Art i facts
winter 2013
Announcing the 2013
People’s Choice Award Winner
IMPRISONED ACTIVIST PASSMORE WILLIAMSON’S VISITORS’ BOOK, FROM
THE CHESTER COUNTY HISTORICAL SOCIETY, WON THE PEOPLE’S CHOICE
AWARD IN PENNSYLVANIA’S TOP 10 ENDANGERED ARTIFACTS THIS PAST FALL
Colonel John H. Wheeler knew he was taking
a chance when he traveled from North Carolina
to Philadelphia, Pennsylvania, with his slave,
Jane Johnson, and her two young sons in July
1855. Eight years earlier, the Commonwealth
of Pennsylvania had passed legislation that
automatically freed slaves transported through
the state by their owners as soon as they crossed
the border. But Wheeler—on his way to South
America to serve as the United States Minister to
Nicaragua—figured that his status exempted him
and Johnson.
W H AT ’ S I N S I D E
page two
Letter from the Executive Director
page five
Pennsylvania’s Top 10
Endangered Artifacts
page six
Questions for Katherine Magaziner
page seven
High Watermarks
page eight
Calendar of Events
ABOVE RIGHT / Passmore Williamson in
Moyamensing Prison, Philadelphia, 1855;
quarter plate daguerreotype attributed to
John Steck, Philadelphia (Chester County
Historical Society, West Chester, PA)
While Wheeler ate at a local hotel, Johnson,
locked in a separate room, managed to notify a
black staff member that she wanted to be free.
The news reached William Still at the offices
of the Pennsylvania Society for Promoting the
Abolition of Slavery. He in turn alerted Passmore
Williamson, the Society’s secretary.
Still and Williamson rushed to the wharf where
Wheeler and Johnson had boarded a steamship
to Camden, New Jersey, for the next leg of their
journey. As the ship’s bell rang a final warning of
(continued on page 4)
Crowdfunding for Conservation
This past summer, the Conservation Center
for Art & Historic Artifacts (CCAHA) built a
crowdfunding platform. On September 19,
it made its public debut with the launch of
Pennsylvania’s Top 10 Endangered Artifacts.
Crowdfunding is the art of raising donations
through the internet for a tightly defined
purpose, usually over a limited period of
time. As an example, the Louvre could
launch a crowdfunding campaign to conserve
Leonardo da Vinci’s Mona Lisa on the popular
crowdfunding platform Kickstarter. Their
Kickstarter page might announce that their
goal is to raise $5 million in three weeks.
Visitors to the webpage would be encouraged
to contribute $10, $20, maybe even $1,000
toward the project. And of course the
campaign would have to follow the strict
Kickstarter rule: it would be all-or-nothing.
If they raised only $4.9 million at the end of
the three weeks, the Louvre would receive nothing
and the Mona Lisa would remain untreated.
With many traditional funding sources
on the decline, it’s getting even harder to
fundraise for the work of collections care.
This is why many museums, libraries,
archives, and historic sites are looking at
emerging forms of digital philanthropy,
with crowdfunding chief among them.
Entrepreneurs and small businesses with
bright ideas have realized enormous success
with crowdfunding platforms like Kickstarter.
Why not collecting institutions, too?
Launched in 2009, Kickstarter quickly
established itself as the crowdfunding
industry standard. In 2010, approximately
(continued on page 3)
LETTER
from the executive director
WINTER 2013 / STAFF & BOARD
BOARD CHAIR
Page Talbott Historical Society of Pennsylvania
BOARD
Stewart R. Cades Overseas Strategic Consulting, Ltd.
Walter L. Crimm
David X. Crossed Navigate
Dear Friends,
Stephen J. Driscoll Saul Ewing, LLP
Margaret Duckett
The year 2013 was exciting here at the
C. Danial Elliott Philadelphia Museum of Art
Conservation Center for Art & Historic Artifacts
Jean Elliott JPMorgan Chase & Co.
