“Collaaboration for
f Outstanding Achhievementt”
CLF Pub
C
blic Relat
R tions
s
Annu
A ual Repor
R
rt
Compile
ed from S
Septembe
er 2014-July 2015
FAO Ste
eve Tay
ylor CEO
O
Publish
hed 06/1
10/2015
Authorred Dean
n Blake
Commun
C
ications
s Manager
n
Introduction
Here I have set out a compprehensivee audit of the Cabot Learning
L
F
Federation’s
public rrelations in
n regard to
o the media
a Septemb
ber 2014- July 2015. T
This has been
b
the mo
ost successsful year to
o date with a total of 202
2 positiv
ve mentionns of the CLF or
CLF accademies in the media.
With fo
orty teachin
ng weeks in a schooll year the Federation
F
averaged around fiv
ve
positive
e mentionss in the me
edia for eve
ery teachin
ng week an
nd with 46 press releases
issued that’s just over one produced
p
p
per week.
Federration Totals
T
To
otals
Numbe
er Of Staff Involved
(Intervviewed or Quoted)
Q
39
Numberr Of Press Releases
Issu
ued & Publlished
338
Iss
sued
Publlished
Numberr Of Proacttive News
Stories
177
Number Of Reacttive News
Stories
25
Total
202
Amountt Of Air Tim
me; Radio
43 minutes
s 58 seconnds
Amount Of Air Time;
T
TV
50 minutes
s 31 seconnds
Amou
unt Of Med
dia Print
Coverage
e
A pa
age equiva
alent 27.5 metres
dow
wn by 22.24 metres aacross
2 46
Media Breakd
down By
B Orga
anisatio
on
CLF
JCA
HWA
BBA
BMA
HPA
BCA
KOA
K
Prim
maries
Numbers Of
Sta
aff Involved
d
(In
nterviewed
or
o Quoted)
5
4
6
3
7
4
2
3
5
Number
N
of
Press
Releases
R
Issued
7
3
6
2
5
8
0
5
1
11
Am
mount of Airr
Tiime; Radio
25 mins
26 secs
0.0
0.0
0.0
14 mins
13 secs
0.0
0.0
0.0
4 mins
m
19 secs
Am
mount of Airr
Time;
T
TV
19 mins
11 secs
6 mins
2 secs
0.0
0.0
18 mins
01 secs
02
0 mins
02
0 secs
0.0
4 mins
30
0 secs
3 mins
m
10 secs
Amount
A
Of
Media
M
Print
Coverage
C
A page
equival
ent
8,70
metres
down
by 6.85
metres
across
A page
equival
ent
2.00
metres
down
by 1.84
metres
across
A page
equival
ent
4.16
metres
down
by 3.76
metres
across
A page
equival
ent
1.80
metres
down
by 1.71
metres
across
A page
equival
e
ent
e
2.84
2
metres
m
down
d
by
b 3.32
metres
m
across
a
A page
equival
e
ent
e
2.45
2
metres
m
down
d
by
b 2.11
metres
m
across
a
A page
eqquival
ennt
1..95
m
metres
doown
byy 0.88
m
metres
accross
A page
quival
eq
en
nt
4.2
20
me
etres
do
own
by
y 4.34
me
etres
ac
cross
A page
p
equ
uival
entt
3.0
00
me
etres
dow
wn
by 2.56
me
etres
acrross
3 Media Agen
ncies Worked
W
With
M
Media
Source
Numberr Of
Items
s
Sub
S Tota
als
Televisio
on
B
BBC
Points West
W
9
I
ITV
West To
onight
1
ITV Nation
nal
1
M
Made
In Bristtol TV
5
Channel 4
1
17
Radio
o
