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The guide to the Isle of Wight 2012
2012 will see Island Visitor investing in the future with the commissioning of
new writers and photographers and a completely revamped modern design
throughout, from the front cover to the last page.
To assist all Island businesses, Island Visitor will be donating a portion of its
advertising receipts to support the Island’s marketing campaign, commissioned by
the Isle of Wight Tourism Partnership. This will ensure that part of every advertiser’s
fee goes directly into increasing visitors to the Isle of Wight.
The official
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2012 Distribution
Total: 350,000
On Island
Delivered to Island households
and small businesses: 60,000
Island Line Trains: 2,000
Supermarkets: 40,000
Travel Centres: 2,000
Tourist Information Centres: 20,000
Island hotels/attractions: 6,000
Point of entry
Red Funnel craft and terminals: 180,000
Hovertravel terminals: 25,000
On the mainland
Targeting potential visitors in southern England
in tourist information centres and motorway
service areas: 15,000
>
Island Visitor website
www.destinationisleofwight.com
Editorial plans
Funnel
Our guide
to laid-bac
k
in the cou
ntryside and holidays
by the sea
What’s on
| Eating
>
of Wight 2012
News and
offers
All the lates
t from Red
IOW cover_ma
>
guide to the
Isle
5 top wildl
ife experienc
es
Adventure
park
Learn to play s for all
golf
A guide to
the best beac
Wet weather
hes
activities
& drinking
| Special
offers | Heri
tage | Tow
13
ns guide
The 2012 issue of Island Visitor will be packed with exciting travel articles plus
fabulous newly commissioned photography and redesigned easy-to-follow guides to
help visitors make the most of their time on the Island. It will include lots of great
ideas and inspiration, including a round-up of what’s new and holiday tips from locals,
to make it the essential read for visitors to the Island.
Contents will include:
lEco-island Meet the Islanders leading the way in making the Isle of Wight
an environmentally-friendly destination.
lA weekend in… Ideas for the perfect short-break getaway.
lThe best picnic spots... Taking in some of the Island’s most iconic sights.
lAction stations A guide to how to get your pulse pounding, from surfing to
kite-surfing, kayaking to zorbing.
lBig fish Why the Island’s waters are such a big draw for fishermen and a rich source of delicious seafood.
lCarry on camping A guide to hassle-free holidays under canvas.
lSeaside heritage How the Island became the 19th-century holiday hot-spot.
Plus….
lThe Guide Detailed information on places of interest, hotels, restaurants,
cafés and pubs, camp sites, and sports and activities.
lIsland map An easy-to-read map pinpointing major attractions.
lShopping guide Recommendations for what to buy where.
lWhat’s new and calendar of events Ideas for things to see and do.
Free online entry for all
magazine advertisers
For further information, please contact:
Island Visitor’s website will include a special
magazine page-turner, which guarantees that
all advertisers in the magazine will have their
advertisement placed online free of charge.
Editor: Claire Hutchings 020 7426 1033
Advertising Sales: Den Clare 01983 866999; email: [email protected]
Publisher: Richard Pitkin 020 7426 1014
Managing Director: Lisa Barnard 020 7426 1011
Published by Illustrated London News Limited, 10 Fashion Street, Spitalfields, London E1 6PX
Tel: 020 7426 1010 Fax: 020 7426 1020 Email: [email protected]
17/08/2011
17:02
island
VISITOR
Publication date: April 2012
Rates
Double-Page Spread
Full Page
Three-Quarter Page
Half Page
Three-Eighths Page
Quarter Page
Eighth Page
Inside Front Cover
Inside Back Cover
Outside Back Cover
Classified Connection Section
One-Sixteenth Page
Amendments to copy
Colour
Full Page
Half Page
Quarter Page
Mono Type Correction
£7,950
£4,650
£3,850
£2,500
£2,050
£1,450
£750
£6,750
£4,950
£6,950
Agency commission
Special positions
10%
Subject to availability:
Nominated page: +10%.
Bleed: +10%.
Guaranteed first half: +10%
All prices are subject to VAT.
All bookings are subject to Illustrated London News Limited
terms and conditions, which are printed on the booking form.
£375
Deadlines
Advertorials
All ad materials: 9 January 2012
Send to:
Production Department,
Illustrated London News Limited
10 Fashion Street, London, E1 6PX
Tel: 020 7426 1015
Fax: 020 7426 1020
Website: www.iln.co.uk
Email: [email protected]
These special advertisements, comprising both images
and text, are available to advertisers at a premium,
enabling them to include greater detail within their
advertisement. Island Visitor can assist in the design
of your advertorial to help you maximise the impact
it will have on readers.
Please ask Den Clare for further details and
prices for advertorials, which are only available
for Full Page bookings or more.
Specifications
£250
£195
£185
£60
trim (
Double-Page Spread*
394 x 281mm
Full Page
197 x 281mm
Three-Quarter Page
-
Half Page Horizontal
-
Half Page Vertical
-
Three-Eighths Page Vertical
-
Quarter Page
-
Eighth Page Horizontal
-
Classified Connection Section – one Sixteenth Page
* Includes gutter bleed
x
)bleed (
400 x 287mm
203 x 287mm
-
-
-
-
-
-
-
x
)type (
x
)
370 x 260mm
172 x 260mm
128 x 260mm
172 x 128mm
84 x 260mm
84 x 194mm
84 x 128mm
84 x 62mm
40 x 62mm
All advertising material must be provided as a press-ready PDF with a cromalin proof. PDFs must be created according to the PPA Standard
(available on request). Production costs will be charged for non-PDF formats, incorrectly supplied PDFs or PDFs without proofs.
Contact Advertising sales: Den Clare 01983 866999; email: [email protected]