Dear Potential Sponsor:
Thank you for considering becoming a sponsor of the Red Ants Pants Music Festival.
As you may know, Red Ants Pants is the first company dedicated to making
workwear for women. Founded in 2006, our products are made in the USA. The first
ever Red Ants Pants Music Festival was held in 2011 and is an annual event held in
the town of White Sulphur Springs, MT! We also formed the Red Ants Pants
Foundation in 2011, as a non-profit arm of the company. The foundation is in support
of women’s leadership, working family farms and ranches, and rural communities.
A portion of the Music Festival profits goes to the Red Ants Pants Foundation.
We are very excited about the enthusiasm and support surrounding this year’s
event. As always, the 2013 festival will not only include top-notch musical
performers, such as Merle Haggard, Robert Earl Keen, Donna the Buffalo, and more,
but will have a focus on agriculture and the work skills that represent our company,
the Red Ants Pants Foundation, and our community. During the 2012 Music Festival,
we had fantastic headlining names (like Emmylou Harris, Mary Chapin Carpenter,
and Taj Mahal), and had nearly 9,000 attendees descend upon our ranching town in
rural Montana. Local food, Montana beer and wine, arts and crafts, and agricultural
demonstrations entertained festival attendees throughout the weekend. We
anticipate having even more people attend the event this year!
Our promotional campaign for the Red Ants Pants Music Festival includes national
and statewide radio, full-page ad placement in many regional print publications,
TV spots on major networks across Montana, and thousands of posters distributed
around the tri-state region (MT, ID, WY). Our social media campaign includes
Facebook, Twitter, and YouTube videos. Our festival website has already had over
260,000 hits.
In addition to Music Festival sponsorship opportunities, we have advertising
opportunities available for the Festival Newspaper.
We look forward to this mutually beneficial collaboration! Thank you so much for
your time and consideration.
Sincerely,
Sarah Calhoun
Founding Owner of Red Ants Pants and the Red Ants Pants Music Festival
Page |2
What is the Red Ants Pants Foundation:
Who we are:
Founded by Sarah Calhoun, Red Ants Pants is a company dedicated to making
workwear for women. We are headquartered in White Sulphur Springs, a rural
community with a population of 900 in central Montana. To show support for the hardworking side of Montana and beyond, the Red Ants Pants Foundation was born in 2011.
The Foundation supports women’s leadership, working family farms and ranches, and
rural communities; the three things most important to Calhoun, the company, and the
Red Ants Pants Community.
Sarah Calhoun







Founding Director
In 2012, the Foundation hosted its first ever Timber Skills workshop, a five-day
chainsaw and basic timber construction course. And, we completed our first Grant
Cycle, selecting ten highly-deserving grant recipients to receive Foundation support.
In 2011, Calhoun and the Red Ants Pants team put on the first annual Red Ants Pants
Music Festival. 6,000 people came from all over the US and Canada to a cow pasture in
rural Montana to enjoy some top notch music including Lyle Lovett, Jerry Jeff Walker,
and Guy Clark. In 2012, we saw nearly 9,000 attendees and headliners such as
Emmylou Harris, Mary Chapin Carpenter, and Taj Mahal. A portion of the Music
Festival profits goes to the Red Ants Pants Foundation to help support the Foundation’s
community grant cycle, skills workshops, and leadership conferences.
THE MISSION OF THE RED ANTS PANTS FOUNDATION
 To develop and expand leadership roles for women
 To preserve and support working family farms and ranches
 To enrich and promote rural communities
THE VALUES OF THE RED ANTS PANTS FOUNDATION
 To recognize and cultivate a strong work ethic
 To encourage and build self-reliance, especially for women
 To educate the public on the importance of maintaining traditional work skills
 To provide opportunities for people with different perspectives to connect, build
bridges, and discover common ground.
Having grown up on a farm and done
years of work leading trail crews and
instructing for Outward Bound, Sarah
Calhoun became fed up with the lack
of workwear for women. So she moved
to Montana and started a business
making workwear for women in 2006.
Red Ants Pants is headquartered in
White Sulphur Springs, Montana, and
all products are Made in the USA.
