COMMEMORATING A LIFETIME OF CONTRIBUTIONS
BY PATRICIA MARTIN
I N T R O D U C I N G
THE FIRST ANNUAL
LEGACY OF A LIFETIME AWARD
RECIPIENTS
CREATIVITY
John Osborn
BBDO
DIVERSITY
EDUCATION
Louis Carr
Leslie Winthrop
BET NETWORKS
AAR PARTNERS
LEADERSHIP
David Bell
CREATIVE REALITIES
GYRO, AOL
THE FIRST ANNUAL
LEGACY OF A LIFETIME AWARDS
oin us as we commemorate a lifetime of contributions by Patricia Martin
through the First Annual Legacy of a Lifetime Celebration. During a long and
illustrious career that earned her a spot in the Advertising Hall of Fame, Pat was
immersed in many aspects of the advertising industry
from copywriter to sales trainer. Agency principal to
American Advertising Federation chair. One of the very
first women to break into the advertising industry, her
istrict
most important role was that of pioneer. When women were first
being hired as product managers, it was Pat who was their champion
and mentor. Pat would go on to become the first female chair of the
American Advertising Federation, a position that showcased her leadership skills.
2
D
AAF
NEW YORK
D
URINGADVERTISINGWEEK
MONDAY, SEPTEMBER 26, 2016
5:30PM
COCKTAIL RECEPTION
6:30PM–10PM
PRESENTATION, DINNER & DANCING
THE PIERRE
2EAST61STSTREET
NEWYORK,NY10065
TO SPONSOR, SUPPORT, OR ATTEND
VISIT LEGACYOFALIFETIME.ORG
Pat may no longer
be with us physically.
But her spirit lives on.
As do her amazing
accomplishments.
And they will be
memorialized through four new
Legacy of a Lifetime awards for
creativity, diversity, education, and
leadership.
Event sponsorships provide a
great opportunity to pay homage
to an advertising legend and honor
the recipients of the first annual
Legacy of a Lifetime Awards. Like
Pat, our esteemed honorees have
had an enormous impact on the
advertising industry. And for that,
we are most grateful.
We look forward to seeing you at
the very first Legacy of a Lifetime
Celebration, and sincerely
appreciate your financial support.
PATMARTINCREATIVITY AWARD
John Osborn,BBDO
President and CEO of BBDO since 2004, John
is widely recognized for his ability to marshal
the talents of the agency’s multi-disciplinary
teams as they create compelling cross-platform
communication programs. Under John’s
leadership, BBDO creates some of the best
television advertising in the industry. The agency’s
commercials are consistently among the most
popular during the Super Bowl.
PATMARTINDIVERSITY AWARD
Louis Carr,BETNetworks
Louis has been named one of the most influential
and prominent African-Americans in the media and
marketing industry. As President of Media Sales
of BET Networks, he put his power to good use,
hiring more African-American sales professionals
than any other executive or company in the
industry. And the Louis Carr Internship Foundation
provides highly motivated minority students with an
opportunity to obtain professional experience in top
communications companies while earning needed
money for college.
PATMARTINEDUCATION AWARD
Leslie Winthrop,AARPartners
SPONSORSHIP OPPORTUNITIES
LEGACY OF A LIFETIME
Presenting Sponsor:
LEGACY OF A LIFETIME
Gold Sponsor:
Silver Sponsor:
$30,000
LEGACY OF A LIFETIME
Bronze Sponsor:
$15,000
PAT MARTIN CREATIVITY AWARD
Sponsor:
$25,000
Opportunity to co-present award
PAT MARTIN DIVERSITY AWARD
Sponsor:
$25,000
Opportunity to co-present award
PAT MARTIN EDUCATION AWARD
Sponsor:
$25,000
Opportunity to co-present award
PAT MARTIN LEADERSHIP AWARD
Sponsor:
$25,000
Opportunity to co-present award
EVENT TICKETS
Individual
Table of 10
PATMARTINLEADERSHIP AWARD
David Bell was born to lead. A mere four years after
entering the world of advertising, David became
President of Knox Reeves Advertising. He would go
on to lead Bozell Worldwide as President and CEO
before becoming CEO and Chairman at True North
Communications. David later served as President
and CEO of The Interpublic Group of Companies.
Throughout his career, David has also held key
industry leadership positions, including chairman
of the 4A’s and two-time chairman of the American
Advertising Federation.
$50,000
LEGACY OF A LIFETIME
Since co-founding AAR North America in 1980,
Leslie personally conducted over 1,500 successful
agency searches, earning the nickname of
“Madison Avenue Matchmaker.” While running
her own business, Leslie has still found time to
be heavily involved in District 2, AAF. In fact, she
has chaired the National Student Advertising
Competition for the past three decades. Which
could very well entitle her to another moniker –
“Dean of Student Advertising”.
David Bell,CreativeRealities,Gyro,AOL
$75,000
$500
$4500
PROGRAM ADS
2015 LEGACY OF A LIFETIME
Full page, 4-color:
$3,000
Half page, 4-color:
$2,000
Full page, B/W:
$2,500
Half page, B/W:
$1,500
DONATIONS
Donationsaregratefullyaccepted
andmaybemadeinmemoryof
PatriciaMartinorinhonorofany
oneorallofouresteemedLegacy
ofaLifetimeAwardrecipients.
