Assessment of regeneration projects in urban areas of environmental interest: a stated choice approach to estimate use and quasi-option values Elisabetta Strazzera∗ DRES and CIREM, University of Cagliari, Italy Elisabetta Cherchi, DIT and CIREM, University of Cagliari, Italy Silvia Ferrini, DEPFID, University of Siena, Italy, and CSERGE, University of East Anglia, UK Abstract This study adopts an attribute-based stated choice approach to evaluate public preferences over planning alternatives for an urban site of environmental interest. Since such projects involve some uncertainty and irreversibility, a special attention is devoted to the estimation of the quasi-option values which are associated to project development. Two distinct measures for the quasi-option value are estimated, and both coefficients indicate that the public places a significant value on reduction of the possibility of adverse irreversible effects: a more prudent development strategy is valued about four times more than a procedure that provides a lesser hedge against undesired outcomes. Furthermore, the study involved elicitation of intertemporal preferences over projects with different time spans, and estimation of the implicit discount rates: the values obtained seem high if compared with standard discount rates applied to public projects, but not far from interest rates on consumption found in the market. ∗ Corresponding author: [email protected]. The present work is part of the project “The Economic Valuation in Urban and Environmental Regeneration Projects” financed by the Italian Ministry of University and Research, PRIN 2005. 1 1. Introduction The procedures for land use planning in European Union countries have been substantially modified after signature of the Århus Convention on June 1998, and the introduction of the criterion of Strategic Environmental Assessment (SEA, directive 2001/42/EC) as a tool to evaluate land planning actions and enhance the participation level of local communities to the decision process. Rigorous adoption of the required measures at the national and local levels would ensure democratic control over decision making, with beneficial effects also in terms of efficacy of the planning action, since, as discussed by Beierle and Cayford (2002), empirical evidence shows that active community participation in the planning process increases its effectiveness. Implementation of public participation in urban planning is not an easy task, though. Innes and Booher (2004) evaluate different methods used in recent planning processes, and find that a convenient procedure is to operate with small task groups, where stakeholders interact with facilitators and possibly with urban planners to propose and discuss issues and requirements for the prospective change. The problem is that small task groups may not be sufficiently representative of the relevant population, especially if the latter is large and heterogeneous. As discussed by Willis (2006), quantitative surveys of the population at large could be used as a complementary instrument to assess alternative planning options expressed by task groups. In this paper we outline a scheme for public participation processes, designed to assess public preferences over different urban planning options in an area of environmental interest. The scheme involved two stages: in the first, selected task groups discussed the relevant issues for the plan, and proposed specific interventions. The outcome from this stage, combined with 2 other technical information, served as a basis to design a few planning options, which were presented for assessment in the second stage. This stage involved a quantitative survey, designed to identify the preferred project options in a representative sample of the population. In particular, we adopted the stated Choice Experiments approach, which is a Stated Choice method which allows evaluation of specific attributes of the planning options. This technique has been intensively used in marketing and transport analysis to assess trade-offs between different attributes of a good or service: the interested reader is referred to Louviere et al. (2000), Ortúzar and Willumsen (2001) and Hensher et al. (2005) for comprehensive overviews. Applications to land and urban planning are relatively more recent, but fast growing. Oppewal et al. (1997) analyse planning choices relative to size and characteristics of shopping malls; Earnhart (2001) assesses the value of environmental facilities at residential locations; Scarpa et al. (2001) and Garrod et al. (2002) assess the impact of a traffic calming program in rural towns in England; Alvarez-Farizo and Hanley (2002) and Bergmann et al. (2006) evaluate the impact of renewable energy investments on the quality of landscape; Alberini et al. (2005) analyse different options for remediation and development of brownfield sites; Willis (2006) estimates the acceptability of different land planning options subsequent to development of mining activities, Rambonilaza and Dachary-Bernard (2007) analyse preferences expressed by tourists and residents over different planning actions on a rural landscape. The stated Choice Experiments method allows to attach a monetary value to single components of a project, and to measure marginal rates of substitution (trade-offs) between different elements of the planning options. In the present work, two different stated Choice Experiments settings have been designed. The first is intended to eliciting public preferences for specific project scenarios in an urban area of environmental interest. In addition, we wish 3 to explore if there is an interest for individuals in participating in further steps of the planning activity: not just having a say on the planning options, but also some control on how the project is implemented. The second Choice Experiment, more innovative with respect to previous literature, is designed to assess the citizens’ preferences regarding the procedures selected for implementation of the project. Since implementation of projects in fragile areas inevitably involve some uncertainty and irreversibility, a special attention is devoted to the estimation of the value that the public assigns to the adoption of more precautionary methods in the implementation of a specified urban planning project. We will adopt two different characterisations for the value of information (quasi-option value) useful to reduce uncertainty when undertaking an irreversible action. Moreover, we will attempt to assess intertemporal preferences over projects with different time spans, in order to provide an estimate of the implicit discount rates that the citizens attach to a specified public project. The paper is structured as follows: the next section discusses the concept of quasi-option value and the issues related to social discounting of public projects; section 3 presents the case study and a description of the survey; section 4 exposes the econometric methods employed in this work; sections 5 and 6, respectively, contain results from the econometric estimates obtained from the two Choice Experiments of our study; finally, section 7 concludes the paper. 