2016 49th Hawaii International Conference on System Sciences Is it an Antecedent? Is it an Outcome? No, it’s Culture! Understanding the Relationship between Cultural Values and the Use of Information Systems Fostering Collaboration Sven Dittes University of Hagen, Germany [email protected] Stefan Smolnik University of Hagen, Germany [email protected] Abstract interact in the daily organizational life [6, 7] and, thus, transform the cultural values within the organization [8, 9]. Summarizing, literature shows that the organizational culture influences the use of KMS, ESS, and collaboration systems, but also has the potential to transform the organizational culture, resulting in a rather complex relationship. This leads to the question whether cultural values influence the adoption and use of these systems, or whether they influence the cultural values – making the relationship between such systems and the cultural values within an organization a ‘chicken-and-egg phenomenon.’ Furthermore, the cultural values within an organization have been shown to be a very complex concept [10]. Leidner and Kayworth [11] state that every person’s cultural identity is comprised of different values at different layers (e.g. national, organizational, and sub-unit). Additionally, Gallivan and Srite [10] theorize that, in each action, some layers might be more dominant regarding explaining cultural values’ influence than others. In this study, we aim at shedding light on the complex relationship between the use of IS that foster collaboration and the cultural values within an organization by reviewing previous research that mention such a link. We chose to only include empirical studies, since we are solely interested in relationships that are actually observed in practice. Furthermore, we investigate the conceptualizations of cultural values in these studies. We therefore derived the following research questions: RQ1: How is the relationship between the use of IS that foster collaboration and the cultural values within an organization observed in current empirical studies? RQ2: How are cultural values conceptualized in these studies? By answering these research questions, we aim to derive a research agenda that indicates future research opportunities to study the relationship between cultural values and IS that foster collaboration in an organizational setting. Based on this research agenda, we contribute to research by revealing research gaps Information systems (IS) that foster collaboration in organizations, such as knowledge management systems (KMS), enterprise social software (ESS), and collaboration systems, have shown the potential to improve employees’ work quality and performance. However, leveraging these benefits is highly dependent on the influence of cultural values within the organization. Furthermore, using such systems is said to have also the potential to change cultural values. Based on these insights, we conducted a comprehensive literature review in order to understand whether and how empirical studies observe such effects. Our review shows that empirical studies uncovering the phenomenon of reciprocity between cultural values and the use of IS to foster collaboration is still scarce. As a result of our study, we derive a research agenda that includes research opportunities to study this relationship in an organizational setting. 1. Introduction Today’s organizations increasingly implement information systems (IS) that foster collaboration in organizations, such as knowledge management systems (KMS), enterprise social software (ESS), and collaboration systems [1]. The use of such technologies has shown the potential to benefit organizations in the form of, for example, their employees’ improved work performance and productivity, their improved work quality, as well as better coordination and collaboration within the organization [2, 3]. These benefits are rooted in employees using these systems to interact, share knowledge, and help each other. However, research has shown that these benefits cannot always be leveraged, because employees do not use these systems. Literature provides both positive and negative explanations of the different factors influencing employees’ use behaviors [4, 5]. One of these factors is the influence of cultural values. Additionally, research mentions that the organizational use of IS that foster collaboration has the potential to also transform the way employees 1530-1605/16 $31.00 © 2016 IEEE DOI 10.1109/HICSS.2016.523 4212 4213 that serve as an inspiration to undertake future research endeavors. Ultimately, we contribute to the IS research stream dealing with the influence of culture and IS (e.g. [10, 11]). discover how cultural differences based on nationalities influence business behavior. In our study, we draw on the definition by Schein [18], who defines organizational culture as shared values, beliefs, and practices of the people in the organization. Based on this, Goffee and Jones [19] state that cultural values are “the glue that holds organizations together.” Given the importance of cultural values’ influence regarding explaining employee behavior within an organization, IS research adopted the organizational culture concept to explain the use and adoption of IS (e.g. [10, 11]). As already mentioned, the cultural values concept is very complex. Describing this complexity, Gallivan and Srite [10] use the ‘virtual onion of culture’ metaphor: This notion refers to each person’s cultural identity being a product of several cultural layers. These layers are entangled. Examples of such layers are religion, nationality, organization where employed, workgroup, and family. Therefore, in order to understand the cultural influence to explain an employee’s actions, we have to consider culture’s complexity. 