2017 SCHEDULE OF EVENTS (as of February 24, 2017) What follows is the current “TENTATIVE” schedule of events for CinemaCon 2017. Many of the events and start times are being finalized. Updates will be made on a regular basis with all entries in PURPLE being the most recent updates and changes made. IMPORTANT: CinemaCon Registration and the "Admit One" Hospitality Lounge will be open on Sunday, 26 March from 2:00pm – 6:00pm in the Roman Ballroom, located on the Promenade Level. MONDAY, 27 MARCH – INTERNATIONAL DAY PROGRAMMING 8:00 AM 9:30 AM INTERNATIONAL DAY BREAKFAST LOCATION: Palace Ballrooms I and II—Emperors Level NOTE: PROGRAM BEGINS PROMPTLY AT 8:30AM PACKAGE: INTERNATIONAL KEYNOTE ADDRESSES: *Exhibition: John Zeng, President, Wanda Cinemas Distribution: Andrew Cripps, President, Twentieth Century Fox International "CinemaCon Triumph Award" Presentation David Seargeant, CEO & Managing Director, Event Hospitality and Entertainment Sponsored by GDC Technology & DTS, Inc. *Translation equipment provided by Webedia 9:45 AM 12:45 PM INTERNATIONAL SEMINARS: MORNING SESSION LOCATION: Palace Ballroom III—Emperors Level BEYOND THE BANTER: MILLENNIAL CONSUMER BEST PRACTICES & PACKAGE: CULTURAL TRUTHS Jake Katz, VP, Audience Insights & Strategy, REVOLT Media & TV The Millennial generation is the most researched generation in history. However, most research paints "Millennials" as a unique species. Youth insights and strategist, Jake Katz, has spent the past 10 years studying this consumer group. His presentation will explore who this generation is at their core, and how they have used media to help with the work of growing up. Through understanding their culture and content needs, theater owners and movie marketers can strengthen efforts to build awareness and intent to view. HOW TO FILL THEATERS THROUGH YIELD MANAGEMENT LESSONS LEARNED FROM LEADING INDUSTRIES Andre James, Partner and Head, Americas Media & Entertainment Practice, Bain & Company Stephan Zech, Partner and Leader, Media & Entertainment Practice, Bain & Company One of the exhibition industries biggest challenges, and biggest opportunities, is profitably increasing visitation. During this session we will share best practices of how other industries have tackled this similar issue and how these learnings could apply to exhibitors. THE AGE OF ANALYTICS: COMPETING IN A DATADRIVEN WORLD Moderator: Sarah Lewthwaite, Strategic Partnerships Director EMEA, Movio PRESENTERS: Christian Kluge, CEO & Founder, Smart Pricer Dimitrios Mitsinikos, CoFounder & Director, Gower Street Analytics Limited In the right hands, data and analytics can be a valuable tool in helping you compete, and in turn, can increasingly guide and assist you in making decisions in unique and different ways. The use of this information itself doesn’t mean you’re going to get good results. You have to use it well. INNOVATION, TECHNOLOGY AND MARKET DYNAMICS: GLOBALLY SPEAKING David Hancock, Director, IHS Technology The cinema of the digital era is a different breed than before: technology, innovation, design and service are driving rapid changes in the cinema world, offering a brand new premium experience to guests. What is winning, what forms does innovation take and does it pay back? EUROPEAN EXHIBITION, INNOVATION AND THE BIG SCREEN Phil Clapp, President, UNIC/Chief Executive, UK Cinema Association The European trade grouping UNIC has recently published a report ‘Innovation and the Big Screen’, which will be made available to those attending International Day. In this special presentation, Phil Clapp will pick out some of the key trends and highlight particular case studies of innovation in what is a fastmoving and exciting period for the European exhibition sector. MAXIMIZING BUSINESS PERFORMANCE THROUGH INVESTMENTS IN NEXT GENERATION CINEMA TECHNOLOGY Domien De Witte, Strategic Marketing Manager, Barco A global perspective on cinema industry best practices and insights via moviegoer research. 