It starts with an Idea.
Traditional agency models simply can’t be as agile and flexible as they need to be.
WHAT’S NEEDED IS PRO-ACTIVITY.
NOT REACTIVITY.
We are the marketing partner for brands
seeking relevance, growth and longevity
in a constantly changing world.
OUR CAPABILITIES
Successful marketing campaigns are built on
successful partnerships between the client
and the agency. As an integrated agency, Fuseideas has
tremendous experience in a variety of industries. We’ve executed
successful marketing strategies for companies big and small. Be
it digital, traditional or any other channel, we are well versed and
can pivot to work on whatever is needed, when it is needed. Read
through our case studies and see for yourself the challenges we’ve
faced and the creative solutions we delivered to get results.
We understand how data works, how it is
managed and how it is stored. This gives our
clients a distinct advantage in tracking ROI
on every marketing initiative. Fuseideas is diligent
when it comes to quality control. In the cases where best practices
is warranted, we follow it to the letter. Often we move beyond
best practice to embrace new practices, which, with today’s
technological and social advances, is necessary to keep one step
ahead of the competition.
Advertising & Creative
Advertising (TV, Radio, Print, Outdoor)
Annual Reports
Brochures
Direct Marketing
Logo Development
Collateral Systems
Tradeshow Environments
Multimedia, Kiosk & Video Development
PowerPoint
Search Engine Marketing
Usability Analysis and Testing
Web Design
Web Strategy/IT Consulting
Viral Marketing
Visual Identity Systems
Interactive & New Media
Applications Development
-PHP, .NET, Java, Cold Fusion, XML, Flash
Action Scripting, Joomla!
Content Management
E-Commerce
E-Marketing
Flash Design and Development
Information Architecture Design
Intranets and Extranets
Public Relations
Digital Influencing
Communications Strategy
Company/Product Launches
Crisis Mitigation
Event Planning
Public Relations Consulting
Writing Services
Social Media & Direct Response
Multi-Channel Program Development
Program Execution
Program Strategy Development
Television & Video
2D/3D Animation
CD/DVD Development
Concept & Storyboarding
Pre-Production & Shooting
TV/Film/Video Editing
Writing
Branding & Strategy
Brand Positioning
Brand Research
Messaging Architecture
Marketing Communications Planning
WE’VE CREATED IDEAS FOR...
Response
EXAMPLE OF PRIMARY HEADLINE
Example of Tertiary Headline
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molestie ultricies. Curabitur eleifend suscipit felis id porttitor. Aliquam
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nisl quis neque mattis semper euismod orci adipiscing. Nunc arcu leo,
bibendum eu commodo id, viverra non risus.
Example of Secondary Headline
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nulla, nec varius purus erat sed massa. Ut feugiat eros turpis. Nunc
non venenatis sapien. Nunc porta, sem quis aliquam commodo, turpis
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elit. Aenean scelerisque placerat ligula sed tempus. Nunc vehicula
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convallis massa ut nulla luctus blandit. Sed non leo sit amet justo
dictum egestas laoreet eget, dapibus nec lacus. Duis purus lectus, iaculis
Case Studies
Integrated Campaign (Online, Print, Social Media)
Micro-site (talkkrazy.com)
Reebok Integrated Campaign
Challenge
Promote the new Reebok Talkin’ Krazy basketball shoe. This
shoe incorporates whiteboard technology allowing players to
write on the surface delivering non-verbal messages to their
competition.
Solution
Fuseideas created a micro-site that let users write on the shoe
and email friends smack-talk lines spoken from the shoe itself.
An entire section of downloadable features were incorporated: a
Facebook widget that users could interact with, a video section
featuring NBA Basketball Star Jason Terry and a smack talk
homepage.
Results
The micro-site became viral and drove a tremendous amount of
interest for Reebok. Over 18,000 shoes were sold in 2 months
time as a result of our campaign.
Integrated Campaign (Online, Print, Social Media)
Facebook Application
Animated Shoe on Website (Speaks Aloud)
I’ve seen babies
dribble better
than that!
Here’s a dollar...
go buy yourself
a game.
I saw a picture
of your game on
a milk carton!
Team Bios
TEAM BIOS
Dennis Franczak, President & CEO
Career Highlights
Dennis has over 10 years branding, advertising and interactive experience. He oversees business
development and client strategy at Fusideas. Before a marketing career, Dennis served as a Captain
in US Air Force. Other experience includes working in interactive strategy at both MIT and Boston
College. At a prior agency, Dennis was responsible for starting and growing the interactive unit into
a division responsible for one third of the company’s revenue in less than three years. He sold his
first agency to a top branding firm in 2000.
Client Experience
Disney & ESPN Media Networks, Blue Cross & Blue Shield of Rhode Island, Nokia, NBC, Reebok,
McGraw-Hill Companies, Boston Bruins, Comcast, Massachusetts Port Authority, Cox Cable,
GTECH, Northeastern University, Vermont Teddy Bear, Women’s Professional Soccer, Univision.
Fun Facts
Dennis grew up near Buffalo, NY. His favorite shows include Lost, 24, Mad Men and SportsCenter.
Favorite sports include football, soccer and hockey. Dennis coaches his kids, Will and Alyssa, in
soccer. Favorite hobbies include watching the Red Sox, reading, wine and skiing with his family.
Dennis graduated with a BA from St. John Fisher College, and an MS from Boston College.
TEAM BIOS
Traci DeBakker, VP of Client Services
Career Highlights
Traci started as an assistant media planner nearly 10 years ago and has been climbing the media
ladder since. She applies her media specialty to clients at Fuseideas, however has been known to
dabble in account management and copywriting. Her greatest accomplishment has been working
with Microsoft to reorganize their global structure and launch their first ever brand image
campaign. She has experience in all media channels and prides herself on being a ferocious media
negotiator.
Client Experience
Microsoft, Mitsubishi, Barbados Tourism, Emirates Airlines, The Four Seasons, AMD, HP Hood,
CBS Radio, WilmerHale.
Fun Facts
A true Jersey girl, Traci left her roots and moved to New England in 2004. She enjoys torturous
classes of bikram yoga in the winter and kicking the soccer ball around in the summer. Her dream
day is to wake up at the Jersey shore, catch some rays, a chipwich for lunch, cocktails at sunset and a
board game at night. She got her bachelor of arts at Gettysburg College.
CONTACT US
At Fuseideas, we know where communications
live today, how they will grow, and where they
will be tomorrow.
Dennis Franczak
President & CEO
255 Elm Street, Ste. 201
Somerville, MA 02144
p617.776.5800
f617.776.5821
[email protected]
Fuseideas. Innovation reborn.