University of Montana ScholarWorks at University of Montana Theses, Dissertations, Professional Papers Graduate School 1982 The Consumer price index : what is it and how it can work for you Mark J. Whetstone The University of Montana Follow this and additional works at: http://scholarworks.umt.edu/etd Recommended Citation Whetstone, Mark J., "The Consumer price index : what is it and how it can work for you" (1982). Theses, Dissertations, Professional Papers. Paper 8439. This Thesis is brought to you for free and open access by the Graduate School at ScholarWorks at University of Montana. It has been accepted for inclusion in Theses, Dissertations, Professional Papers by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact [email protected]. COPYRIGHT ACT OF 1S76 THIS SISTS, IS AN UNPUBLISHED HAMUSCRIPl IN 'NHICt! C0PYRTGÜ1 SUB AlVY FURTHER REPRINTING OF ITS CONTENTS MUST Bh A! PRTVi.D BY THE AUTHOR. MANSFIELD LIBRARY UNIVERSITY Or Mon t a n a Date ; 19 b 2 R eproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. THE CONSUMER PRICE INDEX— WHAT IS IT AND HOW IT CAN WORK FOR YOU By Mark J. Whetstone B.A., University of Cincinnati, 1978 Presented in partial fulfillment of the requirements for the degree of Master of Business Administration UNIVERSITY OF MONTANA 1982 Chaivma^r^Board of Examiners Dean, Graduate Scfrool D a te Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. UM I Number; E P 39240 All rights reserved IN F O R M A T IO N T O ALL U S E R S T he quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMI D issariation Pubfishifig UM I E P 39240 Published by ProQuest LLC (2013). Copyright in the Dissertation held by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQ^st ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, Ml 4 8 1 0 6 - 1346 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS List of Tables.............................................. iv Chapter I. PURPOSE AND ORGANIZATION................................ 1 Problem Statement Purpose of Research II. THE CONSUMER PRICE INDEX................................ 3 Introduction ■'History of the CPI First Major Revision - 1940 The 1953 Revision The 1978 Revision Future Revisions What is the Consumer Price Index The Three Basic Elements of the CPI The Consumer Expenditure Survey The Point-of-Purchase Survey Improved Statistical Methods V Calculation of the CPI Illustrative Example Problems in Constructing a CPI The Index Population Quality Changes in the Market Basket Seasonal Adjustment Limitations of the CPI Uses of the CPI— What the Worker-Consumer Should Know III. THE ACCRA INTER-CITY COST-OF-LIVING INDEX ............... Development of the ACCRA Index Computation of a ACCRA Cost-of-Living Index 11 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 21 I l l What the ACCRA Index Tells Us What the ACCRA Index Doesn’t Tell Us The ACCRA Index Versus the Consumer Price Index Using the ACCRA Index IV. RESULTS AND FINDINGS.................................. 33 Restatement of the Problem Additional Research V. CONCLUSIONS.......................................... BIBLIOGRAPHY. ............................................. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 35 38 LIST OF TABLES Table 1. Changes in the Weighting Pattern Over theYears.......... 11 2. How the CPI is Calculated.............................. 14 3. ACCRA City Composite Index First Quarter, 1979........... 24 4. Table of an ACCRA Price Report.......................... 26 5. Table for an ACCRA Price Report......................... 27 IV Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER I PURPOSE AND ORGANIZATION Problem Statement The Consumer Price Index (CPI) or ’cost-of-living index’ frequently makes headlines in newspapers and on TV news programs. It is probably the most widely used consumer statistic in the nation, and, as Such, it is used as the principal measure of inflation in the U. S. economy. However, computation of the index and its limitations are not understood by most consumers and businesses. This index determines our inflation rate, cost of living adjustments and other economic adjust ments. It also indicates where most of our hard earned money is spent and how much of the goods and services we get for our dollars (thus, our standard of living). Therefore it is important that each consumer under stands this almost daily heard concept: The Consumer Price Index. Another important index is the American Chamber of Commerce Researchers Association (ACCRA) cost-of-living index. widely known or heard of, compared to the CPI. This is less This index measures living cost differences among participating cities at a given point in time. The method as to how it is prepared for a city such as Great Falls and what it indicates can be very valuable information for consumers. This study addresses the problem of what these indexes are and how they can be used. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Purpose of the Research The primary objectives of this research are a description and history of the Consumer Price Index and the ACCRA Inter-City Cost-ofLiving Index. An analysis of how the CPI and ACCRA Indexes are calculated, and the problems encountered in preparing these indexes has been made. Most important of all, an explanation of how these indexes can be used by the average consumer has been provided. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ^ CHAPTER II THE CONSUMER PRICE INDEX Introduction to the Consumer Price Index Economics was once an academic discipline pursued only by theor ists. At that time the Consumer Price Index (CPI) was merely a research er's tool, and the term 'price index' was not part of the average American's vocabulary. Today, economics is a household exercise in budgeting and investment, and the CPI is discussed at the dinner table as well as at the conference table. The effects of the index extend beyond the increase in income which is triggered for workers under contracts with CPI related S '' excalator clauses. Americans have more than a personal interest in this monthly statistic that receives front page coverage; their interest concerns national economic well-being. Over the years the CPI has grown in popularity, as the Bureau of Labor Statistics analysts have altered its concepts and content, to meet the needs of its users. History of the CPI Different government agencies have been studying prices and living conditions since the late 19th Century. But it was not until World War I that the first CPI, called a cost-of-living index, grew out of a decision by the Shipbuilding Labor Adjustment Board. In arriving at a 'fair wage scale,' the Board determined in November 1917, that wages Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 4 in the shipbuilding yards should be adjusted when the cost of living had increased generally. During 1918-19, the Bureau investigated the cost of living in a number of shipbuilding and other industrial centers. Details of expenditures on goods in the family market basket were obtained from each of 12,000 wage-earner families in 92 cities, and records of retail establishments in 32 cities provided prices for a large number of items. Regular price collection was initiated after 1917 in these 32 cities, with price information collected one to four times a year for about 145 commodities and services. In 1919, the Bureau began to publish complete 'cost-of-living’ indexes