Gregory M. Harvey Montgomery, McCracken,
(CCAHA). In the spring, we opened our email
Walker & Rhoads, LLP
and mail each day hoping to find nominations for
Pennsylvania’s Top 10 Endangered Artifacts, an
advocacy campaign (and friendly competition)
that would showcase some of the most fascinating
objects in the state. In the summer, we could hardly
wait as the Top 10 review panel pored over 60
applications and finally chose the 10 finalists. And
then in the fall, we officially launched the campaign—
our first experiment in supporting conservation
and preservation projects through crowdfunding
(raising donations through the internet).
Social media has become an essential component
in collecting institutions’ marketing and fundraising
strategies. Over the past decade, CCAHA’s
development department has assisted countless
Mary Anne Dutt Justice Philadelphia Museum of Art
Bruce Katsiff
ABOVE / First Lady Susan
Maxine Lewis
Corbett (front row, third from
right), CCAHA Executive Director
Ingrid Bogel (front row, second
from right), and CCAHA Board
Vice-Chair Bruce Katsiff (front
row, third from left), with
representatives from organizations
participating in Pennsylvania’s
Top 10 Endangered Artifacts,
at the Governor’s Residence on
September 19 for the program’s
official launch
Larry Massaro Vanguard
Debra Hess Norris University of Delaware
Dilys Winegrad
STAFF
Administrative
Mollie Anderson Records Coordinator
Ingrid E. Bogel Executive Director
Katherine Magaziner
Marketing & Communications Manager
Mary Anne Manherz
Director of Administration & Operations
Lauren Meals Registrar
Lee A. Price Director of Development
Preservation Services
Stephenie Bailey Education Program Manager
Dyani Feige Preservation Specialist
Anastasia Matijkiw Preservation Services Assistant
institutions with their collections care funding requests
Laura Hortz Stanton Director of Preservation Services
to foundations, government agencies, and other
Conservation Services
grant-making organizations. Now, as we enter 2014
Conservators
with the crowdfunding platform that we built through
Jessica Keister Paper & Photograph Conservator
the Top 10 project in place, we have a new way to help
institutions share their stories and give the public a
chance to support the preservation of our heritage.
Jungohk (Theresa) Cho Senior Book Conservator
Barbara E. Lemmen Senior Photograph Conservator
Corine Norman McHugh Paper Conservator
Mary Schobert Director of Conservation
Samantha Sheesley Paper Conservator
People’s Choice Award winner—imprisoned abolitionist
Jessica Silverman Paper Conservator
& Preservation Consultant
Rebecca Smyrl Book Conservator
Minah Song Senior Paper Conservator
Rachel Wetzel Photograph Conservator
Renée Wolcott Book Conservator
Passmore Williamson’s visitors’ book from the Chester
Fellows
County Historical Society. Finally, it lists some social
Marianne de Bovis NEA Fellow
This issue of Art-i-facts looks at the process behind
Pennsylvania’s Top 10 Endangered Artifacts and its
crowdfunding component. It highlights the Top 10
media resources that institutions may find useful as
they develop their online presence.
Gwenanne Edwards Mellon Fellow
Technicians
Heather Godlewski Conservation Assistant
Amber Hares Conservation Technician
Sincerely,
Richard Homer Senior Conservation Assistant
Keith Jameson Conservation Technician
Anna C. Yates Krain Senior Conservation Assistant
Tamara Talansky Conservation Technician
Ingrid Bogel
Executive Director
Jilliann Wilcox Senior Conservation Assistant
Housing & Framing Services
Zac Dell’Orto Manager of Housing & Framing
Christopher Wood Housing Technician
Imaging Services
The Conservation Center for Art & Historic Artifacts (CCAHA) is the country’s largest nonprofit conservation facility serving cultural, research, and
educational institutions, as well as individuals and private organizations. CCAHA’s mission is to provide expertise and leadership in the preservation of
the world’s cultural heritage. CCAHA specializes in the treatment of works of art and artifacts on paper, such as drawings, prints, maps, posters, historic
wallpaper, photographs, rare books, scrapbooks, and manuscripts, along with related materials like parchment and papyrus. CCAHA also offers digital
imaging services, on-site consultations, educational programs and seminars, fellowships, and emergency conservation services.
Andrew Pinkham
Manager of Digital Imaging
Design Danielle L. Lyons
Editor Katherine Magaziner
(Crowdfunding for Conservation, continued from page 1)
$27 million was pledged to projects on
the site. Just two years later, in 2012, the
total amount skyrocketed to more than
$300 million. Other crowdfunding
platforms entered the market, including
Indiegogo, CrowdRise, and Rockethub.