2. Foundations 2.1. IS fostering collaboration Our study’s technological focus is to review existing empirical studies on IS that foster employees’ collaborative behavior. We therefore identified three major system types in the literature: First, collaboration systems are defined as a software that supports “communication, coordination and cooperation processes in groups” [12]. Second, we found KMS. To define KMS, we draw on the description by Alavi and Leidner [13], who state that KMS help employees find an expert, share knowledge, and work together in virtual teams. Third, ESS can be seen as KMS and collaboration systems’ current development and progression. Leonardi, Huysman and Steinfield [14] define ESS as: “Web-based platforms that allow workers to communicate messages with specific coworkers or broadcast messages to everyone in the organization.” Using ESS, employees can post, edit, and sort text and files linked to themselves or others [14]. Since all three system types by definition allow employees to collaborate, as well as to share and exchange knowledge, we focus on these system types in our literature review. Thus, when mentioning IS that foster collaboration in the following, we always refer to all three system types (collaboration systems, KMS, and ESS). However, when discussing particular papers within the literature review, we refer to the actual system under study. Further, literature states that many different factors (e.g. the system and content quality [15] and trust among employees [16]) influence employees using and adapting IS that foster collaboration. Hence, these factors can be seen as the antecedents of employees’ adoption and use of such systems. Further, literature shows that if employees interact with each other by using such systems, this leads to different positive outcomes, such as an increase in productivity and in job performance [2, 3]. 2.3. Cultural values and the use of IS that foster collaboration In the respective literature, we found different approaches to and perspectives on the relationship between cultural values and the use of IS that foster collaboration. On the one hand, cultural values are regarded as a powerful influence on human behavior (e.g. [20]). Thus, by referring to the use of IS that foster collaboration as human behavior, previous research has proposed that cultural values are an antecedent of such systems’ use. On the other hand, from a use perspective, existing studies suggest that using IS that foster collaboration has the potential to also change and transform the cultural values within an organization [8, 9] and, thus, also suggest that these cultural values are an outcome. Based on this argumentation, we develop a review framework to guide the literature analysis. This analysis of the existing research will determine whether cultural values should be seen as an antecedent, an outcome, both, or none of these when examining the use of IS that foster collaboration (see Figure 1). Since we are only interested in analyzing studies that mention the influence of cultural values on the use of IS fostering collaboration or in studies that mention employees using such systems to transform the cultural values in the organization, we place the use of collaboration systems, KMS, or ESS at the center of our review framework and suggest that cultural values are an antecedent, as well as an outcome. 2.2. Cultural values in organizations The research on cultural values’ impact on organizations is rooted in the organizational research of the 1980s, when, for example, Hofstede [17] conceptualized five dimensions of culture in order to 4214 4213 Cultural Values as Antecedent Use of Collaboration Systems, KMS, or ESS Table 1. Literature sources and search process Journal/conference Hits Final proceeding sample European Journal of 3 99 Information Systems Information Systems Journal 16 3 Information Systems Research 5 1 Journal of the Association for 12 0 Information Systems Journal of Information 0 43 Technology Journal of Management 58 4 Information Systems Journal of Strategic 32 2 Information Systems MIS Quarterly 36 0 International Conference on 75 7 Information Systems (ICIS) European Conference on 101 10 Information Systems (ECIS) Hawaii International 264 17 Conference on System Sciences (HICSS) TOTAL 741 47 Cultural Values as Outcome Figure 1. Review framework The notion of the virtual onion of culture will also guide our research. We therefore examine on which layer previous research observed cultural values. Furthermore, we examine how cultural values are described and conceptualized in different research settings. 3. Research process and method Our study is based on a comprehensive structured literature review of empirical studies dealing with the relationship between cultural values and the use of IS that foster collaboration in organizations. In doing so, we follow the recommendations of Webster and Watson [21]. As recommended, we first conducted our search in leading IS journals. We therefore selected the eight journals of the Senior Scholars’ Basket of Journals, since these represent the IS discipline’s top journals and include the major contributions to the research field [21]. Furthermore, we decided to include three leading IS conferences’ proceedings in our search (see Table 1). We started with a full text search, using a combination of keywords. We searched for all papers including the word “culture” in combination with one of the abovementioned system types. In order to ensure we included all possible description and spelling variations for the system