Real Goodness! Rea
l Tast
e!
South Africa
∙∙ Amila is a powdered, fruit-flavoured soft drink, enriched with Vitamins and minerals with no preservatives
∙∙ Amila is packaged in South Africa and was launched in 2001
∙∙ It is a premium powdered soft drink that offers real affordability compared to other juice drinks
Payoff line : “REAL GOODNESS! REAL TASTE!”
Features
Benefits
Available in 7 mixed-fruit flavours:
Orange, Mango/Apricot. Strawberry/
Banana, Apple/Pear Mixed Berries, Fruit
Cocktail, Orange/ Naartjie.
REAL TASTE!
Great tasting indulgent natural fruity flavours to suit all tastes.
Packed in 2 portion-controlled packs
sizes:
∙∙ 45g sachet = 1 litre
∙∙ 60g sachet = 2 litre
Convenient portion control makes it easy to mix:
∙∙ 1 or 2 litre bottle for the family
Enriched with 8 Vitamins & 2 minerals.
Delivering 100% RDA of Vit C and 15%
RDA of all others.
REAL GOODNESS!
∙∙ Vitamin A (for healthy vision)
∙∙ Vitamin C (to prevent illness and colds)
∙∙ 6x B vitamins: (B1,B2 & B6 helps the body change food into ENERGY, B12
contributes to a healthy nervous system and helps form red blood cells)
∙∙ IRON to prevent anaemia and for better oxygen transport in the blood for
improved energy
∙∙ ZINC for a healthy immune system & skin, healing of wounds, successful
pregnancies and male virility
Contains no preservatives.
Healthier for you and your children. No side effects from preservatives.
Powdered soft drink formula.
Light and easy to transport.
Sugar & Sweetener-based combination
formula.
Provides sufficient energy (140kj per 250ml serving) but not too much sugar for
children.
45g/ 1 litre
60g/ 2 litre
REAL ECONOMY!
Great tasting, vitamin enriched juice drink for less than 25% of the price of a
Tetrapak juice.
Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South Africa
Email: [email protected] | www.promasidor.com
Real Goodness! Rea
l Tast
e!
Typical Nutritional Information
Per 100 ml
Per 200 ml
serving
Energy (kJ)
68
136
Protein (g)
0
0
Glycaemic Carbohydrate (g)
4
8
<4
<8
Total fat (g)
0
0
of which saturated fat (g)
0
0
Dietary fibre (g)
0
0
Total Sodium (mg)
0
0
Vitamin A (µg)
68
136
15%
NRV
Vitamin B1 (mg)
0,1
0,2
15%
NRV
Vitamin B2 (mg)
0,1
0,2
15%
NRV
Vitamin C (mg)
7,5
15
15%
NRV
of which total sugar (g)
Single serving size: 200ml
ready-to-drink
NRV = Nutrient Reference
Valuein ready-to-drink 200ml
serving.
% NRV per serving
Amila South Africa
45g makes 1 litre
60g makes 2 litres
Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South Africa
Email: [email protected] | www.promasidor.com
Real Goodness! Real
Taste
!
Algeria and South Africa Background
∙∙ Amila ICED TEA is a powdered, fruit-flavoured ICED TEA, enriched with Vitamins and minerals with no preservatives
or colourants
∙∙ Amila ICED TEA is packed in Algeria and South Africa and was launched in April 2011 and has pioneered the category
in these countries
∙∙ It is a premium powdered soft drink that offers real affordability compared to other juice drinks
Payoff line : “REAL GOODNESS! REAL TASTE!”
Features
Benefits
Available in 2 fruit flavours:
Peach and Lemon.
REAL TASTE!
Great tasting indulgent and natural fruity flavours to suit all tastes.
Contains natural BLACK TEA EXTRACT.
All tea is rich in antioxidants.
Packed in portion-controlled packs size:
45g sachet = 1 litre.
Convenient portion control makes it easy to mix:
∙∙ 1,0 litre jug for sharing with the family & friends
Enriched with 8 Vitamins & 2 minerals.
Delivering 100% RDA of Vitamin C and
15% RDA of all others.
REAL GOODNESS!
∙∙ Vitamin A (for healthy vision)
∙∙ Vitamin C (to prevent illness and colds)
∙∙ 6x B vitamins: (B1,B2 & B6 helps the body change food into ENERGY, B12
contributes to a healthy nervous system and helps form red blood cells)
∙∙ IRON to prevent anemia and for better oxygen transport in the blood for improved
energy
∙∙ ZINC for a healthy immune system & skin, healing of wounds, successful
pregnancies and male virility
PRESERVATIVE Free.
Healthier for you and your children. No side effects from preservatives.
COLOURANT Free.
Natural tea colour derived from BLACK TEA EXTRACT.
Powdered soft drink formula.
Light and easy to transport.
Sugar & Sweetener-based combination
formula.
Provides sufficient energy (140kj per 250ml serving) but not too much sugar for
children.
