New Peanut Product Developments
April 2014
© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
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Content
• Snacking is a way of life for today’s
consumers
• Snacks and peanuts developments in
Europe
• Flavours and formats are driving
innovation
• A successful story in the peanut butter
segment
• Conclusions
3
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Snacking is a way of life, especially for younger & working consumers
Eating
occasions
blur
Healthy
influences
On-themove
eating
4
The boundaries between meals and snacks are blurring.
Traditionally, ‘snacking’ has been indulgence-led but in our
time-pressed society it now has healthy connotations.
41% of 15-24 year olds in the UK often eat snacks while
on-the-move rather than eating a proper meal.
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European consumers are conflicted about the health benefits of nuts
Attitudes towards nuts (2014)
90
80
70
60
50
40
France
30
Germany
20
Italy
10
Spain
0
I limit the
I would be more I would buy
amount of
likely to buy more nuts if the
roasted nuts I
healthier nut salt content was
eat because
options
lower
they are
unhealthy
Roasted nuts
are a good
source of
protein and
vitamins
Roasted nuts
are healthier
than
crisps/other
salty snacks
Nuts can present a snacking challenge for consumers because they have both
BFY and “not so BFY” attributes, requiring a certain level of awareness and
attention to “mindful” eating.
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Source: Mintel Consumer Data Charts
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Health positioning in snack nuts
Lorenz
Duyvis
Macadamia
onion & garlic
Nuts,
peanuts,
Austria
Netherlands
Asda Chosen by You Salt
& Vinegar Peanuts, UK
Naturally contain
vitamins E, B1, B3,
phosphorous, magnesium
& good unsaturated fats
The front pack states
“high in fibre”
The “Naturally rich in”
message tends to be
subtly communicated
in nuts; the main
emphasis is still on
flavour.
6
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Snack nuts have been growing in popularity as consumers ramp up
their protein dependence
Salty snacks new launches, Europe, most active sub-categories, %
7
Source: Mintel GNPD
2014 data: January to 7th April 2014
mintel.com
Snack nuts have been growing in popularity as consumers ramp up
their protein dependence
Salty snacks new launches, Europe, most active sub-categories, %
8
Source: Mintel GNPD
2014 data: January to 7th April 2014
mintel.com
The peanut industry can benefit from the interest in high protein
The industry
is responding
Attitudes towards protein and food high in
protein, UK, November 2012
Hillary Peanut+ Honey
Spread contains 25%
protein from peanut, grains
and milk, New Zealand
9
Source: Mintel Oxygen
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But for consumers flavour is more important than health
Attitudes towards salty snacks
“Flavour is more important to me than calorie content”
70
64
65
60
50
50
55
40
30
20
10
0
France %
Germany %
Italy %
Spain %
For manufacturers, the challenge going forward will be the continuing battle
between health and enjoyment.
10
Source: Mintel Consumer Data Charts 2013
mintel.com
Flavour is key to best-selling new products
Bénenuts Twinuts
flavoured biscuit coated
nuts, France
Walkers TigerNuts double
coated, tiger patterned
shell, UK
Five variants (cheese,
tomato, barbecue, bacon,
Mexican) have first year
sales of €8.7m
Four variants (sweet chilli,
smoky bacon, salt &
vinegar, masala curry)
have first year sales of
£3.5m
For best-selling new
nut products the
emphasis is on texture
and strong flavour
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Search for the intense has driven spicy flavours
Peanuts new launches, worldwide, by flavour, %
12
Source: Mintel GNPD
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Manufacturers merge authenticity and novelty hot flavours
Highlighting specific
chili types in salty
snack flavours speaks
to consumers’ demand
for authenticity, and
could support higher
retail price points for
premium lines.
Seeberger Thai Style
Peanut & Cashew Nut
Mix, Austria
13
Pepsico Walkers
Sensations Chinese
Szechuan Pepper Coated
Peanut, UK
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What is next for flavours?
