Product Development in Cloud
Henk Coenen
NXP Semiconductors
Jan 23rd, 2013
Introduction
Über den Wolken, muss die Freiheit wohl grenzenloss sein
“Lied von Reinhard Mey, 1974“
In de Cloud: “Cloud” staat sterk in de
belangstelling
"We should not secure or control ourselves out of business"
“Henk’s mail-signature, 2003”
COMPANY CONFIDENTIAL
NXP
R&D IT/Personal Computing/Henk Coenen
2
January 25, 2013
NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI)
provides High Performance Mixed Signal and
Standard Product solutions that leverage its
leading RF, Analog, Power Management,
Interface, Security and Digital Processing
expertise.
These innovations are used in a wide
range of automotive, identification,
wireless infrastructure, lighting, industrial,
mobile, consumer and computing
applications.
A global semiconductor company with
operations in more than 25 countries, NXP
posted revenue of $4.2 billion in 2011.
Additional information can be found by
visiting www.nxp.com
COMPANY CONFIDENTIAL
3
Order
Fulfilment
Product
Creation
Sales &
Marketing
Markets & Customers
Businesses
Standard Products
Automotive
Identification
Industrial and Infrastructure
Portable and Computing
Business
Management
Company Strategy
Budgeting & Forecasting
Technology & IP
Roadmapping
Project, Portfolio,
Pipelining
Project Execution
Core processes
Sales and operations
planning
Demand Fulfilment
Sourcing
Management
Manufacturing
Factory Operations
External
Manufacturing
Fixed Assets
Key Account
Management
Demand Generation
Sales Realisation
Support processes
HRM
F&A
Purchasing
IT
Quality
Legal IP&L Sustainability
Communications
Facilities
Real Estate
Management Team
COMPANY CONFIDENTIAL
Characteristics IC Design
From living faster to living better
Multi discipline and multisite projects
> 2000 servers
> 2 PB data
> 1000 applications
Huge dynamics in projectteams & infrastructure
COMPANY CONFIDENTIAL
5
Engineering IT CC/Henk Coenen January 25, 2013
Strong innovation track record dating 50+ years
Focused investment of over $550 million per year in R&D
Eindhoven (NL)
Nijmegen (NL)
Leuven (B)
Hamburg (GER)
Caen (F)
Gratkorn (Austria)
San Jose (US)
San Diego (US)
Shanghai/Suzhou
Hong Kong
Tempe (US)
R&D key figures
 Approximately 3,000 employees in R&D
of which over 2,600 support our HighPerformance Mixed-Signal businesses
 Engineering design teams in 22 locations
 ~11,000 issued and pending patents
Singapore
Bangalore (India)
COMPANY CONFIDENTIAL
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COMPANY CONFIDENTIAL
Subject / Department / Author -
7
January 25, 2013
Cloud computing and SAAS
Changing context
SW configuration Management
Servicenow.com
IT Service Desk Tool
People Performance Management
CRM Solution
Common Collaboration Platform
COMPANY CONFIDENTIAL
NXP
R&D IT/Personal Computing/Henk Coenen
8
January 25, 2013
R&D (IT) challenges
R&D drivers for IT
R&D IT approach
• Designer Productivity
• Designers productivity
• Growing diversity in Design projects
Dedicated design-project support by CADteams (e.g. competence teams)
• Increasing complexity of designs in
combination with shorter lead-times
Throughput time reduction of EDA
applications (simulations,verifications)
• Diversity and increasing complexity of
EDA tooling
offloading simulation/verification jobs to
Public Cloud (Cloud bursting)
• HW/SW co-design
• Growth in Design Data in all dimensions
• Collaboration with Customers &
Suppliers
• Lowering Costs
Supporting Agile product development
• Lean R&D IT organization
Complexity reduction and continuous
improvement of the EDA application
portfolio in close cooperation with Central
R&D
Move of operational support to APAC
Storage cost-avoidance/reduction
• Business enablers
Note: Roadmaps and project descriptions for
2013 are available
BU-ID Secure Document Store,
COMPANY CONFIDENTIAL
NxDI – High Level Architecture
NxDI = NXP private
cloud for IC design
Design engineers
connect remotely
from R&D centers
NxDI has a globally
standardized setup
NxDI is globally
managed from one
location.
COMPANY CONFIDENTIAL 10
January 25, 2013
Balancing Costs;
Dealing with variable capacity needs
Required versus available capacity
Increasing capacity by adding servers
Insufficient capacity
available
Capacity
required
Capacity
available
required
available
Add capacity to
meet peak demands
Too much capacity
available
Time
Time
Offload peak demands to the cloud
Offload the variable demand to the cloud
Cloud Bursting: Hire temporary capacity
from the cloud at peak demands
Hire flexible part of the
capacity from the cloud
Capacity
required
available
required
Capacity
available
Fully utilized capacity
on premise
Time
Time
COMPANY CONFIDENTIAL 11
January 25, 2013
Deployment Options for NxDI
Business
Process as a
Service
(BPaaS)
Software as a
Service
(SaaS)
Platform as a
Service
(PaaS)
Infrastructure
as a Service
(IaaS)
Option 4
EDA Design
Services
Current
NxDI
Private
Cloud
Private
Option 2:
Offload
batch jobs
to public
cloud
Option 3:
Run NxDI
satellite in
the Cloud
Option 1:
Extend
NxDI with
resources
Hybrid
Community
Public
COMPANY CONFIDENTIAL 12
Most Strategies are set after the facts
COMPANY CONFIDENTIAL 13
Engineering IT CC/Henk Coenen
January 25, 2013