Executive Summary
Indonesia is located on Pacific Ring of Fire with a lot
of tectonic activity. That statement mean Indonesia has to
cope with risks of volcanic eruptions, earthquake, floods, and
tsunami. Indonesia made global headlines this past 15 years
mostly because of its catastrophic and devastating natural
disasters that resulted in the deaths of thousands human and
animal, plus having a destructive effect on every sector
including infrastructure and thus resulting in economic costs.
Based on that problem, we need real problem-solving
system to prevent the tragic and damaging loss that caused by
the natural disaster. So, we made a system that we called
Beep. to solve it. Beep. is an easy-to-applied, economicfriendly, compatible with all devices, and covering all natural
disaster’s information. It combines data-sender system with
high-technology devices and people also can install the
applications in their smartphone. Furthermore, this system not
only available for smartphone, lower-class society can use it
on their no-internet phone by receiving data from server with
SMS (Short Message Service). Therefore, the system can
applied to all kind of societies from any countries.
applicable, and successful. After the distribution and
observation of the product, we will expand distribution outside
Asia Pacific, like India and Sri Lanka.
For producing and installing Beep. we would hire
high-quality engineer who knows how to create server and
controlling them. Installation mechanic and workers will
handle the installations at home and relay stations in certain
area. The engineer would also update the system if the
situations need to be changed.
Product and design description
This device dimension is 0,11x0,11x0,11 m. In the
front side, there is a slot to plug the power and a switch 3 pin
for a place to choose the power. In the right side, there is a slot
for program input. In the left side there is a output slot towards
speaker. In the back side, there is 4 bolts for installation in the
relay station.
Technology
Beep system will reduce the loss after natural disaster
not only material but also importantly human casualities.
There are three parts of this system, first mobile application
that warns the people about the danger and inform the safety
procedure. This warning could be sended via SMS and
Internet. Then we place a sensor inside a relay station, this
would shut the electricity down and turn on the alarm, we also
place a sensor inside the house so it would warn the rescue
team about the disaster. So this is how it works. Before the
disaster occur, people get warned about the disaster from
BMKG through the apps via SMS and Internet. And then
people will get information about what they should do. Then,
the relay station will turn on the alarm and minutes later the
electricity will shut down so the electricity won’t cause a fire.
After the disaster happened, the house transmitter will inform
the rescue unit about the damage that happened. This sensor
will show in the map so the rescue units know how bad the
damage is. People will know this system through socialization
program by government using website, social media and
newspaper so everyone has this system.
Operation
On the first year, this product will piloted to
developing country in the Asia Pacific region. We will begin
the distribution to Indonesia and Philippines. We choose
Indonesia and Philippines because those country as
archipelago state have high risk of natural disaster. Pioneering
in these countries allow us to prove whether efficient,
The Market
Our market is aimed to country that has high risks of
natural disasters, like Indonesia, China, Thailand, India,
Philippines, and other develop country. Those country will be
our target of marketing because they have similarity. They are
frequently experiencing catastrophic natural disaster that
caused huge disadvantages for the peoples and the system that
currently used is not effective.
Promotion and Marketing Strategy
Our company promotion strategy are publicity, direct
marketing, sales promotion and advertising. For publicity
strategy, we made commercial news about our product in a
few international TV channels, like CNN News and BBC. The
direct marketing of our product consist of social media like
facebook, twitter and instagram. We also made website to
explain about our system and service. Our sales promotion
target are the governments especially the central governments
of developing country. From this sales promotion, the
government can promote and applied the product to the
society of the country. Local newspaper in every developing
country will be the media for advertising the product.
Competitive Advantage
Beep as a warning alarm covering all the natural
disasters that can happen. Some of natural disasters that
occurly happen are earthquake, volcano erruptions, and
tsunami. Our system can detected and giving information
about those natural disasters. Beep also easy to access because
compatible with all devices. People just have to download the
application on Google Playstore or any AppStore.
From the application, people can access warning and
self-rescue procedure. In developing country, it is hard to
reach the people who lived isolated from outside world
because they could not access the information. This system
will reach the isolated location, and sending information
through Short Message Service (SMS) from their provider.
Years 2
Total City
Total House
Total Relay
Total Income
Quantity
50
1000000
125000
Profit
$7,405.21
$0.37
$0.74
Total
$370,260.50
$370,260.50
$92,500.00
$833,021.00
R&D Engineer
Advertising
Office Management
Network Provider Cooperation
Other Cost
Tax (10%)
Total Lost
Total Profit
$120,000.00
$46,000.00
$60,000.00
$130,000.00
$25,000.00
$83,302.10
$464,302.10
$368,718.90
Years 1
Total City
Total House
Total Relay
Total Income
Total
$555,390.75
$555,000.00
$139,120.00
$1,249,510.
75
SWOT Analysis
Quantity
75
1500000
188000
Profit
$7,405.21
$0.37
$0.74
R&D Engineer
Advertising
Office Management
Network Provider Cooperation
Other Cost
Tax (10%)
Total Lost
Total Profit
Financial Data
Our estimated cost includes the salaries of the
professionals and specialist engineering that we hire,
advertising, equipment, supplies and installation charges.
During the first year, we got 2.08% loss but at the second year
we got highly increased profit to 79.4% and at the third year
we got staggering provit that reach 117.3%
Years 1
Total City
Total House
Total Relay
Total Income
Quantity
40
800000
100000
Profit
$7,405.21
$0.37
$0.74
R&D Engineer
Advertising
Office Management
Network Provider Cooperation
Other Cost
Tax (10%)
Total Lost
Total Profit
Total
$296,208.40
$296,208.40
$74,000
$666,416.80
$400,000.00
$46,000.00
$50,000.00
$100,000.00
$25,000.00
$66,641.68
$687,641.68
$-21,224.88
$100,000.00
$50,000.00
$75,000.00
$200,000.00
$25,000.00
$124,951.07
574,951.07
$674,559.68
Conclusion
Our company aims to saving thousands life through a
system that we innovate called Beep. This system dangerwarning and as informan SAR team. Beep. system is efficient
and highly-profitable. We believe Beep. would change the
world.