types, we reviewed selected seminal papers in the respective research streams. We identified the following keywords and formulated the following search query: “culture” AND (“collaboration system” OR “collaboration tool” OR “collaboration software” OR “collaboration technology” OR “collaboration platform” OR “collaborative system” OR “collaborative software” OR “enterprise social media” OR “enterprise social software” OR “enterprise 2.0” OR “organizational social media” OR “organizational social software” OR “knowledge management system” OR “KM system”). We found a total of 741 different papers (see Table 1). For the selection process, we reduced the initial set of papers to the final sample. In the last step, two researchers clarified ambiguous selections to specifically avoid any personal preferences and biases. In this selection process, we applied four selection criteria: (1) Since we are only interested in studies on the relationship between cultural values and employees using IS that foster collaboration in an empirical setting, we filtered all non-empirical studies. (2) Since we only want to examine organizational phenomena, we limited our sample to empirical studies in an organizational context. (3) Since we found many papers that briefly mention a relationship between cultural values and the use of IS that foster collaboration (e.g. only in a subordinate clause in the paper’s introduction), we decided to solely include research papers that empirically validate this relationship in the finding section. (4) The fourth selection criterion addressed the IS. Our goal is to understand the influence of cultural values on an employee’s use of IS that foster collaboration. The Palgrave search engine could not search for our complex search query. Consequently, we could only search for the different IS types and had to filter the papers dealing with cultural values manually. 4215 4214 Cultural Values as Antecedent • • • • Use of Collaboration Systems, KMS, or ESS National Layer (2) Industry Layer (1) Organizational Layer (30) Department Layer (3) • Knowledge Management Systems (20) • Enterprise Social Software (15) • Collaboration Systems (12) 36 Cultural Values as Moderator Cultural Values as Outcome Cultural Values as Moderator 2 • National Layer (1) • Organizational Layer (1) 9 • Organizational Layer (9) 1 • Organizational Layer (1) Figure 2. Results of the analysis of the selected literature between various factors influencing the use of IS that foster collaboration and the actual use. In addition, we found one paper dealing with cultural values as a moderator in terms of the outcome argument. On examining the different cultural layers, the numbers in the boxes of Figure 2 show that, for example, 30 papers empirically assessed cultural values on the organizational layer as an antecedent, and nine papers assessed them as an outcome of these systems’ use. We therefore searched for literature dealing with employees’ use and adoption of such systems. However, applying this selection criterion turned out to be non-trivial. It was difficult to distinguish between papers dealing with general knowledge management (KM) behavior and those dealing with employees using the actual IS, specifically when analyzing papers from the KMS research stream. The importance of distinguishing between KM and KMS is also described in the literature. Jennex, Smolnik and Croasdell [22], for example, state that the successful use of KMS does not mean that the KM efforts are also successful. As a result of our literature selection process, 47 papers remained, which we analyzed by applying our review framework’s lens (for a full list of all the papers included in this literature review, please contact the authors). Figure 2 shows the results of our analysis. The numbers in the figure represent the number of times the different concepts and aspects were mentioned in the 47 papers. In order to interpret the numbers, it is important to mention that some of the 47 papers in total were counted multiple times, since they, for example, mention cultural values as antecedent as well as an outcome, or deal with multiple cultural layers. The final sample comprises 20 papers dealing with KMS, 15 papers dealing with ESS, and 12 papers dealing with collaboration systems. In terms of the relationship between cultural values and the use of collaboration systems, KMS, and ESS, we found, for example, 36 papers mentioning cultural values as an antecedent, whereas only nine papers stress cultural values as an outcome. Additionally, we discovered papers mentioning cultural values as a moderator by conceptualizing cultural values as a social contextual factor. Consequently, we found two papers that conceptualize culture as a moderator 4. Findings and research agenda 4.1. Concept reflecting cultural values As a first step in the analysis, we reviewed the final sample according to the cultural values reflected in the papers. In doing so, we uncovered several concepts reflecting cultural values. The organizational or corporate culture is the most occurring concept. For example, Kuikka and Äkkinen [23] stress that a “challenge to the adoption of social media is corporate culture.” Jennex [24] came to a similar conclusion in his study on the use of KMS. He suggests that the organizational culture encourages employees to use KMS [24]. We also reviewed papers that introduce a specific manifestation or state of cultural values as an influential factor: Steinhüser, Smolnik and Hoppe [25] introduce communication culture as an ESS success factor. Ren, Kiesler and Fussell [26] mention “the importance of fostering a collaborative culture” when a particular collaboration system is