1:00 PM 2:30 PM INTERNATIONAL DAY LUNCH LOCATION: Palace Ballrooms I and II—Emperors Level AWARD PRESENTATIONS “Global Achievement Award in Exhibition” – Cameron Mitchell, CEO, VOX PACKAGE: Cinemas – owned and operated by Majid Al Futtaim Cinemas “CinemaCon Passepartout Award” Mark Christiansen, EVP, Worldwide Operations, Paramount Pictures International Filmmakers of the Year – Joachim Ronning and Espen Sandberg (“Pirates of the Caribbean: Dead Men Tell No Tales”) “comScore International Boxoffice Achievement Award” – The Walt Disney Studios Sponsored by comScore, Dolby Laboratories, and RealD MONDAY, 27 MARCH 6:00 AM 6:15 AM LOCATION: Bali Hai Golf Club 2017 AL LAPIDUS MEMORIAL GOLF TOURNAMENT —BALI HAI GOLF CLUB Buses depart from the Main Entrance by the fountain of Caesars with departures at 6:00am and 6:15am 7:30 AM 7:00 PM CINEMACON REGISTRATION LOCATION: Roman Ballroom—Promenade Level 10:00 AM 5:00 PM "ADMIT ONE" HOSPITALITY LOUNGE AREAS LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level Networking, meeting and socializing play an important role at CinemaCon. PACKAGE: set up for your convenience. Throughout the week we invite all registered delegates to visit these lounges Sponsored by Allure, A Christie Company 3:15 PM 4:00 PM LOCATION: Palace Ballrooms I and II—Emperors Level PACKAGE: 9 SECONDS OR LESS: GEN Z & THE ENGAGEMENT ECONOMY Presented by: Jake Katz, VP, Audience Insights & Strategy, REVOLT Media & TV Marketers have 9 seconds or less before Gen Z skips your preroll video in digital. Though just 18 and under, the cultural context, media landscape, and society Gen Z is growing up in is radically different than the environment which bred everything we learned about and put into practice around Millennials. Gen Z is a window into the future of media and marketing. Youth insights and strategist, Jake Katz, will share findings from their Gen Z planning initiative, “Project Z: A Mixed Media Story”. Jake’s research provides depth into how this next consumer segment will reinvent the art of demand generation, culture marketing, and content development. 4:00 PM 5:00 PM THE INNOVATION ADVANTAGE LOCATION: Palace Ballrooms I and II—Emperors Level Presented by: PACKAGE: Andrew Razeghi, Founder & Managing Partner, StrategyLab, Inc. As a result of rapid change, some companies – and entire industries have been upended. They are no longer relevant and/or they have seen their margins squeezed to the point of no return. Others have successfully reinvented themselves – including the ways in which they compete. Companies that are thriving today and will continue to dominate markets and make traditional competitors irrelevant are investing heavily in innovation. But what does it mean to innovate in a legacy business? Why do some leaders fail while others succeed? And what can you do to gain the innovation advantage? In this provocative keynote, participants will learn to think bigger, challenge conventional wisdom, and begin to lead at the next level where innovation is not a luxury but a necessity. 