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Lorne Bozinoff, President
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FOR IMMEDIATE RELEASE One third may smoke pot Just two thirds say they haven't in past year TORONTO
October 23nd, 2013
TORONTO, OCTOBER 23, 2013 ‐ In a random sampling of public opinion taken by the HIGHLIGHTS:
Forum Poll™ among 1859 Canadians 18 years of age and older, one third said either that they had consumed marijuana in the past year (14%) or declined to provide an  One third said either that they had consumed answer (19%), for a total of one third (33%) who may be presumed to be active pot marijuana in the past year smokers. Incidence of claimed use is highest among the youngest (31%), males (14%) or declined to provide (19%), lower income groups (less than $20K ‐ 21%, $20K to $40K ‐ 17%), in the an answer (19%), for a total prairies (24%), among Green Party voters (30%) and those with no religion (22%). of one third (33%) who may 1‐in‐7 users consume marijuana daily be presumed to be active pot smokers.
Less than one fifth of marijuana users say they use it daily or more often (15% of  Less than one fifth of claimed users, 2% of total). The largest single group of users say they consume marijuana users say they use marijuana on special occasions only (27% of users, 4% of total population), followed it daily or more often (15% of by those who use it "a couple of times a year" (14% of users, 2% of total). On claimed users, 25 of total).
average, those who consume marijuana do so just less than twice a week, although more frequently among the youngest, males, the least wealthy, mid‐income groups,  More than half of claimed users say they consume in Atlantic Canada, on the prairies, among Conservatives and Green supporters, but marijuana for recreational not among Liberals or New Democrats, among the least educated, Catholics, non‐
purposes (58%), while one British Europeans and non‐Europeans. tenth claim medical use only Majority use marijuana recreationally (11%).
 “If we assume those who More than half of claimed users say they consume marijuana for recreational chose not to answer have purposes (58%), while one tenth claim medical use only (11%). One quarter say it is something to hide, than we used for both purposes (25%). Medical usage is especially common among the can assume a third of oldest (65+ ‐ 23%), the least wealthy (33%), in Atlantic Canada (22%) and Alberta Canadians are smoking (33%). marijuana, which is more “If we assume those who chose not to answer have something to hide, than we than are smoking tobacco can assume a third of Canadians are smoking marijuana, which is more than are these days. It is especially smoking tobacco these days. It is especially interesting to see that medicinal use interesting to see that of pot peaks among the oldest respondents," said Forum Research President, Dr. medicinal use of pot peaks Lorne Bozinoff. among the oldest Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be respondents," said Forum reached at [email protected] or at (416) 960‐9603. Research President, Dr. Lorne Bozinoff.
1 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com MEDIA INQUIRIES:
Methodology The Forum Poll™ was conducted by Forum Research with the results based on an interactive voice response telephone survey of 1859 randomly selected Canadians 18 years of age and older. The poll was conducted on October 21 and 22, 2013. Lorne Bozinoff, President
[email protected]
416.960.9603
TORONTO
October 23nd, 2013
Results based on the total sample are considered accurate +/‐ 2%, 19 times out of 20. Subsample results will be less accurate. Margins of error for subsample (such as age, gender) results are available at www.forumresearch.com/samplestim.asp Where appropriate, the data has been statistically weighted to ensure that the sample reflects the actual population according to the latest Census data. This research is not necessarily predictive of future outcomes, but rather, captures opinion at one point in time. Forum Research conducted this poll as a public service and to demonstrate our survey research capabilities. With offices across Canada and around the world, 100% Canadian‐owned Forum Research is one of the country’s leading survey research firms. This Forum Poll™and other polls may be found at Forum's poll archive at www.forumresearch.com/polls.asp 2 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Consumed Marijuana ‘Have you consumed marijuana in the past 12 months?’ [All Respondents] Age / Gender % 1859 18‐