2. Quasi-option values and social discounting for public projects Once a planning programme is approved, possibly after lengthy negotiations with the stakeholders, the planning process still has a long way to go: difficulties may occur when 4 ideas are turned into action, and it is possible that eventually the implementation is not consistent with the plan. A specific problem inherent in urban planning in areas of environmental interest is that if the development of the project produces undesired effects, there might be an irreversible loss of environmental values. In situations where high value sites are at stake, it could be worth to adopt a precautionary strategy at the development stage. For example, one possible strategy could be to defer development until all relevant information is gathered in order to reduce uncertainty about the result. The value of potential future learning on the effects of the development of a project can be interpreted as a quasi-option value, along the lines of Arrow and Fisher (1974), Henry (1974a, 1974b), and Hanemann (1989). Zhao and Kling (2004) further build on the notion of option value and value of information, suggesting the notion of commitment cost, which is the value of potential future learning on the effects of the development of a project. If the subject expects that she can learn about the value, then she may choose to wait for more information before making a decision, and will be willing to pay something less to have the project developed today rather than next year. Corrigan et al. (2008) empirically test this hypothesis in a Stated Preference (Contingent Valuation) setting, finding that commitment costs effectively influence WTP for a program of water quality improvement1. Of course ex ante information will never be complete, and only after implementation of the project the effects will actually be revealed. So, as put forth by Fisher and Hanemann (1987), “if the information about the consequences of an irreversible development action can be obtained only by undertaking development, this strengthens the case for some development”. In many situations it is possible to adopt a precautionary strategy by choosing gradual development, rather than developing all at once. In a different context (climate policy 1 An alternative approach would be to assess willingness to pay to obtain useful information while delaying development of a project. This is the approach that will be taken in the present work. 5 choices) Ha-Duong (1998) defines a strategy which entails some act to learn as “sequential decision framework”, as opposed to “one-shot decision framework”. A sequential method of execution allows learning: in our context, a sequential strategy may involve development of small parcels of the area. After completion of a section, planners and stakeholders can see if the results are satisfactory or not, and, if required, revise their procedures for the subsequent parcel. Also in this case it is possible to think of a value of information, or quasi-option value, which is associated with the choice of a procedure that allows to obtain useful information before full development is completed. Both types of quasi-option values mentioned above will in general entail some additional costs in the project development procedure: the cost of delay and collection of new information in one case; the cost of producing at a smaller scale, facing demanding quality constraints, in the second case. It may be argued that public preferences could guide the decision makers’ choice when facing a trade-off between cost and security in development, as well as they should guide decision making in choosing between different planning options. If the public expresses a concern that precautionary measures should be considered in order to avoid irreversible undesired effects in the development of the project, it seems that such preferences should be taken into account. In this circumstance, it would be useful to assess the value that the public attach to adoption of such precautionary measures, in order to quantify the additional cost that the community is willing to sustain. The present work explores this issue, i.e. it aims at eliciting the public willingness to pay for information that can be obtained through a precautionary development procedure, in terms of the two types of quasi-option values discussed above. 6 Finally, we observe that land planning projects generate cost and benefits flows in the long run, and their assessment involves a decision on which procedure should be used to translate future values into present values (EPA, 2000). After a thorough analysis of the issue, Lind (1990) concludes that different discount rates should be applied, depending on the specific program: in some cases the government’s borrowing rate should be applied, in others the market borrowing rate would be more suitable. Arrow et al. (1996) suggest that the rates applied in the discount procedure should be dependent on the temporal horizon of the project, and be based on the rate at which individuals are willing to trade off present for future consumption, which, in general, will not equal the rate of return in private investments. However, as reported by Frederick et al. (2002, p.379), a number of empirical and experimental studies show that the range of rates at which individuals are willing to trade off present for future consumption can be extremely wide. Moreover, a large number of studies suggest that short run discount rates are much higher than those employed in the long run (see Frederick et al., 2002, for a thorough discussion). These findings cast doubts on the validity of the standard exponential discounting method, and different models have been proposed (e.g. the hyperbolic model, first axiomatised by Harvey, 1986; the gamma discounting model, proposed by Weitzman, 