Principal Financial May 2017 ® Group Use of Non-GAAP Financial Measures A non-GAAP financial measure is a numerical measure of performance, financial position, or cash flows that includes adjustments from a comparable financial measure presented in accordance with U.S. GAAP. The company uses a number of non-GAAP financial measures that management believes are useful to investors because they illustrate the performance of the company’s normal, ongoing operations which is important in understanding and evaluating the company’s financial condition and results of operations. While such measures are also consistent with measures utilized by investors to evaluate performance, they are not, however, a substitute for U.S. GAAP financial measures. Therefore, on principal.com/investor, the company has provided reconciliations of the non-GAAP financial measures to the most directly comparable U.S. GAAP financial measure. The company adjusts U.S. GAAP financial measures for items not directly related to ongoing operations. However, it is possible these adjusting items have occurred in the past and could recur in future reporting periods. Management also uses non-GAAP financial measures for goal setting, as a basis for determining employee and senior management awards and compensation, and evaluating performance on a basis comparable to that used by investors and securities analysts. The company also uses a variety of other operational measures that do not have U.S. GAAP counterparts, and therefore do not fit the definition of non-GAAP financial measures. Assets under management is an example of an operational measure that is not considered a non-GAAP financial measure. 2 Forward Looking Statements Certain statements made by the company which are not historical facts may be considered forward-looking statements, including, without limitation, statements as to operating earnings, net income available to common stockholders, net cash flows, realized and unrealized gains and losses, capital and liquidity positions, sales and earnings trends, and management’s beliefs, expectations, goals and opinions. The company does not undertake to update these statements, which are based on a number of assumptions concerning future conditions that may ultimately prove to be inaccurate. Future events and their effects on the company may not be those anticipated, and actual results may differ materially from the results anticipated in these forward-looking statements. The risks, uncertainties and factors that could cause or contribute to such material differences are discussed in the company’s annual report on Form 10-K for the year ended Dec. 31, 2016 , and in the company’s quarterly report on Form 10-Q for the quarter ended Mar. 31, 2017, filed by the company with the U.S. Securities and Exchange Commission, as updated or supplemented from time to time in subsequent filings. These risks and uncertainties include, without limitation: adverse capital and credit market conditions may significantly affect the company’s ability to meet liquidity needs, access to capital and cost of capital; conditions in the global capital markets and the economy generally; volatility or declines in the equity, bond or real estate markets; changes in interest rates or credit spreads or a sustained low interest rate environment; the company’s investment portfolio is subject to several risks that may diminish the value of its invested assets and the investment returns credited to customers; the company’s valuation of investments and the determination of the amount of allowances and impairments taken on such investments may include methodologies, estimations and assumptions that are subject to differing interpretations; any impairments of or valuation allowances against the company’s deferred tax assets; the company’s actual experience could differ significantly from its pricing and reserving assumptions; the pattern of amortizing the company’s DAC and other actuarial balances on its universal life-type insurance contracts, participating life insurance policies and certain investment contracts may