BRAND GUIDELINES
NOVEMBER 2015
2
TABLE OF CONTENTS
The WatchGuard® Brand
3
Dimension™ Command Logo | Clearances
19
Logo | Color Use
4
Dimension™ Command Logo | Correct & incorrect Uses
20
Logo | Clearances
5
Wireless Logo | Color Use
21
Logo | Correct & incorrect Uses 6
Wireless Logo | Clearances
22
Tagline | “ADVANCED NETWORK SECURITY” 7
Wireless Logo | Correct & incorrect Uses
23
WatchGuardONE Logo | Usage
8
Color Palette | Core & Accent
24
Firebox® Logo | Color Use
9
Typography | WatchGuard Typefaces
25
Firebox® Logo | Clearances
10
Graphic Element | Angled Red Box
26
Firebox® Logo | Correct & incorrect Uses
11
Lion Guidelines | Meet RED
27
Fireware® Logo | Color Use
12
Lion Guidelines | When is RED Used?
28
Fireware® Logo | Clearances
13
Lion Guidelines | Approved Lion Images
29
Fireware® Logo | Correct & incorrect Uses
14
Lion Guidelines | Correct & incorrect Uses
30
Dimension™ Logo | Color Use
15
Photography | Product 31
Dimension™ Logo | Clearances
16
Presentation | Slides 32
Dimension™ Logo | Correct & incorrect Uses
17
WatchGuard® | Trademarks
33
Dimension™ Command Logo | Color Use
18
Copyright & Legal
34
ADDRESS 505 FIFTH AVENUE SOUTH, SUITE 500, SEAT TLE, WA 98104
•
WEB WWW.WATCHGUARD.COM
•
U.S. SALES 1.800.734.9905
•
©2015 WatchGuard Technologies, Inc. All rights reserved. WatchGuard and the WatchGuard Logo are either trademarks or registered trademarks of WatchGuard Technologies, Inc. in the United States and/or other countries.
All other trademarks and tradenames are the property of their respective owners. Part No. WGPE66459_06242015
INTERNATIONAL SALES +1.206.613.0895
3
THE WATCHGUARD® BRAND
THE WATCHGUARD BRAND is active, not reactive. The future is
always in motion. Security threats keep getting more sophisticated
and aggressive. It can be a scary place when you have valuable
data that’s being stored and shared. But when you team with
WatchGuard, the outcome is secure. We champion your security.
The brand focuses on the positive action that comes with
WatchGuard products and solutions. The action of protecting our
customers’ valuable data and productivity. The action of creating
smarter products that are built for future threats.
The visual voice of the WatchGuard brand is bright, open, and
energetic. Clear space is important to help focus attention.
4
LOGO Color Use
Consistent logo use is vital to maintain a strong brand identity. The preferred
use of the WatchGuard logo is on a white background and printed in the
three core color palette colors (WatchGuard red, gray and black). Where it is
not possible to present the logo in the preferred use, it may appear all white
reversed out of a solid color, a dark photograph or on solid black. Avoid
placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the
WatchGuard palette colors accurately in all print and electronic applications.
Full Color - CYMK
Full Color
0c 100m 100y 0k
0c 0m 0y 77k
0c 0m 0y 100k
Black & White
Spot Color
Spot Color
PMS 485
PMS 425
Black
Reversed
White logo on black background
Reversed
White logo on a solid color or
dark photograph
Web
Reversed
White logo on a solid color or
dark photograph
HEX Colors
FF0000
999999
000000
Reversed
White logo on black background
HEX Color
FFFFFF
5
LOGO Clearances
Always surround the WatchGuard logo with consistent spacing to ensure it’s
easily identifiable and visible wherever it appears. Minimum clear space must
be maintained around the logo. The clear space is equal to the height of the
“a” in WatchGuard. Do not position any text, graphic elements, or other visual
marks inside this space.
Minimum Spacing
Minimum Logo Size
The clear space around the logo should never be less than the
proportional size of the “a” in the WatchGuard logo. See examples here
for visual representation.