2001). An interesting variety of positions regarding the appropriate model for the social rate of discount to be applied to public programs can be found in Portney and Weyant (1999), Henderson and Bateman (1995), and Groom et al. (2005). As commented by Freeman (2003), it seems clear that economists have not yet reached consensus on the issue. Many empirical and experimental studies dealing with estimation of discount rates have focused on intertemporal preferences regarding private goods, either material (consumption goods) or immaterial (health). Fewer studies have focused on estimation of discount rates 7 related to public projects: a recent application can be found in Viscusi et al. (2008), which uses Stated Choice experiments to elicit discount values for a project aimed at improving the quality of water bodies, with effects starting immediately, or after some delay (maximum 6 years). A further aim of the present study is to estimate the implicit discount rate that the public assigns to investments characterized by time spans usually associated to public projects (up to 20 years). Our results will hopefully provide some new material for the debate around the appropriate social rate of discount to be applied to public projects. 3. The case study and the survey Our application deals with a stretch of seafront (“Poetto Beach”), bordering an area occupied by saltpans and a lagoon (“Molentargius Marsh”): a major nature conservation area, situated within the urban structure of the metropolitan area of Cagliari, the capital town of Sardinia, where pink flamingos nest along with a variety of other bird species. It is the seafront that largely bears the environmental problems. During the summer season, in particular, tourists and especially locals flock in droves to the beaches, making an estimated 100,000 trips/day, 60% of which are concentrated in the morning period and only in particular spots along the seafront. The most critical spot along the entire seafront is the section nearest the urban centre, which, besides residential housing, also accommodates several commercial and recreational activities. This intensive anthropogenic pressure is one of the factors underlying the environmental degradation that afflicts this stretch of coast: erosion of the sandy shore that in few decades has changed the “face” of the seafront. A restoration project was carried out in 2002, which included beach sand replenishment, the construction of a new 8 main road and an increase in the number of parking places, but it had disastrous environmental effects on the beach: the replenishment had altered the quality of the sandy shore, the white and extremely fine sand being submerged by dark sand with very different grain size characteristics. A technical committee appointed by the Regional Government of Sardinia to analyze the present conditions and evaluate the opportunity of further action, outlined three alternative planning options for the seafront: 1) action aimed at increasing use values (tourist and entertainment facilities), 2) action aimed at keeping a balance of use and non use values, 3) action aimed at increasing non use values (environmental quality). Which choice is best suited to the case at hand is a matter of public preferences over these alternative options: elicitation of such preferences is one aim of the present study. The survey was preceded by an intense preparatory study. The first step involved a qualitative analysis (one Metaplan and two Focus Groups), which had the purpose to stimulate a debate around the planning options sketched by the Technical Committee, and match them up with proposals and issues raised by lay persons and their attitudes toward environmental problems. The qualitative phase has been fundamental for the design of scenarios and attributes to be presented in the stated Choice Experiment (CE). The quantitative survey was composed by two parts. The first section was dedicated to collect information on socio-economic characteristics and individual habits, as well as to filter the sample (the stated CE exercise was submitted only to car drivers). The questionnaire collected information about travel length, time spent to park the car, characteristics of the visit, frequency of visits in the summer months, other use values attached to the seafront area. The second part comprised two stated CEs to be submitted to each respondent. 9 First Choice Experiment: CE-Project The first stated Choice Experiment, named CE-project, was built to elicit preferences over three planning options characterized by an environmental regeneration of the corridor alongside the beach, but also a restriction in terms of accessibility by car. The characteristics of the planning options were summarized in three attributes: environmental quality, extra parking time and cost to access (Tab.1). Each attribute attains three levels defined as differences with respect to the actual situation (status quo). The full combination of attributes and levels described eighty-one different planning options and from those we considered only the nine main effects choice tasks.2 The final design was randomly divided in three blocks of three choice tasks each. The number of choice tasks was kept low because a few pilot studies made it clear that interviews too long would induce weariness, as individuals were asked to work through two different CE sets, and a lengthy questionnaire regarding personal characteristics and activities performed. Table 1 illustrates the attributes used and their levels. ***INSERT TABLE 1. ABOUT HERE In particular, the environmental quality attributes levels were defined as follows: • The Urban Damaged scenario corresponds to the Status Quo option, which did not include any improvement with respect to the current situation. 2 The effect of single factors on the responses is called “main effects” and the key assumpion is that only the attributes and not their interaction are relevant for the model. We can demonstrate that this design is optimal for linear models and further discussion regarding non-linear models can be found in Ferrini and Scarpa (2007). 