5:00 PM 5:45 PM WELCOMING RECEPTION LOCATION: Palace Ballroom Foyer—Emperors Level CinemaCon, NATO, and Webedia invite all delegates to our opening reception. PACKAGE: Join your friends and colleagues as we celebrate the beginning of what we know will be a great week for the industry. Sponsored by Webedia 6:30 PM 8:15 PM LOCATION: The Colosseum—Casino Level PACKAGE: CINEMACON 2017: GALA OPENING NIGHT STUDIO EVENT SONY PICTURES ENTERTAINMENT GETS CINEMACON OFF TO AN EXCITING START WITH AN EXCLUSIVE PRESENTATION HIGHLIGHTING ITS 2017 SUMMER AND BEYOND 8:30 PM 10:30 PM DOLBY LABORATORIES AND SONY PICTURES ENTERTAINMENT OPENING NIGHT PARTY AND DINNER RECEPTION AT OMNIA NIGHTCLUB LOCATION: Omnia Nightclub—Casino Level PACKAGE: Join us for a special opening night celebration as we make a return engagement to the excitement of Omnia, one of Las Vegas’ most spectacular stateoftheart clubs. What better way to kickoff CinemaCon 2017 than by joining this fun, music and dancefilled evening complete with drinks, food and great entertainment. Sponsored by Dolby Laboratories TUESDAY, 28 MARCH 7:00 AM 6:00 PM CINEMACON REGISTRATION LOCATION: Roman Ballroom—Promenade Level 7:30 AM 9:15 AM LOCATION: Palace Ballrooms—Emperors Level PACKAGE: ALLINDUSTRY BREAKFAST AND SPECIAL PROGRAM (NOTE: PROGRAM STARTS PROMPTLY AT 8:00AM) AWARD PRESENTATIONS Bert Nathan Memorial Award – Andrew Cretors, President, C. Cretors & Company Ken Mason InterSociety Award – Curt Behlmer, SVP, Content Solutions & Industry Relations, Dolby Laboratories CinemaCon Excellence in Event Cinema Award – Turner Classic Movies Sponsored by MediaMation, Reynolds & Reynolds, Inc. and Vision Media Management 9:00 AM 5:00 PM LOCATION: Roman Ballroom II—Promenade Level “THE MUMMY ZERO GRAVITY VR EXPERIENCE” PRESENTED BY IMAX Go behind the scenes and experience an extreme stunt. Feel what it’s like to fly four miles above sea level and be weightless in ZeroG as you witness a thrilling stunt performed by Tom Cruise and Annabelle Wallis, stars of Universal Pictures’ “The Mummy”. 9:30 AM 11:30 AM LOCATION: The Colosseum—Casino Level PACKAGE: “THE STATE OF THE INDUSTRY: PAST, PRESENT AND FUTURE” AND STUDIO PRESENTATION FROM STX FILMS WELCOME REMARKS John D. Loeks, Chairman, NATO Jan Bernhardsson, Chairman, NATO International Committee Dave Hollis, EVP, Theatrical Distribution, Walt Disney Studios Motion Pictures DLP CINEMA PRESENTS “A Salute to the Top Worldwide Grossing Films of 2016” 2017 NATO MARQUEE AWARD PRESENTATION Byron Berkley, President, Foothills Entertainment INDUSTRY ADDRESSES Senator Chris Dodd, Chairman & CEO, MPAA John Fithian, President & CEO, NATO INDUSTRY RECOGNITION Mike Archer (ICTA) Terence F. Conlon (NAC) STX FILMS INVITES YOU TO A SPECIAL PRESENTATION HIGHLIGHTING ITS 2017 RELEASE SCHEDULE Hosted by: Adam Fogelson, Chairman, STX films, a division of STX Entertainment 10:00 AM 4:00 PM “ADMIT ONE” HOSPITALITY LOUNGE AREAS LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level Sponsored by Allure, A Christie Company PACKAGE: 11:00 AM 5:00 PM LOCATION: Forum Ballroom—Trade Show Booth 130F PACKAGE: WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION INFORMATION CENTER Lights. Camera. Compassion. Come see why WRMPPF has been taking care of our own since 1936 and how the Foundation is the one of the few charities created by the movie industry for people in the industry. Also learn about our humanitarian program dedicated to saving the lives of premature infants. 