3/24/2017
2017 Schedule of Events | CinemaCon
2017 SCHEDULE OF EVENTS
(as of March 24, 2017)
What follows is the current “TENTATIVE” schedule of events for CinemaCon 2017. Many of the events and start times are
being finalized. Updates will be made on a regular basis with all entries in PURPLE being the most recent updates and
changes made.
IMPORTANT: CinemaCon Registration and the "Admit One" Hospitality Lounge will be open on Sunday, 26
March from 2:00pm – 6:00pm in the Roman Ballroom, located on the Promenade Level.
MONDAY, 27 MARCH – INTERNATIONAL DAY PROGRAMMING
8:00 AM ­ 9:30 AM
INTERNATIONAL DAY BREAKFAST
LOCATION: Palace Ballrooms I and II—Emperors Level
NOTE: PROGRAM BEGINS PROMPTLY AT 8:30AM
PACKAGE:
INTERNATIONAL KEYNOTE ADDRESSES: Distribution: Andrew Cripps, President, Twentieth Century Fox International
*Exhibition: John Zeng, President & Board Director, Wanda Cinemas; Board
Director, AMC Theatres "CinemaCon Triumph Award" Presentation David Seargeant, CEO & Managing Director, Event Hospitality and
Entertainment
Sponsored by DTS, Inc. and GDC Technology
*Translation equipment provided by Webedia Movies Pro
9:45 AM ­ 12:45 PM
LOCATION: Palace Ballroom III—Emperors Level
PACKAGE:
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INTERNATIONAL SEMINARS: MORNING SESSION
BEYOND THE BANTER: MILLENNIAL CONSUMER BEST PRACTICES &
CULTURAL TRUTHS Jake Katz, VP, Audience Insights & Strategy, REVOLT Media & TV The Millennial generation is the most researched generation in history.
However, most research paints "Millennials" as a unique species. Youth
insights and strategist, Jake Katz, has spent the past 10 years studying this
consumer group. His presentation will explore who this generation is at their
core, and how they have used media to help with the work of growing up.
Through understanding their culture and content needs, theater owners and
movie marketers can strengthen efforts to build awareness and intent to view.
HOW TO FILL THEATERS THROUGH YIELD MANAGEMENT ­ LESSONS
LEARNED FROM LEADING INDUSTRIES Andre James, Partner and Head, Americas Media & Entertainment Practice,
Bain & Company Stephan Zech, Partner and Leader, Media & Entertainment Practice, Bain &
Company One of the exhibition industries biggest challenges, and biggest opportunities,
is profitably increasing visitation. During this session we will share best
practices of how other industries have tackled this similar issue and how these
learnings could apply to exhibitors. Bain & Company is one of the world’s top
business consulting firms, helping global leaders with their organization's most
critical issues and opportunities.
THE AGE OF ANALYTICS: COMPETING IN A DATA­DRIVEN WORLD Moderator: Sarah Lewthwaite, Managing Director & Senior Vice President
EMEA, Movio Presenters: Christian Kluge, CEO & Founder, Smart Pricer Stephen Buck ­ SVP, Business Relations, comScore, Inc. Richie Power, Founder, Showtime Analytics In the right hands, data and analytics can be a valuable tool in helping you
compete, and in turn, can increasingly guide and assist you in making
decisions in unique and different ways. The use of this information itself
doesn’t mean you’re going to get good results. You have to use it well.
INNOVATION, TECHNOLOGY AND MARKET DYNAMICS: GLOBALLY
SPEAKING David Hancock, Director, IHS Technology The cinema of the digital era is a different breed than before: technology,
innovation, design and service are driving rapid changes in the cinema world,
offering a brand new premium experience to guests. What is winning, what
forms does innovation take and does it pay back?
EUROPEAN EXHIBITION, INNOVATION AND THE BIG SCREEN Phil Clapp, President, UNIC/Chief Executive, UK Cinema Association The European trade grouping UNIC has recently published a report ‘Innovation
and the Big Screen’, which will be made available to those attending
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International Day. In this special presentation, Phil Clapp will pick out some of
the key trends and highlight particular case studies of innovation in what is a
fast­moving and exciting period for the European exhibition sector.