10 • At the Urban Regenerated level the road will be asphalted anew, a tiled sidewalk will be constructed; both private and public transport will be allowed but car parking will be restricted to only one side of the road. • At the Intermediate level the road and the pedestrian sidewalk will be paved with ecological (non petroleum-based) materials; private motor vehicles would not be allowed, while public transport will still be available along the promenade; and bicycles will have a reserved track. • The Natural scenario entails removal of both private and public traffic, which are displaced to a parallel avenue; a wooden walkway; a dirt road for bikers; more vegetation along the promenade. All regeneration scenarios, alternative to the Status Quo option, include a regular maintenance and security service. To measure the value of car access in the area, two types of cost were used: the first is measured in time, i.e. the additional time required for parking the car (additional with respect to the time currently experienced by each individual); the second is measured in money unit (Euro), and it is the road price that car drivers are required to pay to enter the marine area (which comprises not only the seafront, but also the avenue parallel to the seafront, and the connecting roads where access and parking would still be available under all planning options). The road pricing was selected as our economic instrument instead of other options (such as a local tax or a park fee) for several reasons: in particular, it can be easily associated to the damage produced by the cars on the environment of the entire area; it is an out-ofpocket cost, hence directly associated to each specific trip; it is independent of the duration of the stay and of the specific location of the parking area; and finally, the road pricing is a 11 relatively novel form of payment which has been successful to alleviate congestion problems in some city centers (London is a well known example, recently Milan has followed suit).3 Since all examined projects implied some reduction of parking slots along the beach promenade, it was important to take into account that this would have increased the time to find a parking space. Usually drivers start looking for a parking space as close as possible to the beach, and only if they fail they move away from the promenade. This motivated the inclusion of the attribute “time to park” as an additional cost attached to the realization of a project. The CE-project exercise was presented as a binary choice between the status quo and one project alternative. In particular, the scenario variable was defined throughout images (one for each level) created with a rendering technique. This has been found to improve significantly the comprehension of the urban/environmental scenario tested. More details on the images used in the CE can be found in Cherchi and Strazzera (2008). Second Choice Experiment: CE-Implement The second stated Choice Experiment, named CE-implement, deals with different implementation modes for a given project. This second exercise was reserved to respondents who chose an intervention project in at least one of the first stated CE task. One scenario, among those chosen in the first exercise, was selected, and the individual was asked to bear it in mind as a reference in answering to the following questions about the implementation procedures4. This scenario represented the Base procedure. 3 Testing the acceptability of the road pricing instrument in the context of our application was another aim of the study. 4 The enumerators were instructed to select the environmental quality attribute (Regenerated Urban, Intermediate, or Natural) which in the first set of exercises was associated to the highest monetary cost attribute, 12 Respondents could choose between the Base procedure or the Improved option, characterized by the following attributes: • Control: a one-shot procedure that did not allow any control over the quality of the work –and its correspondence with the approved project, versus a sequential mode that allows such control and possibility to correct an unsatisfactory development procedure; • Wait information: a procedure that involves immediate execution of the selected project, versus one that delays operation by one year in order to allow gathering of further information (e.g. technical investigations and public hearings) potentially useful to improve the implementation of the project; • Duration: a procedure guaranteeing 10 years of maintenance, rather than 15, or 20 years of maintenance. Finally, the cost (road price) associated to each implementation mode varied between €0.50 (associated only to the Base procedure) and €1.00, €1.50 or €2.00 associated to improved implementation modes. The Base procedure is characterized by no Control, no delay to gain information, 10 years of maintenance and €0.5 of access cost. Combining the attributes and levels indicated in Table 2 we defined the Improved procedure option used in the second valuation task. ****INSERT TABLE 2 ABOUT HERE if the project option was chosen; and ask the respondent to consider it as the project to be implemented. In the Base procedure of the second set of exercises, the cost attribute is always a rebate of the amount that was accepted to be paid in the first set. 13 Again, from the full combination of attributes and levels only the main effects were considered selecting a total of 9 choices tasks randomly divided in three groups. Each respondent received three choice sets; in each choice situation the respondent had to compare the base procedure with an alternative option. Both CE tasks were tested in several pilot studies. Each pilot study used a sample of 20-25 visitors in order to verify that the CE questions were understandable and estimable, and to test the description of the attributes and the levels employed. The valuing exercises were further controlled in four pre-test surveys, on samples of about 50 individuals each. The main survey was administered through in-person interviews at destination (i.e. to people in the beaches) in August 2006. The sample, randomly chosen among people who drove a car to reach the beach area, consisted of 500 respondents who completed the socio-economic section of the questionnaire and participated in the first CE-project exercise. As one fifth of the respondents either chose the status quo in all the choice tasks, or never chose any option, 400 individuals participated in the second CE task, named CE-implement. . In the following we report some descriptive statistics of the sample characteristics, while the results of the CE exercises, as well as the results of the models estimated, will be discussed in section 3. The sample (500 individuals) is mainly composed by males (63.5%), heads of the family (67.7%), active (66.6%), mainly as employees (81.7% of the active people). The