Allnetproceedsfromsponsorships,
eventticketsandadvertisingsales
benefitDistrictTwo,AAFinitiatives.
D I S T R I C T T W O • A M E R I C A N A D V E R T I S I N G F E D E R AT I O N
COMMEMORATING
A LIFETIME OF
CONTRIBUTIONS BY
PATRICIA MARTIN
SPONSORSHIP
OPPORTUNITIES
PRESENTING SPONSOR $75,000
nMaximum exposure on American Advertising Federation, District
2 website through December 2016.
nOngoing communication with AAF, District 2 members in New
York, New Jersey, Pennsylvania, Washington D.C. and Delaware.
(Member chapters included.)
nCategory exclusivity.
nBrand integration in all printed and electronic promotional
materials.
nBrand integration in all public relations activities.
nOpportunity to personally greet guests at the celebration
entrance.
nThree tables of ten preferentially positioned at the event.
nPodium time (3 minutes) to welcome attendees and speak of your
company’s commitment to creativity, diversity, education and
leadership development.
nBrand prominently featured at celebration event.
nSponsorship acknowledgement during the ceremony.
nOpportunity to recruit the best and brightest members of our
student chapters during the District 2 segment of the National
Student Advertising Competition, to be held in NYC in April 2016.
(List of Student Chapters included.)
nDouble page four-color spread in commemorative program book.
CREATIVITY
AWARD SPONSOR
$25,000
nOpportunity to present award
to recipient John Osborn,
President and CEO, BBDO.
n2 Minutes of podium time.
nTable of ten.
nInclusion in all public
relations activities.
nFull-page four-color ad in
program book.
DIVERSITY
AWARD SPONSOR
$25,000
nOpportunity to present award
to Louis Carr, President of
Media Sales, BET Networks
n2 Minutes of podium time.
nTable of ten.
nInclusion in all public
relations activities.
nFull-page four-color ad in
program book.
GOLD SPONSOR $50,000
nRecognition on the AAF, District 2 website.
nBrand integration in printed, electronic promotion materials.
nBrand integration in public relations activities.
nTwo tables of ten preferentially positioned at the event.
nPodium time to speak of your company’s commitment to
creativity, diversity, education and leadership development.
nIndividual signage at event.
nSponsorship acknowledgment during the ceremony.
nFull-page four-color ad placed in premium position in
commemorative program book. (Choice of inside cover
or back cover.)
SILVER SPONSOR $30,000
nRecognition on the AAF, District 2 website.
nBrand integration in printed and electronic promotional materials.
nOne table of ten preferentially positioned at the event.
nIndividual signage at the event.
nSponsorship acknowledgment during the ceremony.
nFull-page four-color ad in commemorative program book.
BRONZE SPONSOR $15,000
nRecognition on the AAF, District 2 website.
nBrand integration in printed and electronic promotional materials.
nOne table of eight at the event.
nSponsorship acknowledgment during the ceremony.
nHalf-page four-color ad in commemorative program book.
EDUCATION
AWARD SPONSOR
$25,000
nOpportunity to present award
to recipient Leslie Winthrop,
Co-Founder AAR Partners.
n2 Minutes of podium time.
nTable of ten.
nInclusion in all public
relations activities.
nFull-page four-color ad in
program book.
LEADERSHIP
AWARD SPONSOR
$25,000
nOpportunity to present
award to recipient David Bell,
Creative Realities, Gyro, AOL
n2 Minutes of podium time.
nTable of ten.
nInclusion in all public
relations activities.
nFull-page four-color ad in
program book.
D I S T R I C T T W O • A M E R I C A N A D V E R T I S I N G F E D E R AT I O N
COMMEMORATING
A LIFETIME OF
CONTRIBUTIONS BY
PATRICIA MARTIN
SPONSORSHIP COMMITMENT
YES! We are proud to support Legacy of a Lifetime!
CITY
STATE
EMAIL
FAX
TITLE
PHONE
COMPANY
Please check appropriate box:
PRESENTING SPONSOR
GOLD SPONSOR
SILVER SPONSOR
BRONZE SPONSOR
CREATIVITY AWARD SPONSOR
DIVERSITY AWARD SPONSOR
EDUCATION AWARD SPONSOR
LEADERSHIP AWARD SPONSOR
ZIP
$75,000
$50,000
$30,000
$15,000
$25,000
$25,000
$25,000
$25,000
DISTRICT 2 AAF-STUDENT CHAPTERS
Is your sponsorship in honor of a specific person, chapter or school?