The WatchGuard logo must be sized so that it is readable in its entirety.
The minimum allowable size for the logo is defined in the following visuals.
FOR PRINT
Minimum height size = 0.35 inches | 25 points | 0.9 centimeters
Aligned with top of red oval
0.35 inches
Aligned with bottom of gray circle
FOR WEB
Minimum height size = 25 pixels
Aligned with top of red oval
25 pixels/points
Aligned with bottom of gray circle
6
LOGO Correct & Incorrect Uses
Ensure that the WatchGuard logo is clearly recognizable by using it in its correct
configuration.
The logo consists of a magnifying glass icon containing a “W” inside the circle,
and type that reads “atchGuard”. Choose the logo version that provides the best
legibility for the mark. Do not use just the W in the magnifying glass alone, it must
always accompany the type that reads “atchGuard”.
Correct Use
Incorrect Use
The logo should always be used in one of two preferred formats­—3-color on
white or reversed white on the gradated red background. No single element
of the logo may change position or size.
The logo should never be used in these formats.
Never alter any of the elements in
the logo.
Never recombine logo elements to
create new version.
Never use the logo in any color other
than the core palette colors.
Never place the logo inside a
shape that might be construed
as part of the logo.
Never use the logo in a vertical
orientation.
Never use the magnifying glass
without the type that reads
“atchGuard”.
7
TAGLINE ”ADVANCED NETWORK SECURITY”
The WatchGuard corporate tagline can be used as a stand-alone line of text or
associated with the WatchGuard logo. The tagline should use the font Myriad Pro
Bold Condensed. The preferred color for the tagline is WatchGuard red. The tagline
should appear in the lower right corner of marketing materials.
Stand Alone Use
With Logo
Advanced Network Security
TAGLINE SIZING
Font: Myriad Pro Bold Condensed
y
Advanced Network Security
y
The width of the “Advanced Network” tagline is equal to the width of “atchGuard”
with the word Security extending into the white space.
TAGLINE PLACEMENT
Advanced Network Security
Align the tagline with the left edge of the “a” and the
bottom of the edge of the magnifying glass.
8
LOGO WatchGuard ONE
The WatchGuard ONE corporate logo can be used as a stand-alone logo or
associated with the “ONE POWERFUL PARTNERSHIP” tag-line.
Main Logos
Secondary Logos
The logo should always be used as 3-color on white. No single element of the
logo may change position or size.
Partner level logos.
Additional status logos.
9
FIREBOX® LOGO Color Use
Consistent logo use is vital to maintain a strong brand identity. The preferred
use of the Firebox logo is on a white background and printed in the three core
color palette colors (WatchGuard red, gray and black). Where it is not possible
to present the logo in the preferred use, it may appear all white reversed
out of a solid color, a dark photograph or on solid black. Avoid placing the
reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the
WatchGuard palette colors accurately in all print and electronic applications.
Full Color - CYMK
Full Color
Gradient 0c 25m 100 y 0k - 0c 100m 100y 0k
0c 100m 100y 0k
0c 0m 0y 77k
0c 0m 0y 100k
Black & White
Spot Color
Spot Color
Gradient PMS 123 - PMS 485
PMS 485
PMS 425
Black
Reversed
White logo on black background
Reversed
White logo on a solid color or
dark photograph
Web
Reversed
White logo on a solid color or
dark photograph
HEX Colors
Gradient FFC20E - FF0000
FF0000
999999
000000
Reversed
White logo on black background
HEX Color
FFFFFF
10
FIREBOX® LOGO Clearances
Always surround the Firebox logo with consistent spacing to ensure it’s easily
identifiable and visible wherever it appears. Minimum clear space must be
maintained around the logo. The clear space is equal to the height of the “x”
in Firebox. Do not position any text, graphic elements, or other visual marks
inside this space.
Minimum Spacing
Minimum Logo Size
The clear space around the logo should never be less than the
proportional size of the “x” in the Firebox logo. See examples here for
visual representation.