change; the company may not be able to protect its intellectual property and may be subject to infringement claims; the company’s ability to pay stockholder dividends and meet its obligations may be constrained by the limitations on dividends or distributions Iowa insurance laws impose on Principal Life; changes in laws, regulations or accounting standards; results of litigation and regulatory investigations; from time to time the company may become subject to tax audits, tax litigation or similar proceedings, and as a result it may owe additional taxes, interest and penalties in amounts that may be material; applicable laws and the company’s certificate of incorporation and by-laws may discourage takeovers and business combinations that some stockholders might consider in their best interests; competition from companies that may have greater financial resources, broader arrays of products, higher ratings and stronger financial performance; a downgrade in the company’s financial strength or credit ratings; changes in investor preferences; inability to attract and retain qualified employees and sales representatives and develop new distribution sources; international business risks; fluctuations in foreign currency exchange rates; the company may need to fund deficiencies in its “Closed Block” assets that support participating ordinary life insurance policies that had a dividend scale in force at the time of Principal Life’s 1998 conversion into a stock life insurance company; the company’s reinsurers could default on their obligations or increase their rates; risks arising from acquisitions of businesses; and a computer system failure or security breach could disrupt the company’s business and damage its reputation. 3 Company Overview A Leading Financial Services Company Fortune 500 company; 138 year history Pre-tax Operating Earnings1 Assets Under Management2 $2,009.3 million As of Mar. 31, 2017 $619.7 billion As of Mar. 31, 2017 RIS - Fee 13% 5% 26% 17% 16% 23% Principal Global Investors 1 4 2 25% RIS - Spread Spread Specialty Benefits Risk Individual Life Trailing Twelve Months. Excludes Corporate. Assets under management by asset manager. 10% Fee Principal International Principal Global Investors 65% Principal International & Other PFG Entities Third Party Asset Managers Company Overview Segment Reporting Structure Principal Financial Group Dan Houston CEO Deanna Strable CFO Retirement & Income Solutions (RIS) Nora Everett President RIS – Fee RIS – Spread Principal Global Investors (PGI) Jim McCaughan President Principal International (PI) Luis Valdes President U.S. Insurance Solutions (USIS) Amy Friedrich President Specialty Benefits Life Management team averages 30 years of industry experience 5 Corporate Company Overview Where we compete More than 70 countries around the world Asset management, retirement/long-term savings, risk protection Asset management, retirement/long-term savings 6 As of 12/31/2016 Asset management Company Overview Experienced Management Team 7 Name Age* Title (Industry/PFG)*__ Daniel J. Houston Nora M. Everett Amy C. Friedrich James P. McCaughan Luis E. Valdes Timothy M. Dunbar Gary P. Scholten Karen E. Shaff Deanna D. Strable Elizabeth S. Brady Gregory B. Elming Elizabeth L. Raymond 56 58 47 64 60 60 60 63 49 57 57 51 33/33 26/26 21/17 43/15 29/26 36/31 37/37 35/35 28/28 33/4 35/35 26/17 *As of 12/2017 Chairman, President & Chief Executive Officer President - Retirement & Income Solutions President - U.S. Insurance Solutions President - Global Asset Management President - International Asset Management and Accumulation Executive VP & Chief Investment Officer Executive VP & Chief Information Officer Executive VP, General Counsel & Secretary Executive VP & Chief Financial Officer Senior VP & Chief Marketing Officer Senior VP & Chief Risk Officer Senior VP & Chief Human Resources Officer Company Overview Industry Leadership Global Asset Management Best Place to Work in Money Mgmt1 #1 APV – Chile Funds2 Top 10 manager Real Estate3 12th largest manager High Yield4 ENERGY STAR Partner of the Year5 Global Retirement and Long-Term Savings #4 provider of DC plans6 #2 Pension provider in Latin America7 #7 AFORE – Mexico8 Brasilprev #1 market share – Brazil9 #5 MPF provider – Hong Kong10 #1 provider of DB plans11 #1 provider of ESOP plans12 Risk Protection #1 Non-qualified deferred compensation13 #3 Non-medical coverages14 #5 Individual Disability Insurance15 Sources: 1Pensions & Investments, “The Best Places to Work in Money Management among companies with our size category”, PFG recognition 12/12/2016. 