implemented. Further, Wickramasinghe [27] mentions that the implementation of a firm-wide KMS depends on a supporting culture. Moreover, O’Donovan, Heavin and 4216 4215 Butler [28] describe trustworthy culture, team oriented culture, and knowledge-sharing culture as manifestations of cultural values. Several studies (e.g. [29, 30]) especially mentioned knowledge-sharing culture as a manifestation of cultural values. We find that all these concepts describe various manifestations of cultural values based on different states which a company can adopt. However, we find that these manifestations are partly on different abstraction levels and, thus, not fully distinct. Therefore, this finding leads to our first research opportunity: Research opportunity 1: Future research endeavors could develop a holistic conceptualization of cultural values, including different manifestations that are important within the realm of research dealing with IS that foster collaboration. Since we conducted a full text search that also allowed us to search the references of all the papers, we uncovered concepts related to the cultural values concept, because the concept was derived from literature dealing with organizational culture. For example, we found papers describing the trust (e.g. [3, 31]) and climate (e.g. [32, 33]) concepts. The similarity and difference between organizational culture and climate are described in detail in the literature (e.g. [34, 35]). Tesluk, Farr and Klein [35] state that “both climate and culture deal with the ways by which organization members make sense of their environment.” However, “culture operates at a greater level of abstraction than climate” [35], meaning that culture is rooted much deeper in an organization than climate is. Therefore, it is very hard to assess and measure a highly complex phenomenon like culture [36]. As a result, it is easier to measure the trust and climate concepts. Based on this, future research endeavors aiming at not only assessing and describing, but also measuring cultural values within organizations should rather draw on the climate concept: Research opportunity 2: Future research endeavors measuring cultural values could measure trust and climate as indicators of organizational culture. employee portals on an organizational level before implementing such a system. However, as Figure 2 shows, we also found studies conceptualizing the relationship between cultural values and the use of IS that foster collaboration on a different layer. Yang, Wen, Adamic, Ackerman and Lin [37] investigate the differences in national cultural values when adopting computer-mediated communication systems in a multi-national organization. Further, Gemmo, Rajola and Santuccio [38] examine the influence of cultural values from an industry layer. In their findings, they mention that, in the banking industry, the culture is often too bureaucratic and, thus, hinders the use of KMS [37]. Furthermore, Jarvenpaa and Staples [39] survey cultural values by specifically referring to particular departments. However, Figure 2 shows that the number of papers investigating other layers than the organizational layer is still relatively small and mostly limited to the antecedent argument. Drawing on this finding, researching the relationship between cultural values and the use of IS that foster collaboration on another layer than the organizational layer could be a fruitful path for future research. Since cultural values usually comprise a combination of different cultural layers [11], a onesided view would omit much explanation potential regarding the relationship between cultural values and the use of IS that foster collaboration. Therefore, we argue that cultural values should not only be studied on the organizational layer, and derive our third research opportunity: Research opportunity 3: Future research endeavors could investigate the influence of other layers of culture than the organizational layer – especially if culture is conceptualized as an outcome of the use of IS that foster collaboration. Furthermore, we mostly found papers that deal with cultural values on a single layer. Conversely, Schlagwein and Prasarnphanich [40] include the national culture, as well as the organizational culture, as antecedents of social media platforms’ use. Their research model implies a one-sided relationship between the two layers (national culture influences organizational culture) [40]. However, Gallivan and Srite [10] describe the relationship between different layers as very complex. Therefore, we find that researchers should focus on investigating this complex relationship (whether it is one-sided or not). Based on this finding, we derive our fourth research opportunity: Research opportunity 4: Future research endeavors could investigate the interplay and entanglement of different layers of culture when explaining the use of IS that foster collaboration. 