at semiannual intervals for 32 large shipbuilding and industrial centers, using a weighting structure based on data collected in the expenditure survey of wage-earner and clericalworker families in 1917-19. In February 1921, publication of the National Consumer Price Index in roughly its present form was established. Quarterly indexes began in October 1940 at the request of the National Defense Advisory Commission. Although many changes in coverage and publication format have occurred over the years, the index has continued to measure changes in the price of a fixed market basket of goods and services. First Major Revision - 1940 In 1933, the Secretary of Labor requested that the American Statistical Association appoint a committee to advise the Department of Labor on its statistical programs. The Advisory Committee paid particular attention to cost-of-living indexes, and made recommendations for their revisions. The BLS then started its first of many revisions. The rules used for price collection were changed and procedures Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 5 used in the calculation of the index revised which would modify the weights used to combine cities of different populations. New goods were added, and food indexes back to March 1919 were constructed on the new basis. Also, the BLS adopted the principle of imputation, that is, ascribed to a sample item that could not be priced, the price change for groups of items presumed to have price movements similar to the sample item. Lastly, the base period was shifted to 1938-39. The 1953 Revision The end of World War II showed a need to revise the CPI. In 1949, the high prices of goods caused by World War II had come back down after the lifting of the price controls and Congress therefore, approved a three-year program to modernize the index. The major change of this revision was to add the purchase of a home in the weighting pattern in the market basket of goods. The 1964 Revision It was soon evident that the index weights should be revised every decade. A lot of changes had occurred in the composition of the urban population, in the kinds of goods and services now available to consumers, and in the net income of urban workers. These changes dramatically alter the consumer expenditure patterns upon which the CPI is based. Again, a new market basket and new weights were computed to reflect the new distri bution of consumer’s expenditures. Three other changes rose the popula tion coverage for the calculation of the expenditure weights to 45 percent. The sample of retail stores was also revised and expanded. For the first time, probability sampling techniques were used to select items for pricing. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ^ 6 A system for measuring sampling error was also developed, and price collection methods were improved. The 1978 Revision The most recent revision to the CPI occurred in 1978. Besides Updating the weights assigned to various spending categories, the sample "of items priced and modernizing the statistical methods employed in the CPI, the biggest change in the 1978 revision was the new Consumer Price Index for all-urban consumers. The previous index represented only wage earners and clerical workers and therefore was, statistically accurately speaking, appropriate only for that group. The CPI needed.a more compre hensive .coverage to measure inflation and guide monetary and fiscal pplicy for the„.nation as a whole. The result was to increase the population coverage from 45 percent to 80 percent. The other major change in this revision is the way pricing agents now price the different market basket items. ’disaggregation* is now used. An improved method called He is not now handicapped by such a des criptive definition of the item he is trying to find and price. of Instead "Vitamin D, Grade A Homogenized milk in half-gallon containers" it is now "whole fresh milk." Future Revisions Of course the 1978 revision of the CPI will certainly not be the last. With on-going research and analysis the BLS will continue to update and revise the CPI. Between the 1978 revision and the next major revision, the BLS will conduct on-going Consumer Expenditure Surveys and Point-ofPurchase Survey programs. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The reasons for the continuing Consumer Expenditure Surveys is because of the lag time that results from the length and costs assoc iated with the large amount of surveys required for a major revision. An example of this was that although more than $50 million was spent on the 1978 revision, the CPI contained base year weights which were five years old at its first release. Therefore, smaller, continuing Consumer Expenditure Surveys are now used to reduce the lag, to eliminate periodic start-up costs, to increase the overall timeliness and efficiency of future CPI revisions, and, at the same time, to report current data on consumer buying patterns. Another important change to how the total CPI is devised is a continuing point-of-purchase survey. These will insure that current and future CPI’s properly reflect the market place on a continuing basis. One-fifth of the 85 Primary Sampling Units in the index outlet sample each year will be researched using these point-of-purchase surveys. From these updated surveys, a new outlet sample for each pricing area covered could be selected. Thus, over a five-year period, the entire CPI outlet sample could be revised completely. The point-of-purchase approach to " updating the CPI outlet sample shows a big step forward in CPI design. The latest change to the Consumer Price Index was recently announced in the news on October 27, 1981. The Bureau said that it will reduce the weight given to mortgage interest rates and house prices. Under this new formula, the housing component of the CPI will be changed to the cost of renting housing, rather than buying it. This change will of course pro duce a slower rate of inflation because this will lower the amount of money used in calculating the weight for the housing item of the CPI, thus, lower ing the entire CPI index. But at the same time, the lower rate of inflation Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 8 will yield smaller cost-of-living raises for Americans whose pay is tied with the CPI index. This change will go into effect in 1983. At any rate, the CPI should be updated more often than its 10-to12 year cycle. But because of the ever-increasing costs, (the 1950-52 revision took three years and cost $4 million; the 1960-64 revision took five years and cost $6.5 million; the 1978 revision took eight years and cost $56 million), the update cycle probably will not be shortened. Also, because the length of time to complete a revision seems to be almost doubl-' ing, it is 'doubtful that the revision cycle would be shortened. Updated changes such.as the one like the housing component, are probably the type of change that one can look forward to in the coming years. i. What is the Consumer Price Index? r The Çpnsumer Price Index is a weighted aggregative index number with 'fixed* or 'constant' annual weights, or it often is referred to as a 'market basket' index. Thus in the Consumer Price Index the procedure is to measure price change by repricing at regular time intervals and comparing i aggregate costs of the goods and services bought by consumers in a selected base period. The quantities of these goods and services are kept constant except at times of weight revisions. Since new weights are introduced without affecting the index level, any change in aggregate costs is due to price change.