The Firebox logo must be sized so that it is readable in its entirety. The
minimum allowable size for the logo is defined in the following visuals.
FOR PRINT
Minimum height size = 0.5 inches | 36 points | 1.27 centimeters
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
FOR WEB
Minimum height size = 35 pixels
Aligned with top of red oval
35 pixels/points
Aligned with bottom of gray circle
11
FIREBOX® LOGO Correct & Incorrect Uses
Ensure that the Firebox logo is clearly recognizable by using it in its
correct configuration.
The logo consists of a flame icon containing an “F” and type that reads “irebox.”
Choose the logo version that provides the best legibility for the mark.
Correct Use
Incorrect Use
The logo should always be used in one of two preferred formats – 3-color on
white or reversed white on the red background. No single element of the logo
may change position or size.
The logo should never be used in these formats.
Never alter any of the elements in
the logo.
Model number - Myriad Pro Light Condensed
M660
Never place the logo inside a
shape that might be construed as
part of the logo.
M660
EXCEPTION:
Never recombine logo elements
to create new version.
The WatchGuard Logo may be separated from the Firebox logo when used
on a hardware device or a datasheet where the WatchGuard logo is
already present.
Never use the logo in a
vertical orientation.
Never use the logo in any color
other than the core palette colors.
12
FIREWARE® LOGO Color Use
Consistent logo use is vital to maintain a strong brand identity. The preferred
use of the Fireware logo is on a white background and printed in the three
core color palette colors (WatchGuard red, gray and black). Where it is not
possible to present the logo in the preferred use, it may appear all white
reversed out of a solid color, a dark photograph or on solid black. Avoid
placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the
WatchGuard palette colors accurately in all print and electronic applications.
Full Color - CYMK
Full Color
Gradient 0c 25m 100 y 0k - 0c 100m 100y 0k
0c 100m 100y 0k
0c 0m 0y 77k
0c 0m 0y 100k
Black & White
Spot Color
Spot Color
Gradient PMS 123 - PMS 485
PMS 485
PMS 425
Black
Reversed
White logo on black background
Reversed
White logo on a solid color or
dark photograph
Web
Reversed
White logo on a solid color or
dark photograph
HEX Colors
Gradient FFC20E - FF0000
FF0000
999999
000000
Reversed
White logo on black background
HEX Color
FFFFFF
13
FIREWARE® LOGO Clearances
Always surround the Fireware logo with consistent spacing to ensure it’s easily
identifiable and visible wherever it appears. Minimum clear space must be
maintained around the logo. The clear space is equal to the height of the “e”
in Fireware. Do not position any text, graphic elements, or other visual marks
inside this space.
Minimum Spacing
Minimum Logo Size
The clear space around the logo should never be less than the
proportional size of the “e” in the Fireware logo. See examples here for
visual representation.
The Fireware logo must be sized so that it is readable in its entirety. The
minimum allowable size for the logo is defined in the following visuals.
FOR PRINT
Minimum height size = 0.5 inches | 36 points | 1.27 centimeters
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
FOR WEB
Minimum height size = 35 pixels
Aligned with top of red oval
35 pixels/points
Aligned with bottom of gray circle
14
FIREWARE® LOGO Correct & Incorrect Uses
Ensure that the Fireware logo is clearly recognizable by using it in its
correct configuration.
The logo consists of a flame icon containing an “F” and type that reads “ireware.”
Choose the logo version that provides the best legibility for the mark.
Correct Use
Incorrect Use
The logo should always be used in one of two preferred formats – 3-color on
white or reversed white on the red background. No single element of the logo
may change position or size.
The logo should never be used in these formats.
Never alter any of the elements in
the logo.
Never place the logo inside a
shape that might be construed as
part of the logo.
Never recombine logo elements
to create new version.
Never use the logo in a
vertical orientation.
Never use the logo in any color
other than the core palette colors.