age of the sample is distributed between 19 and 84 years: 11.9% is younger than 30, 35.8% is between 31 and 45 years old, 40.8% between 46 and 65, and 11.5% older than 65. The variable education is distributed as follows: 28% of the sample has primary education, 52% secondary 14 education and just 20% a higher education level. The sample is mainly composed by people of average income. Excluding the interviewees (37%) who do not provide any answer, in the residual sample 18.8% say they earn less than €1000/month, 70.5% between €1000 and €2000, and 10.7% more than €2000. Analogous results were obtained at family level. The percentage of people who do not provide an answer on the family income is about 21%. Among those who give a response, less than 10% declare a family income higher than €3,500 (note that on average there are approximately 3 members per household). As expected, since our sample is composed only by car drivers, 96.2% of the interviewees own a car, which in the 40% of the cases is the only car available in the family, while 50.4% of the families own 2 cars, and just the 9.6% own 3 or more cars. The majority of individuals live in the metropolitan area (80% of the interviewees travelled by car less than 20 minutes, 15% between 20 and 40 minutes and 5% more than 40 minutes), hence the travelling cost by car for the specific trip to the beach is generally low: 64.8% of the respondents pay less than €1, 21.8% between €1 and €2, and 13.4% more than €2. Finally, and maybe more interestingly for the present work, we note that 81.6% of the respondents said that they found a parking space very close to the beach so that they had to walk from the parking space to the final destination a “perceived” time of four minutes or less; another 16.6% indicated a walk time of exactly five minutes; the remaining 1.8% said they walked 6 minutes or more. Moreover, for the large majority of respondents (81%) the “perceived” time to find a parking space for their car is approximately zero: it seems that, when the survey was administered, the offer of parking space was more than sufficient, even in a situation in which substitution between transport modes was almost absent. It can be noticed that 94.8% of the car users declared that they use always their car to go to the beach area. Among the 5% of the sample who sometimes use some other transport modes, a 50% 15 uses a motorbike, a 30% uses the bus and only 15% a bicycle. In line with these results, 92% of the interviewees has never used the bus in the current season to go to the beach, and more than 85% has never considered the possibility of going to the beach by bus. 4. The econometric models Following the classical formulation of discrete choice models (Domencich and McFadden, 1975), individuals are assumed to choose among several available options on the basis of an index of preference (called utility) that depends on the vector of specific characteristic of alternative j and individual q: ' U qj = U ( X qj ) (1) The formation of individual preferences typically rely on compensatory rules5, so that there is ' a trade-off among the different characteristics ( X qj ) depending on their relative importance (θ qj ) . As modellers are able to observe only a subset ( X qj ⊂ X qj' ) of the vector of real ' attributes (Manski, 1977; McFadden, 1981), the random utility can be rewritten as: U qi = U qi ( X qi ,θ qi ,ε qi ) (2) where εqj is the error term, representing heterogeneity sources which are not explicitly included in the utility function. A widely accepted hypothesis to operationalize equation (2) is that random utility can be treated as the sum of the systematic, representative or observable part (Vqj), which is a function of the attributes Xqj, and the random component, such that utility is given by: U qj = Vqj ( X qi ,θ qi ) + ε qj 5 (3) A renewed interest for non-compensatory models have emerged in the recent literature. See for example Cantillo and Ortúzar (2005) 16 To derive a specific discrete choice model, instead, assumptions on the error terms distribution are necessary because in general we can write: ( p qj = prob (U qj ≥ U qi ) = prob Vqj − Vqi ≥ ε qi − ε qj ) ∀ i Ai ∈ A(q), i ≠ j (4) this can be summarised into: pqj = ∫ f (ε q )d ε q RN ε qi ≤ ε qj + Vqj − Vqi ∀i Ai ∈ A(q ), i ≠ j RN = Vqj + ε qj ≥ 0 (5) and different discrete choice models will be obtained, depending on the distribution of ε: multinomial logit, MNL (Domencich and McFadden, 1975); nested logit, NL (Williams, 1977; Daly and Zachary, 1979); multinomial probit, MNP (Daganzo, 1979); mixed multinomial logit, MMNL (Ben-Akiva and Bolduc, 1996; McFadden and Train, 2000; Train, 2003), GEV model framework (e.g., Bierlaire, 2001; Daly, 2001; Wen and Koppelman, 2001, Daly and Bierlaire, 2006; Bierlaire et al., 2008). As well known, the underlying hypothesis of the MNL is that the error components are independent and identically distributed Extreme Value type 1 (EV1) with zero mean and variance (σ 2 = π 2 6λ 2 ) depending only on λ, the scale parameter of the distribution, constant over individuals and alternatives. The MNL is the simplest discrete choice model available but the assumptions of Independence of Irrelevant Alternatives, homoskedasticity, heterogeneity in preferences and correlation over choices and time, may prove unsatisfactorily in real contexts. Nevertheless it is crucial as a basis for comparison. More general, but also complex, models that allow to account for the above effects are the mixed multinomial logit and the probit multinomial model. 