MAXIMIZING BUSINESS PERFORMANCE THROUGH INVESTMENTS IN
NEXT GENERATION CINEMA TECHNOLOGY Domien De Witte, Strategic Marketing Manager, Barco Together with external research agencies and exhibitors around the world,
Barco has conducted in­depth moviegoer research to better understand the
impact of cinema technology innovations on the business performance of
leading exhibitors. Domien De Witte will share a global perspective on cinema
industry best practices observed.
1:00 PM ­ 2:30 PM
INTERNATIONAL DAY LUNCH
LOCATION: Palace Ballrooms I and II—Emperors Level
AWARD PRESENTATIONS COMSCORE INTERNATIONAL BOXOFFICE ACHIEVEMENT AWARD ­ The
PACKAGE:
Walt Disney Studios CINEMACON PASSEPARTOUT AWARD ­ Mark Christiansen, EVP, Worldwide
Operations, Paramount Pictures GLOBAL ACHIEVEMENT AWARD IN EXHIBITION – Cameron Mitchell, CEO,
VOX Cinemas ­ owned and operated by Majid Al Futtaim Cinemas INTERNATIONAL FILMMAKERS OF THE YEAR – Joachim Ronning and
Espen Sandberg (“Pirates of the Caribbean: Dead Men Tell No Tales”) Sponsored by comScore, Dolby Laboratories, and RealD
MONDAY, 27 MARCH
6:00 AM ­ 6:15 AM
LOCATION: Bali Hai Golf Club
2017 AL LAPIDUS MEMORIAL GOLF TOURNAMENT
—BALI HAI GOLF CLUB
Buses depart from the Main Entrance by the fountain of Caesars with
departures at 6:00am and 6:15am
7:30 AM ­ 7:00 PM
CINEMACON REGISTRATION
LOCATION: Roman Ballroom—Promenade Level
10:00 AM ­ 5:00 PM
"ADMIT ONE" HOSPITALITY LOUNGE AREAS
LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level
Networking, meeting and socializing play an important role at CinemaCon.
PACKAGE:
set up for your convenience.
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Throughout the week we invite all registered delegates to visit these lounges
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Daily prize drawings in the Roman Ballroom on Monday ­ Tuesday (at 3:00pm)
and Wednesday (at 4:00pm).
Sponsored by Allure, A Christie Company and Entertainment Studios Motion
Pictures/Freestyle Releasing
3:15 PM ­ 4:00 PM
LOCATION: Palace Ballroom III—Emperors Level
PACKAGE:
NINE SECONDS OR LESS: GEN Z & THE
ENGAGEMENT ECONOMY
Presented by: Jake Katz, VP, Audience Insights & Strategy, REVOLT Media & TV
Marketers have 9 seconds or less before Gen Z skips your pre­roll video in
digital. Though just 18 and under, the cultural context, media landscape, and
society Gen Z is growing up in is radically different than the environment which
bred everything we learned about and put into practice around Millennials.
Gen Z is a window into the future of media and marketing. Youth insights and
strategist, Jake Katz, will share findings from their Gen Z planning initiative,
“Project Z: A Mixed Media Story”. Jake’s research provides depth into how this
next consumer segment will re­invent the art of demand generation, culture
marketing, and content development.
4:00 PM ­ 5:00 PM
THE INNOVATION ADVANTAGE
LOCATION: Palace Ballroom III—Emperors Level
Presented by: PACKAGE:
Andrew Razeghi, Founder & Managing Partner, StrategyLab, Inc.
As a result of rapid change, some companies – and entire industries ­ have
been upended. They are no longer relevant and/or they have seen their
margins squeezed to the point of no return. Others have successfully
reinvented themselves – including the ways in which they compete.
Companies that are thriving today and will continue to dominate markets and
make traditional competitors irrelevant are investing heavily in innovation. But
what does it mean to innovate in a legacy business? Why do some leaders fail
while others succeed? And what can you do to gain the innovation advantage?