Some offered more nonprofit-friendly
incentives than Kickstarter, which tends
to be entrepreneurial in its focus.
At CCAHA, we envisioned something
new. As we developed a Top 10 Endangered
Artifacts competition, loosely modeled on a
popular Top 10 program led by the Virginia
Association of Museums, we considered
the possibility of adding a crowdfunding
component.
Generous funding from The Pew
Center for Arts & Heritage helped turn
our dream into a reality. With the grant
funding, we enlisted the website design
firm P’unk Avenue to assist us in creating
a new crowdfunding website dedicated
to collections care projects. We wanted
the user-friendly ease of the standard
crowdfunding model married to a design
that reflected CCAHA’s preservationfocused mission.
The crowdfunding platform that emerged
is appropriate not only for Pennsylvania’s
Top 10 Endangered Artifacts, but as a permanent
addition to CCAHA’s roster of fundraising
assistance services. In its design, we emphasized
photographic images over videos, keeping
our platform accessible to organizations that
might not have the resources to produce a
polished video. And we built in a backdoor
so we could count contributions that went
directly to the organization (avoiding online
transaction processing fees).
The result: a crowdfunding platform
that at first glance might look like a
Kickstarter or Indiegogo page but—on
closer examination—reveals itself to be
considerably more nonprofit friendly.
The platform design complemented
the objectives of Pennsylvania’s Top
10 Endangered Artifacts, which was
conceived as something different than the
standard internet popularity contest. We
used a peer review process to select the
10 artifacts, convening a panel of judges,
representative of all regions in the state and
with deep experience in history, art history,
and preservation. The panel reviewed
nominations for 60 organizations and
then, after a day of intense deliberations
at CCAHA, emerged with a list of 10
remarkable artifacts.
When the identities of Pennsylvania’s
Top 10 Endangered Artifacts were revealed
at a special event hosted by First Lady
Susan Corbett at the Governor’s Residence
in Harrisburg, the campaigns for votes
and dollars began. At the conclusion of the
six-week campaign period, the winner of
the most votes would receive the “People’s
Choice Award.” But, more importantly,
all 10 organizations would get to keep the
money they raised, including an initial
contribution to each from Beneficial
Foundation, the philanthropic arm of
Beneficial Bank.
The institutions received support
in developing marketing strategies
from Canary Promotion, a full-service
communications firm. Collections care
initiatives rarely receive opportunities for
state- or nationwide promotion. Thanks
to Pennsylvania’s Top 10 Endangered
Artifacts, 10 amazing pieces in important
Pennsylvania collections were widely
recognized for their historical and artistic
significance.
Responding to the challenge of
crowdfunding, some of the institutions
became creative in their strategies.
LancasterHistory.org held a Thaddeus
Stevens look-alike contest to draw attention
to their Thaddeus Stevens wig. The Chester
County Historical Society hosted a click-athon at a local restaurant to raise awareness
of their campaign for the Passmore
Williamson visitors’ book, a treasured
artifact of the abolitionist movement.
Others used Facebook and Twitter to
spread the word.
Digital philanthropy isn’t going away, and
collecting institutions want to know where
they will fit into the picture. Relatively
few have ventured into crowdfunding to
date, and the results have been somewhat
mixed for those who have. It turns out
that crowdfunding is not as easy as it may
appear. But the promise remains huge.
At CCAHA, we’re still reviewing
the impact of Pennsylvania’s Top 10
Endangered Artifacts. Over six weeks,
the 10 campaigns brought in 5.2 million
votes and over $16,000 for collections care
initiatives. There was no downside. The
artifacts received more attention than ever
before, along with an infusion of money for
their preservation.
CCAHA’s crowdfunding infrastructure
is now in place, with a winning platform
for generating interest and donations.
Fundraising for collections care at CCAHA
has entered a new era.
