HIGHLAND PARK PLANET
“Community journalism. Welcome to our Planet.”
Pam Hersh, Co-Owner/Editor: [email protected]
Randy Solomon, Co-Owner/Publisher: [email protected]
A COMMUNITY PROJECT: JOIN THE TEAM
Welcome to Highland Park Planet whose goal is to be the premier online news source
and issues platform for the Highland Park community. It has one bias–to adhere to
the principles of non-biased reporting. In addition to objectivity, the Planet stresses
excellence in writing, timeliness, and accuracy in reporting. We strive to create a forum
for constructive debate and a tool for engaging in community life. Highland Park is a
diverse community with many voices, and we will work to reflect them all. The fuel for
our efforts comes from a belief that community journalism is a necessary ingredient to a
functioning democracy and a cohesive community.
ABOUT HIGHLAND PARK PLANET
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The Planet crew consists of a mix of residents and seasoned communications
professionals. Owner, Editor-in-Chief Pam Hersh, a native New Jerseyan, Rutgers
undergraduate and graduate alumna, and family living in Highland Park, has been a
community news aficionado for four decades and that includes having been managing
editor for the Princeton Packet newspaper, as well as a local news columnist and
writer for various Central Jersey publications. Owner Publisher Randall Solomon,
also a graduate Rutgers alumnus, brings his experience of two decades of community
engagement as the founder and co-director of Sustainable Jersey. Other core Planet
staffers include: Arts Editor Jonathan Horowitz, Highland Park’s renowned artist/
muralist and arts activist; Calendar Editor Jennifer Fisher, former Highland Park schools
librarian; Assistant Community News Editor, Jonathan Cantor, Central Jersey native,
actor, writer; Creative Deisgn Director, Laurel Masten Cantor; Advertising Manager–this
position is being recruited.
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SERVICE TO THE COMMUNITY
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There is plenty of room and opportunity for you – the readers and residents of Highland
Park – to be part of this exciting and important initiative. We are soliciting paid and
volunteer help in all departments, i.e., writing, reporting, editing, ad sales, as well as
members of a Community Advisory Board, and purchasers of our Highland Park Planet
T-shirts and/or donations in any amount to help sustain this important community
resource.
SERVING ADVERTISERS AND THE BUSINESS COMMUNITY
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Are you an advertiser looking to reach an educated, prosperous, creative, industrious and
diverse community? Let us help you reach your target audience and grow your business.
Some facts about Highland Park:
• Population 14,000; with 7,778 people per square mile, thus one of the densest municipalities in New Jersey.
• Covering stories that interest and extend our reach into neighboring New
Brunswick, Piscataway, and Edison.
• Home to one of the most highly educated communities in New Jersey: 60 percent of residents have a college degree.
• High median family Income of $103,316.
• Five- to-10 minute walk/bike to major employment centers in health care,
research, and higher education.
• Northeast Corridor rail station. 45-minute express to NY Penn Station.
• 25,000 vehicles pass through the heart of downtown along Raritan Avenue daily.
• Vibrant downtown business district, including a hip local music and arts scene, represented by an well organized and active business community.
Visit us at our website: www.highlandparkplanet.org
Stay in the loop! Join our Google Group at: https://groups.google.com/forum/#!forum/highland-park-planet-updates
ADVERTISING OPPORTUNITIES
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Cost Effective — An efficient and cost-effective way to get your message out.
Advertising ranges from profile-raising banner placement to locations within the body of the publication —
both of which will be effective in getting the attention of your desired audience.
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Highland Park Planet will go live in November 2014. We are looking for “Founding Advertisers” to join
our team for the public launch and first issue.
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Founding Advertisers will receive special benefits including:
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— Permanent recognition as a key early supporter of Highland Park Planet and supporter of
community journalism
— Special advertising rates
— Inclusion on a list of Founding Advertisers that will be displayed on the Highland Park Planet website
— Rights to use the label “Highland Park Planet Founding Advertiser” and the HPP Logo in your own
advertising and marketing materials
Contact Randy Solomon, [email protected], for details.
— Randall Solomon, Publisher, Highland Park Planet, 732-846-6234
Rate Card
Founding Advertiser Rates
Special rates for ads taken prior to January 1, 2015
Permanent recognition as a key early supporter of Highland Park Planet and supporter
of community journalism
Inclusion on a list of Founding Advertisers that will be displayed on the Highland Park
Planet website
Rights to use the label “Highland Park Planet Founding Advertiser” and the HPP Logo in
your own advertising and marketing materials
Base Rates (Founding Advertisers get negotiated discount)
Placement 1 – Headline Banner
Placement 2 – Top Box
Placement 3 – Second Box
Placement 4 –Above Fold
Placement 5 – First Scroll
Placements 6-10 – Cost Effective Exposure
Weekly News Digest – Your ad in our weekly free email
$275/month
$225/month
$200/month
$175/month
$150/month
$135/month
Contact us
Self-Editable Ads!
Keep your message fresh with editable ads.
Change your ad’s message anytime you like,
as often as you like, with a simple app or
from your computer. Tout your specials,
events, and communicate with your
audience. HPP offers this service in ad
placements 1-5 for an additional $60 per
month. Contact us to discuss details.
The Fine Print
Rates above are for 3 month commitment
All ads link to advertiser’s website or Facebook (one link only per ad)
All ads display 24/7
Ads in positions 1-4 appear in a rotation of up to 4 advertisers per box
Ads in positions 5-10 rotate between boxes 5-10 in a pool that averages 4 advertisers
per box (24 ads in the pool rotating randomly between boxes 5-10)
Ad Specs:
Graphic Design Services at your request, custom built in-house, $50/ad.
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($25 per hour requested alteration or design work thereafter)
Headline Banner 960x120 pixels
Side Column Boxes 300x250 pixels
Save files in high quality .jpg; No flash files
For additional info or to check availability, please contact:
Randy Solomon, [email protected] or 732-846-6234