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Hot on the Trail of Summer
Life Styles
Heat on your skin, ice cream on a stick, fun on the brain: summer at last. More and more
people are driving to their vacation destinations again—in 2004, for example, thirty-six percent
of all Germans did. Hamburg’s leisure researcher Professor Horst W. Opaschowski sees this
as a synonym for the experience of freedom: “On vacation, your car is as individual as your
own feet—only faster.” Hot on the trail of summer with the Boxster, 911 and Cayenne …
By
Jutta Deiss
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Air and Water – as
Long as It’s Cool
Breezy times for fleet-footed and water-cooled types:
Surfers and roadsters clearly have the right of way on the beach this summer.
Surfing is all the rage right now, but in fact riding the waves is one of the oldest sports in the world, invented
by Polynesian fishermen back before Hawaii was known as a surfer’s paradise. As with all other sports,
your performance depends on your technique and your equipment. Beginners stand more securely on easy-glide
Mini Malibus with their straight-line stability and wide, round noses. Pros cut through the waves on little
shortboards with quick turning speed. Fun lovers choose longboards. Board-game enthusiasts need not worry
about such differences in the Boxster: The powerful six-cylinder engine and lively chassis meet the needs
of casual and competitive athletes alike.
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Fun Factor One Hundred – with
a Net, but without a Tent
Beach volleyballers aren’t the only ones to make a good impression in the open air.
More than forty percent of all 911 owners choose a cabriolet. The sky’s the limit.
Sun protection factor thirty, fun factor one hundred: Digging and spiking on the beach gives you heavy feet
and a light heart. In any event, the new Olympic discipline is superseding the established indoor variety.
Just as the new Porsche 911 Cabriolet is vying with the Coupé to win over customers’ hearts. Leisure researcher
Professor Opaschowski: “The desire for mobility is often the result of a physical impulse to be on the
move and get active. This urge can be satisfied just as well by engaging in outdoor activities like sports or
hiking—provided that the feeling of open space is assured, so that it can impart a touch of freedom…”
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Holiday Romance on
the Boardwalk
Horsing around, kicking back, building sand castles, sunbathing: the ideal family
vacation? In situations like this, the lightness of being has a heavy load to bear.
The heat is fleeing the day, and the night owls are heading for the boardwalk. Sauntering,
exploring, flirting. A vacation night has its charms—and not only for the moonstruck.
Hey kids, vacation at last! What’s for lunch today? Are the drinks in the basket? Is the raft on board? Swimsuits,
towels, books, toys, picnic box, air mattresses, beach umbrella—Help! It’s a family vacation! Unlimited
family fun requires all kinds of storage space and freedom of movement. The luggage compartment of the Cayenne
(behind the rear seat) has a capacity of 540 liters (19 cu. ft.), and its all-wheel drive can dig the vehicle out
of sand dunes. Just as important, a ventilated disk brake on every wheel ensures that all the stop-and-go doesn’t
lead to heat stroke. Roof rack, trailer hitch—anything is possible.
It’s plain to see that cars are not the only things that need to be refueled. So do souls, bodies, and spirits. A survey conducted
by leisure researchers from the BAT Institute (Hamburg) proves that being on the road is often more important than
getting there. As Opaschowski says: “People are torn between the desire to escape everyday life and their lust for life, their
need for human contact and for fresh air. Mobility symbolizes both: escape and movement.” At the top of the list are
the wish for a change of scenery (40 percent of those surveyed), the yearning for new experiences (40 percent), simple get-upand-go (40 percent), and the desire for a change (39 percent). The forecast for summer 2005 looks very sunny indeed…
D
D
Frankr.
Beached by Choice,
but with a Bag and Basket