17 The probit model is based on the assumption of Normal distributed errors. The complexity of this formulation resides in the fact that the integral distribution of the difference of two normal variables does not have a closed form, so the Probit probability is expressed as an integral and required simulation methods to be solved. However, as the Normal distribution is closed to addition and subtraction, in the case of binary choices (as in our case), the Probit model becomes easily manageable because it reduces to the following closed form: pq1 = Φ [ (V1 − V2 ) / σ ε ] (6) Where σ ε2 = σ 12 + σ 22 − 2 ρσ 1σ 2 is the univariate distribution (N(0, σε)) of the difference between two Normal univariate variables N(0, σ1) and N(0, σ2), and Φ(⋅) is the cumulative standard Normal distribution which has tabulated values. Under the further assumption of iid Normal distribution (i.e. σ1 = σ2, and ρ = 0) the iid Probit model is obtained where σ ε2 = 2σ 2 . It is important to remark that, while the iid probit model is homoskedastic, the general version of the binary probit, although simple, allows to handle any temporal correlation pattern and unobserved factors that are correlated over time or choices, as required when multiple observations are available per individual. In particular, in the panel effect probit model the error component (ηqj) is specified as the sum of an effect (εqj) independent over individuals and alternatives and an effect specific for each alternative υj, that induces correlation across observations of the same individual: µqj = υ j + ε qj where εqj (7) and υj are independent normal random variables, with the proportional (ρ) contribution of the panel data component υj to the total variance equal to: σ 2j ρ= 2 . σ j + σ qj2 (8) 18 where σ 2j is the variance of the individual effect υj and σ qj2 is the variance of the independent effect εqj. It is important to note that if σ 2j is small compared to σ qj2 , ρ goes to zero, indicating that the variance associated with the individual effect is relatively unimportant and therefore there is no significant difference between the random effect and the standard probit model. A more general specification for panel data can be obtained with the mixed multinomial logit specification: the error term εqj is assumed iid EV1 distributed, while the second error term (υj) can be chosen by the modeller among a range of distributions (Normal, Lognormal, Normal Censored or Truncated, SB and so on), depending on the phenomenon s/he needs to reproduce (Train and Sonnier, 2005). When the error term εqj is assumed to be distributed as a Normal, the mixed logit specification is equivalent to the random effect probit model, with the coefficients scaled by a constant. The Mixed Multinomial Logit in its most general form is represented as follows: ∫ Pqi = Lqi ( δ ) f ( δ ;θ )dδ (9) where Lqj (δ ) is the kernel logit of individual q choosing alternative j, evaluated at parameters δ, and f ( ⋅;θ ) is a density function, with parameters θ over the population, chosen by the modeller. There are two alternative interpretations, random parameters and error components. In the error components specification, the individual preference parameters are fixed, and the error term has a mixed structure. In the random parameters model, one or more individual preference parameters can be modelled as random variates, with possibly different distribution functions, in order to account for preference heterogeneity across individuals6. As demonstrated by McFadden and Train (2000), the Mixed Logit model can approximate any 6 Empirical identification problems may arise if there is not enough variability of the data among alternatives, see Cherchi and Ortùzar (2008). 19 discrete choice models at any desired level of accuracy. All the econometric models described above are usually estimated through maximum likelihood (ML) or maximum simulated likelihood (MSL). As well known, estimated coefficients can be used to derive the marginal rates of substitution between attributes (or willingness to pay, WTP), which is given by the ratio between the marginal utility of the attribute s and the marginal utility of the cost: WTP ( s ) = ∂Vqj / ∂sqj ∂Vqj / ∂cqj (10) It is important to note that when the utility function is linear in income, the marginal utility of the cost is equal to minus the marginal utility of income; hence, a change of one attribute from one level to another can be valued in terms of Hicksian income variations, like compensating or equivalent variation. Moreover, in the linear-in-the-parameter and in-the-attribute utility function, a consistent estimator of individual willingness to pay for the attribute is simply obtained replacing the unknown coefficients with corresponding estimators. When a random parameters model is applied, the WTP is obtained as a ratio of random variables. A simple case is obtained when the cost attribute is held fixed: in this case, the resulting WTP for an attribute with random coefficient follows the same distribution of the random coefficient (Revelt and Train, 1998). If also the price coefficient is a random variable, the derivation of the WTP distribution is more complex, being the ratio of two random variates, and care must be taken in the interpretation of the results (see Meijer and Rouwendal, 2006; Hensher and Greene, 2003; Cherchi and Polak, 2005; Sillano and Ortúzar, 2005). 20 5. Estimation results from CE-project This section reports the results of the model estimation using the first Choice Experiment data set that refers to the choice of an urban project. Tables 3.a, 3.b, and 3.c report the frequency of choices of scenarios, by level of monetary cost associated to the option. ****INSERT TABLES 3A, 3B, 3C ABOUT HERE It seems quite clear that the Urban scenario is the least preferred, with more people choosing the Status Quo option with respect to the other scenarios, and especially many more respondents equally (un)satisfied by either option. Frequencies of choices over the other two scenarios are fairly equally distributed, with a slight preference for the Intermediate scenario. Obviously, the response when choosing between the Status Quo and the Project option was also influenced by the other two attributes of the choice, i.e. the monetary (Road Price) and time (additional time spent to search a parking spot) costs. It can be observed that for most scenarios the acceptance of the Project option decreases as the cost increases, and that the “Neither” option is selected more often when intervention is associated to higher levels of cost. Next, we show the estimates of five alternative models for the choice between keeping the Status Quo situation or developing a Project. The cases where the individual did not choose any option were treated as “protest” responses and removed from the sample7. All models are estimated using only the choice attributes, i.e. the type of scenario, the additional time spent 7 Removal of protest responses may give rise to sample selection problems, and in this case a sample selection model should be used to correct for selectivity bias (see Strazzera et al., 2003a and 2003b). We did not find any significant selectivity effect in this data. 21 to park, and the road price8. The first model is a “pooled” Probit model, i.e. it is assumed that all observations are independent. However, this assumption may be unwarranted, since one individual can generate up to three observations, and unobserved individual