B
BBC
Radio Bristol
B
7
Jack FM
M
1
B
BBC
Radio 5 Live
2
The Breez
ze
1
11
Prrint Media Inclusive
I
O
Of Their We
ebsites
Bristol Po
ost
99
The Guardian
1
Daily Ma
ail
1
Bath Chron
nicle
9
A
Academies
Week
W
9
Academy To
oday
4
Daily Telegrraph
3
Weston Merrcury
11
Downend Voice
V
6
TES & Web
bsite
3
Fishponds Voice
V
10
Scchools Week Online
4
Sec Ed
6
W
Western
Daily
y Press
2
The Week
k In
6
G
Grand
To
otal Of Se
eparate News
N
Itemss
4 174
202
Quoted
d in the pre
ess or interrviewed-
M
Member
Of
O Staff
Acade
emy
Total
Mandy Milsom
M
CLF
F
CLF
F
CLF
F
CLF
F
CLF
F
5
Steve Ta
aylor
Martina Veale
V
Dean Blake
Chris Ba
aker
Ian Fro
ost
Tim Wa
arren
Steve South
Jon Jones
KOA
A
KOA
A
KOA
A
BBA
A
Matt Le
eek
BBA
A
Dan Nicholls
BBA
A
Jon Angell
Helen Ta
atlock
Mark White
W
JCA
A
JCA
A
Charlotte Grierson
G
Phil Bevan
Jo Postletthwaite
JCA
A
HWA
A
HWA
A
Rebecca Tus
shingham
Sarah Hansford
Ian Ha
arris
Nicola An
ndrews
Sally Apps
A
HWA
A
HWA
A
HWA
A
HWA
A
BMA
A
Tom Ho
ooper
BMA
A
Said Benc
chama
Tim Holmes
BMA
A
Sian An
ngell
BMA
A
Dave Sp
pence
BMA
A
JCA
A
BMA
A
Meesh La
ambert
Sandra Cox
Rachel Allchurch
Tony Se
earle
Sarah Hayes
Primariess
Susie We
eaver
BMA
A
HPA
A
HPA
A
HPA
A
HPA
A
WFA
A
Gemma Ja
ackson
Laurie Munro
M
Sophie Smith
S
MPA
A
SA
A
FVA
A
Adam Williams
BCA
A
Dan Co
opp
BCA
A
GRA
AND TOTAL
5 3
3
4
6
7
4
5
2
39
The C
CLF We
ebsite
Data exxtracted fro
om Google
e Analyticss September August 2014- Julyy 2015
•
•
Total number of hits 85,982
Page View
ws 268,004
4
To
op Ten C
Countiess
81,479
1,386
704
191
1550
148
140
1
129
122
96
Top Ten
T
n Cities
446,105
8,456
4,495 4,325
967
905
648
6 601
57
55
451
Top Ten
T
Pages
62,111
49,177
3,492 3,,306 2,662 2,643 2,196
6 2,121 1,9
937 1,806
How Did Theey Find Us?
94,220
35,88
80
9,746 8,1
157 7,466 33,724 2,420 2,278 2,27
78 2,080
7 The CL
LF website
e has receiv
ved hits fro
om every country in blue-
346 likes
2, 076 followers
8 The CL
LF Facebo
ook page was
w establisshed in 2007 via wee
ekly reportss, from Facebook
insightss, I receive
e data whic
ch informs me that we
w have on average 2200 people
e per
week lo
ooking at our
o page.
At pressent we ha
ave 2,076 followers o n Twitter and
a this number is grrowing wee
ek by
week. T
The use off social me
edia as a to
ool to exten
nd the CLF
F brand forrms part off a
succincct marketin
ng and PR strategy o
or as I like to refer to it as, “PR iin your poc
cket!”
The CL
LF website
e is receivin
ng visits fro
om these social
s
netw
working sitees evidenc
ce for
this is ssupported by data fro
om Google
e Analytics.