11:00 AM 5:00 PM LOCATION: Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level PACKAGE: GRAND OPENING: 2017 CINEMACON TRADE SHOW AND SUITES WITH LUNCH SERVED (LUNCH WILL BE AVAILABLE ON EACH TRADE SHOW AND SUITE LEVEL FROM 12:30PM 2:00PM.) Sponsored by MediaMation, RealD, and The CocaCola Company TRADE SHOW SUITES Barco –Neopolitans 14; Milanos 56; Christie – Milano 12 HARMAN – Milano 3 NEC Display Solutions – Milano 4 Sony Digital Cinema 4K – Pompeian Ballroom 1 TimePlay – Pompeian Ballroom 4 4:00 PM 5:30 PM LOCATION: The Colosseum—Casino Level PACKAGE: 7:30 PM 10:00 PM LOCATION: The Colosseum—Casino Level PACKAGE: PARAMOUNT PICTURES INVITES YOU TO AN EXCLUSIVE PRESENTATION HIGHLIGHTING ITS 2017 SUMMER AND BEYOND THE WALT DISNEY STUDIOS INVITES YOU TO ITS 2017 PRESENTATION INCLUDING A SPECIAL SCREENING 10:15 PM 12:00 AM LOCATION: Octavius Ballroom—Promenade Level POSTSCREENING AFTERPARTY AND CELEBRATION Join The Walt Disney Studios for a fun themed afterparty featuring great food, PACKAGE: drinks, and music. Sponsored by IMAX Corporation WEDNESDAY, 29 MARCH 7:30 AM 6:00 PM CINEMACON REGISTRATION LOCATION: Roman Ballroom—Promenade Level 7:30 AM 8:45 AM CONTINENTAL BREAKFAST LOCATION: Palace Ballroom Foyer—Emperors Level Breakfast sponsored by DBox Technologies, Inc. PACKAGE: 8:00 AM 9:00 AM LOCATION: Palace Ballroom II—Emperors Level PACKAGE: WHAT, WHEN, AND HOW: THE DEPARTMENT OF JUSTICE'S RULING ON CLOSED CAPTIONING AND AUDIO DESCRIPTION Moderator: Esther Baruh, Director, Government Relations, NATO Panelists: Beth Figge, Business Development Director, QSC Cinema Joseph Masher, Chief Operating Officer, Bow Tie Cinemas Tim Schafbuch, Sales Director, Cinema, Dolby Laboratories Raymond L. Smith, CAO & Counsel, Regal Entertainment Group In December 2016, the Department of Justice finalized a rule requiring movie theaters to be equipped with closed captioning and audio description technology by June 2, 2018. This panel will examine the ins and outs of the rule and educate exhibitors on products on the market. 9:00 AM 5:00 PM LOCATION: Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level PACKAGE: CINEMACON TRADE SHOW AND TRADE SHOW SUITES 9:00 AM 5:00 PM LOCATION: Forum Ballroom—Trade Show Booth 130F WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION INFORMATION CENTER PACKAGE: See Tuesday’s schedule for a detailed description. 9:00 AM 5:00 PM “THE MUMMY ZERO GRAVITY VR EXPERIENCE” PRESENTED BY IMAX LOCATION: Roman Ballroom II—Promenade Level See Tuesday listing for complete description. 9:15 AM 12:15 PM LOCATION: The Colosseum—Casino Level PACKAGE: UNIVERSAL PICTURES INVITES YOU TO A SPECIAL PRESENTATION FEATURING FOOTAGE FROM ITS UPCOMING SLATE Coffee and Tea will be available in the Lobby of The Colosseum, hosted by D Box Technologies, Inc. 10:00 AM 4:00 PM “ADMIT ONE” HOSPITALITY LOUNGE AREAS LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level Sponsored by Allure, A Christie Company PACKAGE: 12:30 PM 2:15 PM LOCATION: Octavius Ballroom—Promenade Level PACKAGE: LUNCHEON AND SPECIAL STUDIO PROGRAM: FOCUS FEATURES: CELEBRATING 15 YEARS AND A BRIGHT FUTURE For 15 years, Focus Features has acquired and produced specialty films for the theatrical market that have resonated with audiences and won awards around the world. In addition to celebrating 15 years of excellence, Focus Features and some special guests look forward