15
DIMENSION™ LOGO Color Use
Consistent logo use is vital to maintain a strong brand identity. The preferred
use of the Dimension logo is on a white background and printed in the three
core color palette colors (WatchGuard red, gray and black). Where it is not
possible to present the logo in the preferred use, it may appear all white
reversed out of a solid color, a dark photograph or on solid black. Avoid
placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the
WatchGuard palette colors accurately in all print and electronic applications.
Full Color - CYMK
Full Color
0c 100m 100y 0k
0c 0m 0y 77k
0c 0m 0y 100k
Black & White
Spot Color
Spot Color
PMS 485
PMS 425
Black
Reversed
White logo on black background
Reversed
White logo on a solid color or
dark photograph
Web
Reversed
White logo on a solid color or
dark photograph
HEX Colors
FF0000
999999
000000
Reversed
White logo on black background
HEX Color
FFFFFF
16
DIMENSION™ LOGO Clearances
Always surround the Dimension logo with consistent spacing to ensure it’s
easily identifiable and visible wherever it appears. Minimum clear space must
be maintained around the logo. The clear space is equal to the height of the
“D” in Dimension. Do not position any text, graphic elements, or other visual
marks inside this space.
Minimum Spacing
Minimum Logo Size
The clear space around the logo should never be less than the
proportional size of the “D” in the Dimension logo. See examples here
for visual representation.
The Dimension logo must be sized so that it is readable in its entirety. The
minimum allowable size for the logo is defined in the following visuals.
FOR PRINT
Minimum height size = 0.5 inches | 36 points | 1.27 centimeters
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
FOR WEB
Minimum height size = 35 pixels
Aligned with top of red oval
35 pixels/points
Aligned with bottom of gray circle
17
DIMENSION™ LOGO Correct & Incorrect Uses
Ensure that the Dimension logo is clearly recognizable by using it in its
correct configuration.
The logo consists of a mark icon and type that reads “Dimension.”
Choose the logo version that provides the best legibility for the mark.
Correct Use
Incorrect Use
The logo should always be used in one of two preferred formats – 3-color on
white or reversed white on the red background. No single element of the logo
may change position or size.
The logo should never be used in these formats.
Never alter any of the elements in
the logo.
Never place the logo inside a
shape that might be construed as
part of the logo.
Never recombine logo elements
to create new version.
Never use the logo in any color
other than the core palette colors.
Never use the logo in a
vertical orientation.
18
DIMENSION™ COMMAND LOGO
Color Use
Consistent logo use is vital to maintain a strong brand identity. The preferred
use of the Dimension Command logo is on a white background and printed
in the three core color palette colors (WatchGuard red, gray and black). Where
it is not possible to present the logo in the preferred use, it may appear all
white reversed out of a solid color, a dark photograph or on solid black. Avoid
placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to reproduce the
WatchGuard palette colors accurately in all print and electronic applications.
Full Color - CYMK
Full Color
0c 100m 100y 0k
0c 0m 0y 77k
0c 0m 0y 100k
Black & White
Spot Color
Spot Color
PMS 485
PMS 425
Black
Reversed
White logo on black background
Reversed
White logo on a solid color or
dark photograph
Web
Reversed
White logo on a solid color or
dark photograph
HEX Colors
FF0000
999999
000000
Reversed
White logo on black background
HEX Color
FFFFFF
19
DIMENSION™ COMMAND LOGO
Correct & Incorrect Uses
Ensure that the Dimension logo is clearly recognizable by using it in its
correct configuration.
Correct Use
Incorrect Use
The logo should always be used in one of two preferred formats – 3-color on
white or reversed white on the red background. No single element of the logo
may change position or size.
The logo should never be used in these formats.
The logo consists of a mark icon and type that reads “Dimension Command.”
Choose the logo version that provides the best legibility for the mark.
Never alter any of the elements in
the logo.
Never place the logo inside a
shape that might be construed as
part of the logo.
Never recombine logo elements
to create new version.
Never use the logo in any color
other than the core palette colors.
Never use the logo in a
vertical orientation.
