ENG2P – Media Analysis
Miss McBride
Name: ______________
Date: _______________
Online Media Scavenger Hunt
Terminology
1. What is ethos?
2. What is pathos?
3. What is logos?
4. What is propaganda?
Reflection >>> How might the media use ethos, pathos, and logos to influence you
as a consumer?
Television
5. What age group or demographic do most television advertisers target?
6. How many seconds does the average screen shot last in a television show?
7. Who is the highest paid personality on television? What is their annual salary?
8. What award is given to honor the best commercials of the year? (Hint: starts
with an “C”)
9. How much does it cost to air a commercial on Superbowl Sunday?
Reflection >>> Does any of this information surprise you? Describe how it surprises
you.
ENG2P – Media Analysis
Miss McBride
Name: ______________
Date: _______________
Film
10. Name the films to which these famous lines belong:
a) “Louis, I think this is the beginning of a beautiful friendship.”
b) "I feel the need—the need for speed!"
c) "I'll get you, my pretty, and your little dog too!"
11. At the beginning of all movie trailers, the following lines appear on a green
screen: The following preview has been approved for all audiences by the
Motion Picture Association of America. > State two pieces of information about
this association.
12. What are the top 8 websites on which to view movie trailers?
13. What are 3 of the most commonly used lines in movie trailers?
14. Who are the highest paid actor and actress in the film industry? What are his and
her annual salaries?
15. What is the highest grossing film of all time?
16. Which movie genre generates the most revenue each year?
17. What award is given to honour the most prestigious films of the year?