2Asociacion de Administradóras de Fondos Mutuos De Chile, December 2016. 3The 5th largest manager of domestic real estate equity (net of leverage), out of 66 managers profiled. Managers ranked by U.S. institutional, tax-exempt assets managed internally, as of Jun. 30, 2016. “Real Estate Managers”, PENSIONS & INVESTMENTS, Oct 3, 2016. 4 12th largest manager of high yield securities, out of 85 managers profiled. Managers ranked by U.S. institutional, tax-exempt assets managed internally, as of Dec. 31, 2015 “Largest Money Managers”, PENSIONS & INVESTMENTS, May 30, 2016. 5April 2017, U.S. Environmental Protection Agency. 6 PLANSPONSOR Recordkeeping Survey, June 2016. 7AUM among multi-country pension providers. 8Superintendencia de Pensions in terms of RIM, December 2016. 9Ranking in terms of AUM for PGBL and VGBL products, Fenaprevi. December 2016. 10Gadbury Group MPF Market Share Report, December 2016. 11PLANSPONSOR Defined Benefit Administration Survey, May 2015. 12PLANSPONSOR Recordkeeping Survey, June 2016. 13PLANSPONSOR Record-Keepers Survey Buyers Guide, July 2016. 14LIMRA 2016 survey: Non-medical based on fully insured employer contracts in force. 15 LIMRA 2015 survey: Individual Disability Insurance (IDI) rank based on in-force premium. 8 Company Overview Current Ratings (As of January 2017) Moody’s Investors Service ‘A1’, Good – fifth highest of 21 rating levels. Outlook: Stable Fitch Ratings ‘AA-’, Very Strong – fourth highest of 19 rating levels. Outlook: Stable Standard & Poor’s ‘A+’, Strong – fifth highest of 20 rating levels. Outlook: Stable Ratings related to Principal Life Insurance Company and Principal National Life Insurance Company. 9 A.M. Best ‘A+’, Superior – second highest of 13 rating levels. Outlook: Stable Retirement & Income Solutions Strong business fundamentals Net cash flow as a percent of beginning of year account value (2011-2015 average) +2.4% - 0.1% Industry1 10 1Department 4Q 2012 1Q 2017 CAGR RIS total account value $172B $242B 8% RIS-Fee return on net revenue2 30.6% 33.8% RIS-Spread return on net revenue2 56.8% 64.0% Participants3 3.9M 5.1M Principal of Labor & Cerulli Associates, 2015. 2For trailing 12 months. 3Defined contribution and defined benefit. 7% Retirement & Income Solutions (RIS – Fee) Customer-Centric Business Model Bundled Fidelity MetLife Wells Fargo T.Rowe Price Prudential BUSINESS MODEL Vanguard Mass Mutual Great West Transamerica ING/VOYA Nationwide Unbundled John Hancock Small Case 11 TARGET MARKET Large Case Retirement & Income Solutions (RIS – Fee) The Top Retirement Market in the World 25 Retirement market opportunities $ Trillions RETIREMENT READINESS: • New plan formation • Non-participants • Under-saved INCOME SOLUTIONS: • Yield/Income • Outcomes: −Longevity −Market volatility −Inflation 20 15 10 5 0 Source: Retirement Markets 2015, Retirement Research Inc., April 2015 12 Defined Benefit Defined Contribution + IRA UNITED STATES 2nd THROUGH 10th LARGEST MARKETS COMBINED Retirement & Income Solutions (RIS – Fee) Principal Total Retirement Suite SM Still a differentiator Defined Benefit Defined Contribution #1 DB provider #4 DC plan recordkeeper Employee Stock Ownership Plan Nonqualified Plans #1 ESOP plan recordkeeper (by # of plans) (by # of clients) (by # of plans) (by # of plans) #1 Deferred Comp provider All rankings sourced from PLANSPONSOR magazine as follows – Defined Benefit: DB Administration Survey 05/15; Defined Contribution and ESOP: Recordkeeping Survey 06/16; Nonqualified Deferred Compensation: PLANSPONSOR NQDC Buyer’s Guide, July 2015 13 Retirement & Income Solutions (RIS – Fee) Balanced Sales