20
DIMENSION™ COMMAND LOGO
Clearances
Always surround the Dimension logo with consistent spacing to ensure it’s
easily identifiable and visible wherever it appears. Minimum clear space must
be maintained around the logo. The clear space is equal to the height of the
“D” in Dimension. Do not position any text, graphic elements, or other visual
marks inside this space.
Minimum Spacing
Minimum Logo Size
The clear space around the logo should never be less than the
proportional size of the “D” in the Dimension logo. See examples here
for visual representation.
The Dimension logo must be sized so that it is readable in its entirety. The
minimum allowable size for the logo is defined in the following visuals.
FOR PRINT
Minimum height size = 0.5 inches | 36 points | 1.27 centimeters
Aligned with top of WatchGuard logo
0.5 inches
Aligned with bottom of mark
FOR WEB
Minimum height size = 35 pixels
Aligned with WatchGuard logo
35 pixels/points
Aligned with bottom of mark
21
WIRELESS LOGO Color Use
Consistent logo use is vital to maintain a strong brand identity. The preferred
use of the WatchGuard Wireless logo is on a white background and printed in
the three core color palette colors (WatchGuard red, gray and black). Where
it is not possible to present the logo in the preferred use, it may appear all
white reversed out of a solid color, a dark photograph or on solid black. Avoid
placing the reversed logo over complex patterns.
To ensure a unified look across all materials it’s important to
reproduce the WatchGuard palette colors accurately in all print and
electronic applications.
Full Color - CYMK
Full Color
0c 100m 100y 0k
0c 0m 0y 77k
0c 0m 0y 100k
Black & White
Reversed
White logo on a solid color or
dark photograph
Reversed
White logo on black background
Spot Color
Web
Spot Color
PMS 485
PMS 425
Black
HEX Colors
FF0000
999999
000000
Reversed
White logo on a solid color or
dark photograph
Reversed
White logo on black background
HEX Color
FFFFFF
22
WIRELESS LOGO Clearances
Always surround the Wireless logo with consistent spacing to ensure it’s easily
identifiable and visible wherever it appears. Minimum clear space must be
maintained around the logo. The clear space is equal to the height of the “W”
in Wireless. Do not position any text, graphic elements, or other visual marks
inside this space.
Minimum Spacing
Minimum Logo Size
The clear space around the logo should never be less than the
proportional size of the “W” in the Wireless logo. See examples here for
visual representation.
The Wireless logo must be sized so that it is readable in its entirety. The
minimum allowable size for the logo is defined in the following visuals.
FOR PRINT
Minimum height size = 0.5 inches | 36 points | 1.27 centimeters
Aligned with top of red oval
0.5 inches
Aligned with bottom of gray circle
FOR WEB
Minimum height size = 45 pixels
Aligned with top of red oval
45 pixels/points
Aligned with bottom of gray circle
23
WIRELESS LOGO Correct & Incorrect Uses
Ensure that the Wireless logo is clearly recognizable by using it in its
correct configuration.
The logo consists of a mark icon and type that reads “Secure Wireless.”
Choose the logo version that provides the best legibility for the mark.
Correct Use
Incorrect Use
The logo should always be used in one of two preferred formats – 3-color on
white or reversed white on the red background. No single element of the logo
may change position or size.
The logo should never be used in these formats.
Never alter any of the elements in
the logo.
Never place the logo inside a
shape that might be construed
as part of the logo.
Never recombine logo elements
to create new version.
Never use the logo in any color
other than the core palette colors.
Never use the logo in a
vertical orientation.
24
COLOR PALETTE Core & Accent
CORE PALETTE
The core palette consists of 4 colors—WatchGuard red, black, gray and
crimson. These colors should be used on all WatchGuard marketing and
corporate materials. Screen tints of each color may be used.
ACCENT PALETTE
The accent color palette provides 5 additional colors that may be used in
conjunction with the core palette. These colors should be used to differentiate
product lines or as accent colors for highlighting points or messaging.