—LEE PRICE
1 / Congressman Thaddeus
Stevens (1792-1868) (collections
of LancasterHistory.org)
2 / Contestants in
LancasterHistory.org’s Stevens
look-alike contest (image courtesy
of LancasterHistory.org)
1
2
Winter 2013 / 3
( Announcing the 2013 People’s Choice Award Winner, continued from page 1)
departure, Williamson found Johnson and
told her that she had to return to shore right
away if she wished to be free. Wheeler tried
to restrain her, but Williamson pushed him
aside, and Johnson and her sons left the
ship and accompanied Still to a safe location.
Familiar with the law, Wheeler attempted
to reclaim Johnson anyway. He asked John
K. Kane, a pro-slavery Federal Judge of
the United States District Court, to force
Williamson to return his property in
accordance with the state law of Virginia,
where Wheeler had purchased Johnson.
Kane ordered Williamson to appear in
court and present Johnson and her sons.
Williamson refused, replying that they had
never been in his possession. On July 27,
Kane accused Williamson of perjury, found
him in contempt of court, and sent him to
Moyamensing Prison, where he would
remain unless he returned Johnson to Wheeler.
One artifact bears witness to the
support that Williamson received from
the abolitionist community during his
imprisonment: a tattered album containing
the signatures of the 500 men, women,
and children who visited him in his cell.
Williamson saw as many as 19 visitors in
a day; many hailed from the Philadelphia
area, but some came from as far away as
Boston, New York, Florida, and Ireland.
The visitors’ book itself recently
received overwhelming support through
Pennsylvania’s Top 10 Endangered
Artifacts, the Conservation Center for Art
& Historic Artifact’s six-week advocacy
and crowdfunding campaign that engaged
Pennsylvania residents and collecting
institutions in a friendly competition. With
1
1,968,595 votes, social media shares, and
individual donations, the book—from the
Chester County Historical Society (CCHS)
in West Chester—won the People’s Choice
Award, and the $9,930 that CCHS raised
will go toward much-needed conservation
treatment. The sewing of the volume is
broken, so half of it is in loose or tenuously
attached sections. The cover boards have
detached, and what little leather remains
on the spine is abraded and dried out.
Although the book’s pages are brittle,
torn, and creased, the signatures are still
visible, including those of freedom fighters
Frederick Douglass, Harriet Tubman
(whose name was most likely entered by
her friend Catherine Green, as Tubman
had not yet learned to write in 1855),
Charles Lenox Remond, and Mary Ann
Shadd. Glued into the book are letters
that Williamson received as news of the
trial spread across the country, and while
many of these attachments have come
loose, they have not been lost. In one,
Charles Sumner, United States Senator
from Massachusetts, assures Williamson
that “in every aspect this transaction can
be regarded only as a clear indubitable and
utterly unmitigated outrage.” In another,
the poet John Greenleaf Whittier hopes
that Williamson may “live to see not only
his own prison doors opened but those of
enslaved millions.”
With the public focused on the case—and
the majority on Williamson’s side—the
judicial community could not ignore his
predicament forever. On November 3,
Kane decided to release Williamson and
clear the charge of contempt. Within a
month, Boston activist William Nell sent
Williamson a letter informing him that
Johnson and her children were happily
settled in Boston; she had a job and the
children were in school. Nell’s letter found
a place in the visitors’ book, which stayed
in Williamson’s family until his greatgrandson donated it to CCHS in 1944.
CCHS would like to exhibit the book on
occasion, as well as post digital images
of its pages online. A transcribed list of
the signatures, with annotations for the
people CCHS can identify, will accompany
the images, and CCHS will invite website
visitors to submit information on any
unidentified signers.
In order to do so, however, CCHS needs
an additional $15,550. Digitization and
conservation treatment—which will include
cleaning the leaves and attachments to
reduce surface dirt; mending major tears;
adhering lifting attachments; sewing the
book; reattaching the cover boards, and
consolidating abraded leather on the
spine—will cost $25,480. If you would like
to help CCHS reach this goal, send a check
made out to Chester County Historical
Society, for any amount and specifying
“Passmore Williamson” in the memo line, to:
David B. Reinfeld
Vice President, Development
Chester County Historical Society
225 North High Street
West Chester, PA 19380-2691
—KATHERINE MAGAZINER
2
1 / Passmore Williamson’s visitors’ book, with abraded leather on the spine and detached cover boards 2 / “Rescue of Jane Johnson and her
children” from The Underground Railroad by William Still (Philadelphia: Porter & Coates, 1872) (image courtesy of Chester County Historical
Society) 3 / Harriet Tubman’s entry in the visitors’ book
3
A
PENNSYLVANIA’S TOP 10
ENDANGERED ARTIFACTS
A
OLDEST BUTTERFLY SPECIMENS
IN THE AMERICAS
F
From historic manuscripts, books, artwork,
This Froschauer Bible from 1536,
with rare illuminated Fraktur
bookplate and genealogical record,
documents a Mennonite family’s
flight from religious persecution.