4.2. Cultural layers In a second step of our analysis, we draw on the virtual onion of culture concept [10] by reviewing the final sample in terms of the different cultural layers applied in these studies. We discovered papers that apply a variety of layers (see Figure 2). Most of these papers deal with the influence of cultural values from the organizational layer. For example, Urbach, Smolnik and Riempp [2] state that organizations should foster a culture that encourages the use of 4217 4216 In addition, in terms of practical implications, we find that when conducting design science [41], it could be very interesting to investigate whether particular layers dominate and if and how this dominance can be changed in order to improve the use of IS that foster collaboration. Thus, we posit our fifth research opportunity: Research opportunity 5: Future research endeavors could investigate how particular cultural layers become more dominant than others when explaining the use of IS that foster collaboration and if and how this dominance can be changed. environment “fostered a culture where employees feel safe in contributing and expressing their ideas and opinions freely.” We furthermore found a few papers emphasizing further possibilities to describe the relationship between cultural values and the use of IS that foster collaboration. For instance, Bock, Kankanhalli and Sharma [44] describe cultural values as collaborative norms that moderate the relationship between the perceived usefulness of a KMS and its actual use. The study by Min, Lee, Ryu and Lee [33], in which both the innovative and affective climate in an organization moderate the relationship between the use of KMS and the positive outcomes, such as knowledge adoption behavior, provides another variation to describe cultural values’ influence. Reviewing the paper by Ravishankar, Pan and Leidner [45], suggest yet another variation in that employees’ use of these IS depends on an alignment of the cultural values and the implemented technology [45]. One finding of our literature review refers to the different variations and possibilities with which to conceptualize and describe the relationship between cultural values and the use of IS that foster collaboration. This led us to the question of how all these different conceptualizations are related. Trying to answer this question, we found a few studies that imply that there is a reciprocal relationship. For instance, in their case study, Pope and Butler [29] find that a “culture of knowledge sharing was identified as a major contributor.” However, they also mention that “the cases exhibited a reciprocal relationship” between cultural values and the behavior of employees using a KMS. Summarizing, we found several empirical studies mentioning that cultural values are in various ways related to employees using IS that foster collaboration. However, most of the reviewed literature has a rather narrow scope by only focusing on a single relationship. Additionally, we found evidence that the relationship between cultural values and the use of IS that foster collaboration might be reciprocal. Therefore, we posit our sixth research opportunity: Research opportunity 6: Future research endeavors could seek to develop a more holistic perspective of the relationship between cultural values and the use of IS that foster collaboration by considering culture as both an antecedent and an outcome. 4.3. Relationship between cultural values and IS that foster collaboration The third step of our analysis evolves from the different relationships between the cultural values and employees using IS that foster collaboration. The results of our analysis are depicted in Figure 2. The analysis shows that the most papers empirically derive or validate the antecedent relationship, stating that cultural values have a major influence on whether and how employees adopt and use IS that foster collaboration: We found quantitative-empirical studies in which cultural values directly impact the system use. An example is the study by Maruping and Magni [42], who state that the team learning and team empowerment climate directly influence the intention to use a collaboration system. Further, we found quantitative-empirical studies in which cultural values only indirectly influence usage behavior via mediating factors. For example, Fu and Lee [31] conceptualize trust as influencing the use of KMS by first influencing the system’s perceived usefulness and affection. We moreover also found qualitative-empirical research describing the relationship between cultural values and the use of IS that foster collaboration as an antecedent. As an example, we posit the research by Richter and Wagner [43], who, in the results of their interview study on ESS, mention that “for social software initiatives to be implemented successfully, a certain culture needs to prevail in an organization.” Further, we also discovered papers mentioning cultural values as an outcome of the use of KMS and collaboration systems: For example, Cao, Vogel, Guo, Liu and Gu [3] conceptualize trust as an outcome of ESS use. Additionally, Bibbo, Sprehe, Michelich and Lee [9] confirm that the use of wikis in a workplace 4218 4217 Table 2. Research agenda Research opportunity 1 2 3 4 5 6 7 Description Future research endeavors could develop a holistic conceptualization of cultural values, including different manifestations that are important within the realm of research dealing with IS that foster collaboration. Future research endeavors measuring cultural values could measure trust and climate as indicators of organizational culture. Future research endeavors could investigate the influence of other layers of culture than the organizational layer – especially if culture is conceptualized as an outcome of the use of IS that foster collaboration. Future research endeavors could investigate the interplay and entanglement of different layers of culture when explaining the use of IS that foster collaboration. Future research endeavors could investigate how particular cultural layers become more dominant than others when explaining the use of IS that foster collaboration and if and how this dominance can be changed. Future research endeavors could seek to develop a more holistic perspective of the relationship between cultural values and the use of IS that foster collaboration by considering culture as both an antecedent and an outcome. Future research endeavors could investigate