Nutrition that Matters
™
Kellogg’s Brings New Excitement
to Cereal...in the Bowl and Beyond!
• Remind shoppers that cereal and milk make a fast, affordable and delicious
meal or snack solution. A serving of Kellogg’s cereal and a cup of milk is a tasty
combination that provides protein to help rebuild and grains to help recharge.*
• Promote the convenience and nutrition of a cereal and milk breakfast while
increasing basket size by cross-promoting dairy and fruit. As 95% of cereal in
America is eaten with milk, cereal is an important driver for milk intake.
1
• Help shoppers get more out of every cereal box with creative tips and recipes
that use cereal in different ways.
* Cereal
plus milk breakfast includes one serving of cereal plus one cup of skim milk.
TURN
OVER FOR
TOOLS, TIPS,
AND SUPPORT
EDUCATE. INTEGRATE. ACTIVATE.
™
Nutrition-based ideas, tools and programs.
mybowl
TM
Tools for Tangible Results
• Kellogg’s MyBowl™ tools help shoppers understand the benefits of a cereal,
dairy and fruit meal for breakfast, lunch, snacks or dinner. Tools include:
- Build a Kellogg’s MyBowl Breakfast interactive digital tool.
- Ready-to-use handouts.
- Shopper tip sheets and pledge cards.
- A three-lesson curriculum for adults, complete with a lesson guide.
grains+dairy+fruits
choosemybowl.com
Enhance CrossCategory Sales
with Kellogg’s Cereals
When choosing packaged
goods, 57% of Americans
consider protein content and
62% of Americans consider
fiber and whole grains.2
Drive sales by reminding
shoppers that Kellogg’s
cereal and milk offers a
tasty combination of protein
to help rebuild and grains
to help recharge.
1
Song, WO, OK Chun, J Kerver, S Cho, CE Chung,
S Chung (2006) Ready-to-Eat Breakfast
Cereal Consumption Enhances Milk and
Calcium Intake in the US Population. J Am
Diet Assoc. 2006;106:1783–1789.
2
IFIC 2013 Food and Health Survey
- Rate Your Bowl cards to encourage children to create their favorite
cereal, dairy and milk combination.
• Think Outside the Cereal Box handout highlights alternative uses for cereal.
• Think Outside the Cereal Box recipe collection showcases mouthwatering
recipes that encourage shoppers to dine in every night.
Easy Ways to Activate
In Store
• Drive center store sales with MyBowl cross-promotion and signage
opportunities in the produce department and dairy aisle.
• Drive fruit sales with MyBowl produce department sampling events.
• Create Think Outside the Cereal Box recipe endcaps and food demonstrations.
Store-Owned, Social, and Traditional Media
• Engage shoppers with ready-made articles, tweets, and infographics for
social and traditional media promotions.
• Integrate our interactive MyBowl tool into your digital platform.
In the Community
• Support your community programs with interactive MyBowl lessons and
health fair materials.
Get started today!
Visit KelloggsNutrition.com to review our resources,
or contact the Kellogg’s Nutrition Marketing Team at
[email protected]
Nutrition that Matters
™
Shoppers are Hungry
for New Recipes
• Economic pressures are driving consumers to cook more at home, and shoppers
are increasingly looking for healthier options to feed their families. Moms are often
challenged with coming up with new meal ideas for their families.
• Recipe solutions, such as recipe stations, food demonstrations and digital recipe
libraries help shoppers come up with new meal ideas for their families and provide
opportunities for cross-promotions.
TURN
OVER FOR
TOOLS, TIPS,
AND SUPPORT
EDUCATE. INTEGRATE. ACTIVATE.
™
Nutrition-based ideas, tools and programs.
Corncakes with Blueberry Sauce
Ingredients
1
cup frozen blueberries
(unsweetened)
½ cup applesauce (unsweetened)
240 calories • 6g fat • 470 mg sodium • 41g carbohydrate • 2g fiber
12g sugar • 6g protein
1½ cups all-purpose flour
1 tablespoon sugar
1 tablespoon baking powder
½
1
2
2
teaspoon salt
egg
cups low-fat milk
tablespoons vegetable oil
3
cups Kellogg’s® Corn Flakes®,
crushed
• Extensive recipe library of over 1,750 recipes featuring ingredients from
all Kellogg’s cereal brands, Eggo®, Town House® and MorningStar Farms®.