These 18th-century butterfly specimens
represent the oldest entomological
specimens in the Americas and provide
an example of an ingenious early
method of preservation. Image: ANSP
B
B
Institution: Mennonite Heritage
Center / Hometown: Harleysville
Institution: The Academy of
Natural Sciences of Drexel
University / Hometown: Philadelphia
Archives Coll. 779 © J.D. Weintraub / ANSP
Entomology
16TH-CENTURY PENNSYLVANIA
MENNONITE FAMILY BIBLE
G
EARLIEST KNOWN U.S. FREE FRANK
Institution: American Philatelic
Society / Hometown: Bellefonte
textiles, and films to 18th-century butterfly
specimens and a wig worn by a congressman
instrumental in abolishing slavery, each of
Pennsylvania’s Top 10 Endangered Artifacts
GARMENTS HANDMADE BY FAITH
COMMUNITY FOR FOUNDER
illuminates an important facet of our history.
Institution: Old Economy Village /
Hometown: Ambridge
about them.
Visit www.PATop10Artifacts.org to learn more
A ceremonial coat and cap made
for George Rapp (1757-1847), leader
of the Harmonists, showcases the
craftsmanship of this community
known for its successful industrial
enterprises.
Signed by George Washington, this
letter is the earliest known instance
of a special privilege extended to
the head of state of the new nation.
D
C
FILM ARCHIVE CELEBRATES
PITTSBURGH’S RICH HISTORY
H
Institution: Carnegie Museum
of Art / Hometown: Pittsburgh
Institution: Pennsylvania Academy
of the Fine Arts / Hometown:
Philadelphia
Footage from African American
photographer Charles “Teenie” Harris
(1908-1998) chronicles daily life in
Pittsburgh’s black neighborhoods in
the 1930s and ’40s, providing rare,
intimate glimpses into a bygone world.
VISITORS’ BOOK PRESERVES
SUPPORT FOR IMPRISONED
ABOLITIONIST
I
Institution: LancasterHistory.org /
Hometown: Lancaster
The wig worn by Congressman
Thaddeus Stevens (1792-1868),
passionate abolitionist, advocate for
the 13th Amendment, and recent
subject of Steven Spielberg’s Lincoln.
BUST OF LINCOLN CARVED IN
PENNSYLVANIA ANTHRACITE
Sculpted by noted African American
artist C. Edgar Patience (1906-1972),
this bust of Abraham Lincoln is
made from anthracite coal, one of
Pennsylvania’s most valuable natural
resources. Image: AC2005.28.3 Courtesy
Passmore Williamson’s visitors’ book
contains the signatures of Frederick
Douglass and hundreds of notable
supporters of the imprisoned activist,
a hero of the abolitionist movement.
WIG OF PENNSYLVANIA
CONGRESSMAN
THADDEUS STEVENS
F
Institution: Pennsylvania Anthracite
Heritage Museum / Hometown:
Scranton
Institution: Chester County
Historical Society / Hometown:
West Chester
E
C
The figures from Philadelphia
Cornucopia, a mixed media
environment created in 1982 by
Red Grooms, are a unique
celebration of the city’s 300-year
history. Image: Courtesy of Judy Dion / PAFA
Image: 2001.35.FilmK Courtesy of Carnegie
Museum of Art
D
LEGENDARY SCULPTO-PICTORAMA
CELEBRATES PHILADELPHIA
E
G
H
of B.R. Howard & Associates, Inc.
