Support For Requiring Labels On GMO Foods Is Overwhelming Across All Segments Would you favor or oppose requiring labels for foods that have been genetically modified or contain genetically modified ingredients? 100% 88% +82 80% 60% 40% 6% 6% 20% 71% strong 3% strong Favor Oppose 0% Undecided/DK By Key Group Democrat ID Independent ID Republican ID Moms Dads Young Women Young Men Older Women Older Men HS or Less Some College College+ Upper Middle College Middle Non-Coll Middle Working/Lower White Black Hispanic Northeast Midwest South West Referendum States Heard About GMOs Not Heard Primary Groc Shopper Favor 93% 86% 86% 91% 90% 85% 92% 92% 82% 87% 90% 88% 79% 92% 90% 89% 87% 89% 94% 90% 88% 90% 84% 87% 87% 90% 89% Oppose 3% 7% 9% 3% 7% 8% 4% 4% 9% 6% 6% 6% 13% 3% 5% 7% 7% 3% 2% 4% 6% 5% 9% 11% 8% 3% 6% 11 Nearly Nine-In-Ten Believe Labels Are Important, And A Majority Believe They Are Very Much So 100% How important is it to you that foods which have been genetically modified or contain genetically modified ingredients be labeled? 87% Important 80% 56% 60% 31% 40% 20% 7% 4% 0% Very Impt Split sample Smwht Impt Not Too Impt Not At All Impt By Key Group Democrat ID Independent ID Republican ID Moms Dads Young Women Young Men Older Women Older Men HS or Less Some College College+ Upper Middle College Middle Non-Coll Middle Working/Lower White Black Hispanic Northeast Midwest South West Referendum States Heard About GMOs Not Heard Primary Groc Shopper Important Not Imp 90% 85% 85% 91% 88% 85% 90% 91% 79% 87% 89% 86% 83% 88% 87% 89% 86% 87% 91% 82% 85% 92% 86% 87% 87% 88% 87% 9% 12% 13% 9% 12% 15% 9% 5% 19% 12% 8% 13% 17% 12% 9% 9% 13% 12% 8% 18% 10% 7% 14% 12% 13% 9% 12% 2
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