Prep Equipment
Demo/Presentation Equipment
Sampling Equipment
• Sealable plastic bag
• Rolling pin
• Gloves
• Small microwave-safe dish
• Measuring cups and spoons
• Stirring spoon
• Medium mixing bowl
• Wooden mixing spoon
• Large mixing bowl
• Whisk
• Griddle
• Ladle
• Spatula
• Serving Spoon
• Damped cloth
• Gloves
• Disposable plates
• Disposable forks
• Napkins
• Gloves
• Copies of consumer version
of recipe
2. Practice your set up, going through
the motions of the demonstration
and practicing safe food handling
techniques while saying the
preparation and nutrition tips below.
- Search over 30 categories, including course, method of preparation, holiday, total prep time and good-for-you.
• Recipe support tools include ready-made nutrition and wellness talking
points, food demonstration tools and high-resolution images.
Advance Preparation
1. Crush Corn Flakes and make
blueberry sauce up to two days
before demonstration.
Tools for Tangible Results
3. Use private label applesauce,
blueberries, and baking supplies as
a way to promote your retailer’s
brands in this demo.
4. Use the original cereal, apple sauce,
and blueberry packaging for display
in the live demo.
Easy Ways to Activate
®, TM, © 2014 Kellogg NA Co.
Food Demonstration Guide
In Store
• Plan an endcap that features all key recipe ingredients.
Simple Recipe
Solutions
from Kellogg’s
• Feature on-shelf recipe cards in aisles containing ingredients.
Today’s shoppers are looking
for quick and easy meal ideas
to feed their families.
Store-Owned, Social, and Traditional Media
Let them know they can count
on you for the nutritional
answers they need by providing
simple, tasty recipes the whole
family will love.
• Prepare recipe demos with ideas and training tools at
KelloggsNutrition.com.
• Feature relevant recipes for each season in circulars or on store website,
tying them in with current Kellogg’s promotions.
• Tease new recipes in social media postings to drive store traffic.
In the Community
• Share and demonstrate recipes at schools, community cooking classes,
community events, etc.
Get started today!
Visit KelloggsNutrition.com to review our resources,
or contact the Kellogg’s Nutrition Marketing Team at
[email protected]
Nutrition that Matters
™
Help Your Shoppers Be Fiber Mindful
· 67% of Americans think they are getting enough fiber. But surprisingly, only 5%
actually get the recommended amount.
1
2
· 68% of shoppers are looking to purchase foods with more fiber, and you can help
them bridge the fiber gap with Kellogg’s tools, programs, fiber-full brands and
delicious recipes.
3
· Breakfast presents an easy way to begin the day Fiber Forward. Many Kellogg’s
cereal with milk combinations provide the grains, protein and fiber shoppers are
looking for.
TURN
OVER FOR
TOOLS, TIPS,
AND SUPPORT
EDUCATE. INTEGRATE. ACTIVATE.
™
Nutrition-based ideas, tools and programs.
Tools for Tangible Results
• Content for creating fiber-focused, in-store print and digital communications.
• Easy and delicious recipes provide shoppers with tasty ideas for adding
more fiber into their day using fiber-full Kellogg’s foods as ingredients.
• Kellogg’s Fiber Tracker app can empower shoppers to take control and track
their fiber choices.
• Kellogg’s MyBowl™ interactive tool helps shoppers build a fiber-full meal or
snack using Kellogg’s cereals.
Fiber Tracker App
Easy Ways to Activate
In Store
Delight Shoppers
with Delicious Fiber
Solutions They Want
Kellogg’s has more cereals
that are made with whole
grain and are at least a good
source of fiber than any other
U.S. food company.*
Together, we can help your
shoppers start their morning
Fiber Forward with our wide
variety of fiber-full breakfast
solutions and stay Fiber Mindful
all day with snacks and meal
solutions for any occasion!
• Create signage that helps shoppers start their day Fiber Forward by
showing them the many Kellogg’s foods that provide up to 50% of the
Daily Value for fiber.
• Leverage our Small Plates, Big Fiber recipe collection and food
demonstration tools to drive cross category sales.
Store-Owned, Social, and Traditional Media
• Engage shoppers by integrating Kellogg’s Fiber Tracker, and MyBowl
tools into your digital platform.
• Integrate Kellogg’s collection of video sound bites from nutrition experts
on the benefits of fiber into store video.
In the Community
• Leverage tools and presentations found on KelloggsNutrition.com for
Health Fair Activities.
IFIC 2013 Food and Health Survey
1
IFIC 2012 Functional Food Survey
2
NHANES 2009-2010
3
*
Based on a Kellogg audit of national
breakfast cereals, 2013
Get started today!
Visit KelloggsNutrition.com to review our resources,
or contact the Kellogg’s Nutrition Marketing Team at
[email protected]
Nutrition that Matters
™
Integrated Efforts Lead to Success
• Kellogg’s Nutrition Marketing utilizes cross-functional experts to provide
integrated solutions that can support your nutrition and wellness goals.