^ The quantities represent not only those items actually priced for the index but also consumption of related items for which prices are not obtained, so that the total cost of the market basket represents total consumer spending for goods and services. ^U.S., Department of Labor, Bureau of Labor Statistics Handbook of Methods, 1974, p. 88. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Therefore, the CPI compares the cost of this market basket of goods and services of the current year with that of the cost of the market basket one year ago, five years ago, etc. However, there is usually one year in which each succeeding year is compared to, this year is called the base period. The base period for the current CPI is 1967. For example, saÿ, that in 1967 the market basket would have cost $100. 1977 the same market basket cost $150. In This would mean that the same goods and services that could have been bought for $100 in 1967, now cost $150 in 1977. ' The Consumer Price Index is often referred to as a ’cost-ofliving index.’ That is a false representation of the index. price index. The CPI measures only changes in prices. It is a It says nothing about changes in the kinds and amounts of goods and services bought or the total amount spent for living, or the differences in living costs in different places. The CPI is based on the purchase of the same goods and services month after month. It does not take into account that con sumers vary their buying behavior. They do not purchase the same goods and services every time they shop. They may substitute one item for another, because it may be lower in price or give the same utility (satisfaction) as the item actually priced for the index. not take this type of behavior into account. The CPI does For that reason it is called a price index and not a cost-of-living index. There are also other differences between a price index and a true cost-of-living index. For instance, the CPI does not include income and social security taxes, since, unlike sales taxes, these costs are not a-sociated directly with retail prices of specific goods and services. A true cost-of-living index would account for all taxes. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 10 The BLS has done a few studies on how a cost-of-living index might perform as a price index. The studies found and compared an average of one-tenth of an index point per year between a fixed-weight index such as the CPI and other indexes that adjust the market basket for substitution (a cost-of-living index). These differences would be minimal in stable ecônomic periods. However, during up and down movements in the economy, like we are going through now, these differences could be very significant. The Three Basic Elements of the CPI The three basic elements of the CPI are; people buy, (2) (1) determining where they buy, and (3) Determining what improving the statistical, techniques. The Consumer Expenditure Survey The first basic element of the CPI determines what people buy and in turn provides a firm statistical basis for the selection and weighting of the items in the market basket the Consumer Expenditure Survey. This basic element is called The Bureau of Labor Statistics developed the survey, while the Census Bureau actually conducts the household sample and does the interviews. 1972 and 1974. The most recent survey was undertaken between The following table clearly indicates how the weighting pattern has changed over the years. The Point-of-Purchase Survey The second basic element of the Consumer Price Index is the "Pointof-Purchase' survey. This survey was an innovation of the 1978 revision Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 11 Table 1 Changes in the Weighting Pattern Over the Years Major Group Wage Earners & Clerical Workers All-Urban Consumers 1935-39^ 1953^ 1963^ 1972-73^ 1972-733 Food and alcoholic . beverages 35.4 32.2 25.2 20.4 18.8 Housing 33.7 33.6 34.9 39.8 42.9 Apparel 11.0 39.4 10.6 7.0 7.0 Transportation -• 8.1 11.3 14.0 19.8 17.0 Medical care 4.1 4.8 5.7 4.2 4.6 Entertainment 2.8 4.3 3.9 4.3 4.5 Personal care 2.5 2.1 2.8 1.8 1.7 Other goods and services 2.4 2.7 2.9 2.7 2.8 Relative importance for the survey period 1934-36 (updated for price change). 2 Relative importance for the survey period 1947-49 (updated for price change). 3 Relative importance for the survey period 1972-73. Revised indexes which require expenditure weights updated for price change between the survey period and the link dates will differ from those shown. SOURCE: U.S., Department of Labor, Bureau of Labor Statistics Handbook of Methods, 1974. and will be continued in all future revisions. greater statistical reliability. This survey provides The biggest problems with the old method was that the samples were not sceintifically selected and would deteriorate over time. In the previous index, although areas and types of outlets were selected with probability methods, the outlets themselves were not. Therefore, the Point-of-Purchase survey was developed. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 12 The Point-of-Purchase survey is conducted to select for each index population a representative sample of retail stores, mail houses, bowling alleys, doctor’s offices, and other places where goods and services are bought. In contrast to the previous approach, the survey provided for the selection of the CPI outlets based on information obtained directly from consumers about where they make their purchases. It also provides the only known technique for associating market basket items with outlets frequented by specific population groups, such as urban wage earners and clerical workers and all-urban consumers. 2 ' Improved Statistical Methods The final element in the CPI are the statistical methods used to calculate the index. At each revision and in between these revisions the statistical methods used are improved. These improvements are vital because each new statistical method could have a very substantial impact inincome payments because of the vast use of the CPI as an escalator. One example is that during the 1964 revision about 48 percent of the items priced every month rose to 53 percent in the 1978 revision. The statisti cians say that the total items priced monthly could be effectively increased to about 85 percent. is highly unlikely. However, because of the additional costs this increase Another measurement that has been improved are the time lags in the data. The use of quarterly or bimonthly instead of monthly pricing introduces a time lag into the index. lagged behind the reference month by 22 days. The 1964 CPI The 1978 index lagged 2 U.S., Department of Labor, Bureau of Labor Statistics, The Consumer Price Index: Concepts and Content over the Years, p. 9. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 13 behind 11 days when the prices were collected every two months instead of every three. If the total items priced went up to 85 percent the time lag could be reduced to six days. This time lag in the data must be constantly looked after because of the use of the CPI as a deflator in other government indexes. Calculation Procedures As stated before the CPI is a time series. It is a weighted average of price changes for a market basket of goods and services, expressed as an average price and compared to a reference base of 100. The index measures changes as they occur, but it is not adjusted for seasonal variation. In the absence of major weight revisions, and ignoring the problems of sampling, the index formula is most simply expressed as: ' i:o - X 100 This is the customary, over-simplified way of writing the price index to show that the q’s are held constant between . . 3 major revisions. In the above formula: q, is the summation of the yearly quantities bought in a weight based period for a bundle of goods to be repre sented by the specific item priced p^ and p^ are the average prices for the goods and services selected for pricing, i is the current month o is the reference base period of 1967. 3 U.S., Department of Labor, The Bureau of Labor Statistics Hand book of Methods, p. 102. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 14 Illustrative Example The following illustrative example (see Table II) should help to show and get a better feel for what happens when the CPI is calculated. Average price changes from the previous pricing period to the current month are expressed as ratios for each item. Next, the price changes for the various goods and services are combined, using weighting factors based on the importance of the item in consumer spending. This combined import ance is called the cost weight of the market basket item. ■ ■■ Table II How the CPI is Calculated September Ratio October s- Cost September Weight October October Cost Weight (Sept. X ratio) Price Sample Item September Price Pork chops $0.75 1.03 $15.00 $15.45 $0.7725 Ham $ .80 1.025 $ 8.00 $ 8.20 $ .82 Bacon $1.00 1.02 $10.00 $10.20 $1.02 SOURCE: U, S., Department of Labor, Bureau of Labor Statistics Handbook of Methods, 1974. The average change in pork prices is computed by comparing the sum of the cost weights in October with the comparable sum for September, as follows: October cost weight............. $33.85 ^ September cost weight ........... $33.00 _ 102.6 This means that pork prices in October were 2.6 percent higher than pork prices in September. To figure out the final number for the CPI all the cost weights for each item are added together for each area. These totals for each Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 15 area are then added together, weighting each area total according to the proportion of the total wage-earner and clerical-worker population which it represents i,n the index to come up with the United States' total. Finally, published index values are computed by dividing the cost weight for a particular series by the average cost weight of the standard reference bass period of 1957, and multiplying the result by 100. Problems in Constructing a CPI Therè are a few major problems that are encountered when construct ing the Consigner Price Index which should be examined.These should be kept in mind when using the Index. Three major problems in constructing a new CPI are: Who should make up the index population; dealing with quality shanges in the goods and services surveyed; and, the seasonal adjustment to the index. The problem of just who should make up the population of the index has always plagued the BLS. Historically, the index has been oriented toward the urban wage earner, who was classified as 'low income.' However, since World War II the shift of these urban wage earners has been to the suburban areas of the cities and their incomes have risento that of the middle-income urban population. Also, the shift toward a service economy has helped raise the incomes. This shift therefore raised serious questions about the population coverage of the index. In 1974, the Bureau of Labor Statistics decided to expand the coverage of the index to all urban consumers. This decision led to a spirited debate among many union leaders and Congress, because of the high rate of inflation at the time and the great increase in the use ofthe index as an escalator formany different types of income payments. After much Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 16 discussion it was decided to publish the revised index of all urban consumers. The second major problem in compiling a price index is dealing withquality changes in goods and services. There is no entirely satis factory solution to the problem because the market basket must be constant, while products and consumption patterns are continually changing. The Consumer Price Index has achieved a partial solution to the problem. The BLS observes the cost of both the old and .the newitem when both are available in the market at the same time. The difference between such values is assumed to be a measure of the quality change, and that amount is adjusted out of the price of the new item. With many goods and services, however, both the old and the new (or the old and the improved) are not available at the same time in the market. In such cases, an attempt is made to determine the difference in manufacturers' costs. This difference is then considered a measure of the quality change and is adjusted out of the new price. Quality changes, however, continue to require a great 4 deal of judgement on the part of the statistician. For example, automobile prices must be adjusted yearly to make sure that the new quality inqprovements are not measured as price increases. And, of course, it is always difficult to tell which features are new and which are not. The third major problem, that of adjusting the index for seasonal patterns, is also a bit more difficult than the first. Studies have shown that much of the seasonal variation takes place in prices of food. William H. Wallace and William E. Cullison, Measuring Price Changes: A Study of Price Indexes, Fourth Edition, April 1979, Federal Reserve Bank of Richmond, p. 40. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 17 apparel, and private transportation, and that the all-items index is affected slightly by seasonal movement. By seasonal it is meant that these purchase patterns depend on what time of year it is and these abnormal patterns distort the calculation of the CPI. roust be adjusted out. Therefore, these The method used by the BLS is the ratio-to-moving- average procedure with some modification, and with a means for continuously adjusting the seasonal factors for changes in the underlying seasonal pattern. Limitations of the CPI Even though the Consumer Price Index involves many complicated formulas and much statistical analysis there are still a few limitations which should be discussed. The CPI is not an exact measure of price change. V ■■ is sampling errors. One limitation These errors are caused and are inherent in the final index number calculated because actual retail purchases made by consumers cannot be possibly recorded. errors affect the accuracy of the index. Therefore, estimates or sampling The accuracy could be increased if larger samples were used but the costs of this prohibit it. Also, statisticians say that the error in index is not very much to affect what the index is used for. Another kind of error occurs because the people who give out information requested by the Bureau sometimes do not report it accurately. The greatest precautions are taken to avoid errors in pricing, because these errors would affect the index most seriously. Also, the commodity specialists and clerks who process the data are well trained to watch for unusual deviations in prices which might be due to errors in reporting. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 18 The CPI represents the average movement of prices for urban consumers. Some families may find their outlays changing because of changes in factors other than prices, such as family composition. The index measures only the change in prices and none of the other factors which affect family living expenses. Another limitation which could affect the index are quality changes which affect the quoted price of the good and therefore must be taken out before that price is used in calculation of the index. However, this cannot always be done and therefore some residual effects do affect the movement of the CPI either upward or downward from time to time. Uses of the CPI— What the Worker-Consumer Should Know Now that the CPI has been discussed, the real concern of the consumer is 'how does the CPI affect me?’ on the street really cares about. This is what the average person This then is the next topic. The first use of the CPI that will be discussed is the one seen and heard on the nightly news report. an indicator of inflation. Inflation! This is that the CPI is used as When one hears on the news that the CPI has risen another percentage point or two, what exactly is happening? A price rise means a decline in the quantity of goods and services that a given amount of money will buy. Thus, measures of price change are also measures of change in the value of the dollar. The purchasing power of one’s dollar can be easily calculated when you hear or read what the current CPI is. Let’s say for example, while watching the evening news, one hears that the CPI is 110.5. is just the reciprocal of the CPI: equals x 100. The purbhasing power purchasing power of the dollar ($pp) Here we have $pp = '£iq~5 ^ 100 = $.90. Therefore, the dollar is worth only 90 cents. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 19 Also of interest to many consumer-Investors are comparisons of different year CPIs. The Bureau of Labor Statistics pub lishes a series showing the current purchasing power of the dollar., based on the 1967 'allitems’ consumer price index for all urban consumers and the producer price index for finished goods. For comparisons with another base period in which the purchasing power is $1.00, the appropriate price index for the base period is divided by the index for the date to be compared.For example, the 1972 consumer price index of 125.3 is divided by the 1978 CPI of 195.4 to obtain the 1978 purchasing power of the 1972 dollar which equals $.64. The Current CPI is and its Purchasing Power Is Therefore A secopd use of the Consumer Price Index is as a deflator of other economic series. This means it used to adjust other series for price changes and then to put these Indexes into inflation-free dollars. Some of these other series are: retail sales; hourly and weekly earn ings; and some personal consumption expenditures used to calculate the Gross National Product (GNP). A third major use of the CPI affects millions of Americans and the numbers are increasing everyday. payments. This use is to escalate Income Collective bargaining agreements are now a common day term. From professional athletes to employees of small manufacturers, all have these types of contracts and fight hard to keep them, even if it means striking. More than 10 million workers are now covered by collective bargaining agreements which provide for increases in wage rates based on ^Elizabeth W. Angle, Keys for Business Forecasting, Fifth Edition. April 1980, Federal Reserve Bank of Richmond, p. 21. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 20 increases in the CPI. Belatedly the CPI is used as a guide in drafting new contracts and in wage negotiations. Also, Social Security bene ficiaries, retired military and Federal Civil Service employees and survivors, and food stamp recipients all have their payments affected by the up and down movement of the Consumer Price Index. In addition, escalator clauses in rental, royalty, and child support agreements auto matically increase payments to an underdetermined number of people. Overall, approximately one-half of the population is affected by the CPI. In fact, a .1 percent increase in the index can cause about a $100 million increase in payments in these social programs. As can be seen above the Consumer Price Index affects a large number of people, young and old, no matter what kind of job and of course, every time we go to the store. By having some knowledge of the CPI and how it works can help the average consumer understand why the dollar dowsn*t stretch as far any more. The Consumer Price Index measures price changes over time, but they do not show whether prices or living costs are higher or lower in one area compared to another area. This is where the American Chamber of Commerce Researchers Association (ACCRA) Index is used, the next topic. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER III THE ACCRA INTER-CITY COST-OF-LIVING INDEX Development of the ACCRA Index A measurement of living cost differences among communities throughout the nation was first suggested to the membership of the'American Chamber of Commerce Researchers Association (ACCRA) at its 1966 annual conference.^ This need for such an index was apparent then as now, because the Consumer Price Index does not measure this type need. Therefore, this small group of community.leaders researched and developed what has now been named the ACCRA Inter-City Cost-of-Living Index. Their success has been rewarded by sidespread and still-growing private and public sector acceptance of the ACCRA Index. Initial testing which showed the usefulness of the project began in the second quarter of 1967, when chambers of commerce across the country were asked to participate. They collected price data at a specific time for a variety of consumer goods. The researchers then evaluated the data and made some modifications to ensure the accuracy in reporting the results and then in the first quarter of 1968 published the first intercity cost-of-living index. Price Reports and Index Reports £ ACCRA Inter-City Cost-of-Living Index Instruction Manual for Participating Cities, (American Chamber of Commerce Researchers Associa tion, Revised, January 1979), p. IV. 21 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. . / 22 have been published quarterly since then. The Price Report lists all prices for each item in each component index for all reporting cities. The Inter-City Index Reports lists All-Items Index and the six component indexes for all reporting cities. Since its inception, the ACCRA Index has been governed by a committee whith is responsible for ensuring the accuracy and reliability of the Index. Changes to the procedures of the Index have been minor over the years. The most important revisions occurred in January 1979, when the committee updated weights in response to new data on consumer expenditure patterns, broadened the Index's coverage of expenditure com ponents , and adopted refinements in the procedures for calculating the Index. Constant watch is kept on the changing market conditions to ensure that the Index reliably shows intercity differences in cost of living. Computation of a ACCRA Cost-of-Living Index The American Chamber of Commerce Researchers Association has one purpose in producing the ACCRA Cost-df-Living Index; to obtain, through procedures which can be followed practic ally and rigorously by chamber of commerce staff, the best possible measurement of relative cost-of-living differences among cities. Prices for items forming the basis of this in adherence to standard specifications, and then converted to index form through accepted statistical procedures, offer a useful and reasonably accurate measurement of intercity cost-of-living differences. As consumers we buy a limitless array of goods and services, so any index that is put together cannot possibly cover all these purchases. ^Ibid, p. 1. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 23 The approach used by the ACCRA researches in constructing their index is to divide consumer expenditures into categories, and then to select items which represent those categories. The items used are thus, representa tive of entire categories of consumer spending, and the assumption is that intercity differences in prices for the items priced reflect the differ ences for the,, categories they represent. Therefore, in the ACCRA Index consumer expenditures are divided into six major categories; , grocery items, housing, utilities, transportation, health care, and miscellaneous goods and serviced. ' Each of these major categories is then composed of sub categories, each of which is represented by one or more items priced for the Index. The ACCRA Index presents data for an All-Items Index and six component indexes. Component indexes are based on individual item prices; the number of items in a component index ranges from two in the Housing Index to 25 in the Grocery Items Index. A copy of an ACCRA Price Report is shown next which shows the six major categories and the subcategories of each major category. The next three pages show Table III, Table IV and Table V of a typical Price Report. ■ A note should be added here stating that no attempt is made to determine the extent to which consumers purchase items in the Index. ^ The items are selected to show intercity price differentials for the categories they represent. What is measured in the distribution of consumer expenditures among the categories used in the Index. It doesn't do the ACCRA researchers any good to determine that the price for item X in a given city differs from the nationwide price for item X by a certain percentage; they must calculate what proportion of consumer expenditures are spent in the cate gory item X represents to determine that category's importance, or weight in the Index. The ACCRA committee has used the 1972-73 Consumer Expenditure Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 24 Survey data to help them figure out their weights. The weights were selected to be appropriate for middle-management executive family. An example of an Index Report is shown here. As stated above The Inter-City Index Report lists an All-Items Index and the six major cate gories and the calculated weights for each one. See Table III Table III ACCRA City Composite Index First Quarter, 1979 Weights .24 .25 .12 .15 .08 .16 City All Items City. Index Grocery Items Housing Utilities Trans portation Health Care Misc. Goods and Services City A 104.5. 104.1 105.0 108.3 104.1 97.0 105.6 City B 117.0 112.2 125.4 110.0 113.0 125.1 116.0 City C 98.0 102.3 104.9 86.7 93.3 75.7 105.0 For the All-Items Index and for each of the component indexes, the base each quarter equals 100, which is the average for all reporting cities. When the different chambers across the country were first computing the Index, they fully realized that state and local income, ad valorem, and sales taxes are a part of the cost of living. Also, they knew that the tax burden varies significantly not only among states, but also among cities within each state. Due to the multiplicity of local taxes, rate structures, taxing jurisdictions, and assessment procedures, however, no adequate method exists with which to compare total tax burdens. Therefore, when the ACCRA Index was first computed, the decision was made to exclude from the price reports all taxes except those which are an integral part Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 25 of item prices— for example, excise taxes on tobacco, telephone service, gasoline, and liquor. The position was taken that a cost of living index which expressly excludes taxes not imposed as part of the base cost of an item provides a useful indicator of living cost differences among cities. A part of the Price Report that ACCRA puts out can be seen in the following pages. It is really quite easily interrupted. Table IV lists the prices of the 25 grocery items and Table V lists the prices of the 19 non-grocery commodities and services. The specifica tions listed for the grocery items are basically self-explanatory. The specifications listed for all non-grocery items are presented to the user only as a guide, since the price computations are based on extensive research within city and in accordance with 8 explicit specifications and procedural instructions. You can subscribe to the Price Report and the Index Report to get the latest prices end trends for yourself and business, so long as the users of the ACCRA Index are aware of this exclusion. The ACCRA people of each reporting city have three different ways they can go out and collect the price data needed. by telephone, and by pricing in person. They are; by letter, The experience of the researchers has shown that no one method can be used efficiently for all items, and that some methods are better than others for particular items or groups of items. For example, in the case of the Grocery Items Index, the telephone is the least efficient method because it is susceptible to the most report ing errors. In this case, the personal pricing has proven to be the most efficient method. 8 ACCRA Price Report, Inter-City Cost of Living Indicators, Second Quarter 1980, American Chamber of Commerce Researchers Association, p. i. Reproduced with permission of the copyright owner. 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Z m w Vw o _ t t t t ttt Jr ry t IVIm > & COu o.c rV m c z c r C L * m o U»o U I© 3 o 3 o o c rw o o ■ >y m t tw r3 OL uo UICkO C L Z \J z o y, o û f — o r s s z R eproduced with permission of the copyright owner. Further reproduction prohibited without permission. •-I-Iu. » te UJ U.IJL _j 2: uj - j • -J liJ• ».3 ^ Uio J - < < > r z:c H f t r J y <^ O UJ -J< k- 7 *nw VI o cLja — ^ w z ^ c^n ^ •—< uj es4L.u. c M ^ a 27 O or •# M o -f 3 o o o o CM «M ^ <o « o ^ «Nà « «# «A Q. 