Core Color Palette
Accent Color Palette
WATCHGUARD RED
GRAY
BLACK
CRIMSON
ORANGE
PALE BLUE
SKY BLUE
PANTONE: PMS 485
CMYK: 0c 100m 100y 0k
RGB: 255r 0g 0b
HEX: FF0000
PANTONE: PMS 425
CMYK: 0c 0m 0y 77k
RGB: 51r 51g 51b
HEX: 333333
PANTONE: BLACK
CMYK: 0c 0m 0y 100k
RGB: 0r 0g 0b
HEX: 000000
PANTONE: PMS 484
CMYK: 0c 95m 100y 29k
RGB: 179r 35g 23b
HEX:b32317
PANTONE: PMS 151
CMYK: 0c 48m 95y 0k
RGB: 248r 152g 40b
HEX: F89829
PANTONE: PMS 7541
CMYK: 2c 0m 0y 5k
RGB: 234r 239g 241b
HEX: eef1f3
PANTONE: PMS 631
CMYK: 67c 0m 12y 2k
RGB: 38r 188g 215b
HEX: 2bbed8
YELLOW
DARK BLUE
PANTONE: PMS 107
CMYK: 0c 4m 79y 0k
RGB: 255r 234g 83b
HEX: ffea53
PANTONE: PMS 541
CMYK: 100c 57m 0y 38k
RGB: 0r 70g 127b
HEX: 00467f
25
TYPOGRAPHY WatchGuard Typefaces
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro Light
Used for captions and callouts, 11 points
or smaller. Avoid using for headlines or
large body of text.
Myriad Pro Regular
Used for body copy, 10 points or smaller.
Can be used in a larger size as a subhead
or headline within an advertisement or
direct mail piece.
Myriad Pro Italic
Used for captions and callouts, 11 points
or smaller. Avoid using for headlines or
large body of text.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro Bold
Used for headline and subhead
treatments, as well as logotype.
Used for bold headline copy on
advertisements and direct mail pieces
that need to quickly grab the viewer’s
attention. When using type this bold, it’s
good to use a gray rather than black or
red so that a product shot or supporting
copy can still stand on its own.
Use the following font family when designing or customizing all WatchGuard
marketing, corporate communications and advertising.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Pro Condensed
used for body copy,12 points or smaller,
abcdefghijklmnopqrstuvwxyz Also
and as an option when space is limited.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Pro Condensed Italic
for captions and callouts, 12 points or
abcdefghijklmnopqrstuvwxyz Used
smaller. Avoid using for headlines or large
body of text.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Pro Semibold Condensed
option for use in headline and
abcdefghijklmnopqrstuvwxyz Another
subhead treatments. If product or service
specific, it should generally appear in the
accent color of the piece.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Pro Bold Condensed
option for use in headline and
abcdefghijklmnopqrstuvwxyz Another
subhead treatments. If product or service
specific, it should generally appear in the
accent color of the piece.
26
GRAPHIC ELEMENT Angled Red Box
A key component to the WatchGuard visual brand is the angled red box. Use
of this graphic element provides a recognizable shape that can help create
a unified look across all WatchGuard communications. The angled red box is
flexible enough to be used in many different configurations such as a main
focal element or as a small accent.
The Build
Orientation
The angled red box consists of a base of WatchGuard red overlaid with
a transparent gradient from black to WatchGuard red. See instructions
below to build the red box.
The angled red box should always be used at a 13° angle. The box can be
any size in length or height. When using the WatchGuard logo within the
box, make sure the minimum clear space around the logo is maintained.
Bottom box is solid
100% WatchGuard red
Top box is a black to
WatchGuard red
gradient set to “Multiply”.
“Transparency” should
be set at 50%.
3/4
Black
1/4
13º
WatchGuard Red
The gradient should be black to WatchGuard red for ¾ of the blend, and
¼ WatchGuard red. This will produce the correct visual gradient for the box.
Final Blend
13º
27
LION GUIDELINES Meet RED
Meet RED, the WatchGuard Lion. As a symbol of the WatchGuard brand and our
products, RED stands for strength, security and protection.