45g/ 1 litre RSP = USD 0.42cents.
REAL ECONOMY!
Great tasting, vitamin enriched juice drink for less than 25% of the price of a ready-todrink long life juice (USD 1.70/litre).
Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South Africa
Email: [email protected] | www.promasidor.com
Sarl PROMASIDOR DJAZAÏR
Zone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.
www.promasidor.com
PACKAGING DETAILS:
Consumer unit:
45g = 1.0 litre
Display
15x 45g sachets
Case packing:
6x 15 x 45g sachets = 90 sachets per case
Amila Ice Tea Algeria and South Africa
Algeria packs:
45g makes 1,5 litres
South Africa packs:
45g makes 1 litre
Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South Africa
Email: [email protected] | www.promasidor.com
Sarl PROMASIDOR DJAZAÏR
Zone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.
www.promasidor.com
SANS CONSERVATEUR
S
Vi tami
e n ‫ ﻨﻲ ﺑﺎﻟ‬n e
‫ﻏ‬
h e ‫ﻔﻴﺘﺎﻣﻴ‬
C
A
Vita mine
Mg
B
V
ita
FE
FER&
R&
Z
ZIIN
NC
C
e
s
Ri
i
‫ت‬c
‫ﻨﺎ‬
min
Algeria
∙∙ Amila is a powdered, fruit-flavoured soft drink, enriched with Vitamins and minerals with no preservatives
∙∙ Amila is packaged in Algeria and was launched in 2001
∙∙ It is a premium powdered soft drink that offers real affordability compared to other juice drinks
Features
Benefits
Available in 9 mixed-fruit flavours:
Orange, Mangue/Abricot, Fraise/
Banane, Pomme, Citron , Peche, Fruit
des bois, Cocktail and Ananas.
100% REAL TASTE!
Great tasting indulgent natural fruity flavours to suit all tastes.
Packed in portion controlled packs size:
∙∙ 35g sachet = 1,5 litres
Convenient portion control makes it easy to mix:
∙∙ 1,5 litre bottle for the family
Enriched with 8 Vitamins & 2 minerals.
Delivering 100% RDA of Vit C and 15%
RDA of all others.
REAL GOODNESS!
∙∙ Vitamin A (for healthy vision)
∙∙ Vitamin C (to prevent illness and colds)
∙∙ 6x B vitamins: ( B1,B2 & B6 helps the body change food into ENERGY, B12
contributes to a healthy nervous system and helps form red blood cells)
∙∙ IRON to prevent anaemia & better oxygen transport in the blood for better energy
∙∙ ZINC for a healthy immune system & skin, healing of wounds, successful
pregnancies and male virility
Contains no preservatives.
Healthier for you and your children. No side effects from preservatives.
Powdered soft drink formula.
Light and easy to transport.
Sugar & Sweetener-based combination
formula.
Provides sufficient energy (140kj per 250ml serving) but not too much sugar for
children.
35g/ 1,5 litre sachet.
Retail selling price = DZD 25
= Dinar 17 per litre.
REAL ECONOMY!
Great tasting, vitamin enriched juice drink for less than 15% of the price of a Tetrapak
juice (D120/litre).
CASE Packing.
6x 12 x 35g.
Languages.
French & Arabic.
Sarl PROMASIDOR DJAZAÏR
Zone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.
www.promasidor.com
Amila Algeria
35g makes 1,5 litres
Sarl PROMASIDOR DJAZAÏR
Zone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.
www.promasidor.com
NUTRITIONAL
INFORMATION
Energy (kJ)
Energy (kcal)
Carbohydrate (g)
Protein (g)
Fat (g)
Vitamin A (µg)
Vitamin C (mg)
Vitamin B1 (mg)
Vitamin B2 (mg)
Niacin (mg)
Pantothenic Acid (mg)
Vitamin B6 (mg)
Vitamin B12 (µg)
Iron (mg)
Zinc (mg)
Pack Claim Pack Claim %
35g (1.5L) RDA/35g (1.5L)
27
459
108
120
100
0,18
0.18
2.26
0.75
0.20
0.37
2.10
1.70
15%
100%
15%
15%
15%
15%
15%
15%
15%
15%
ORANGE INGREDIENTS: Sugar, Citric Acid (E330), Sweeteners
(Aspartame (E951)* max 0.6g/l, Acesulfame-K (E950) max 0.6g/l),
Acidity Regulator (E329), Thickener (E466), Artificial Orange Flavour,
Thickener (E1405), Antioxidant (E300), Stabilizer (E331), Colourants
(Quinoline Yellow (E104) max 0.1g/l, Sunset Yellow (E110) max 0.1g/l),
Thickener (E415), Cloudifier (Maltodextrine, E171, E414), Emulsifier
(E1450), Vitamins (B3, B5, B6, B2, B1, A, B12).
* Contains phenylalanine
Not suitable for children under the age of 3 years.