J
J
ONE-OF-A-KIND VICTORIAN
NEEDLEWORK
Institution: Schwenkfelder Library
& Heritage Center / Hometown:
Pennsburg
A whimsical fool-the-eye table
setting crafted by an unidentified
Pennsylvania German woman in
the late 1800s illuminates women’s
changing roles and forms of artistic
expression.
I
Winter 2013 / 5
QUESTIONS
for Katherine Magaziner
CCAHA Marketing & Communications Manager / Education: B.A., Psychology, Smith College, Northampton, MA / Years at CCAHA: 5
It seems like your job keeps expanding.
How many types of media are you
working in now?
When I moved into the marketing
position in July 2010, CCAHA printed
Art-i-facts, plus a number of brochures and
postcards, on a regular basis. The website
and FOCUS, a one-page PDF newsletter
highlighting a single treatment, were our
only digital media. Then we added a monthly
e-newsletter and started a Facebook page.
Most recently, CCAHA joined Twitter, and
the Pennsylvania’s Top 10 Endangered
Artifacts campaign was our first experiment
in crowdfunding for conservation.
In marketing terms, I think you qualify
as a Millennial. Do you think you’re a
typical Millennial?
Although I fit in the general Millennial
age range, I think I’m a terrible example of
one! It’s mostly that I haven’t become as
attached to social media as one might expect
of a typical 20-something. Some technology
I’ve adopted—this could be sacrilege coming
from a CCAHA employee, but I must admit
that I enjoy the portability of e-books—but
for the most part I don’t share too much
online. I definitely have fun posting on
CCAHA’s behalf, though.
6 / ARTIFACTS
While CCAHA has embraced some of
the new technologies, there remains
an ongoing dedication to print
publications. Do you enjoy these more
traditional forms of communications—
in-depth articles as opposed to Twitter?
I do. I enjoy the research involved in
preparing the longer articles for Art-i-facts,
as well as the editing process—even if it’s
painful sometimes.
I would say that this is true both at work
and at home—I’d rather sit down with a good
novel or the latest New Yorker than scroll
through my Facebook news feed (most of the
time, at least). But Twitter is growing on me!
People have to get creative to squeeze everything
they want to say into only 140 characters.
What was the first piece that you wrote
for CCAHA?
I wrote my first Art-i-facts article when
I was CCAHA’s Records Coordinator, in 2010.
It was about the treatment of an oversize
photograph of track-and-field champion
Wilma Rudolph, from Tennessee State
University, where she had been training
when she qualified for the 1956 Olympics.
That photo was treated here as part of the
Historically Black Colleges & Universities
(HBCU) Photographic Preservation Project,
which aimed to improve the preservation
of significant photograph collections held
at HBCUs all over the country. As Records
Coordinator, I had been responsible for a lot
of the paperwork that needed to be done for
the project—such as sending out condition
reports and treatment estimates—so I was
somewhat familiar with it already. But
in doing research for the article, I better
understood what the project was about and
just how much it accomplished.
You’ve written quite a few articles for
CCAHA now, both for the Art-i-facts
newsletter and the bi-monthly FOCUS
publications. Do you have any favorite
articles?
One of my favorite FOCUS articles was
about Linda Brenner’s Candy Bottoms, which
consisted of rows of four painted plaster
“bottoms” arranged to resemble an oversize
version of the vintage candy known as
“candy buttons.” That piece made everyone
smile while it was in the lab, so it was a lot of
fun in and of itself. But I also liked writing
that article because Linda is a local artist—
her studio is just a few blocks from CCAHA—
so I got to visit her there for an interview
and tour. She told me about the inspiration
behind Candy Bottoms, which she had done
in 1979, and showed me some of her more
recent work.
What’s your favorite part of your job?
Conservators sometimes lament how they
work with these fascinating, rare objects but
are so focused on mending tears or filling
losses, they can’t take the time to really
look at and admire the artifacts. That’s an
exaggeration, I’m sure, but I think I’m lucky
because the opposite is true for me: it’s part
of my job to spend time in the lab looking
at what’s there, talking to conservators, and
studying the stories behind the artifacts. I’ve
learned a lot about some unexpected parts of
history while working here.