In this provocative keynote, participants will learn to think bigger, challenge
conventional wisdom, and begin to lead at the next level where innovation is
not a luxury but a necessity.
5:00 PM ­ 5:45 PM
WELCOMING RECEPTION
LOCATION: Palace Ballroom Foyer—Emperors Level
CinemaCon, NATO, and Webedia Movies Pro invite all delegates to our
PACKAGE:
opening reception. Join your friends and colleagues as we celebrate the
beginning of what we know will be a great week for the industry.
Sponsored by Webedia Movies Pro
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6:45 PM ­ 8:30 PM
CINEMACON 2017: GALA OPENING NIGHT STUDIO
EVENT
LOCATION: The Colosseum—Casino Level
SONY PICTURES ENTERTAINMENT GETS CINEMACON OFF TO AN
PACKAGE:
EXCITING START WITH AN EXCLUSIVE PRESENTATION HIGHLIGHTING
ITS 2017 SUMMER AND BEYOND
Hosted by:
Tom Rothman, Chairman, Sony Pictures Josh Greenstein, President, Worldwide Marketing & Distribution, Sony
Pictures Rory Bruer, President, Worldwide Distribution, Sony Pictures Adrian Smith, President, Domestic Distribution, Sony Pictures Steven O’Dell, President, International Distribution, Sony Pictures
8:30 PM ­ 10:30 PM
DOLBY LABORATORIES AND SONY PICTURES
ENTERTAINMENT OPENING NIGHT PARTY AND
DINNER RECEPTION AT OMNIA NIGHTCLUB
LOCATION: Omnia Nightclub—Casino Level
PACKAGE:
Join us for a special opening night celebration as we make a return
engagement to the excitement of Omnia, one of Las Vegas’ most spectacular
state­of­the­art clubs. What better way to kick­off CinemaCon 2017 than by
joining this fun, music and dance­filled evening complete with drinks, food and
great entertainment.
Sponsored by Dolby Laboratories
TUESDAY, 28 MARCH
7:00 AM ­ 6:00 PM
CINEMACON REGISTRATION
LOCATION: Roman Ballroom—Promenade Level
7:30 AM ­ 9:15 AM
LOCATION: Palace Ballrooms—Emperors Level
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ALL­INDUSTRY BREAKFAST AND AWARDS
PROGRAM
5/18
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PACKAGE:
2017 Schedule of Events | CinemaCon
(NOTE: PROGRAM STARTS PROMPTLY AT 8:00AM)
VARIETY: THE CHILDREN’S CHARITY SPECIALIZED BIKE
PRESENTATION
AWARD PRESENTATIONS Bert Nathan Memorial Award – Andrew Cretors, President, C. Cretors &
Company Ken Mason Inter­Society Award – Curt Behlmer, SVP, Content Solutions &
Industry Relations, Dolby Laboratories CinemaCon Excellence in Event Cinema Award – Turner Classic Movies
Sponsored by MediaMation, Reynolds & Reynolds, Inc. and Vision Media
Management
9:00 AM ­ 5:00 PM
LOCATION: Roman Ballroom II—Promenade Level
PACKAGE:
“THE MUMMY ZERO GRAVITY VR EXPERIENCE”
SPONSORED BY IMAX
Go behind the scenes and experience an extreme stunt. Feel what it’s like to
fly four miles above sea level and be weightless in Zero­G as you witness a
thrilling stunt performed by Tom Cruise and Annabelle Wallis, stars of
Universal Pictures’ “The Mummy”.
