Taste.com.au delivers Recipe to Cart online shopping with Coles
Monday December 8, 2014
NewsLifeMedia’s Taste.com.au today announced Recipe to Cart which allows users to shop from
Australia’s largest online resource of recipes directly with Coles online.
The biggest project of its kind, all of Taste.com.au’s 40,000 recipes and aggregated shopping lists
are now able to be shopped directly with Coles online nationally. Users can shop ingredients from
Taste.com.au recipes straight to their Coles online shopping trolley and with a couple of clicks
ingredients are delivered directly to their door.
Taste.com.au’s continued digital innovation is also making Christmas planning even easier with the
introduction of the new seasonal Christmas Menu Planner which provides inspiration to suit every
type of cook with any budget while taking the stress out of planning seasonal events.
NewsLifeMedia CEO Nicole Sheffield said: “Taste.com.au is the hub of the digital kitchen and the
site is all about adding value to consumers lives through our triple tested recipes, which never let
them down. Users will now get even more value from the site with recipe to cart and the seasonal
menu planner. It means that we can now truly deliver an end-to-end solution from recipe inspiration
to the kitchen, completing the ability to plan, shop, cook and share with Taste.com.au.
“We are moving in to the second year of our multi-million dollar digital partnership with Coles and
through continued digital innovation we are delivering an experience never before seen in Australia
and driving more value and convenience than ever to our consumers’ shopping baskets.”
Coles marketing and store development director Simon McDowell said: “Recipe to Cart and the
launch of the Christmas Menu Planner provide the perfect solution for our often time-poor shoppers
who are looking for someone to help them with their Christmas shopping and tick another task off
their ever expanding Christmas list. Coles’ partnership with Taste.com.au allows us to deliver a
truly personal digital experience from meal and budget planning, recipe inspiration through to bench
top delivery and is the perfect shopping solution for a stress free and delicious Christmas.”
How does Recipe to Cart work?
Step 1: Select the ingredients needed from your chosen recipes on Taste.com.au or members can
add to their Taste.com.au shopping list
Step 2: Select ‘Shop Ingredients Now’
Step 3: Recipe ingredients are dynamically matched to Coles products and ingredients to buy
Step 4: Log in to Coles online to complete the order and delivery
Director of Taste.com.au Prue Cox said: “We have over 825,000 Taste.com.au members and they
are a wonderfully vocal community. They have been crying out for the ability to shop directly from
Taste.com.au and I’m so pleased that we are delivering this functionality for them. There are over
100,000 existing Taste.com.au member shopping lists already set up which we have migrated to
the new look multiple recipe shopping list to enable a full weekly shop with the press of a button
straight to their homes.”
2 Holt Street Surry Hills NSW Australia 2010  T +61 2 9288 3000  newscorpaustralia.com
A News Limited company  ABN 957 088 923 906
The recipe to cart project included addressing a multitude of data, configuration, implementation
and testing – both platform and user. Design, development, testing and implementation across
desktop and mobile sites for ingredient listings to output from recipe to shopping list to Coles online
were all completed in-house by the Taste.com.au product team.
Data matching of over 5,500 Taste.com.au recipe ingredients were also dynamically matched to
Coles product ranging nationally.
Taste.com.au reaches 6,277,000 people* per month across the website, magazine and newspaper
lift-outs making it the largest lifestyle brand in the country.
*EMMA, September 2014
End.
For more details contact:
Sharyn Whitten, Director of Communications, NewsLifeMedia
T: 02 8045 4602 M: 0408 471 116 E: [email protected]
2 Holt Street Surry Hills NSW Australia 2010  T +61 2 9288 3000  newscorpaustralia.com
A News Limited company  ABN 957 088 923 906