to showcasing exclusive footage from its upcoming release slate. Sponsored by Fandango, Sony Digital Cinema 4K, and Vista Group 2:45 PM 3:45 PM LOCATION: Palace Ballroom II—Emperors Level PACKAGE: NAC PRESENTS: “A PROFITABLE MIX: ADULT BEVERAGES AT THE MOVIES” Moderator: Shawn Sandt, Director of Sales, Proctor Companies Panelists: William J. Barstow, Owner, Main Street Theatres Greg Elliot, National Sales Manager, Chill Rite Beer Systems Rick Fogel, Owner, Bar Starz Jenny Jacobi, Senior Project Manager, Alamo Drafthouse Cinema Brandon Jones, Senior Director of Marketing, Studio Movie Grill Craig Maule, National Accounts Manager, New Belgium Brewery Growth in the cinema concession industry continues to be focused on alcohol and “bar consumables.” With millennials becoming the largest consumer group at many theatres, it is imperative the concession industry and exhibitors plan accordingly. This session will discuss the marketing, promotion and operation of various cinema venues and how alcohol is positioned for the greatest ROI. Concession veterans and service providers will participate in this learning experience. Sampling of New Belgium Beer will take place throughout the session. 2:45 PM 3:45 PM LOCATION: Palace Ballroom III—Emperors Level PACKAGE: WHO IS YOUR AUDIENCE IN 2017? HOW TO CREATE SMARTER MOVIE MARKETING WITH MOVIEGOER DATA INSIGHTS William Palmer, Chief Executive, Movio Capturing the attention of moviegoers requires a highly personalized approach, but how can you know which particular audience will visit the theater when, or who is likely to attend a particular genre or new release? Without knowing the ‘who’ how can you successfully plan your marketing strategy? By harnessing the power of moviegoer data, we’ll paint the picture of the American moviegoer providing full audience profiles covering demo composition and insights (age, gender, ethnicity), and behavioral patterns (frequency, admissions) while focusing on several audiencebased film clusters, from Horror to Comedy. 4:30 PM 6:00 PM LOCATION: The Colosseum—Casino Level PACKAGE: WARNER BROS. PICTURES INVITES YOU TO “THE BIG PICTURE”, AN EXCLUSIVE PRESENTATION OF OUR UPCOMING SLATE 7:00 PM 9:00 PM 2017 PIONEER OF THE YEAR DINNER LOCATION: Octavius Ballroom—Promenade Level The Will Rogers Motion Picture Pioneers Foundation Proudly Bestows its 2017 PACKAGE: “Pioneer of the Year” Award on Cheryl Boone Isaacs, President, Academy of Motion Picture Arts and Sciences. 9:30 PM 11:30 PM MAJOR STUDIO SCREENING LOCATION: The Colosseum—Casino Level (tentative and to be confirmed) PACKAGE: THURSDAY, 30 MARCH 8:00 AM 5:00 PM CINEMACON REGISTRATION LOCATION: Roman Ballroom—Promenade Level 8:30 AM 9:30 AM LOCATION: Palace Ballroom II—Emperors Level PACKAGE: ICTA SEMINAR: VIRTUAL REALITY SEMINAR – A NEW FRONTIER, CHANGING THE WAY WE SEE THE WORLD Moderator: Michael Archer, VP, Worldwide Cinema Sales, Dolby Laboratories and President, ICTA Panelists: Austin Barker, EVP, Creative Content, Universal Pictures Marketing Kevin Cardullo, VP & CFO, National Amusements Rob Lister, Chief Legal Officer & Chief Business Development Officer, IMAX Corporation Ted Schilowitz, Futurist, 20th Century Fox Jake Zim, SVP, Virtual Reality, Columbia TriStar Marketing Group 8:30 AM 9:30 AM LOCATION: Palace Ballroom III—Emperors Level PACKAGE: SOCIAL, SEARCH, GROUP SALES AND SPONSORED TICKETS: FOUR MARKETING INNOVATIONS THAT MOVE THE NEEDLE FOR EXHIBITORS Moderator: Julien Marcel, CEO, Webedia