9:30 AM ­ 11:30 AM
LOCATION: The Colosseum—Casino Level
PACKAGE:
“THE STATE OF THE INDUSTRY: PAST, PRESENT
AND FUTURE” AND STUDIO PRESENTATION FROM
STX FILMS
WELCOME REMARKS John D. Loeks, Chairman, NATO Jan Bernhardsson, Chairman, NATO International Committee Dave Hollis, EVP, Theatrical Distribution, Walt Disney Studios Motion Pictures
DLP CINEMA PRESENTS “Crazy Sexy Cool: Celebrating the Movies of 2016”
2017 NATO MARQUEE AWARD PRESENTATION Byron Berkley, President, Foothills Entertainment
INDUSTRY ADDRESS John Fithian, President & CEO, NATO
INDUSTRY RECOGNITION Michael Archer (ICTA) and Terence F. Conlon (NAC)
STX FILMS INVITES YOU TO A SPECIAL PRESENTATION HIGHLIGHTING
ITS 2017 RELEASE SCHEDULE
Hosted by: Adam Fogelson, Chairman, STX films, a division of STX Entertainment
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10:00 AM ­ 4:00 PM
“ADMIT ONE” HOSPITALITY LOUNGE AREAS
LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level
Daily prize drawings in the Roman Ballroom on Tuesday (at 3:00pm) and
PACKAGE:
Wednesday (at 4:00pm).
Sponsored by Allure, A Christie Company and Entertainment Studios Motion
Pictures/Freestyle Releasing
11:00 AM ­ 5:00 PM
LOCATION: Forum Ballroom—Trade Show Booth 130F
PACKAGE:
WILL ROGERS MOTION PICTURE PIONEERS
FOUNDATION INFORMATION CENTER
Lights. Camera. Compassion. Come see why WRMPPF has been taking care
of our own since 1936 and how the Foundation is the one of the few charities
created by the movie industry for people in the industry. Also learn about our
humanitarian program dedicated to saving the lives of premature infants.
11:00 AM ­ 5:00 PM
LOCATION:
Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level
PACKAGE:
GRAND OPENING: 2017 CINEMACON TRADE
SHOW AND SUITES WITH LUNCH SERVED
(LUNCH WILL BE AVAILABLE ON EACH TRADE SHOW AND SUITE
LEVEL FROM 12:30PM ­ 2:00PM.)
Sponsored by MediaMation and The Coca­Cola Company
TRADE SHOW SUITES Barco –Neopolitans 1­4; Milanos 5­6 Christie – Milano 1­2 HARMAN – Milano 3 NEC Display Solutions – Milano 4 Sony Digital Cinema 4K – Pompeian Ballroom 1 TimePlay – Pompeian Ballroom 4 EclairColor Demo Room – Tribune Room
4:00 PM ­ 5:30 PM
LOCATION: The Colosseum—Casino Level
PACKAGE:
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PARAMOUNT PICTURES INVITES YOU TO AN
EXCLUSIVE PRESENTATION HIGHLIGHTING ITS
2017 SUMMER AND BEYOND
7/18
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7:30 PM ­ 10:00 PM
LOCATION: The Colosseum—Casino Level
PACKAGE:
2017 Schedule of Events | CinemaCon
THE WALT DISNEY STUDIOS INVITES YOU TO ITS
2017 PRESENTATION INCLUDING A SPECIAL
SCREENING OF DISNEY/JERRY BRUCKHEIMER
FILMS' PIRATES OF THE CARIBBEAN: DEAD MEN
TELL NO TALES
Hosted by: Dave Hollis, EVP, Theatrical Distribution, Walt Disney Studios
Motion Pictures Johnny Depp returns to the big screen as the iconic, swashbuckling anti­hero
Jack Sparrow in Pirates of the Caribbean: Dead Men Tell No Tales, to be
released on May 26, 2017 by Walt Disney Pictures. The film finds down­on­his
luck Captain Jack feeling the winds of ill­fortune blowing strongly his way when
deadly ghost sailors, led by the terrifying Captain Salazar (Javier Bardem),
escape from the Devil’s Triangle bent on killing every pirate at sea – notably
Jack. Jack’s only hope of survival lies in the legendary Trident of Poseidon, but
to find it he must forge an uneasy alliance with Carina Smyth (Kaya
Scodelario), a brilliant and beautiful astronomer, and Henry (Brenton
Thwaites), a headstrong young sailor in the Royal Navy. At the helm of the
Dying Gull, his pitifully small and shabby ship, Captain Jack seeks not only to
reverse his recent spate of ill fortune, but to save his very life from the most
formidable and malicious foe he has ever faced.