Full L
List of Sttories
A
Academ
my
Sto
ory
Mediia
BMA
Basketball
B
P
Programme
Academies Week
JCA
Craig F
Figes
Academies Week
BPA
Library O
Opening
Academies Week
KOA
Colston
n Hall
Academies Week
MPA
Christmas Jumpers
Academies Week
CLF
Andy Ro binson
Academies Week
BPA
Library O
Opening
Academies Weeek Online
KOA
Colston
n Hall
Aca
ademies Weeek Website
MPA
Christmas Jumpers
Aca
ademies Weeek Website
SA
St Georg es Day
Academy T
Today
WFA
School D
Design
Aca
ademy Todayy magazine
HPA
Poetry W
Winner
WFA
School D
Design
BCA
Nick Cleg
gg Visit
Aca
ademy Todayy Magazine
Aca
ademy Todayy magazine
Websitte
Bath Chroonicle
BCA
Royal
R
Televission Society
awa rd
Bath Chroonicle
BCA
BBC Schoo
ol Report
Bath Chroonicle
BCA
Next
N
Governm
ment Policy
Bath Chroonicle
BCA
World Bo
ook Day
Ba
ath Chroniclee website
BCA
BBC Schoo
ol Report
Ba
ath Chroniclee website
BCA
Engineeriing Day
Ba
ath Chroniclee website
BCA
Year Five
e Taster
Ba
ath Chroniclee Website
CLF/ BMA
A
GCSE R
Results
BBC Pointss West
JCA
NQT
T
BBC Pointss West
BMA
Basketball
B
P
Programme
BBC Pointss West
BMA
Basketball
B
P
Programme
BBC Pointss West
BMA
Green C
Capital
BBC Pointss West
9 BMA
Safeguarding
S
g in current
clima
ate
McD
Donalds prop
posed openin
ng
BBC
B
Points W
West Eve
BMA
McD
Donalds prop
posed openin
ng
BBC Points W
West Late
JCA/CAB
B
PP
PI
BBC Politicss Show
BMA
League T
Tables
BBC Radio 5 Live
CLF
Unifo
orm
BBC Radio 5 Live
WFA
Phon
nics
BBC Radio Bristol
BMA
Basketball
B
P
Programme
BBC Radio Bristol
BMA
GCSEs Atttainment
BBC Radio Bristol
CLF
General E
Election
BBC Radio Bristol
CLF
BBC Radio Bristol
CLF
CLF Ru
ugby
Safeguarding
S
g in current
clima
ate
GCS E's
CLF
A Level R
Results
Breeze F
FM
Studio Scho
ool
Laun
nch
Bristol
B
Media Website
SA
St Georg es Day
Bristol P
Post
KOA
Topping O
Out KOA
Bristol P
Post
BMA
Basketba ll Team
Bristol P
Post
KOA
Rugby F estival
Bristol P
Post
CLF
Exam S
Stress
Bristol P
Post
KOA
Rugby F estival
Bristol P
Post
FVA
Tree Pla
anting
Bristol P
Post
CLF
Colston
n Hall
Bristol P
Post
KOA
Athle tes
Safeguarding
S
g in current
clima
ate
Mula
an
Bristol P
Post
BMA
Dave Sp
pence
Bristol P
Post
CLF
City Aca
ademy
Bristol P
Post
CLF
A Level R
Results
Bristol P
Post
Hanham
A Level R
Results
Bristol P
Post
CLF
A Level R
Results
Bristol P
Post
JCA
Lauren Prattt Student
Bristol P
Post
HWA / CL
LF
Joining CLF
Bristol P
Post
MPA / CLF
Ofste
ed
Bristol P
Post
CLF
CLF
CLF
BMA
BBC Radio Bristol
BBC Radio Bristol
Bristol P
Post
Bristol P
Post
CLF
Sir David's N
New Role
Bristol P
Post
HWA
Business E
Enterprise
Bristol P
Post
C
CLF FVA SA FPA
Shangha
ai Trip
Bristol P
Post
BMA
Basketball
B
P
Programme
Bristol P
Post
JCA
Craig F
Figes
Bristol P
Post
HWA
Awarrds
Bristol P
Post
KOA
New Pr imary
Bristol P
Post
CLF
Steve's App
pointment
Bristol P
Post
BBA
Battlefiields
Bristol P
Post
10 BBC Pointss West
BMA CLF
F