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Further reproduction prohibited without permission. » a w là.u z U. O • 3 c 4- LU _l O -I UJ * — LU O < 4 > î Z a _i 40 y 4 ÜJ _J 9 9 Z 40 W 4 J C L, 4 40 a W t t — àO j». -_ < c o & u < c — < LU w -e a 28 What the ACCRA. Index Tells Us By measuring price levels of specific commodities and services which represent broad categories of consumer expenditures, and by weighting the relative prices of these items to reflect the spending patterns typical of a middle-management executive family, the Index shows relative price levels in participating 9 cities at a given point in tiem. As stated before, the Index Report shows each city’s relative cost of living for the six major components and is expressed as a per centage of the average for all reporting cities in that quarter. eachcity's overall cost of living is shown Also, in the All-Items Index as a percentage of the overall cost of livingaverage for all reporting cities. As in the Cqnsumer Price Index, the Index is based on sampling techniques and because of this the Index numbers are approximations rather than entirely accurate ones of the relative living costs. Therefore, it is reasonable to assume that inter-city differentials of less than three index points do not represent statistically significant differences in living costs. What the ACCRA Index Does Not Tell Us As described in the last section, sampling errors and non-sampling errors for example, the possibility that a miscalculation of average price for a particular item may go undetected despite the several data checks, cause the Index not to report actual percentage differences among cities. ACCRA Inter-City Cost-of-Living Index Instruction Manual for Participating Cities, (American Chamber of Commerce Researchers Assoc iation, Revised, January 1979), p. 35. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 29 Therefore, one cannot subtract one city’s index number from another and conclude that the price differential between the two is exactly the result found* Small differences between cities do not represent signi ficant differences in living costs, while larger differences do show some significant value. For example, if City A's All-Items Index is 101.1 and City B's is 102.3, one cannot conclude either that there is a significant differ ence or even that living costs are higher in City B than in City A: the difference is-BO small that, if costs of living could be more a-curately determined. City B might be the less expensive of the two. clude that any differences are scant. One can con On the other hand, suppose that City C has an All-Item Index of 100.0 and City D’s All-Item Index is 120.0, Clearly there is a significant and substantial cost of living differential— but that differential is not necessarily 20 percent, and should not be so represented. A second misrepresentation of the Index is to use it as a time series. The ACCRA Index does not measure changes over time. Each quarterly report is separate and data from different quarters cannot be compared. One reason is because the number and mix of the cities in the report changes from one quarter to the next. If the listing of participating cities were always the same, and if those cities accurately represented the entire United States, then one could construct a time series. Another reason is that some cities do not submit a completed report each quarter and therefore are dropped for that quarter. Lastly, the reason the ACCRA Index is not a time series, is because the price input may change because there have been changes in the specifications in the way items are reported and weights are calculated and better reporting procedures are established with experience. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 30 The ACCRA Index Versus the Consumer Price Index The Atoerican Chamber of Commerce Researchers Association InterCity Cost-of-Living Index put together by cities such as Great Falls and the Consumer Price Index produced by the Bureau of Labor Statistics are conceptually distinct. There really isn't comparison between the two. The ACCRA Index measures living cost differences among cities at a given point in time. The CPI, produced for the United States- and for each of 28 Standard Metropolitan Statistical Areas, measures price changes over time within each area, but provides no comparisons among areas in terms of actual prices. The ACCRA Index provides estimates of living cost differen tials among areas, but presents no information about price changée over time; the CPI measures inflation over time, but says nothing about how living costs in different areas compare. The ACCRA Cost-of-Living Index is unique in providing comparisons of living costs among a large number of localities on a continuing and current basis and in focusing solely on components of expenditures which reflect location differen tials. Using the ACCRA Index The ACCRA Index allows one to gain an approximate idea of the relative price levels in participating cities at a given point in time. Because the Index is constructed using sampling techniques it should be pointed out, therefore, that the index numbers are approximations rather than entirely accurate representations of living costs. Even so, one can still establish a general degree of difference between living costs of the cities compared. This analysis can help families anticipate the l^Ibid, p. 38. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 31 financial consequences of moves, and it may be especially useful to the often transferred executive or military family. The small businessman is also a big user of the index and if he is not he can profit from doing so. He can compare prices of his goods with those of other cities, thus enabling him to set his prices accordingly. Realtors and gas and electric companies can use the index for regulating their prices based on what other cities are doing. them bargaining power when they want to raise their prices. This gives This index is used in the same way by the health care and medical profession. Room rates and other expenses can be compared and raised accordingly. At this point it should be reemphasized that each price that is reported in the Price Report is subject to errors. Prices are valid only to the extent that the statistical methods used are valid. Also, errors in recording thé price of each item, especially food, can lead to reporting errors even with the many double checks. While glancing at the copy of the Price Report one may notice that there are some large differences in prices of certain items in the same geographic area. An example would be the price of bread inthe reporting cities of California. Talking with the people who work at the Great Falls Chamber of Commerce to ask why these perplexing anomalies occur said that reporting errors could be one cause, although they said this happens very infrequently. The main reason they said is that sales prices may be used to report the price. Say for example, a store surveyed in Great Falls is not having a sale on bread and the store surveyed in Helena does, that sale price may be used as the normal price. This can really distort the 'real' cost difference, but is perfectly legal accord ing to the ACCRA price recording rules. The lowest price found in the Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 32 city for that particular item or service can be used. Therefore, this seems to be the major reason for the large differences in price reporting between citieS for certain items. Therefore, one should be extremely cautious when comparing prices between cities. If you move from one city to another and expect cheaper prices for certain items you may not find that to be true. There is great competition among the different chambers to report the lowest possible price to make their city appear better to live in. As a noté to Great Falls* consumers, the Great Falls Tribune published the latest ACCRA report in its November 30, 1981 edition. On the All-Item's Index, which is based on 100 as the national average. Great Falls lost its distinction as Montana's least expensive city. Havre is now the lowest ranking with 99.2, while Billings was 100 even and Great Falls 101.6. Helena was the most expensive, at 106. In comparison. New York City stands at 137.4; San Diego 119.3; Houston 109.9; and Phoenix 108.3. According to the ACCRA averages. Great Falls was the lowest in the state in utilities, transportation and health care but was listed as next to the top in the state in the housing category. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER IV RESULTS AND FINDINGS Restatement of the Problem This paper has attempted to give a brief history of, an explana tion of, and uses of the Consumer Price Index and the American Chamber of Commerce Researchers Association's Index. The basic argument was that the average consumer really doesn't understand what the CPI is, even though it probably affects his take-home pay because it is in his union contract. Therefore, this paper has drawn together many reports, articles, and papers on the CPI to help explain this everyday-heard concept. In the same way it was hoped to bring to light a new topicmostly unheard of to the average consumer; that is, the ACCRA Index. It is hoped that this paper has brought together the different subject areas of the CPI and ACCRA Index so that it was explained in the consumer's language. Now that inflation is becoming more and more important to the American consumer, he wants to know more of why inflation is so high, how it is measured, what affect government policies are having on it and how it all affects his paycheck each week. Therefore, it is with high hopes that this paper has provided some insight into the CPI and ACCRA Index. Additional Research This paper has primarily used secondary data in the research of it. It has not attempted to change how the CPI or ACCRA Index are calculated 33 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 34 or make any other attempt to change them. Its sole purpose is to put into layman* s language an explanation of the CPI and ACCRA Index. For additional research it is recommended that this paper can be used as a stepping stone for further education of the American con sumer in our economic system. It has been shown that the average American consumer doeë hot understand how our economic system works and therefore should be further educated. This paper can help toward that end. Also, this paper has not attempted to provide an in-depth report on the CPI. 'It is recommended that the more involved student or business man pursue more advanced research. However, this paper can provide valuable background material for that additional research. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER V CONCLUSIONS The Consumer Price Index or 'cost-of-living index' is heard almost everyday on the news or read in the newspaper. It is used as the principal measure of inflation in the U.S. economy, but is rarely under stood by the average American consumer. Developed during World War I by the Shipbuilding Labor Adjustment Board to arrive at a 'fair wage scale,' it has gone through four major revisions and Bureau of Labor statisticians are always trying to improve it. The latest change to the CPI will take effect in 1983, when the weight given to mortgage interest rates and house payments will be reduced, thus lowering the overall rate of inflation. Actually, the CPI is not a 'cost-of-living index' but rather a price index. It measures only changes in prices of the same market basket of goods and services month after month. The CPI does not measure the differences in living costs in different places. basic elements to the CPI: There are three determining what people buy, measured by the Consumer Expenditure Survey; determining where they buy, measured by the Point-of-Purchase survey; and constantly improving the statistical methods used to calculate the CPI. To calculate the index prices are collected for the current year and are then compared to the base period of 1967 which equals 100 and then expressed as a percentage of the base period. When constructing a CPI there are a few problems encountered. The first is who should make up the index population. The second is 35 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 36 dealing with quality changes in a product when trying to figure out its 'real' price increase. Lastly is the seasonal adjustment to the index. Some of the limitations of the CPI which should be known are that the CPI is not an exact measure of price change. Sampling errors, price reporting errors and quality changes all affect the number that is calculated as the CPI. American daily. The CPI has many uses which affect almost every As an indicator of inflation the CPI measures the purchasing power of the dollar. worth only $190. A CPI of 110.5 means the dollar is Also, the CPI is used to escalate income payments in many union contracts. Because the CPI does not measure the living cost differences from one area to another the American Chamber of Commerce Researchers Association (ACCRA) Index was developed. six major consumer categories: Price data are collected for grocery items, houwing, utilities, trans portation, health care, and miscellaneous goods and services. The ACCRA Index provides data for each of these categories and a combination of all these called the All-Items Index. The index shows relative price levels in participating cities at a given point in time. are limitations to the index. As with the CPI there It has sampling errors and non-sampling errors, such as price reporting errors. Therefore, the index of one city should not be subtracted from another's index to come up with an exact percentage difference between the two cities. Also, it should be remembered that the ACCRA Index is not a time series as is the CPI. does not measure changes over time. It The ACCRA Index provides estimates of living cost differences among participating cities, but says nothing about price changes over time; the CPI measures inflation over time, but says nothing about living costs in different areas. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 37 The Consumer Price Index and ACCRA Index are two very important measures of today's economy and should be understood by all American consumers. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. BIBLIOGRAPHY ACCRA Inter-City Cost-of-LlvlnR Instruction Manual for Participating Cities. American Chamber of Commerce Researchers Association. Revised, January 1979. ACCRA Price Report Inter-City Cost-of-Llvlng Indicators. American Chamber of Commerce Researchers Association. Second Quarter 1980. Angle, Elizabeth W. April 1980. Keys for Business Forecasting. Fifth Edition, Federal Reserve Bank of Virginia. The Consumer Price Index— What Is It? Jones, Larry D. University of Kentucky, Department of Agricultural Economics. April, 1974. The Great Falls Tribune. October 27, 1981. The Great Falls Tribune. November 30, 1981. The Wall Street Journal. October 7, 1981. U.S. Department of Labor. Bureau of Labor Statistics. The Consumer Price Index: Concepts and Content Over the Years. Report 517,1979. U.S. Department of Labor. 1974. Bureau of Labor Statistics Handbook of Methods. Wallace, William H. and Culllson, William E. Measuring Price Changes; A Study of Price Indexes. Fourth Edition, April 1979. Federal Reserve Bank of Virginia. 38 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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