CLICK HERE TO VIEW TRAILER
10:15 PM ­ 12:00 AM
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PARTY LIKE A PIRATE!
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LOCATION: Octavius Ballroom—Promenade Level
Let your inner pirate out and party hearty! Join IMAX Corporation and The
Walt Disney Studios for a fun, swashbuckling pirates theme after­party
PACKAGE:
featuring great food, drinks, live music and more.
Sponsored by IMAX Corporation
WEDNESDAY, 29 MARCH
7:30 AM ­ 6:00 PM
CINEMACON REGISTRATION
LOCATION: Roman Ballroom—Promenade Level
7:30 AM ­ 8:45 AM
CONTINENTAL BREAKFAST
LOCATION: Palace Ballroom Foyer—Emperors Level
Breakfast sponsored by D­Box Entertainment
PACKAGE:
8:00 AM ­ 9:00 AM
WEDNESDAY MORNING SEMINAR SERIES
LOCATION: Palace Ballroom II—Emperors Level
WHAT, WHEN, AND HOW: THE DEPARTMENT OF JUSTICE'S RULING ON
PACKAGE:
CLOSED CAPTIONING AND AUDIO DESCRIPTION Moderator: Esther Baruh, Director, Government Relations, NATO
Panelists: Joern Erkau, Manager, Global Sales CinemaConnect, Sennheiser Beth Figge, Business Development Director, QSC Cinema Joseph Masher, Chief Operating Officer, Bow Tie Cinemas David McIntosh, VP, Digital Cinema, Europe & The Americas, Sony Digital
Cinema 4K Tim Schafbuch, Sales Director, Cinema, Dolby Laboratories Raymond L. Smith, CAO & Counsel, Regal Entertainment Group
In December 2016, the Department of Justice finalized a rule requiring movie
theaters to be equipped with closed captioning and audio description
technology by June 2, 2018. This panel will examine the ins and outs of the
rule and educate exhibitors on products on the market. PALACE BALLROOM III MAXIMIZING THE THEATRICAL EXPERIENCE: RECOGNIZING THE
IMPORTANT ROLE OF THE IN­THEATRE STAFF Moderator: James Meredith, SVP, Head of Marketing & Communications, Cinemark
Welcome Remarks Rory Bruer, President, Worldwide Distribution, Sony Pictures Entertainment
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Panel Members: Lou Grill, VP, Strategic Partnership Marketing, The Coca­Cola Company Spencer Klein, EVP, General Sales Manager, 20th Century Fox Arthur Murtha, VP, Assistant Director of Theatre Operations, Cinemark
Theatres Kelly O'Connor, SVP, Exhibitor Marketing, Warner Bros. Pictures
Contrary to popular belief, the theatrical experience doesn’t begin when the
lights go down. It starts with that very first greeting at the box­office. That
moment clearly sets the tone for what’s yet to come. This is where the work
force (general managers, concessions attendants, box­office personnel, ticket
takers – all employees) comes into play. The importance of the work force
should never be underestimated as the success of any theater is truly
dependent on this professional group of dedicated (and fun­loving) employees.
We are unlike any other business. We are in the best business in the world –
show business!
9:00 AM ­ 5:00 PM
LOCATION:
Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level
CINEMACON TRADE SHOW AND TRADE SHOW
SUITES
PACKAGE:
9:00 AM ­ 2:00 PM
LOCATION: Forum Ballroom—Trade Show Booth 130F
WILL ROGERS MOTION PICTURE PIONEERS
FOUNDATION INFORMATION CENTER
PACKAGE:
See Tuesday’s schedule for a detailed description.
9:00 AM ­ 5:00 PM
“THE MUMMY ZERO GRAVITY VR EXPERIENCE”
SPONSORED BY IMAX
LOCATION: Roman Ballroom II—Promenade Level
PACKAGE:
See Tuesday listing for complete description.