Children IIn Need
Bristol P
Post
HWA
Student Ap
pp Maker
Bristol P
Post
KOA
Primary C
Concert
Bristol P
Post
JCA
Charity C
Concert
Bristol P
Post
BPA
Outstanding
g Principal
Bristol P
Post
Studio Scho
ool
Laun
nch
Bristol P
Post
HWA
Fundra
aising
Bristol P
Post
KOA CLF
F
Nicky Morg an’s Visit
Bristol P
Post
WFA
Reading Aloud
Bristol P
Post
CLF
Maths Hub
b Launch
Bristol P
Post
CLF
Steve T
Taylor
Bristol P
Post
JCA
Oh
O What A L
Lovely War
Bristol P
Post
KOA
Funding
g Bid
Bristol P
Post
BBA
Andy Ro
obison
Bristol P
Post
BMA/ BBA/C
CLF
Raising Asspirations
Bristol P
Post
BMA
Value A
Added
Bristol P
Post
BBA /CLF
F
Battle Of Th
he Bands
Bristol P
Post
BMA
McD
Donalds prop
posed openin
ng
Bristol P
Post
HWA
Our Ho
ouse
Bristol P
Post
JCA
Ex-s
student now an apprentic
ce
Bristol P
Post
BMA
US Amba
assador
Bristol P
Post
CLF
New Post 1
16 Centre
Bristol P
Post
MPA/CLF
F
World Bo
ook Day
Bristol P
Post
HWA
Apprenticceships
Bristol P
Post
KOA
Residents Qu estion Time
Bristol P
Post
KOA
Bristol Postt online
BMA
Athle tes
Safeguarding
S
g in current
clima
ate
Dave Sp
pence
CLF
City Aca
ademy
Bristol Postt online
KOA
Topping O
Out KOA
Bristol Postt online
BMA
Basketba ll Team
Bristol Postt online
CLF
Exam S
Stress
Bristol Postt online
KOA
Rugby F estival
Bristol Postt online
Hanham
A Level R
Results
Bristol Postt online
CLF
Bristol Postt online
JCA
Lauren Prattt Student
Bristol Postt online
HWA / CL
LF
Joining CLF
Bristol Postt online
CLF
Sir David's N
New Role
Bristol Postt online
HWA
Business E
Enterprise
Bristol Postt online
C
CLF FVA SA FPA
Shangha
ai Trip
Bristol Postt online
BMA
Basketball
B
P
Programme
Bristol Postt online
JCA
Craig F
Figes
Bristol Postt online
HWA
Awarrds
Bristol Postt online
KOA
New Pr imary
Bristol Postt online
CLF
Steve's App
pointment
Bristol Postt online
11 Bristol Postt online
BBA
Battlefiields
Bristol Postt online
BMA CLF
F
Children IIn Need
Bristol Postt online
HWA
Student Ap
pp Maker
Bristol Postt online
KOA
Primary C
Concert
Bristol Postt online
JCA
Charity C
Concert
Bristol Postt online
BPA
Outstanding
g Principal
Bristol Postt online
Studio Scho
ool
Laun
nch
Bristol Postt online
HWA
Fundra
aising
Bristol Postt online
KOA CLF
F
Nicky Morg an’s Visit
Bristol Postt online
WFA
Reading Aloud
Bristol Postt online
CLF
Maths Hub
b Launch
Bristol Postt online
CLF
Steve T
Taylor
Bristol Postt online
JCA
Oh
O What A L
Lovely War
Bristol Postt online
KOA
Funding
g Bid
Bristol Postt online
BMA/ BBA/C
CLF
Raising Asspirations
Bristol Postt online
BMA
Value A
Added
Bristol Postt online
BBA /CLF
F
Battle Of Th
he Bands
Bristol Postt online
BMA
McD
Donalds prop
posed openin
ng
Bristol Postt online
JCA
Ex-s
student now an apprentic
ce
Bristol Postt online
BMA
US Amba
assador
Bristol Postt online
CLF
New Post 1
16 Centre
Bristol Postt online
KOA
Eclip
pse
Bristol Postt online
HWA
Apprenticceships
