Arts and Culture Strategy 2015-2020 December 2015 PO Box 220 / DX 70506 19 King Edward Street Ulverstone Tasmania 7315 Tel 03 6429 8900 Fax 03 6425 1224 [email protected] www.centralcoast.tas.gov.au TABLE OF CONTENTS VISION__________________________________________________________________________________ 3 ARTS AND CULTURE ____________________________________________________________________ 3 What do we consider ‘cultural activity? ___________________________________________ 3 INTRODUCTION _________________________________________________________________________ 4 ALIGNMENT WITH CENTRAL COAST STRATEGIC PLAN 2014-2024 _________________________ 4 Links to other Policies ___________________________________________________________ 5 ROLES FOR COUNCIL ____________________________________________________________________ 5 OBJECTIVES _____________________________________________________________________________ 6 Objective 1: Inclusion ____________________________________________________________ 6 Objective 2: Stronger community_________________________________________________ 6 Objective 3: Arts and cultural practice ____________________________________________ 6 Objective 4: Skills, knowledge and networks______________________________________ 6 Objective 5: Creative spaces and places __________________________________________ 6 ACTIONS AND INTENTIONS______________________________________________________________ 7 Open space activation ___________________________________________________________ 7 Artwork platforms _______________________________________________________________ 7 Rethinking and revitalising our arts and culture infrastructure ____________________ 7 Activating the use of other Council facilities ______________________________________ 7 Nurturing creativity ______________________________________________________________ 8 Cultural capacity building ________________________________________________________ 8 Showcase arts and culture _______________________________________________________ 8 Connecting creative people ______________________________________________________ 8 What’s on in arts and culture – accurate and up to date information? ______________ 8 Making connections - making it easy _____________________________________________ 8 Young people and participation in the arts _______________________________________ 8 Central Coast Libraries___________________________________________________________ 9 Marketing our arts and culture ___________________________________________________ 9 Date of Issue: December 2015 Date for Review: December 2020 2 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date VISION To foster and support arts and cultural development within Central Coast, and to ensure that the art and cultural assets held by our cultural institutions are accessible to all. The Council encourages the growth of arts and culture initiatives as part of an integrated response to the ongoing development and promotion of Central Coast as a unique and thriving community that offers a wide range of opportunities and benefits to current and intending residents and visitors. Active community participation and engagement in arts and cultural activities is encouraged and the importance of fostering innovation and excellence is also recognised. ARTS AND CULTURE Arts and culture encompasses all forms of creative practice and artistic and cultural expression and activity. This includes but is not limited to visual art, music, dance, writing, craft, theatre, media art, multi-arts, design, public art, events, festivals, exhibitions, community cultural development and preservation of knowledge, stories, heritage and collections. ‘Culture’ means different things to different people and the word itself has many contexts. It can be used to describe a sub-group or experience (skate culture); a shared set of values and way of doing things (team culture); and to evoke ancient civilisations (Indigenous culture). Sometimes ‘culture’ signifies a community’s beliefs, heritage and distinct characteristics and other times it is used to mean ballet, theatre, sculpture – ‘the arts’. The United Nations Education Scientific Cultural Organisation’s (UNESCO) definition of culture provides a useful touchstone: “…the set of distinctive spiritual, material, intellectual and emotional features of a society or a social group, that encompasses not only art and literature, but lifestyles, ways of living together, value systems, traditions and beliefs.” UNESCO, 2001 This strategy does not seek to limit the term ‘culture’, instead it encourages our artists, residents and visitors to explore what ‘culture’ means to them. What do we consider ‘cultural activity? Cultural activity includes but is not limited to, visual and performing arts, music, museums and galleries, history and heritage including the natural environment, Indigenous culture, craft, libraries, literature, publishing, digital and new media, design, architecture, food, film, fashion, television and radio. This definition of cultural activity reflects the cultural domains defined in UNESCO’s Framework for Cultural Statistics 2009. Date of Issue: December 2015 Date for Review: December 2020 3 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date INTRODUCTION Central Coast is proud of our artists and our arts and cultural organisations. The Council is committed to partnering with them to facilitate activities and assist them as they explore, create and challenge us to see the world and ourselves differently. Arts and culture can play a vital role in supporting community cohesion and wellbeing, and generate community pride as well as fostering economic development and tourist visitation. Arts and cultural programs enhance the liveability of towns and rural areas and help to build a positive image of Central Coast for residents and visitors alike. The Council will work to ensure that