RED’s natural habitat is a clean white background, but he also can appear on
flat grey or black backgrounds. RED is available in a variety of poses for different
applications.
RED speaks within the Myriad Pro typeface family. Refreshing and modern in feel,
Myriad Pro Black Condensed Italic (with negative tracking) has an especially
impactful and energetic roar. A two-color approach to headlines helps
deliver more impact to highlighted words.
RED NEVER STOPS
PROTECTING.
NOTHING GETS
PAST RED.
28
LION GUIDELINES When is RED Used?
Advertising
RED MESSAGING
RED is most effective when used with high-level WatchGuard brand messaging,
such as BEST OF BREED, ARCHITECTED FOR SPEED and VISIBILITY, to reinforce the
strength of the brand. Since RED is a symbol of WatchGuard, it could also be used
to emphasize positive attributes of the product line.
WHERE TO USE RED
RED is best used in marketing elements that will help tell the brand story and
have adequate open space.
Examples of these elements could include hero areas on the WatchGuard website,
advertising, tradeshow materials, app splash screens, corporate identity materials
and e-blast templates.
Other marketing elements, such as data sheets, should refrain from using RED.
The lion image will be competing with a lot of information, so its presense on the
page would have to be minimized, lessening its impact.
GO EASY ON RED
Less is more. Don’t over-use RED. Not every form of communication should
include a lion. Appropriate usage of this brand asset is to be determined by the
marketing manager.
RED IMAGES
There are four different images of RED for use in marketing. These can be used
on white, gray and black backgrounds. The images can be reversed as well,
depending on the need in the layout. The lion images can be used interchangably
in communication.
Homepage
App Splash Screen
29
LION GUIDELINES Approved Lion Images
Laying Down
Standing
Pacing
Roaring
30
LION GUIDELINES Correct & Incorrect Uses
Consistent use of RED is vital to maintain a strong brand identity. The preferred
use of the RED is on a white background. He also can appear on flat greyor black
backgrounds and is available in a variety of poses for different applications.
Good Lion (Correct Use)
Bad Lion (Incorrect Use)
Below are approved ways to use RED.
Below are just a few examples of what NOT to do.
NOTHING
GETS PAST
RED.
Full body lion on white
Lion reversed
Lion croppped
DON’T overlap text
across the face
DON’T accessorize
DON’T use multiple lions
Lion on gray
Lion on black
Lion over red angled
WatchGuard graphic
DON’T use
another color
DON’T use an
unapproved lion
DON’T try to
colorize a lion
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PHOTOGRAPHY Product
The signature red color of the WatchGuard product line make each product very
recognizable to customers. Product photography should highlight this feature.
WatchGuard product images are available in the following angles and file formats:
ANGLES
• Front
• Back
• Angled
• Stacked
FILE FORMATS
• EPS
• TIFF
• JPEG
• GIF
Sample Product Photos
Recommended WatchGuard product
shots should have a flat white
background with a slight reflection and
shadow.
Front
Angled
Back
Stacked
32
PRESENTATION Slides
WatchGuard has sales presentations available on the Partner Portal for resellers to
use as is or to customize for specific audiences. When customizing a WatchGuard
presentation, follow the guidelines below to maintain consistency throughout the
presentation:
• Use clear, concise, and easy-to-read slides.
• Slide text should be kept to a minimum, with most of the information
presented verbally by the speaker.
• Animation should be consistent throughout a deck, or group of decks that are
shown together.
• Remember that file size can increase dramatically when artwork is imported
from outside software sources, or when animation is applied.
Sample Slides
Title Slide
Content Slide
Final Slide
33
WATCHGUARD® Trademarks
The WatchGuard name, logo, and partner program names are registered trademarks of WatchGuard
Technologies. In order to help protect the integrity of our programs, WatchGuard asks that those
who make reference to our trademarks and use our logos adhere to the following guidelines:
TRADEMARK USAGE AND STYLE GUIDE FOR USE ON THE WEB AND IN PRINT
The parameters for use of any WatchGuard trademark are as follows:
• You may not use a WatchGuard name or logo as part of either your name or your company’s name.