Board of Directors
Sam Blomquist
Sarah Calhoun
Amy Coseo
Kristen Juras
Wes Ward
www.RedAntsPantsFoundation.org
Page |3
Music Festival Sponsorship Packages
We have developed four sponsorship packages for your consideration:
The Army Ant
The Leafcutter Ant
The Carpenter Ant
The Queen Ant
$500
$1,000
$5,000
$10,000
 1/8 page ad in festival brochure
(distributed to all 6-10,000 festival
attendees)
 Logo on the festival website
(1,500 hits/day)
 2 complimentary weekend
passes
 5 beer tokens
 1/4 page ad in festival brochure
(distributed to all 6-10,000 festival
attendees)
 Logo on the festival website
(1,500 hits/day)
 4 complimentary weekend
passes
 10 beer tokens
 1/2 ad in festival brochure
(distributed to all 6-10,000 festival
attendees)
 Prominent placement of logo on
the festival website
 Banner on festival grounds
 Sponsor announced throughout
the festival and on statewide radio
promotions
 6 complimentary weekend passes
 6 special access passes to the
shaded sponsor tent with seats and
adult beverages
 Full page ad in festival brochure
(distributed to all 6-10,000 festival
attendees)
 Prominent placement of logo on
the festival website
 Banner on main stage
 Sponsor announced throughout
the festival and on statewide radio
promotions
 10 complimentary weekend
passes
 10 special access passes to the
shaded sponsor tent with seats and
adult beverages
Wrist Band Advertising
We are offering a new Wrist Band sponsorship opportunity this year. The sponsor’s logo will be printed on the Camping and
Festival Admissions wrist bands. All festival goers are required to wear the wrist bands throughout the weekend; this is a great
opportunity to have a prominent place in our festival operations. Wrist Bands will be printed with your logo on both sides of the
festival text.
Wrist Band Sponsor: $5000
Page |4
Music Festival Specialty Area Sponsorship     
Demonstration Area
Each day, between the acts on Main Stage, we profile traditional agricultural and work skills.
This year we are providing the opportunity for sponsors to purchase banner space along the
back panels of the arena (positioned in full view of the stands). We’ve limited this opportunity
to eight total banners. Contact us for banner sizing limits and specifications.
Demo Area Banner Pricing: $500
Volunteer Tent
It takes an army of ants to put on this event (we had more than 250 volunteers during the 2012
festival). Sponsor the Volunteer Tent (a shade tent and seating area for the volunteers to check
in and congregate). Your banner will be displayed in a prominent position. Sponsor will
receive 2 complimentary weekend passes and 2 VIP passes.
Volunteer Tent Sponsor: $1000
Kids Tent
We offer a Kid’s Tent where children (and their adults) can participate in fun activities and
enjoy treats. Sponsoring the Kids Tent includes your banner displayed in a prominent position.
Sponsor will receive 2 complimentary weekend passes and 2 VIP passes.
Kids Tent Sponsor: $1000
VIP Area
Affectionately known as the Ant Hill, the VIP Area is a tent situated close to the front of the Main
Stage and is full of refreshments, good company, and lots of laughter. Sponsoring the VIP Area
includes your banner displayed in a prominent position, 4 complimentary weekend passes, and
4 VIP passes.
VIP Area Sponsor: $2500
Side Stage
Between every Main Stage act, 15-20 minute music performances occur on our Side Stage.
These acts are announced from the Main Stage and are excellent opportunities for emerging
artists to play for their fans. Sponsoring the Side Stage includes your banner displayed in a
prominent position, 4 complimentary weekend passes, and 4 VIP passes.
Side Stage Sponsor: $2500
Page |5
Sponsorship Form
We always work with our sponsors to ensure each opportunity is the
right fit. Some Music Festival opportunities are first-come-first-serve.
Please select which opportunity you would like to use:
Music Festival Sponsorship Packages
 The Army Ant ($500)
 The Leafcutter Ant ($1,000)
 The Carpenter Ant ($5,000)
 The Queen Ant ($10,000)
Wrist Band Advertising
 $5000
Music Festival Specialty Area Sponsorship
 Demonstration Area Banner($500)
 Kids Tent ($1000)
 Volunteer Tent ($1000)
 VIP Area ($2500)
 Side Stage ($2500)
Contact Name:_____________________________
Business Name:____________________________
Phone:____________________________________
Email:_____________________________________
Mailing Address:___________________________
__________________________________________
Business Website:__________________________
Comments:________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
Thank you very much, in advance, for your support.
Upon receipt of this form, we will send an invoice and further details
on advertising specifications, sponsor details, etc.
Please return this form by email (you are also welcome to email your
business logo) to: [email protected]
Please call with any questions: 406.209-8135
Thank you again for your support! It is hugely appreciated.
Sponsor Coordinator:
Allie Olson
[email protected]
RedAntsPantsMusicFestival.com
Page |6