our artistic and cultural assets held and created by our arts and cultural institutions are accessible to the broad community. This Strategy will also outline actions the Council can undertake to build and sustain fruitful and collaborative relationships with our arts and culture organisations and individuals, understanding that strong relationships provide the best foundation for building the arts and culture offering in the Central Coast, which stands to benefit not only the local population but builds value that is economic, cultural and social. The ways in which individuals engage with arts and culture is deeply personal, whether from an audience or creative perspective and the Council will endeavour to support those institutions that work actively to offer opportunities to the community to participate in artistic endeavour. In addition to the contribution of employment and products of the creative industries, there are significant economic benefits to be gained from cultural activities such as cultural festivals and events. It is intended that the Central Coast Arts and Culture Strategy be oriented to provide a framework to support the development of arts and culture in Central Coast through Council and community partnerships. It is fundamentally a guide for the delivery of Council services and Council support to ensure that there is a whole-of-Council response to community cultural development. ALIGNMENT WITH CENTRAL COAST STRATEGIC PLAN 2014-2024 Community feedback from the consultation process conducted for the Central Coast Strategic Plan 2014-2024 was that valued by the citizens of Central Coast were: . . arts and theatre culture; community and cultural events; and that as a community we are: Date of Issue: December 2015 Date for Review: December 2020 4 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date . creative and insightful. The Council has identified in the Central Coast Strategic Plan 2014-2024 under Strategic Direction 2 – “A Connected Central Coast”, one of its strategies to improve community wellbeing: . Engage with the community to achieve meaningful local arts and cultural outcomes. Strategic Direction 3 – “Community Capacity and Creativity” identifies that the Council will cultivate a culture of creativity in the community through the following key strategies and actions: . . . . . Investigate feasibility of creating a local creative industries and arts hub; Conduct a review of the Ulverstone Civic Centre to optimise usage and improve community outcomes; Progress the implementation of the Ulverstone History Museum Strategic Plan and Interpretive Strategy; Review the Central Coast Arts and Culture Strategy; and Implement the Central Coast Events Strategy. Links to other Policies The Central Coast Arts and Culture Strategy may be read in conjunction with the following: . . . . . Central Coast Events Brand Strategy Central Coast Events Strategy (draft) Central Coast Public Art Policy Central Coast Volunteer Policy Ulverstone History Museum Strategic Plan and Interpretive Strategy. ROLES FOR COUNCIL The Council encourages and supports community involvement in, and appreciation of, a wide range of arts and cultural activities at all levels. This is achieved through planning, projects, programs and infrastructure, and through its various staff, Departments and services. The Council is committed to encouraging the development of the arts at all levels as it recognises the contribution that an active arts scene makes to the vibrancy of our community. The Council’s intention is to create an environment where a range of individuals and community groups can prosper and develop their potential. The Council aims to facilitate partnerships between community groups, government and other agencies, with a view to maximising available resources for the betterment of community life and for economic and tourism development. Date of Issue: December 2015 Date for Review: December 2020 5 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date. To achieve this, the Council provides advice, support and encouragement to the community through its various Officers and Departments. OBJECTIVES The Council has five broad objectives for arts and culture in Central Coast. They are: Objective 1: Inclusion Facilitate opportunities for the community to continuously define and address arts and cultural opportunities in ways that are meaningful and enjoyable to them. Objective 2: Stronger community Facilitate arts and cultural activity to build a stronger community – socially, culturally, economically and environmentally. Objective 3: Arts and cultural practice Support artists, arts and cultural workers, organisations and the community in the development, presentation, delivery and distribution of high quality arts and cultural products, processes and services. Objective 4: Skills, knowledge and networks Provide opportunity for the development of skills, knowledge and networks in the community to support creative practice and the delivery of arts and cultural programs and activities. Objective 5: Creative spaces and places Support the development of spaces and places that contribute to a vibrant arts and cultural life in Central Coast. To achieve these objectives the Council will: Coordinate/facilitate The Council will actively support, nurture and guide, where possible, the development of arts and creative industries and cultural development projects, particularly where the Council can build partnerships with other government agencies and the private sector. Promote/advocate The Council will, where possible, help to promote arts and cultural activities to ensure that they gain the exposure they need to succeed and contribute to community enrichment. Date of Issue: December 2015 Date for Review: December 2020 6 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date Invest/support The Council will continue to support and