Approach 13.0 12.4 11.3 11.0 3.3 $ Billions1 9.0 2.7 9.3 2.2 7.0 2.6 5.0 3.1 9.9 2.5 1.9 1.9 1.8 1.9 3.3 4th Quarter 2.6 3rd Quarter 2.3 3.9 2.5 1.8 3.0 3.4 3.6 4.2 1.0 2.9 3.9 -1.0 2012 2013 2014 2015 2016 2017 3.0 14 10.6 1 Transfer deposits 2nd Quarter 1st Quarter Retirement & Income Solutions (RIS – Fee) The Power of Payroll Deduction 19.0 20 18 16 14 12 $ Billions2 • People making a deferral +37%1 • Avg deferral per member +13%1 • People receiving a match +40%1 10 8 6 4 2 0 15.7 13.9 15 2 1Q17 compared to 1Q12 Recurring deposits 4.1 3.4 3.6 4.1 4.2 4.3 3.7 4.1 2012 2013 3.3 3.5 1st Quarter 1 3.8 16.8 17.9 4.2 4.3 4.5 4.6 4.6 4.9 4.3 4.8 5.0 5.4 2014 2015 2016 2017 2nd Quarter 3rd Quarter 5.4 4th Quarter Retirement & Income Solutions (RIS – Fee) Account Value Detail 100% 90% 80% 70% 5% 5% 5% 5% 5% 7% 7% 7% 7% 7% 26% 25% 25% 26% 27% 60% 50% 32% 31% 30% 28% 28% 40% 30% 20% 16 Employer Securities Non-Proprietary Funds Proprietary Funds Separate Account 24% 26% 27% 29% 29% General Account 10% 0% Individual Variable Annuities 6% 6% 6% 6% 5% 2013 2014 2015 2016 1Q17 Retirement & Income Solutions (RIS – Fee) Multiple Businesses Leverage Success Revenue sourced from 401(k) platform 3.5 3.0 0.6 $ Billions 2.5 2.0 0.4 Other PFG businesses Defined contribution 1.5 1.0 0.5 0.0 2016 2021E Variable Annuities, RIS – Spread, PGI, and Individual Life are all beneficiaries 17 Retirement & Income Solutions Innovative Solutions: Solving Income Needs ACCUMULATION MULTI-PRODUCT SOLUTION SET 18 RETIREMENT INCOME • “Through Retirement” Lifecycle Funds • Mutual Funds that: ‒Generate income ‒Preserve capital OUR APPROACH: ‒Protect against inflation • Education ‒Address market volatility • Planning assistance • Annuities to provide: (RetireSecure®) ‒Fixed returns • Full array of options ‒Guaranteed income • Innovative solutions ‒Protection against volatility • Bank products • Full Service Payout ‒Defined Benefit plan terminations Principal Global Investors Diversified Global Asset Management Organization • Broad range of investors in over 70 countries • Offices in major money centers worldwide $62 B $403B of AUM1 $153 B $188 B • Long commitment to corporate stewardship; signatory to United Nations’ Principles for Responsible Investment (PRI) • Principal ranked among top companies with 1,000+ employees in Pensions & Investments’ Best Places to Work in Money Management, for the last four years2 Fixed Income Equity Alternatives 19 19 1AUM as of 03/31/2017. 2Pensions & Investments, “The Best Places to Work in Money Management among companies with our size category”, PFG recognition 12/12/2016. Principal Global Investors Global leadership in funds PGI/Funds integration makes Principal a global destination for funds • $183B in AUM across U.S. and International platforms, as well as various private funds1 • Strong performance across boutiques and strategies • Well positioned in Active and Smart Beta ETFs Key functions aligned globally • Distribution, governance and operations Capabilities compelling to big intermediaries • Focus on global consultants, global distributors, U.S. wirehouses, U.S. independent broker-dealers and RIAs2, private banks Work closely with PI in their local markets 20 20 1As of 03/31/2017. Includes Principal Funds, PGI Trust CITs, PGI Dublin Funds, PGI Australia Funds, and various boutique-level funds. 2RIA: Registered Investment Advisor. Principal Global Investors Top Tier Investment Performance Morningstar rankings Percentage of funds in the top two quartiles 94% 91% 76% 73% 51% 80% 86% 89% 58% of rated funds have 4 or 5 star rating 46% 4 OR 5 STARS = 34 FUNDS 1-Year 03/31/2016 21 3-Year 12/31/2016 5-Year 03/31/2017 Principal “I” shares; if no “I” share class then “A” share class; separate accounts use “R6” rate level; Includes Principal mutual funds, separate accounts and collective investment trusts (CITs); Excludes money market, stable value and U.S. Property separate account. 