a temporal causality in the reciprocity between cultural values and the use of IS that foster collaboration. Are there any triggers or timespans for reversing the relationship? This might imply that there is a temporal order in the relationship between cultural values and the use of IS that foster collaboration. Consequently, the culture could influence the use of these systems after the implementation in the early-adoption phase. Conversely, in the post-adoption phase, the system use could influence the cultural values. Based on this, we posit our seventh research opportunity: Research opportunity 7: Future research endeavors could investigate a temporal causality in the reciprocity between cultural values and the use of IS that foster collaboration. Are there any triggers or timespans for reversing the relationship? analyzed and clustered these papers by applying our initially developed review framework. As a result, we identified research gaps and, based on these gaps, developed a research agenda, including seven research opportunities to guide future research endeavors (see Table 2). Discussing our key results, we found that only three studies dealt with cultural values as a moderator. Thus, given that cultural values are rather intangible and ubiquitous in a company [46], this finding is surprising since it implies that most of the existing studies see culture more as a direct influence than as a contextual factor. Drawing on the direct influence, we further found far more empirical studies investigating cultural values as an antecedent towards the use of IS that foster collaboration than as an outcome. Relating this finding to IS acceptance and use research such as the streams on technology acceptance and IS success, one could suggest that there is a similar development. Whereas the Technology Acceptance Model (TAM) ends at conceptualizing the use of an IS omitting the outcomes [47], the IS Success Model acknowledges the outcomes by conceptualizing the net benefits using the IS [48]. However, the focus on antecedents might be explained as being a natural development since it is important to understand the factors leading to using an IS before analyzing possible benefits and outcomes. Furthermore, since cultural values can only be developed and, thus, changed over 5. Conclusions In our study, we conducted a structured literature review of the relationship between cultural values and the use of IS that foster collaboration in an organizational setting. We identified and included three major system types that reflect IS that foster collaboration and knowledge exchange between employees in a company (collaboration systems, KMS, and ESS). In so doing, we searched for empirical studies in the leading journals and conferences on the IS research field. In the course of our study, we identified 47 relevant research papers out of 741 studies. Further, we 4219 4218 [2] Urbach, N., Smolnik, S., and Riempp, G., "An empirical investigation of employee portal success", The Journal of Strategic Information Systems, 19(3), 2010, pp. 184-206. time [49], the lack of longitudinal research in the IS domain [50] also explains the existence of less studies conceptualizing cultural values as an outcome. Additionally, we found only a few studies stating a reciprocal relationship between cultural values and the use of IS fostering collaboration. However, looking at the KM research stream, we found studies acknowledging and studying a reciprocal relationship between KM behavior and activities and the organizational culture (e.g. [51]). Transferring the results of these previous studies to the use of IS fostering collaboration, the KM research stream might be a fruitful starting point towards developing a more holistic perspective of the mentioned reciprocal relationship. Our research has some limitations that need to be considered. Our review might be biased owing to our choice of keywords, the exclusive inclusion of domainspecific top IS journals and leading conferences, and the subjective interpretations and preferences that influenced the paper selection and classification. The possibility exists that other researchers could have selected papers as relevant which we did not, and could have classified them differently. Further, we also included studies dealing with organizational climate und trust. Although these concepts are not the same and are not used synonymously as cultural values, they are deeply related. In order to improve the significance of our results, a comprehensive literature search of major academic databases would be required. However, we are confident that our results will successfully bear an extended literature search and that our results are replicable. Finally, our research makes several contributions to the theoretical body of knowledge. To the best of our knowledge, this is the first attempt to review and analyze the existing literature regarding the relationship between cultural values and the use of IS that foster collaboration in an organizational setting. Furthermore, we identified various research gaps and derived a research agenda, including seven research opportunities. These research opportunities can inspire other IS researches to undertake research endeavors in the future. In addition, we contribute to a current IS research stream dealing with the influence of culture and IS. [3] Cao, X., Vogel, D.R., Guo, X., Liu, H., and Gu, J., "Understanding the influence of social media in the workplace: An integration of media synchronicity and social capital theories", Proceedings of the 45th Hawaii International Conference on System Science, 2012, pp. 39383947. 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