9:15 AM ­ 12:15 PM
LOCATION: The Colosseum—Casino Level
PACKAGE:
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UNIVERSAL PICTURES INVITES YOU TO A
SPECIAL PRESENTATION FEATURING FOOTAGE
FROM ITS UPCOMING SLATE
Coffee and Tea will be available in the Lobby of The Colosseum, hosted by D­
Box Entertainment
10:00 AM ­ 4:00 PM
“ADMIT ONE” HOSPITALITY LOUNGE AREAS
LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level
Prize drawing in the Roman Ballroom on Wednesday at 4:00pm.
PACKAGE:
12:45 PM ­ 2:30 PM
LOCATION: Octavius Ballroom—Promenade Level
PACKAGE:
Sponsored by Allure, A Christie Company nd Entertainment Studios Motion
Pictures/Freestyle Releasing
LUNCHEON AND SPECIAL STUDIO PROGRAM: FOCUS FEATURES: CELEBRATING 15 YEARS AND
A BRIGHT FUTURE
For 15 years, Focus Features has acquired and produced specialty films for
the theatrical market that have resonated with audiences and won awards
around the world. In addition to celebrating 15 years of excellence, Focus
Features and some special guests look forward to showcasing exclusive
footage from its upcoming release slate.
Sponsored by Fandango, Sony Digital Cinema 4K, and Vista Group
2:45 PM ­ 3:45 PM
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Moderator: Shawn Sandt, Director of Sales, Proctor Companies
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LOCATION: Palace Ballroom II—Emperors Level
PACKAGE:
2017 Schedule of Events | CinemaCon
NAC PRESENTS: “A PROFITABLE MIX: ADULT
BEVERAGES AT THE MOVIES”
Panelists: William J. Barstow, Owner, Main Street Theatres Greg Elliot, National Sales Manager, Chill Rite Beer Systems
Rick Fogel, Owner, Bar Starz Jenny Jacobi, Senior Project Manager, Alamo Drafthouse Cinema Brandon Jones, Senior Director of Marketing, Studio Movie Grill Craig Maule, National Accounts Manager, New Belgium Brewery
Growth in the cinema concession industry continues to be focused on alcohol
and “bar consumables.” With millennials becoming the largest consumer group
at many theatres, it is imperative the concession industry and exhibitors plan
accordingly. This session will discuss the marketing, promotion and operation
of various cinema venues and how alcohol is positioned for the greatest ROI.
Concession veterans and service providers will participate in this learning
experience. Sampling of New Belgium Beer will take place throughout the
session.
2:45 PM ­ 3:45 PM
LOCATION: Palace Ballroom III—Emperors Level
PACKAGE:
WHO IS YOUR AUDIENCE IN 2017? HOW TO
CREATE SMARTER MOVIE MARKETING WITH
MOVIEGOER DATA INSIGHTS
William Palmer, Chief Executive, Movio
Capturing the attention of moviegoers requires a highly personalized
approach, but how can you know which particular audience will visit the
theater when, or who is likely to attend a particular genre or new release?
Without knowing the ‘who’ how can you successfully plan your marketing
strategy? By harnessing the power of moviegoer data, we’ll paint the picture of
the American moviegoer providing full audience profiles covering demo
composition and insights (age, gender, ethnicity), and behavioral patterns
(frequency, admissions) while focusing on several audience­based film
clusters, from Horror to Comedy.
4:30 PM ­ 6:00 PM
LOCATION: The Colosseum—Casino Level
PACKAGE:
WARNER BROS. PICTURES INVITES YOU TO
“THE BIG PICTURE”, AN EXCLUSIVE
PRESENTATION OF OUR UPCOMING SLATE
Hosted by: Sue Kroll, President, Worldwide Marketing & Distribution, Warner Bros.
Pictures Jeff Goldstein, President, Domestic Distribution, Warner Bros. Pictures Veronika Kwan Vandenberg, President, International Distribution and Growth
Initiatives, Warner Bros. Pictures Toby Emmerich, President & Chief Content Officer, Warner Bros. Pictures
Group
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7:15 PM ­ 9:30 PM
2017 PIONEER OF THE YEAR DINNER
LOCATION: Octavius Ballroom—Promenade Level
The Will Rogers Motion Picture Pioneers Foundation Proudly Bestows its 2017
“Pioneer of the Year” Award on Cheryl Boone Isaacs, President, Academy of
PACKAGE:
Motion Picture Arts and Sciences. The night will feature great entertainment, a
special presentation from David Oyelowo, and more.