3 STARS 21 FUNDS 2 STARS 3 FUNDS 1 STAR 1 FUND Principal Global Investors Distribution – Principal Funds Top 5 distributors Wells Fargo Morgan Stanley Merrill Lynch UBS Financial Services, Inc. US Trust Top 5 U.S. strategies AUM (1) 5-Yr AUM CAGR Target Date $26.2B 5.7% Strategic Asset Management $14.3B 8.2% Dynamic Outcome Strategies $13.7B 30.2% Midcap $12.0B 41.4% Preferred Securities $5.4B 11.0% Success through engaging distributors and advisors across channels 1 22 AUM figures include both Retail and Retirement AUM and remove double counting for fund-of-fund assets. As of 3/31/2017. Principal Global Investors Global Distribution Institutional Principal Global Investors Institutional AUM • Strong teams, representing all boutiques • Close partnership with product specialists in the boutiques ($ billions) $130.6 $133.4 $122.0 $110.2 $114.7 • Broad range of specialist investment capabilities enables us to attract top sales talent • #30 on Institutional Investor Top 3001 2013 2015 Managers ranked by total assets under management. II 300 America’s Top 300 Money Manager, Institutional Investor, July 2016, data as of 12/31/2015. 1 23 2014 2016 1Q17 Principal Global Investors In-demand, specialist capabilities Principal Real Estate - Private $51.7 Macro Currency Group $3.5 Aligned Investors $20.1 Principal Global Equities $81.6 Unique hybrid multi-boutique approach Principal Edge Asset Portfolio Management Strategies1 $26.4 Principal Global Fixed Income $95.9 Distinct investment processes Post Advisory Group $15.2 Principal Global Investors $403 B Morley Financial Services $17.5 Finisterre Capital LLP $3.0 Principal Principal Real Estate Real Estate - CMBS $8.6 REITS $13.3 Columbus Spectrum Circle Asset Investors Origin Asset Management $7.4 $21.5 Management $4.0 24 Leverage distribution – Global institutional – Global funds Integrated business processes – Drive scale – Share best practices Asset Allocation/Multi-Strategy Fixed Income Equity Alternatives AUM in billions, as of 03/31/2017. 1Principal Portfolio Strategies allocates investment dollars across PGI boutiques and third-party managers. Principal Global Investors Well-Positioned for Industry Trends • Industry leader in delivering solutions, including multiasset solutions • Strong and growing suite of alternatives Generate Income • Early entrant in the Active ETF space • Hybrid, Passive and Indexed offerings on retirement platform of the Principal Financial Group • With boutiques across asset classes, sector rotation presents opportunities 25 Client Needs Manage Volatility Protect Purchasing Power Principal International Our locations We operate in emerging markets with a fast growing middle class China (2005) Asset Management, Mutual Funds AUM of $96.1B CCB-Principal – a 25% owned joint venture with China Construction Bank • • • Principal Financial Hong Kong (1996) Group • • • Mexico (1993) • • • Thailand (2010) Annuities, Mutual Funds, Pensions, Asset Management AUM of $9.7B Wholly owned Chile (1995) • • • • Annuities, Mutual Funds, Asset Management, Mandatory Pensions, Voluntary Pensions AUM of $44.2B Wholly owned Cuprum – a 98% majority owned company AUM of $37.7B 26 PI Sourced AUM as of 03/31/2017 • • • India (2000) • Brazil (1999) • • • (Year) = Principal entered country Asset Management, Mutual Funds, Pensions AUM of $8.2B Wholly owned Annuities, Pensions, Mutual Funds, Asset Management Brasilprev – a 25% owned joint venture with Banco do Brasil AUM of $67.0B Claritas – 100% owned mutual fund company AUM of $1.4B • • Asset Management, Mutual Funds, Advisory Services AUM of $0.7B 79% majority owned company with Punjab National Bank Indonesia (2007) • • • Malaysia (2003) • • • Conventional & Islamic Asset Management, Mutual Funds, Pensions AUM of $12.7B CIMB-Principal – 40% owned joint venture with CIMB Group; 50% owned Islamic company with CIMB Asset Management, Mutual Funds AUM of $2.9B Wholly owned subsidiary of Malaysian JV Asset Management, Mutual Funds AUM of $0.5B Wholly owned subsidiary of Malaysian JV Singapore (2006) • • • Asset Management AUM of $4.7M Wholly owned subsidiary of Malaysian JV Principal International Strong growth Increasing diversification Pre-tax operating earnings growth1 (USD millions) $350 $300 18% $250 2016 Pre-tax OE $200 $150 $100 82% $50 $0 2013 Latin America 1 Prior 27 2014 Asia period results translated using foreign exchange rates from 2016. Excludes impact of the difference in actual vs. expected encaje returns, 3Q16 actuarial assumption review items, and 3Q15 impairment of intangible assets in our Brazil mutual funds business. 