34 163 35‐
44 201 45‐
54 362 55‐
64 486 14 31 10 9 67 47 72 19 23 18 Total Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer TORONTO
October 23nd, 2013
65+ Male Female 647 880 979 8 3 19 9 74 75 79 63 71 17 18 19 18 20 Region / Language % Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer Total Atl Que ON Man/Sask 1859 155 415 663 165 189 272 AB BC 14 9 8 16 24 13 67 73 63 66 63 19 18 29 17 12 English French 1484 375 16 16 7 78 66 68 62 10 18 16 31 Household Income % Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer 3 1859 175 $20‐
$40K 318 14 21 17 12 16 16 13 22 67 56 63 65 67 72 79 69 19 23 20 24 17 11 8 9 Total <$20K $40‐
$60K 273 $60‐
$80K 256 $80‐
$100K 185 $100‐
$250K 323 $250K+ 42 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Current Federal Party Preference % Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer MEDIA INQUIRIES:
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Total Cons Lib NDP Green Bloc 1859 511 645 332 111 95 Other Parties 62 14 7 16 16 30 9 15 67 80 67 65 46 70 47 19 13 18 19 24 20 38 TORONTO
October 23nd, 2013
Highest Level of Education 519 Completed college or university 633 Post graduate studies 305 13 16 15 10 67 59 67 70 70 19 28 18 15 20 % Total Secondary school or less Some college or university Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer 1859 402 14 Religion % Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer 4 1859 1309 Protestant Christian 466 14 10 9 67 71 19 19 Total Christian Evangelical Christian 73 636 Other Christian 134 5 11 81 66 11 29 Catholic Other None 120 430 15 13 22 69 57 64 59 20 28 22 19 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Ethnicity % Sample Have consumed marijuana in the past 12 months Have not consumed marijuana in the past 12 months Prefer not to answer MEDIA INQUIRIES:
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1859 1339 British, Scots, Irish or Welsh 191 14 14 16 13 12 6 67 67 72 65 69 59 19 19 12 22 19 36 Total Canadian Other European Non‐
European First Nations 209 84 36 TORONTO
October 23nd, 2013
5 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Frequency of Marijuana Consumption ‘How often do you consume marijuana?’ [Consumed marijuana in the past 12 months] Age / Gender % MEDIA INQUIRIES:
Lorne Bozinoff, President
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TORONTO
October 23nd, 2013
Total 18‐34 35‐44 45‐54 55‐64 65+ Male Female Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer 159 27 14 8 9 4 8 15 15 51 31 15 5 11 3 7 18 10 21 18 10 10 5 5 13 4 35 32 25 6 17 6 9 9 15 12 37 19 27 15 7 2 8 9 13 18 24 23 6 0 0 5 13 27 99 20 16 9 10 6 9 18 13 60 41 12 6 7 1 8 10 17 Mean # of times/year 91 99 61 95 63 88 105 64 Region / Language % Total Atl Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer 159 27 14 8 9 4 8 15 15 11 23 3 0 0 9 31 10 24 22 23 22 16 3 0 6 22 8 61 24 17 11 12 4 2 18 12 24 37 4 0 1 3 10 15 29 15 48 4 0 18 4 8 7 11 26 21 17 6 10 7 19 5 16 140 27 13 6 9 5 9 16 15 19 32 30 21 4 0 2 0 11 Mean # of times/year 91 121 110 95 110 52 66 101 10 6 Que ON Man/Sask AB BC English French 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Household Income % MEDIA INQUIRIES:
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159 23 $20‐
$40K 32 27 32 29 12 20 17 38 35 14 10 1 24 37 8 16 6 8 8 9 19 7 7 4 0 9 2 10 2 9 25 10 0 4 2 5 0 12 0 0 5 8 14 13 2 4 6 2 0 15 16 5 32 9 13 14 55 15 15 27 8 1 23 17 0 91 107 65 148 55 91 77 222 Total <$20K Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer Mean # of times/year $40‐
$60K 19 $60‐
$80K 25 $80‐
$100K 18 $100‐
$250K 28 $250K+ 6 TORONTO
October 23nd, 2013
Current Federal Party Preference
% Total Cons Lib NDP Green Bloc Other Parties Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer 159 27 14 8 9 4 8 15 15 26 20 11 26 8 8 3 20 4 59 31 15 8 8 3 9 14 12 31 32 26 3 14 1 7 2 14 25 24 1 4 0 9 10 35 16 7 42 35 0 0 0 5 0 18 7 10 11 6 51 0 0 3 19 Mean # of times/year 91 98 86 29 193 13 31 7 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Highest Level of Education % Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer Mean # of times/year MEDIA INQUIRIES:
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44 Completed college or university 64 Post graduate studies 17 27 32 26 19 14 6 14 14 32 8 1 10 11 0 9 4 8 12 6 4 2 10 0 5 8 8 7 10 6 15 25 15 11 14 15 26 4 17 18 91 156 81 76 85 Total Secondary school or less Some college or university 159 34 27 TORONTO
October 23nd, 2013
8 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Religion % Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer Mean # of times/year MEDIA INQUIRIES:
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Total Christian Protestant Evangelical Other Catholic Other None Christian Christian Christian 29 3 39 14 12 62 159 85 27 28 41 79 21 25 24 26 14 19 18 0 20 22 9 10 8 5 8 0 5 3 30 7 9 11 8 10 16 0 0 8 4 5 0 0 2 19 3 4 8 5 8 0 3 8 0 13 15 14 6 0 21 5 15 16 15 13 11 12 12 18 20 15 91 81 47 4 110 54 80 104 TORONTO
October 23nd, 2013
9 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Ethnicity % Sample Special occasions only A couple of times a year About once a month A couple of times a month About once a week A couple of times a week Daily or more often Prefer not to answer Mean # of times/year MEDIA INQUIRIES:
Lorne Bozinoff, President
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159 115 British, Scots, Irish or Welsh 20 27 27 33 38 0 0 14 13 30 7 26 0 8 10 2 0 0 0 9 9 2 0 36 0 4 4 9 4 0 18 8 7 8 14 19 0 15 14 3 27 20 82 15 16 14 11 0 0 91 86 36 147 117 337 Total Canadian Other European 15 Non‐
European 5 First Nations 4 TORONTO
October 23nd, 2013
10 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Purpose of Consumption ‘Do you use marijuana for medical purposes, for recreation or for both?’ [Consumed marijuana in the past 12 months] Age / Gender % MEDIA INQUIRIES:
Lorne Bozinoff, President
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416.960.9603
TORONTO
October 23nd, 2013
Total 18‐34 35‐44 45‐54 55‐64 65+ Male Female Sample For medical purpose For recreation For both Prefer not to answer 159 11 57 25 7 51 10 61 24 5 21 9 54 24 14 32 14 46 34 7 37 17 53 23 7 18 23 43 14 20 99 10 63 23 3 60 13 46 27 14 Region / Language % Total Atl Que ON Man/Sask AB BC English French Sample For medical purpose For recreation For both Prefer not to answer 159 11 57 25 7 11 22 64 10 3 22 0 55 35 11 61 5 70 23 1 24 18 47 19 17 15 33 34 11 22 26 19 40 37 4 140 13 56 26 6 19 0 68 17 15 Household Income % Sample For medical purpose For recreation For both Prefer not to answer 159 23 $20‐
$40K 32 11 33 8 15 4 0 8 6 57 25 46 21 59 22 43 38 85 11 73 22 47 35 91 3 7 1 10 4 0 5 9 0 Total <$20K $40‐
$60K 19 $60‐
$80K 25 $80‐
$100K 18 $100‐
$250K 28 $250K+ 6 Current Federal Party Preference % Sample For medical purpose For recreation For both Prefer not to answer 11 Total Cons Lib NDP Green Bloc Other Parties 159 11 57 25 7 26 1 77 19 4 59 11 54 26 9 31 13 78 6 2 25 17 42 39 2 7 0 77 5 18 7 4 24 54 19 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com Highest Level of Education MEDIA INQUIRIES:
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% Total Secondary school or less Some college or university Completed college or university Sample For medical purpose For recreation For both Prefer not to answer 159 34 44 64 Post graduate studies 17 11 14 9 9 23 57 25 44 33 48 34 67 18 65 10 7 8 9 6 2 TORONTO
October 23nd, 2013
Religion % Sample For medical purpose For recreation For both Prefer not to answer 159 85 Protestant Christian 29 11 18 13 90 13 30 9 4 57 59 61 0 62 55 48 57 25 17 22 0 17 15 43 30 7 6 4 10 8 0 0 9 Total Christian Evangelical Christian 3 Catholic 39 Other Other None Christian 14 12 62 Ethnicity % Sample For medical purpose For recreation For both Prefer not to answer 159 115 British, Scots, Irish or Welsh 20 11 14 11 0 0 0 57 25 54 24 62 27 58 31 96 4 18 82 7 8 1 11 0 0 Total Canadian Other European 15 Non‐
European 5 First Nations 4 For more information: Lorne Bozinoff, Ph.D. President Forum Research Inc. Tel: (416) 960‐9603 Fax: (416) 960‐9602 E‐mail: [email protected] 12 180 Bloor Street W., #1400
Toronto, ON M5S 2V6 T 416.960.9600 F 416.960.9602 forumresearch.com