• Any WatchGuard logo must be accurately shown in proportion and orientation. Distorting or
rotating the logo is not permitted.
• The WatchGuard name or any WatchGuard logo must not be incorporated into any other mark
or symbol. It may not be used as a border on or around any item.
• No WatchGuard Logo or Trademark may be used as a domain name or as a part of a domain name.
WHO CAN USE WATCHGUARD LOGOS
Only authorized users can use or display a WatchGuard logo or trademark. How you use any
WatchGuard logo reflects both on our company and your organization. Use it proudly to show
your commitment to quality service and excellence. We encourage you to involve your entire
organization in helping WatchGuard raise the profile and enhance the image of the association.
Channel Partners can find logos for business use by logging on to
the Partner web site at www.watchguard.com/partners.
WHO IS AN AUTHORIZED USER?
To be considered an “authorized user” an individual or company must be part of the WatchGuard
Secure Partner Program (WSP), WatchGuard Managed Security Service Provider, or WatchGuard
National Reseller Program (NRP) and qualify under one or more of the following categories:
• W
atchGuard Resellers – A company that has met the necessary qualifications to be recognized by
WatchGuard as a Certified WatchGuard Reseller in good standing. Authorized users in this category
can use the appropriate level Certified WatchGuard Reseller logo on printed business materials
such as letterhead, invoices, customer correspondence, brochures advertising, and web site.
• W
atchGuard Managed Security Services Program – A company that
has met the necessary qualifications to be recognized by WatchGuard as a Certified
WatchGuard MSSP. Authorized users in this category can use the Certified WatchGuard MSSP
logo on printed business materials such as letterhead, invoices, customer correspondence,
brochures, advertising, and web site.
• W
atchGuard National Reseller – A company that has met the necessary qualifications to be
recognized by WatchGuard as a Certified WatchGuard National Reseller. Authorized users in this
category can use the Certified WatchGuard logo on printed business materials such as letterhead,
invoices, customer correspondence, brochures advertising and web site.
34
COPYRIGHT & LEGAL
The WatchGuard web site houses the most current listing of when, where, and
how to use trademarks, copyrights, and legalese in any outbound marketing
materials. To find out more, visit the terms and conditions page at
www.watchguard.com/legal.asp
Trademarking with Copyright Notice
Trademarks of WatchGuard Technologies, Inc. can be found at
www.watchguard.com/legal.asp. Use the appropriate trademark
symbol when trademark names appear in titles, subheads, and at first
reference in body text.
When using WatchGuard lead generation materials (described on page 14),
you must include the trademarked WatchGuard logo.
The following are protected trademarks and logos of WatchGuard
Technologies, Inc.
AppLock®
AppLock®/Web
AuditScan®
ClickAware™
Core™
Designing peace of mind®
DVCP™ technology
Enforcer/MUVPN™
Firebox®
FireChip™
Fireware®
HackAdmin™
HostWatch™
Know What to DoSM
LiveSecurity®
LockSolid®
Make Security Your Strength™
The Model Upgradeable Key logo™
Peak™
RapidCare™
RapidCore®
RapidStream®
SchoolMate™
The Security You Really Need.™
ServerLock®
ServiceWatch™
Smart Security. Simply Done.™
Stronger Security, Simply Done™
Vcontroller™
VPNforce™
WatchGuard®
WatchGuard® Technologies, Inc.
The W-G logo®
The WatchGuard “Hardware Software - Services” logo™
If you have the right to use any of these protected trademarks, you must include
the following attribution:
(List of WatchGuard trademarks you are using) (is) (are) either (a) registered
trademark(s) or trademark(s) of WatchGuard Technologies, Inc. in the United States
and/or other countries.
Additional information can be found at
http://www.watchguard.com/corporate-info/terms-of-use.asp#trade