Flavours
inspired by
complete meals
Pepsico Walkers
TigerNuts Masala
Curry, UK and Ireland
14
Lemon/
Lime notes
Lemon with chilli
blends have started
appeared in Europe
Combining
snacks with
popular sauces
Chio Crispers Coated
Nuts with Tzatziki
Flavour, Hungary
mintel.com
Manufacturers blur salty snack formats
The brand claims that
there is “something
crunchy, salty, nutty or
spicy in every handful”.
“Contains jumbo peanuts,
hula hoops, tortillas, corn
strips and multigrain crisps”
UK
Mars introduced a new line
of snack mixes
incorporating M&Ms with
nuts, dried fruits, cookies
and pretzels
USA
15
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The use of limited editions is a way to ‘test’ concepts with experimental
consumers
Consumers are no
longer satisfied with
simply buying
products, increasingly
they want brands to
provide experiences.
AWS: €20,587
Ültje Almond-Peanut Mix
with Chocolate & Chili is
available for a short time
only, Austria
16
Duyvis Tijgernootjes
Paprika Fiesta Double
Coated Peanuts with double
Mexican flavours, NL
mintel.com
Heat & Eat: warm nuts come to the table
Duyvis Heat & Eat are roasted
peanuts that can be warmed up
in a microwave for warm and
crispy nuts, Netherlands.
According to the manufacturer,
the aroma and flavour of fresh
nuts are released through the
special cooking.
We are expecting to see more
warm snacks as an
accompaniment to a meal or
between meals, as long as they
deliver on indulgence, flavour
and convenience.
17
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Portability is growing in importance as consumers snacks more out of
home or on the move
18
Source: Mintel, Jan 2013
Base: adults aged 16+ in each country who eat salty snacks
mintel.com
Breakfast mixes highlight portability and satiety
Emerald Breakfast on the Go!’s popularity has been attributed to its portioncontrolled, individually wrapped packages, which have been made trimmer
and longer to aid portability, USA
19
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Manufacturers target the breakfast moment
The success of Diamond Foods’ breakfast trail mixes in the US
has encouraged other brands to target consumption during
breakfast.
“maintaining energy levels”
Morning Munch range of nuts, fruits
and snack mixes, UK
20
“said to give an omega-3 boost”
Risenta mix includes chopped
cashew, pecan and walnuts, Finland
mintel.com
Portable snacking formats aim at inspiring new usage occasions
Nuts clusters
The Peanut Crunch
contains a mixture of
peanuts, cashew nuts,
Finland
21
“Shots” formats give a more dynamic image and
a more affordable appeal
Nut Shot Gourmet
Virginia Crunchy Jumbo
Peanuts, 60g pack, USA
Crown Jolly Pong Snack
in a 40g shot pack,
convenient to pour in
mouth, South Korea
mintel.com
A successful story in the peanut butter segment
22
mintel.com
Smucker’s strategy to leverage the Jif brand into specialty nut butters pays
off
23
Jif Chocolate Flavored Hazelnut
Spread - AWS: $110,117
Jif Mocha Cappuccino Flavoured
Hazelnut Spread - AWS: $43,678
Jif Whips Whipped Peanut Butter &
Chocolate Spread - AWS: $47,210
Jif Whips Creamy Whipped Peanut
Butter – AWS: $67,761
mintel.com
Areas of opportunities:
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Healthier
but still
delivering
on taste
Indulgence & enjoyment are key market drivers but the
movement towards healthier snacks continues.
For nuts and peanuts protein & fibre content are the
areas to watch.
Morning
Occasion
Breakfast trail mix brands should exploit the filling
benefits of nuts as consumers look for morning options
that give them sustained energy and leave them fuller
for longer.
New packs
Small ‘shot’ style packs with a high protein content
message on the pack to target younger consumers’ onthe-go snacking habits.
mintel.com
Flor Mansilla
Trends & Innovation Consultant
Tel
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[email protected]
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© 2013 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
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