2015 2016 Principal International High Growth High Potential Markets Global Asset Management Industry Projected AUM In Trillions 4.7% CAGR $400 6.0% CAGR Country 2014 rank 2019E rank 2024E rank 2030E rank U.S. #1 #1 #1 #2 China #2 #2 #2 #1 Brazil #7 #7 #6 #5 India #9 #5 #4 #3 Mexico #15 #14 #13 #13 Indonesia #16 #15 #15 #12 Total GDP for Six Listed Countries $64 2012 28 $102 2020 2014 2030 16 year CAGR $34 Trillion $100 Trillion 7% 2050 Sources: Asset Management 2020: A Brave New World, PwC, 2014; The age of asset management? Speech by Andrew G Haldane, Executive Director, Financial Stability, Bank of England, at the London Business School, London, 4 April 2014.) ; http://www.cebr.com/reports/world-economic-league-table-2015/ Principal International Current joint venture partners Brasilprev CCBPAM CIMB-Principal Partner Banco do Brasil China Construction Bank CIMB Group Market(s) Brazil China Malaysia, Thailand, Indonesia, Singapore Products Pension Mutual funds, asset management Pension, mutual funds, asset management Partner’s distribution reach 65M retail customers1 5,400 branches1 340M retail customers 2 14,985 branches 2 12M retail customers 3 900 branches3 2.1M customers 0.5M customers JV customers 4 2.0M customers 29 1 Banco do Brasil 3Q16 Historical Data per: http://www.bb.com.br/docs/pub/siteEsp/ri/eng/dce/dwn/3Q16TableTM.xls. 2 CCB 2016 Annual Report. 3 CIMB Group 2016 Annual Report. 4Customer count as of 12/31/2016. Principal International 2016 notable achievements China Signed Strategic Cooperation Agreement with CCB for potential pension partnership in China 1 Ranking Cuprum was recognized as the #1 AFP service provider1 and as a top 100 most reputable company 2 Brasilprev Brasilprev captured 51% of industry net cash flows 3 and is #1 in total market share 4 from Praxis consulting firm released in November 2016 – received for 5th consecutive recognition 100 Most Reputable Companies ranking by Merco – 2016 ranking 3 Percent of P/VGBL industry net cash flows for full year 2016 4 Ranking is of market leadership in reserves of P/VGBL; Source: Fenaprevi, December 2016 5 Recognition by Asian Investor at their 2016 Asset Management Awards 2 Chile 30 Chile SE Asia Received multiple recognitions for performance of funds including best fund house in Malaysia 5 U.S. Insurance Solutions Focus on the SMB market Solutions for business owners, employers, and individuals Business Owners • Business Owner Executive Solutions (life & disability) 31 Employers • Group Insurance (dental, vision, disability, life) • Multi-life Disability • Nonqualified Deferred Compensation Individuals • Group Voluntary Insurance (dental, vision, disability, life, critical illness) • Individual Disability Insurance • Individual Life Insurance • Individual Dental U.S. Insurance Solutions Success Reflects Expertise Serving SMB Market 2016 Market Share 2016 Industry Rank 8.0% #3 • Life 11.0% #2 • Disability 8.5% #4 • Dental 5.4% #7 • Individual Disability In-Force Premium2 9.5% #5 • Individual Disability New Sales Premium 16.6% #3 • Non-Qualified Plans1 19.0% #1 • Total Life New Sales Premium 1.5% #20 Specialty Benefits • Total Group In-Force Contracts Individual Life Sources: LIMRA, 2016 (1) PlanSponsor Record-Keeper’s Survey Buyer’s Guide, July 2016, excluding governmental 457 plans (2)Based on LIMRA 2015 data 32 U.S. Insurance Solutions: Individual Life Focus on the Business Market Solutions for businesses, business owners and key executives Individual 47% Business owners’ financial challenges • • • • Exiting the business Business transition Retaining key employees Retirement planning BOES 28% Solutions for key employees • Retirement income • Survivor income • Business protection ER/NQ 25% 2016 Sales BOES = Business Owner/Executive Solutions ER/NQ = Employer/Non-qualified 33 U.S. Insurance Solutions: Specialty Benefits Insurance Balanced Portfolio and Above Industry Premium Growth 2016 Total Premium & Fees Group Life 26% Group Group Benefits Benefits 83% 81% Individual Disability 17% Group Disability 27% Dental/ Vision 47% 3 Year In-Force Premium Growth (2012 – 2015 CAGR) 10.9% 5.6% 3.1% Group Benefits The Principal 34 Source: LIMRA 2012-2015 1.6% Individual DI Industry • Stable loss ratios • Attractive margins Distribution U.S. Distribution Overview PROPRIETARY THIRD PARTY PRINCIPAL ADVISOR NETWORK PRINCIPAL CONNECTION • 1,200 advisors • Sell all products • Financial Planning Focused • 70 counselors with focus on education INVESTMENTORIENTED INSURANCEORIENTED • Wirehouses • Regional Broker/Dealers • Planners • • Brokerage General Agents Insurance Producers BANKS • Banks • Broker/ Dealers • Marketers Global Firm Relations 3rd Select party distributors with dedicated support STRENGTHENS RELATIONSHIPS AND FUELS SALES GROWTH WHOLESALE CHANNELS Retirement Investment Solutions Annuities ESOP NQDC Retail Life Disability Insurance Group Benefits All supported by DEDICATED SERVICE TEAMS providing education, training, counseling and retention 35 Distribution Broad and Deep Distribution Proprietary provides foundation; 3rd party provides accelerated growth Product Line New Sales 1st NQ Life 3rd Principal Advisor Network Plus Group 58% 38% Principal Advisor Network Group Benefits 10% Fixed Annuities Variable Annuities Principal Advisor Network 36 KeyCorp Ins. Agency 97% Principal Advisor Network FSA – New Sales Assets Rankings and percentages as of 12/31/2016 74% Principal Advisor Network Mutual Funds FSA – New Sales Case Counts Top 3 Represent 38% Highland Capital Brokerage Retail Life Individual Disability 2nd 19% 30% Principal Advisor Network 34% Investments Investment philosophy & strategy Diversified investment portfolio Total invested assets & cash Our strategy hasn’t changed: CMBS 5% Commercial Mortgages High quality, well-diversified portfolio 15% MBS 6% Corporate Private Bonds ABS 16% $79.3B Total invested assets & cash Corporate Public Bonds 29% Liability-driven investment approach 5% Government, Agency, State & Political 11% Other1 Active asset/liability management Optimized risk adjusted yields and returns Global collaboration and best practices 11% Cash 2% Portfolio responsibility remains at local country Total PFG as of 03/31/2017 GAAP carrying value 37 1Other includes Equity Securities, Residential Mortgages, Real Estate, Policy Loans, Investment in Equity Method subs, Direct Finance Leases and Other Investments Financials Power of our Fee-Based Model Continual shift in mix of business leading to a higher ROE and more free cash flow Operating Earnings After tax TTM 1Q17 2001 16% 30% 30% 15% 69% 40% Fee 38 Spread Risk Fee includes Retirement & Income Solutions – Fee, Principal Global Investors, and Principal International. Spread includes Retirement & Income Solutions - Spread. Risk includes U.S. Insurance Solutions. Financials Returning Capital to Shareholders 30% 40% 25% 50% 25% 30% 2007 Organic Growth Target Dividends Available Capital (Acquisitions & share buybacks) • • • • 39 Less capital needed to support organic growth Moving to higher dividend payout ratio Diligently pursuing active acquisition opportunities Opportunistically buying back shares Financials Long-term financial outlook Balanced capital deployment strategy Grow capital Return capital • Organic growth • Mergers and acquisitions (M&A) • Common stock dividends • Share repurchases Optimize capital structure • Financial flexibility Expect to deploy 65–70% of our net income over the long-term, with fluctuations in any given year 40 Financials Driving ROE Growth 30-60 bps average annual ROE improvement Earnings + 4-5% for market performance + 4-5% for growth from sales/NCF + 1-2% operational efficiency ROE = Equity • Organic growth • Dividend growth • Opportunistic share repurchases 41 Financials We’ve Played Offense Since the Recession Opportunity Emerged from financial crisis in a position of strength and flexibility AXA Hong Kong