• Ready-made marketing tools like Kellogg’s MyBowl™ or recipe collections
are easy to integrate into your store to cross-promote multiple categories.
• Together, we can develop nutrition and wellness promotions that are relevant,
grounded in nutrition science and meet shopper’s needs.
TURN
OVER FOR
TOOLS, TIPS,
AND SUPPORT
EDUCATE. INTEGRATE. ACTIVATE.
™
Nutrition-based ideas, tools and programs.
mybowl
TM
Tools for Tangible Results
• Regular Innovation updates that highlight nutrition and wellness products.
• Nutrition and Wellness Activation Toolkits with content insights, recipes,
promotions and activation ideas.
• Wide variety of nutrition and wellness content and tools from
KelloggsNutrition.com for you to customize on topics such as:
grains+dairy+fruits
choosemybowl.com
Meet Shopper
Desires with Kellogg’s
Nutrition and
Wellness Programs
62% of shoppers report that
having nutrition and wellness
information available is
important when selecting
a store.1
Educational programs can
enhance the shopping experience
to help set your business apart
and build shopper loyalty.
- Breakfast Category
- Snacking Category
-Fiber
- Weight Management
- Recipe Solutions
- Progressive Nutrition
-Organic
-WIC
Easy Ways to Activate
In Store
• Inform shoppers with fresh content for health and wellness magazines
or other programs.
• Engage shoppers with MyBowl lessons and materials for in-store classes
that provide simple solutions to shopper’s needs.
• Delight shoppers with easy, delicious recipes, and use our recipe
demonstration resources to coordinate with promotions that drive
cross-category sales.
Store-Owned, Social, and Traditional Media
• Leverage customizable content for social and traditional media, including
ideas for seasonal promotions and events.
In the Community
• Make an impact with educational tools and promotional materials to
support your outreach events.
Kellogg’s ready-made programs
make it easy to offer the value
added services customers want,
helping you become their store
of choice.
Food Marketing Institute Shopping for
Health Report 2012
1
Get started today!
Visit KelloggsNutrition.com to review our resources,
or contact the Kellogg’s Nutrition Marketing Team at
[email protected]
Nutrition that Matters
™
Why WIC, Why Now?
· The WIC program is all about great nutrition and healthy habits! Remind WIC shoppers
that a cereal plus milk breakfast, with grains to help recharge and protein to help
rebuild*, is a simple, healthy way for families to start the day. · Many WIC shoppers report that they do not redeem all of their benefits. With Kellogg’s,
you can encourage program participation by helping them find new ways to use WIC
foods in recipes and simple, healthy snack ideas.
· As states move to electronic systems, it’s easier for WIC shoppers to spread their benefits
over multiple retailers. Give them reasons to return to your stores again and again.
* Cereal
plus milk breakfast includes one serving of cereal plus one cup of skim milk.
TURN
OVER FOR
TOOLS, TIPS,
AND SUPPORT
EDUCATE. INTEGRATE. ACTIVATE.
™
Nutrition-based ideas, tools and programs.
Tools for Tangible Results
• HealthyBeginnings.com provides you with WIC relevant articles, tips
and content shaped by Kellogg’s insight research on WIC shoppers.
• WIC friendly recipe solutions use a variety of WIC foods to help drive full
redemption of benefits.
• Kellogg’s MyBowl™ resources, promotions and tools show WIC shoppers
the great nutrition in WIC cereals, milk and fruit.
Easy Ways to Activate
HealthyBeginnings.com
Website for Young Families
Insights that
Guide, Programs
that Deliver and
Nutritious Cereals
For WIC shoppers, a “WIC
friendly” shopping experience is
a major driver for store choice
and loyalty.
Dig into Kellogg’s WIC family
insights research to find ways
to deliver a positive shopping
experience.
In Store
• Show the health benefits of WIC foods with English/Spanish displays that
speak to WIC shopper needs.
• Help streamline WIC shopping trips with insight-based shelving solutions.
• Leverage recipe endcaps that use multiple WIC foods.
Store-Owned, Social, and Traditional Media
• Integrate our interactive Healthy Habits tool and WIC relevant articles into
your digital platform.
In the Community
• English/Spanish MyBowl lessons for local agencies help drive full redemption
of cereal, fruit and milk benefits.
Partner with Kellogg’s to create
programs, messages, and simple
solutions that remind WIC
shoppers of the great nutrition
that WIC foods and a cereal plus
milk breakfast provide.
Get started today!
Visit KelloggsNutrition.com to review our resources,
or contact the Kellogg’s Nutrition Marketing Team at
[email protected]