Bristol Postt online
KOA
Residents Qu estion Time
Bristol Postt online
HWA
Our Ho
ouse
Bristol Postt online
KOA
Rugb
by
Busines
ss Magazinee
BBA
Mediocrity In
n Schools
Channeel 4
KOA
Eclip
pse
Da
aily Telegraphh Website
BBA
Matt
M Leek Ru
ugby Hero
Da
aily Telegraphh Website
HPA
Mock Ele
ection
Da
aily Telegraphh Website
KOA
Nicky Morg
gan's Visit
Downend V
Voice
CLF
Maths Hub
b Launch
Downend V
Voice
FVA
Principal Ap pointment
Downend V
Voice
MPA
Dinner lady 40 Y
Years service
Fishponds Voice
CLF
Boolean Ma
aths Hub
Fishponds Voice
BMA
Value a
added
Fishponds Voice
BMA
Sally A
Apps
Fishponds Voice
CLF
Battle Of Th
he Bands
Fishponds Voice
BBA
Andy Ro binson
Fishponds Voice
BMA
Sally Appss Award
Fishponds Voice
BPA
Morris Da
ancers
Fishponds Voice
FVA
Tree Pla
anting
Fishponds Voice
CLF
LEADERSHIP: H
How to earn
respect and influ ence staff
12 Head
dteacher Upddate Website
e
BMA
GCS E's
ITV Nationaal News
HPA
Shakesp
peare
ITV
V West Counntry News
CLF
Jack F M
Made In Brisstol TV
KOA
A Level R
Results
Shanghai Matths Teacher
Visitts
Eclip
pse
BMA
Mula
an
Made In Brisstol TV
CLF
Colston
n Hall
Ma
ade In Bristoll TV News
BPA
CLF
GCSE R
Re-sits
Ma
ade In Bristoll TV News
BCA
Nick Cleg
gg Visit
Now Baath
HWA
Cambodia F
Fundraiser
Schools W
Week
HWA
Cambodia F
Fundraiser
Schools
S
Weeek Online
BBA CLF
F
Matt L
Leek
Sc
chools Weekk Website
HPA
Mock Ele
ection
Sc
chools Weekk Website
HWA
Growth M
Mindset
Sec Edd
HWA
Growth
G
Mind
dset Article
Sec Edd
HWA
Growth M
Mindset
Sec Ed Weebsite
HWA
Growth
G
Mind
dset Article
Sec Ed Weebsite
Studio Scho
ool
Laun
nch
South
S
Glos W
Website
Studio Scho
ool
Laun
nch
Tech
T
Spark W
Website
CLF
Recruittment
TES
WFA
Sutton R
Report
TES Con nect
WFA
Sutton R
Report
TES Connectt (Online)
JCA & BBA
PM's V
Visit
The
T Daily Maail Online
BMA
McD
Donalds prop
posed openin
ng
The Downend
D
Vooice Website
KOA
Nicky Morg
gan's Visit
The Downend
D
Vooice Website
CLF
Maths Hub
b Launch
The Downend
D
Vooice Website
BMA
Female H
Heads
The
T Guardiann online
KOA CLF
F
Nicky Morg an’s Visit
The Weeek In
KOA
Topping O
Out KOA
The Weeek In
BMA
Basketba ll Team
The Weeek In
Studio Scho
ool
Desig
gn
The Weeek In
KOA CLF
F
Nicky Morg an’s Visit
The
T Week Inn Online
FVA
The
T Week In Website
HPA
Nativvity
Regional S
Schools
Commis sioner
Regional S
Schools
Commis sioner
Mock Ele
ection
HPA
Charityy Cup
Weston Meercury
HPA
Dragonss Den
Weston Meercury
HPA
Ten T
Tors
Weston Meercury
HPA
Fun D
Day
Weston Meercury
HPA
Tony's App
pointment
Weston Meercury
HPA
Mock Ele
ection
We
eston Mercurry website
CLF
CLF
13 Made In Brisstol TV
Western
W
Dailly Press
Western
W
Dailly Press
Weston Meercury
HPA
Charityy Cup
We
eston Mercurry website
HPA
Ten T
Tors
We
eston Mercurry Website
HPA
Garde ning
We
eston Mercurry website
HPA
Sing
ger
We
eston Mercurry website
Dean B
Blake,
Communications Manager,
06/10/2
2015
14