La Fleur’s 2016 Lottery Symposium & Customer Centric Summit (Preliminary)
Washington, D.C. and the DC Lottery
are the host city and jurisdiction for the
La Fleur’s 2016 Lottery Symposium &
Customer Centric Summit (May 3-6).
The conference will be held at Capital
Hilton Hotel.
Tuesday, May 3
Opening Night Reception
5-7 p.m.
Wednesday, May 4
8-5:30 p.m.
DC Lottery Today
Tracey Cohen, Interim Executive
Director, DC Lottery
Marketing Case Study: You Decide
John Gorman, Marketing Director, DC
Lottery
DC Lottery Security Presentation
Marketing Case Study: Go-Go Godfather
Chuck Brown Scratcher
Jodie Warren, Account Director, MDB
Powerball: Impact of $1.6B Jackpot
Gary Grief, Exec. Dir., Texas Lottery
Mega Millions’ Research Project
Paula Otto, Executive Director,
Virginia Lottery
U.S. Lottery Director Panel: National
Bloc Games
o Terry Rich, Director, Iowa Lottery
o May Scheve Reardon, Executive
Director, Missouri Lottery
o Gary Grief, Executive Director,
Texas Lottery
o Paula Otto, Executive Director,
Virginia Lottery
2016 Fleurry Best Lottery Ad Awards
The winners of the 2016 Fleurry Ad
Awards will be awarded trophies.
Winner Publicity Panel
o Terry Rich, Executive Director, Iowa
Lottery
o Gordon Medenica, Director,
Maryland Lottery
o Tony Cooper, COO, South Carolina
Education Lottery
Program Sponsor Presentations
- IGT Sponsor Presentation
- InComm Sponsor Presentation
- EquiLottery Sponsor Presentation
- INTRALOT Sponsor Presentation
-SCA Promotions
- Scientific Games Sponsor Presentation
Colorado Lottery: Atari Game Family
Joe Conrad, President, Cactus
Lottery Is Retail Growth Category
Tom Delacenserie, Secretary, Florida
Lottery
In-Store Impact of Shift Online (Retail)
Frank Badillo, Director of Research,
Macrosavvy
Lottery Retailer Panel: Impact of $1.6
Powerball Jackpot
o Steven Desautels, Sr. Category
Mgr.-GM & Non Foods, Murphy USA
o Chris Fifelski, Manager, Store
Communications & Support, Store
Operations, Rite Aid Pharmacy
o Anne Kerstetter, Store Ops &
Reconciliation Manager, WaWa, Inc.
o Tom Delacenserie, Secretary,
Florida Lottery
Lottery Reality Show (Stay Tuned)
CLC: Instant Case Study
Carlos Rodriguez, Dir., Lottery
Games, Connecticut Lottery Corp.
Private Lottery Marketers Meeting
Thursday, May 5
La Fleur’s Customer Centric Summit
Driving Digital Transformation: Creating
a Customer Centric & Data-Driven
Organization
Susan Golightly, Founder, CODEI
Panel Discussion: People, Data,
Technology, Systems & Technology,
Planning & Process and Customer
What Does It Mean to Be Customer
Centric?
Teri Wood, Vice President, Marketing,
Iowa Lottery
eXTRA Chances Loyalty Pilot
Katherine Cundiff, Strategic Games
Manager, Virginia Lottery
You Play. We Give. Everyone Wins.
Mark Strickling, Marketing &
Advertising Manager, Arizona Lottery
Consumer Journey: Day in the Life
Dennis Franczak, CEO, FuseIdeas
Millennials’ Impact on Marketers
Stacia Parseghian, Account Director,
& Kristen Knape, Strategic Planning
Director, David & Goliath
IGT’s Private Marketers Luncheon
TBA
Summit Sponsor Presentations
- Carmanah Signs Sponsor Presentation
- IGT Summit Sponsor Presentations
- InComm Sponsor
- Linq3 Sponsor Presentation
Responsible Gaming Presentation
Keith Whyte, Exec. Dir., NCPG
Cash For Life Case Study
Leo Mamorsky, Chief Marketing
Officer, Maryland Lottery
Registered Player Program
Callum Mulvihill, Gen. Mgr. Business
Development & Strategy, Tatts Group
FDJ’s Digital Strategy
Baptiste Brouste, International Market
Analyst, La Francaise des Jeux
Panel: Global Lottery Developments
6:30-8:30 p.m.
NCPG’s Strikes for Responsible
Gaming Event (Venue: Lucky Strikes)
Friday, May 6
8:30-11:30 a.m.
Lottery Marketers’ Product Workshop
Product pitches plus audience
participation
Blue Ribbon Panel
o Mark Strickling, Marketing &
Advertising Manager, Arizona Lottery
o John Gorman, Marketing Director,
DC Lottery
o Teri Wood, VP, Marketing, Iowa
Lottery
o Leo Mamorsky, Chief Marketing
Officer, Maryland Lottery
o Adam Caughill, Dir., Bus Dev., OLG
Moderator: Terri Markle, Publisher, La
Fleur’s Magazine
11:30 a.m.—Summit Concludes