—LEE PRICE
HIGH
WATERMARKS
In each newsletter, CCAHA highlights a few books or websites we think will be of interest to collections
managers, conservators, and collectors. This issue’s suggestions focus on social media and its place in collecting
institutions’ marketing and fundraising strategies.
MUSEUM 2.0
Nina Simon, Executive
Director of The Museum
of Art & History in Santa
Cruz, California, started
the “Museum 2.0” blog in
2006 to explore how the
philosophies of Web 2.0 can make museums
more engaging and community-based. Just as
the web has changed over the years, moving
away from sites that act as authoritative content
distributers and toward applications—known as
Web 2.0—in which users generate, share, and
curate the content, Simon believes that museums
can transform into dynamic platforms for
content creation and sharing. Her posts explore
opportunities related to museums and interactive
design and include explanations of technologies,
reviews of exhibitions, and more.
>> museumtwo.blogspot.com
KNOW YOUR OWN BONE
This blog from Colleen
Dilenschneider, digital
marketing expert, aims to
help museums, historic sites,
zoos, and other visitorserving organizations
implement smart social
media and online strategies to attract and engage
visitors and donors. “Know Your Own Bone”
posts provide helpful data, case studies, and best
practices—and there’s something for just about
everyone, from social media newcomers to more
advanced users.
THE FACEBOOK & TWITTER GUIDE BOOKS
Wondering how to tag another page in a status
update? Not sure what a hashtag is? Find the
answers in these user manuals for Facebook and
Twitter. Mashable, one of the largest news sites
dedicated to covering digital culture, social media, and technology, formulated the guides to tell
businesses and nonprofits how to use the world’s
leading social networks to get the word out and
engage fans, starting with the basics.
>> mashable.com/guidebook/facebook
>> mashable.com/guidebook/twitter
SAVE PENNSYLVANIA’S
PAST COLLECTIONS
ADVOCACY TOOLKIT
The stories of our
nation’s past live in the
artifacts cared for by
Pennsylvania’s museums,
libraries, archives, and
historic sites—nonprofit
organizations of all sizes that rely on public and
private support to deliver high-quality programs,
services, and preservation. This marketing and
advocacy toolkit, developed as part of CCAHA’s
Save Pennsylvania’s Past program, provides
these institutions with the resources they need
to advocate for their collections. It includes
tips for communicating with elected officials
and other key supporters; suggested language
for websites, mailings, and e-newsletters; and
strategies for using social media to raise funds
for preservation.
>> www.ccaha.org/save-pennsylvania-s-past
>> colleendilen.com
Winter 2013 / 7
264 S. 23RD STREET PHILADELPHIA, PENNSYLVANIA 19103
t 215.545.0613 f 215.735.9313 www. CCAHA.ORG
CALENDAR
of events
FEBRUARY
LEGAL ISSUES IN
COLLECTIONS
MANAGEMENT:
WHAT CAN GO WRONG?
February 13, 2014
Cliveden
Philadelphia, PA
PROTECTING
COLLECTIONS: DISASTER
PREVENTION, PLANNING,
& RESPONSE (PART I)
February 13, 2014
WheatonArts
Millville, NJ
PROTECTING
COLLECTIONS: DISASTER
PREVENTION, PLANNING,
& RESPONSE (PART I)
February 20, 2014
Free Public Library
of Hasbrouck Heights
Hasbrouck Heights, NJ
Throughout the year, CCAHA offers a number of programs to
provide staff at collecting institutions with the knowledge and
skills to support their collections care efforts. To register for
any of these programs, please visit our website at
www.ccaha.org/education/program-calendar.
FUNDRAISING
& PROMOTING
March 5, 2014
FUNDRAISING
& PROMOTING
March 18, 2014
Free Public Library
of Hasbrouck Heights
Hasbrouck Heights, NJ
WheatonArts
Millville, NJ
MARCH
FUNDRAISING
& PROMOTING
March 17, 2014
FUNDRAISING
& PROMOTING
March 4, 2014
Monmouth County Library—
Headquarters
Manalapan, NJ
FOCUSING ON
PHOTOGRAPHS:
IDENTIFICATION
& PRESERVATION
March 27 & 28, 2014
The Historic New Orleans Collection
New Orleans, LA
Morris Museum
Morristown, NJ
Register online at www.ccaha.org!