effects may occur. Actually, if we compare the specifications with and without panel effect, the former are clearly superior: a Likelihood Ratio test applied to compare the Panel Probit with the Pooled Probit, and the Mixed Logit with the Pooled Logit reject the restricted models. In particular, column 4 reports the estimates obtained from a Panel Random Effect Probit, where the contribution of the panel data component to the total variance is given by the correlation coefficient; while column 5 reports the results from the Panel Mixed Logit estimation, where the standard deviation of the alternative specific error component is estimated to explicitly account for the correlation among the observations of the same individual. It is interesting to note that although the Panel Probit and the Mixed Logit provide different coefficient estimates (because of the different scale implicit in the two model structures, see Ortúzar and Willumsen, 2001), they give the same log-likelihood value and WTP estimates (see Table 5), as the WTP is scale free. ****INSERT TABLE 4 ABOUT HERE The WTP estimates obtained from the two pooled models are identical, and a bit lower than those obtained from the panel specifications, especially the WTP for the Regenerated Urban scenario attribute. All models indicate that the Intermediate scenario is the one valued most, 8 Other models with covariates inserted as interaction terms with alternative specific constants and attributes were estimated for both experiment sets. These models do not improve the estimates of the attribute coefficients, and for brevity are not reported here. Some results can be found in Strazzera et al. (2008) and Cherchi and Strazzera (2008). 22 followed close by the Natural scenario, while the value attached to the Urban scenario is significantly lower. ****INSERT TABLE 5 ABOUT HERE 6. Estimation results from CE-implement If the interviewee in the first exercise selected at least one intervention project, a second exercise was proposed to elicit preferences over different ways to implement the project, as was described in Table 2. The individuals’ sample size at this stage is 400, since exactly 100 respondents never chose any intervention option in the first exercise. Also in this exercise in some cases individuals did not select any of the two alternatives proposed, being equally unsatisfied by either option: hence, the number of valid observations is 1084. The following tables show the frequencies of responses obtained across choices and attributes. ****INSERT TABLES 6A, 6B. AND 6C. ABOUT HERE Just as with the CE-Project data, we first estimate two simple “pooled” Logit and Probit models, which are reported in columns two and three of Table 7. The estimates from these two models are equivalent, producing the same WTP estimates, as reported in Table 8. A Panel Probit with random effects is then estimated to account for correlation among responses obtained from the same individual, and the hypothesis of correlation is supported by a Likelihood Ratio test. In column five we report the Mixed Logit specification analogous to the Panel Probit; again, the Likelihood Ratio test rejects the restricted Logit model. 23 Unfortunately, also the Panel specifications do not provide a precise estimate for the Duration attribute coefficient, which is not significant, so we adopt a different specification of the Mixed Logit model, fitting a Random Parameter Logit where all parameters, but the Cost parameter, are modelled as random Normal variables. The last column in Table 7 reports the estimates of this model, where the mean coefficient is significant at 10% (P-value: 0.078); the other coefficients are all statistically significant at 1%. The Likelihood Ratio test can be used to select between the Random Parameter model and the Logit model (the restricted specification is rejected), while the two Mixed Logit models are not nested and their likelihoods are not directly comparable. In the Random Parameter specification the coefficient of the Cost attribute is held fixed to allow simple calculation of the WTP: when the price coefficient is fixed, and the attribute coefficient is distributed as a Normal, the resulting WTP estimate for a random parameter is a random variable, which follows a Normal distribution. Its mean is given by the ratio of the mean estimated coefficient and the price coefficient; and the standard deviation is the ratio of the standard deviation of the estimated coefficient, and the price coefficient (Revelt and Train, 1998). Therefore, the WTP for the Control attribute is distributed as a Normal (µ: 1.38; σ2: 4.64); the WTP for the Wait Information attribute is a Normal (µ: 0.73; σ2: 2.34); and the WTP for the Duration attribute is a Normal (µ: 0.04; σ2: 0.05). ****INSERT TABLE 7 ABOUT HERE Table 8 reports the WTP estimates for the three attributes of the CM-implement exercise. The estimates differ slightly across models, but it is quite clear that our respondents place a significant value on the two quasi-option variables –especially the Control attribute. 24 ****INSERT TABLE 8 ABOUT HERE The value attached to the attribute Duration is estimated as €0.04 by the Random Parameter Logit model. We choose this value for calculation of the implicit discount rate, since it was derived from a relatively more significant estimate of the attribute coefficient. The result is interpreted as follows: for each additional year of maintenance, in the range from 10 to 20 years, an individual is just willing to pay 4 cents more on top of the 50 cents required to access the area by car. To calculate the implicit discount rate we follow a procedure adopted in Keller and Strazzera (2002). We should find the r that solves: T T PBt PI t = ∑ ∑ t t t =1 (1 + r ) t =1 (1 + r ) (16) where PB is the flow of net benefits –benefits minus costs– under the Base implementation mode, PI is the corresponding flow under the Improved mode, and T is the time span of payments. The consumer’s benefits of the maintenance services are measured in terms of WTP related to each implementation mode, and they last 10, 15, or 20 years; while the costs are measured as the price due for the number of years in which the individual is expected to keep visiting the area, since the introduction of the access charge. For example, for T=30, solving this polynomial equation gives us a discount rate r=0.23 for a period of 15 years of maintenance, and r=0.27 for 20 years. While these discount rates are certainly higher than the current official interest rate, they seem compatible with discount rates accepted by individuals in ordinary consumption choices: the Bank of Italy Report indicated for the year 2005, when 25 the survey was administered, an average interest rate of 16% for credit cards, and an average 20% interest rate for a popular financial service aimed at employees. 