Please specify: ________________________________________________________________________
Or District 2 initiative? (Creativity, Diversity, Education or Leadership)__________________________________
PAYMENT/INVOICE INFORMATION
Send Invoice Check Enclosed (payable to District 2, AAF)
Visa
MasterCard
American Express
NAME:
COMPANY:
EXP. DATE:
CARD NUMBER:
SECURITY
CODE:
BILLING ADDRESS: CITY:
STATE:
ZIP CODE:
EMAIL:
PHONE:
CARDHOLDER SIGNATURE:
DATE:
DISTRICT 2 AAF-MEMBER CHAPTERS
AAF Baltimore
AAF Greater Frederick
AAF Lehigh Valley
AAF Northeastern Pennsylvania
Advertising Women of New York
Albany Ad Club
Ad Club of Buffalo
DC Ad Club
Erie Ad Club
Philadelphia Ad Club
Pittsburg Advertising Federation
Syracuse Ad Club
Rochester Advertising Federation
The Advertising Club of New York
NAME
ADDRESS
YOUR FINANCIAL SUPPORT
STRENGTHENS OUR INDUSTRY!
CUNY – Baruch College
CUNY – City College
Hofstra University
LeMoyne College
Manhattan College
Marist College
Pace University, New York
Pace University, Pleasantville
Pennsylvania State University
St. John’s University
Temple University
The George Washington University
Point Park University
Rowan College – New Jersey
Clarion University of Pennsylvania
Marywood University
Ithaca College
Syracuse University
St. Bonaventure University
SUNY Oneonta
Towson University
American University
Howard University
The University of Scranton
Please complete this commitment form so we can better facilitate your sponsorship. Send to Helen Lavelle at [email protected] or fax to (570) 969-4029.
Sponsorships and program ads are non-refundable. District 2, AAF is a 501(c)6 organization. A tax counselor can advise if the payment is
deductible as a business expense.
For further information on how your company can benefit by becoming a part of the
Legacy of a Lifetime Celebration, call Helen Lavelle, Chairperson at (570) 969-6000.
Thank you for your support!
D I S T R I C T T W O • A M E R I C A N A D V E R T I S I N G F E D E R AT I O N
COMMEMORATING
A LIFETIME OF
CONTRIBUTIONS BY
PATRICIA MARTIN
EVENT RESERVATIONS: Tables,Tickets & Program Ads
Please send completed form to Helen Lavelle at [email protected] or fax to (570) 969-4029.
COMPANY:
NAME:
ADDRESS:
CITY:
EMAIL:
STATE:
ZIP CODE: PHONE:
PHONE:
TITLE:
POINT OF CONTACT NAME:
EMAIL:
EVENT TICKETS
Table of 10:
Individual Tickets:
$4,500 X ____ (# of tables) $500 X ____ (# of tickets)
Is your support in honor
of a specific person,
chapter, school?
= _ ___________
= _ ___________
PROGRAM ADS
Please specify:
= _ ___________
= _ ___________
= _ ___________
= _ ___________
_______________________
I wish to make a donation in this amount:
_____________
_______________________
TOTAL AMOUNT DUE:
_____________
Full-page/Four-color:
Full-page/Black & White:
Half-page/Four-color: Half-page/Black & White:
$3,000 $2,500 $2,000 $1,500 _______________________
Or District 2 initiative?
(Creativity, Diversity,
Education, Leadership)
DONATIONS
_______________________
PAYMENT/INVOICE INFORMATION
Send Invoice
NAME:
Check Enclosed (payable to District 2, AAF)
COMPANY:
CARD NUMBER:
Visa
MasterCard
American Express
EXP. DATE:
SECURITY CODE:
ZIP CODE:
BILLING ADDRESS: CITY:
STATE:
EMAIL:
PHONE:
CARDHOLDER SIGNATURE:
DATE:
D I S T R I C T T W O • A M E R I C A N A D V E R T I S I N G F E D E R AT I O N
COMMEMORATING
A LIFETIME OF
CONTRIBUTIONS BY
PATRICIA MARTIN
PROGRAM AD SPECIFICATIONS
HALF PAGE AD
FULL PAGE AD
(Live area)
HALF PAGE AD
COMMEMORATIVE PROGRAM BOOK
MECHANICAL REQUIREMENTS
ACCEPTED MATERIALS
A commemorative program book will
be distributed to all attendees of the
Legacy of a Lifetime celebration.
Page Trim size: 8-1/2” X 11”
PDF/X-1A:2001 (300dpi @ 100%)
Full Page live area:
7-1/2”W x 10”H (Non Bleed ad)
4 color ads including Pantone
or Spot colors must be exported
in CMYK.
Questions? Email Helen Lavelle at
[email protected].
Or call her at 570 969 6000.
Full Page bleed size:
8-3/4” X 11-1/4” (1/8” bleed)
Half Page: 7-1/2”W x 4-3/4”H
No bleeds for half-page ads;
no crop marks.
All ads accepted in full color
CMYK or Black/White.
CREATIVITY
John Osborn
BBDO
Label file with company name.
AD MATERIALS DEADLINE
Deadline for ads is August 20, 2016.
Please send artwork to
[email protected].
DIVERSITY
EDUCATION
Louis Carr
Leslie Winthrop
BET NETWORKS
AAR PARTNERS
LEADERSHIP
David Bell
CREATIVE REALITIES
GYRO, AOL