US Panelists: Bobbie Bagby Ford, VP/Marketing, B&B Theatres Steve Knibbs, COO, Vue Entertainment Amber Stepper, Vice President, Strategic Planning & Accounts, Charles River Interactive In the U.S. and around the world, exhibitors and their partners are searching for the best ways to increase theater attendance. From social media to ad sponsored initiatives, this panel of experts will analyze a shortlist of four global and local digital marketing initiatives that have successfully passed the "boxoffice test." 9:00 AM 12:30 PM LOCATION: Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level PACKAGE: 9:00 AM 12:30 PM LOCATION: Forum Ballroom—Trade Show Booth 130F CINEMACON TRADE SHOW AND TRADE SHOW SUITES NOTE: BREAKFAST WILL BE SERVED ON EACH LEVEL FROM 9:00AM– 10:00AM WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION INFORMATION CENTER PACKAGE: See Tuesday’s schedule for a detailed description. 9:00 AM 2:00 PM “THE MUMMY ZERO GRAVITY VR EXPERIENCE” PRESENTED BY IMAX LOCATION: Roman Ballroom II—Promenade Level See Tuesday listing for complete description 10:00 AM 2:00 PM “ADMIT ONE” HOSPITALITY LOUNGE AREAS LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level Sponsored by Allure, A Christie Company PACKAGE: 10:00 AM 11:30 AM LOCATION: The Colosseum—Casino Level PACKAGE: 20TH CENTURY FOX INVITES YOU TO A SPECIAL PRESENTATION HIGHLIGHTING ITS FUTURE RELEASE SCHEDULE 12:00 PM 1:45 PM LOCATION: Octavius Ballroom—Promenade Level PACKAGE: FINAL DAY LUNCHEON AND SPECIAL PROGRAM: AMAZON STUDIOS – AN EXCITING NEW YEAR OF GREAT PRODUCT FOR CINEMAS Amazon Studios is coming off of a very successful inaugural year, highlighted by the critical and boxoffice success of the award winning “Manchester by the Sea” (nominated for six Academy Awards including Best Picture). We are delighted to have Amazon Studios return, along with some very special guests, to CinemaCon in 2017 to give exhibition an indepth and exclusive look at their upcoming release schedule. Sponsored by Atom Tickets, GDC Technology and DTS, Inc. 2:15 PM 4:30 PM AN AFTERNOON WITH LIONSGATE LOCATION: The Colosseum—Casino Level PACKAGE: 7:30 PM 9:00 PM LOCATION: The Colosseum—Casino Level PACKAGE: CINEMACON “BIG SCREEN ACHIEVEMENT AWARDS” DOORS OPEN PROMPTLY AT 7:00PM FOR A 7:30PM START TIME Special Sponsor’s Acknowledgement to The CocaCola Company 2017 BIG SCREEN ACHIEVEMENT AWARDS (Honorees to be announced) EMCEE: Natalie Morales, “Access Hollywood” Male Star of the Year – Charlie Hunnam Female Star of the Year – Jessica Chastain Lifetime Achievement Award Cinema Icon Award Female Star of Tomorrow Male Star of Tomorrow Comedy Star of the Year CinemaCon Vanguard Award Distinguished Decade of Achievement in Film Breakthrough Performer of the Year CinemaCon Ensemble Award Rising Stars of 2017 9:15 PM 11:00 PM CINEMACON AND THE COCACOLA COMPANY INVITE YOU TO “THE 2017 BIG SCREEN ACHIEVEMENT AWARDS” AFTER PARTY LOCATION: Octavius Ballroom—Promenade Level PACKAGE: The final night festivities move indoors this year as The CocaCola Company joins the industry in celebrating the moviegoing experience and the conclusion of CinemaCon 2017. Join us for an evening of fun, great food and a special performance from twotime “Las Vegas Headliner of the Year” Frankie Moreno. The Official Convention of FAQ Contact Us Home © 2010 2016 by CinemaCon Site Map Privacy Policy Digital Agency In Partnership with Terms of Use
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