7. Conclusions The aim of the present research was twofold. First, we were interested in analyzing public preferences over alternative planning choices, characterized by different use values and environmental quality. A stated Choice Experiment approach was taken in order to evaluate the rates of substitution across different attributes (project scenarios, monetary and time costs). The second objective was to analyse the attitude of the public to participate not only in the evaluation of alternative project options, but also in the assessment of the development procedure to be chosen for the selected project. This is an aspect that is often overlooked in discussions on democratic participation in planning decisions, but in our opinion it can be an important tool to help control on the way the planning decisions are realized in practice. The estimation results have shown that the citizens have a clear preference ranking of the alternative planning options proposed: the preferred scenario, i.e. the Intermediate scenario, which involves some improvement in environmental quality (no private traffic on the promenade) while enhancing some use values (public transport, bike track) is valued about 50% more than the least preferred scenario. Moreover, the results of our survey show that there is indeed a strong interest from the public in ensuring that more careful and conservative methods should be selected, even though they are more expensive: the stakeholders would, on average, be willing to pay as much as four times (about €2, summing up the two quasi-option values), of the amount that would be paid for a development procedure that provides a lesser hedge against irreversible effects in a site of high environmental value. 26 Finally, the implicit social discount rate was estimated, at values relatively high if compared to standard discount rates applied to public projects (7%-13%, depending on specific cases, and if in developed or developing countries), but in line with interest rates on consumption found in the market in the period immediately preceding the survey. 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Attributes levels for CE-implement Base Control over the implementation Wait information Duration of the project implementation Out-of-pocket Cost to access the environmental area No 0 yrs Improved No Yes 0 yrs 1 yrs 10 yrs 10 yrs 15 yrs 20yrs 1.00€ 0.50 € 1.50€ 2.00€ 34 Table 3.a Scenario Urban Regenerated choice Cost Total S-Quo Project Neither 0.50€ 52 84 31 167 1.00€ 56 66 45 167 2.00€ 59 62 45 166 167 212 121 500 Total Table 3.b Scenario Intermediate choice Cost Total S-Quo Project Neither 0.50€ 26 127 13 166 1.00€ 40 102 26 168 2.00€ 56 79 31 166 122 308 70 500 Total Table 3.c Scenario Natural choice Cost Total Total S-Quo Project Neither 0.50€ 34 115 18 167 1.00€ 39 113 15 167 2.00€ 52 71 43 166 125 299 76 500 35 Table 4. Results of Models estimated for the CE-project. Attribute Urban Intermediate Natural Cost Park time Pooled Panel Logit Probit Probit 1.016*** 0.620*** 1.339*** 2.334*** (0.173) (0.105) (0.207) (0.340) 1.723*** 1.054*** 2.063*** 3.610*** (0.182) (0.108) (0.234) (0.393) 1.651*** 1.007*** 1.963*** 3.422*** (0.179) (0.105) (0.223) (0.368) -0.558*** -0.340*** -0.641*** -1.125*** (0.099) (0.060) (0.100) (0.176) -.0569* -0.034* -0.055** -0.093** (0.030) (0.018) (0.027) (0.046) Logit (0.036) Dev. Par. 2.885*** Distr. (Const.) Observations (0.280) 1233 1233 Individuals LogL Mixed 0.731*** Rho Std. Panel Pooled -756.18 -756.07 1233 1233 475 475 -642.25 -642.25 Standard errors in parentheses *** 1% significance; ** 5% significance; * 10% significance 36 Table 5. Willingness to pay for CE-project Attributes (€) Attribute Regenerated Pooled Pooled Panel Panel Logit Probit Probit Mixed Logit 1.82 1.82 2.09 2.07 (1.11;2.52) (1.16;2.51) (1.22;3.00) (1.22;2.98) 3.09 3.09 3.22 3.21 (2.58;3.69) (2.59;3.68) (2.73;3.85) (2.62;3.99) 2.96 2.96 3.06 3.04 (2.49;3.50) (2.50;3.52) (2.57;3.85) (2.52;3.75) -0.10 -0.10 -0.09 -0.08 (-0.26; 0.04) (-0.27;0.04) (-0.17;-0.01) (-0.20;0.02) Urban Intermediate Natural Park time Krinsky-Robb (1986) confidence interval (5%;95%) based on 10.000 simulations 37 Table 6.a. Frequencies of choices per attribute: Control Choice Control Total Base Improved Neither No 190 146 64 400 Yes 286 462 52 800 476 608 116 1200 Total Table 6.b. Frequencies of choices per attribute: Wait information Choice Wait information Total Base Improved Neither 0 204 270 51 525 1 year 272 338 65 675 476 608 116 1200 Total Table 6.c. Frequencies of choices per attribute: Duration Choice Duration Total Total Base Improved Neither 10 171 198 38 407 15 155 219 37 411 20 150 191 41 382 476 608 116 1200 38 Table 7. CE-Models Results of Models estimated for the CE-implement Attribute Control Wait information Duration Cost Pooled Pooled Panel Panel Mixed Panel Logit Logit Probit Probit Logit RP 0.870*** 0.541*** 0.996*** 1.176*** 2.594*** (0.121) (0.075) (0.122) (0.221) (0.499) 0.273** 0.168** 0.356*** 0.623*** 1.362*** (0.133) (0.082) (0.144) (0.225) (0.424) 0.019 0.012 0.021 0.037 0.076* (0.015) (0.009) (0.017) (0.029) (0.043) -0.619*** -0.383*** -0.726*** -1.273*** -1.874*** (0.127) (0.078) (0.138) (0.237) (0.405) 0.775*** Rho St. (0.033) Dev. Par. 3.286*** Distr. (Const.) St. Dev. (0.331) Par. 4.040*** Distr. (Control) (0.754) St. 2.868*** Dev. Par. Distr. (Wait) St. Dev. (0.699) Par. 0.403*** Distr. (Duration) Observations (0.096) 1084 1084 Individuals LogL -717.45 -717.44 1084 1084 1084 393 393 393 -589.14 -588.72 -665.14 Standard errors in parentheses*** 1% significance; ** 5% significance; * 10% significance 39 Table 8. Willingness to pay for Implementation Attributes (€) Attribute Control Wait Pooled Pooled Panel Panel Mixed Panel Logit Logit Probit Probit Logit RP 1.41 1.41 1.37 1.38 1.38 (1.08;1.74) (1.08;1.74) (1.08;1.72) (1.08;1.73) (0.63;2.13) 0.44 0.44 0.49 0.49 0.73 (0.05;0.80) (0.07;0.80) (0.16;0.81) (0.20;0.78) (0.37;1.08) 0.03 0.03 0.03 0.03 0.04 (-0.15;0.17) (-0.16;0.17) (-0.13;0.13) (-0.14;0.14) (-0.19;0.21) information Duration Krinsky-Robb (1986) confidence interval (5%;95%) based on 10.000 simulations 40
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