THURSDAY, 30 MARCH
8:00 AM ­ 5:00 PM
CINEMACON REGISTRATION
LOCATION: Roman Ballroom—Promenade Level
8:30 AM ­ 9:30 AM
LOCATION: Palace Ballroom II—Emperors Level
PACKAGE:
ICTA SEMINAR: VIRTUAL REALITY SEMINAR – A
NEW WAY TO EXPERIENCE ENTERTAINMENT
Moderator: Michael Archer, VP, Worldwide Cinema Sales, Dolby Laboratories
and President, ICTA Panelists: Austin Barker, EVP, Creative Content, Universal Pictures Marketing Kevin Cardullo, VP & CFO, National Amusements David Campbell, EVP, Corporate Development & Theatre Operations and
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SVP, IMAX Corporation Ted Schilowitz, Futurist, 20th Century Fox Jake Zim, SVP, Virtual Reality, Columbia TriStar Marketing Group
Our panel will discuss the current landscape of Virtual Reality as well as offer
insight and opinions as to what the future might hold for this exciting
technology. Panel will discuss ways Virtual Reality is being used to market
films prior to theatrical releases as well as other types of VR content including
games and site based experiences. The panel will also discuss studios’
commitment in the VR space and the significant investments they are making.
8:30 AM ­ 9:30 AM
LOCATION: Palace Ballroom III—Emperors Level
PACKAGE:
SOCIAL, SEARCH, GROUP SALES AND
SPONSORED TICKETS: FOUR MARKETING
INNOVATIONS THAT MOVE THE NEEDLE FOR
EXHIBITORS
Moderator: Julien Marcel, CEO, Webedia US Panelists: Bobbie Bagby Ford, VP/Marketing, B&B Theatres Steve Knibbs, COO, Vue Entertainment Alicia Sabuncuoglu, Global Product Partnership, GOOGLE Amber Stepper, Vice President, Strategic Planning & Accounts, Charles River
Interactive Patrick von Sychowski, Chief Editor, Celluloid Junkie In the U.S. and around the world, exhibitors and their partners are searching
for the best ways to increase theater attendance. From social media to ad­
sponsored initiatives, this panel of experts will analyze a shortlist of four global
and local digital marketing initiatives that have successfully passed the
"boxoffice test."
9:00 AM ­ 12:30 PM
LOCATION:
Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level
CINEMACON TRADE SHOW AND TRADE SHOW
SUITES
NOTE: BREAKFAST WILL BE SERVED ON EACH LEVEL FROM 9:00AM–
10:00AM
PACKAGE:
9:00 AM ­ 12:30 PM
LOCATION: Forum Ballroom—Trade Show Booth 130F
PACKAGE:
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WILL ROGERS MOTION PICTURE PIONEERS
FOUNDATION INFORMATION CENTER
See Tuesday’s schedule for a detailed description.
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9:00 AM ­ 2:00 PM
LOCATION: Roman Ballroom II—Promenade Level
2017 Schedule of Events | CinemaCon
“THE MUMMY ZERO GRAVITY VR EXPERIENCE”
SPONSORED BY IMAX
PACKAGE:
See Tuesday listing for complete description
10:00 AM ­ 2:00 PM
“ADMIT ONE” HOSPITALITY LOUNGE AREAS
LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level
Sponsored by Allure, A Christie Company and Entertainment Studios Motion
Pictures/Freestyle Releasing
PACKAGE:
10:00 AM ­ 11:30 AM
LOCATION: The Colosseum—Casino Level
PACKAGE:
20TH CENTURY FOX INVITES YOU TO A SPECIAL
PRESENTATION HIGHLIGHTING ITS FUTURE
RELEASE SCHEDULE
Hosted by: Stacey Snider, Chairman and CEO Chris Aronson, President, Domestic Distribution
12:15 PM ­ 2:00 PM
LOCATION: Octavius Ballroom—Promenade Level
PACKAGE:
THE AMAZON STUDIOS LUNCHEON: DELIVERING THE BEST IN INDEPENDENT CINEMA
Amazon Studios is coming off of a very successful inaugural year, highlighted
by the critical and box­office success of the award winning “Manchester by the
Sea” (nominated for six Academy Awards including Best Picture). We are
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delighted to have Amazon Studios return, along with some very special
guests, to CinemaCon in 2017 to give exhibition an in­depth and exclusive
look at their upcoming release schedule.