Pension 2014 2012 Executing on our strategy to increase our global footprint and fee-based earnings AFORE BrasilPrev 42 Year Announced Rationale 15 year exclusive distribution with 4,440 agents Gateway into China Complete offering in Chile with marquee pension and savings franchise 2012 Entry into Brazil mutual fund and asset management market 2011 Enhance global equity investment capabilities 2011 Establish leadership in emerging markets fixed income investing 2011 Solidify position as a leader in Mexican Afore market 2010 23 year extension of successful JV with Banco do Brasil Financials Capital Deployment $ in millions $94 $100 $50 $40 $355 $150 $441 $375 $180 $287 $200 2013 Deployed $480 million $275 2014 2015 2016 Deployed $855 million Deployed $1.1 billion Deployed $856 million Common Stock Dividends Share Repurchases Strategic Acquisition Debt reduction Long term: expect to deploy 65–70 percent of our net income with fluctuations in any given year 43 $465 $257 Financials Capital Deployment • Deployed $248M of capital in 1Q17 − $130M in common stock dividends Paid quarterly dividend of $0.45 per share in 1Q17 bringing the TTM dividends per share to $1.68, an 11% increase compared to 1Q16 TTM − $118M deployed on shares repurchased • Expect to deploy $800M to $1.1B of capital in 2017 − Continue making progress toward a 40% dividend payout ratio Announced 2Q17 common stock dividend of $0.46 per share bringing TTM dividends per share to $1.75, a 14% increase compared to 2Q16 TTM 44 Financials Long-term financial outlook What if things don’t go as expected? Changes in key macroeconomic conditions have an impact on Principal’s annual pre-tax operating earnings If macroeconomics change by… Then Principal’s annual pre-tax operating earnings will change by… And the primary businesses impacted are… Interest rates +/- 100 bps FX: US dollar changes +/- 2% +/- 4-6%1 +/- < 1%2 -/+ < 1%3 RIS – Fee RIS – Spread PI PGI Individual Life SBD Assumes an immediate 10% change in the S&P 500 followed by 2% growth per quarter thereafter. 2 Excludes the impact of actuarial unlockings. 3 Principal is primarily impacted by changes in Latin American and Asian currencies. Inverse relationship between movement of the US dollar and impact to Operating Earnings. 1 45 Equity market return +/- 10% Financials Key Business Drivers Outlook 2017 outlook Long-term outlook Net revenue growth CAGR 2-5% 3-7% Pre-tax return on net revenue 29-33% 28-32% Net revenue growth CAGR 5-10% 5-10% Pre-tax return on net revenue 55-60% 55-60% Retirement and Income Solutions RIS-Fee RIS-Spread 2017 outlook Long-term outlook 4-8% 5-8% 34-37% 33-36% 2017 outlook Long-term outlook 7-9% 7-9% Pre-tax return on premium & fees 10-13% 10-13% Loss ratio 62-68% 62-68% 3-6% 3-6% 14-18% 15-20% Principal Global Investors Operating revenues less passthrough commissions growth CAGR Pre-tax return on operating revenues less pass-through commissions U.S. Insurance Solutions Principal International Combined net revenue growth CAGR (at PFG share, in reported USD) Combined pre-tax return on net revenue (at PFG share, reported USD) 2017 outlook Long-term outlook 11-14% 11-14% 38-42% 40-45% Premium & fees growth CAGR Specialty Benefits Individual Life Premium & fees growth CAGR Pre-tax return on premium & fees Estimated pre-tax operating losses for Corporate of $200-$225 million in 2017 US GAAP total company operating earnings effective tax rate of 21-23% in 2017 Net revenue = operating revenues less benefits, claims & settlement expenses less dividends to policyholders. RONR = Return on Net Revenue. 46 Financials Non-GAAP Financial Measure Reconciliations Pre-tax Operating Earnings (Losses) Pre-tax operating earnings, excluding Corporate Corporate Pre-tax operating earnings (losses) Pre-tax net realized capital gains (losses) Pre-tax other adjustments Certain adjustments related to equity method investments and noncontrolling interest Income (loss) before income taxes 47 Trailing Twelve Months, 31-Mar-17 $ 2,009.3 (224.1) $ 1,785.2 (89.3) (86.4) (43.6) $ 1,565.9
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