Symposium
Waste Equals Food
Towards a New Industrial Revolution?
Thursday November 8th
Erasmus Woudestein
Room LB-097, L-Building
15:00-18:00 hrs
Language: English
Entrance: Free, no reservation
required
Information:
www.eur.nl/studium
Contact: Niels van Poecke
+31(0)10 408 28 18
[email protected]
Winning entry in the Cradle to Cradle Home Design and Construction Competition. Image by Matthew Coates and Tim Meldrum
Imagine a world where furniture is compostable, driving a car is healthy for the
environment, and fabrics clean the polluted ground. Future myth?
Reality according to the German chemist Michael Braungart and the American
architect William McDonough. Contrary to Al Gore’s ‘An Inconvenient Truth,’
their message is hopeful: remake things in such a way, that they are
biodegradable and contain nutrients for nature. Just like nature itself – a closed
system where ‘waste’ serves as food. Think of a cherry pip…
The revolutionary ideas of McDonough and Braungart are not only good for the
environment, but also very profitable! Large companies like Nike, Ford and
Unilever already ‘produce’ them! The symposium will be both about this profit
and ecological motive.
Watch William McDonough on ‘the wisdom of designing cradle-to-cradle’
http://www.youtube.com/watch?v=IoRjz8iTVoo
http://www.youtube.com/watch?v=IoRjz8iTVoo
Bioclimatic and water re-use cycle. Image by Matthew Coates and Tim Meldrum
Program in cooperation with the MSc Industrial Ecology (EUR, TU Delft, Leiden
University) and Greening the Campus Rotterdam School of Management (RSM)
Program:
14:45
Reception with coffee and tea
15:00
Word of welcome and introduction of the documentary Waste =
Food by panel chair prof. em. Helias Udo de Haes
15:10
Screening of the documentary Waste = Food (Rob van Hattum,
2007, starring Michael Braungart and William McDonough)
16:00
Presentation by Artisjok Student Company Maastricht on the
production of Cradle-to-Cradle furniture and managing a Cradle-toCradle company
16:20
Break with coffee and tea
16:30
Debate on the question: How do we implement the Cradle-toCradle way of thinking in (business) society? And: How do we
preventively organize a business administration in such a way, that
we do not put a burden on nature, instead of ‘smoothing away’ the
environmental problems afterwards – but without losing sight of
profitability? With: dr. Leo Baas, dr. ir. Gijsbert Korevaar, dr. Gail
Whiteman, Dick Thesigh and dr. Derk Loorbach
Moderator: prof. em. Helias Udo de Haes
18:00
Conclusion by panel chair prof. em. Helias Udo de Haes
18:15
Drinks