Hosted by: Jason Ropell, Worldwide Head of Motion Pictures Bob Berney, Head of Marketing & Distribution
Sponsored by Atom Tickets, DTS, Inc. and GDC Technology
2:15 PM ­ 4:30 PM
LOCATION: The Colosseum—Casino Level
PACKAGE:
LIONSGATE 2017: A SNEAK PEEK INTO THE FUTURE FOLLOWED BY A SPECIAL SCREENING
OF “THE HITMAN’S BODYGUARD”
“The Hitman’s Bodyguard” Fresh off the box­office blockbuster Deadpool, Ryan Reynolds teams with
Academy­Award nominee Samuel L. Jackson ­­ most recently seen starring in
Kong: Skull Island ­­ in the high­octane action comedy, THE HITMAN'S
BODYGUARD. The film follows the world’s top protection agent (Reynolds)
whose new client happens to be a notorious hitman (Jackson). After years of
being on opposite sides of a bullet, the bodyguard and the assassin are forced
to spend 24 tense hours together traveling from England to The Hague.
Besides their mutual contempt for one another, the only other thing standing in
their way during their trek is a murderous Eastern European dictator, Academy
Award® nominee Gary Oldman. Academy Award® nominee Salma Hayek
also stars in the films as Jackson’s equally notorious wife. The film will be
“hitting” your theaters 18 August 2017.
Hosted by: David Spitz, President, Domestic Distribution Shaun Barber, EVP, General Sales Manager, Domestic Theatrical Distribution Mike Polydoros, EVP, Distribution Operations and Exhibitor Relations http://cinemacon.com/schedule#horizontalTab6
16/18
3/24/2017
7:30 PM ­ 9:00 PM
LOCATION: The Colosseum—Casino Level
PACKAGE:
2017 Schedule of Events | CinemaCon
CINEMACON “BIG SCREEN ACHIEVEMENT
AWARDS”
DOORS OPEN PROMPTLY AT 7:00PM FOR A 7:30PM START TIME
Special Sponsor’s Acknowledgement to The Coca­Cola Company
2017 BIG SCREEN ACHIEVEMENT AWARDS EMCEE: Natalie Morales, “Access Hollywood”
Cinema Icon Award — Goldie Hawn Breakthrough Performer of the Year — Brenton Thwaites Producer of the Year — Chris Meledandri Rising Star of the Year — Isabela Moner Director of the Year — Jordan Peele International Achievement in Comedy — Eugenio Derbez Distinguished Decade of Achievement in Film — Naomi Watts Action Star of the Year — John Cena Male Star of Tomorrow — Ansel Elgort Female Star of Tomorrow — Sofia Boutella Comedy Star of the Year — Kumail Nanjiani CinemaCon Vanguard Award — Salma Hayek Male Star of the Year — Charlie Hunnam Female Star of the Year — Jessica Chastain 9:30 PM
LOCATION: Octavius Ballroom—Promenade Level
PACKAGE:
CINEMACON AND THE COCA­COLA COMPANY
INVITE YOU TO “THE 2017 BIG SCREEN
ACHIEVEMENT AWARDS” AFTER PARTY
The final night festivities move indoors this year as The Coca­Cola Company
joins the industry in celebrating the movie­going experience and the
conclusion of CinemaCon 2017. Join us for an evening of fun, great food and a
special performance from two­time “Las Vegas Headliner of the Year” Frankie
Moreno.
http://cinemacon.com/schedule#horizontalTab6
17/18
3/24/2017
2017 Schedule of Events | CinemaCon
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