactive visualizations, reporting, or analytics on that content that they can use to gain further insight into their data. Benefits to the Customer Given a choice between paper-based and electronic communications, the ever-growing number of customers who prefer to manage their affairs online via mobile devices and personal computers will obviously choose the convenience of anywhere, anytime web access, resulting in a vastly improved customer experience. Instead of having to manage and retain hardcopies, they can simply use their preferred device to log in and gain immediate access to all of their data—no fuss, no clutter. Having information in electronic format also allows customers to visualize content in unique ways that make sense to them, using either the online tools provided by the organization or their own software applications. With the insights they derive from their analyses, customers have an opportunity to make better budgeting and buying decisions. Finally, customers can send electronic data to third parties more cheaply and easily than paper documents. For example, during the busy tax season, they can use a smartphone to instantly transmit electronic tax forms to an accountant without having to photocopy documents, buy stamps and envelopes, and go out to mail a package. Benefits to the Organization Organizations can profit from print-to-web solutions in several ways. For starters, they can achieve dramatic cost savings on paper, ink, stamps, envelopes, postage, and printing equipment and supplies. Plus, by providing anywhere, anytime online access to customer data, organizations can simultaneously improve the customer experience, remain competitive in their industry, and attract and retain customers. Of course, with customers regularly logging in to a secure web portal, using a mobile app, or receiving email communications, organizations have more upsell/cross-sell opportunities and increased brand exposure. Organizations can also gain valuable customer insights from their archive of historical content, by converting it to data and using analytics software to predict behavior, identify trends, drive dashboards, and much more. In short, organizations have a lot of incentive to get their customers online and off paper. What Sets Actuate Apart Although several other vendors advertise low-cost point solutions, none can match the extensibility, performance, and long-term cost effectiveness of Actuate’s enterprise print-to-web solutions. Instead of locking organizations into a fixed product with limited options, Actuate takes a more flexible approach by offering an extensive à-la-carte menu of features. In this way, we make it possible for all types of organizations to precisely align a print-to-web solution with their current business requirements and then, down the road, add additional modules to accommodate future growth. We offer: •• “Big Picture” Understanding Actuate’s depth of experience with enterprise customer communications management (CCM) is unrivaled. We know how content, transformation, composition and document generation, visualization, reporting, analytics, and all the other pieces of the print-toweb puzzle fit together in a complex, fast-paced, online ecosystem. •• Flexible, High-Fidelity Transformation Tools Actuate’s print-to-web solutions aren’t tied to a single input or output format. Input formats include AFP, Line Data, PCL, Metacode, PDF, TIFF, and many more. Web-based output formats include PDF, accessible PDF, XML, HTML, and others. 2 Actuate I Business Overview •• Multichannel Capability By providing multiple output formats and programming interfaces, Actuate enables organizations to deliver customer communications across all online channels—including web, mobile, and email—and computing devices (e.g., smartphone, tablet, laptop, and desktop). •• Accessible Output for Visually Impaired Customers Actuate offers the only solution on the market for automatically producing high-volume enterprise communications in WCAG 2.0 compliance level AA Accessible PDF format. •• Superior Performance Like our entire CCM suite, Actuate’s print-to-web solutions deliver robust, enterprise-grade performance that leaves competitors lagging behind. Competitor’s Software Actuate Difference .012 seconds .373 seconds 31 times faster 30.60% 14.07% 2.2 times more .222 seconds .815 seconds 3.7 times faster 38.27% 17.92% 2.1 times more 25.296 seconds (.42 minutes) 710.541 seconds (11.84 minutes) 28 times faster 35.91% 22.79% 1.6 times more 1.0 Average Conversion Time (Seconds) Actuate Line Data (Insurance Claim) Average Conversion Time CPU Usage AFP (Explanation of Benefits) Average Conversion Time CPU Usage Line Data (Large Claim) Average Conversion Time CPU Usage 0.8 0.6 0.4 0.2 0.0 Actuate – Line Data to PDF (Claim) Actuate – AFP to PDF (EOB) Document transformation performance testing results, details available on request Competitor’s System Line Data to PDF (Claim) Competitor’s System – AFP to PDF (EOB) •• Excellent System Integration Actuate has a suite of products that not only talk to each other but also to popular, third-party business systems, so organizations don’t need to have an Actuate “stack” to benefit from our high-performance print-to-web solutions. •• Comprehensive Visualization and Reporting Actuate’s solutions make rich interactive visualizations fast and easy by accepting data from multiple sources, producing multiple output formats, providing informative dashboards, and giving customers the tools they need to aggregate, sort, filter, chart, compare, sum, and rank their data. •• Fast, User-Friendly Analytics Actuate’s BIRT Analytics can help customers (and organizations) get more out of their data. For example, with our powerful, easyto-use analytics tools, customers can predict future spending and develop budgets based on their account history. 3 1 888-242-0692 UK Singapore [email protected] Tel: +44 (0) 207 246 4700 Tel: +65 6887 3777 www.actuate.com/ccm Germany Australia Tel: +49 (0) 721 66 592 0 Tel: +61 (2) 9900 6300
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