invest in infrastructure, cultural institutions and events that make a significant contribution to Central Coast. Provide/partner The Council may, where gaps exist, provide services and programs, or develop partnerships to provide services and programs that fulfil an identified need in the community. ACTIONS AND INTENTIONS Opportunities for the Council to assist the growth of arts and culture in Central Coast. Open space activation Support the development of art programs and cultural events held in public spaces, that work to generate activity and a sense of community connection and caring for the environment. Artwork platforms Explore the creation of vibrant public spaces through the identification of suitable locations, for the temporary exhibition of artworks and art forms. The platforms would provide opportunities for a range of performance art, ephemeral and installation works music performance. Rethinking and revitalising our arts and culture infrastructure Cultural infrastructure enables the people of, and visitors to Central Coast to access many art forms. Arts and cultural facilities are essential for creation and presentation of works by artists and cultural workers. The Council will scope opportunities to renew and develop further our cultural infrastructure and ensure we have sound business cases for development, prioritising opportunities with the potential to deliver the greatest impact for the people of Central Coast. Activating the use of other Council facilities The Council has a rich and diverse range of facilities that could be better utilised for cultural activities. In addition to the Civic Centre, Outdoor Entertainment Centre, Gnomon Pavilion, History Museum, and the Ulverstone Sport and Leisure Centre, the Council has local halls which can be better utilised for arts and cultural activities, and the Council will work to encourage and promote community usage of all Council facilities, including those not normally associated with arts and cultural activities. Date of Issue: December 2015 Date for Review: December 2020 7 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date. Nurturing creativity The Council will work collaboratively with other Councils and government bodies (Arts Tasmania, Tasmanian Regional Arts) to facilitate creative industry development forums and to acknowledge the importance of creative industries as a driver of innovation and change. Arts and culture is a potentially significant sector for increased employment opportunities and contributing to the Central Coast economy. Cultural capacity building The Council will, where possible, support through applying for grants and funding, and through the facilitation of programs and forums, assist Central Coast artists to make their practice, or organisation more sustainable. Showcase arts and culture Explore opportunities to showcase the diversity, creativity and excellence of Central Coast creative endeavours. Connecting creative people By its nature creative industries practitioners tend to work in isolation, often in competition. The Council will work to make it easier for artists to connect and explore collaborative opportunities and approaches with a view to development, growth and sustainability. What’s on in arts and culture – accurate and up to date information? To make the Central Coast Council website and potential social media spaces the ‘go to’ point to find opportunity for engagement and participation in arts and cultural events. Making connections - making it easy The Community Development Officer and Cultural Facilities and Events Officer to be the first point of contact for those wishing to develop and host arts or cultural events in Central Coast. Develop effective, simple guidelines and processes for external organisations, individuals and groups to work through when planning and delivering arts and cultural events and activities. Consult with community to ensure all segments of the community’s population are having the opportunities to participate. Young people and participation in the arts Arts and participation in cultural events and activities can have a positive effect on young people. The Council will support initiatives which provide opportunity to broaden creative learning, as well as arts and culture career opportunities for our young people. We will consult with our young people on shaping cultural life in Date of Issue: December 2015 Date for Review: December 2020 8 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date Central Coast moving forward, and empower them to contribute to the arts and culture plans and events. Central Coast Libraries Work with the Ulverstone and Penguin libraries to expand awareness of the many roles of the library and to create opportunities for people of all ages to engage with the library, reading and knowledge sharing. Marketing our arts and culture Explore opportunities to include arts and culture in the Council’s marketing endeavours to community and tourists. SANDRA AYTON GENERAL MANAGER Date of Issue: December 2015 Date for Review: December 2020 9 of 9 Revision No: 00 Note: If this document is a printed copy always check the electronic version to ensure it is up to date. CENTRAL COAST ARTS AND CULTURE STRATEGY 2015-2020 ACTIONS AND INTENTIONS 1. Roles for Council Coordinator/ Facilitator Actions Responsibility Actively support, nurture and Community Wellbeing Officer guide where possible, the development of arts and creative industries, and support Cultural Facilities and Time frame Resources 2015 Ongoing Measure Government Successful funding Chamber of Staff time Events Officer Partners applications Commerce New events and Cradle Coast start up and cultural Innovations activities Tasmanian Strengthening of Regional Arts current arts and arts business opportunities for cultural development in conjunction with Government agencies and the private sector cultural offerings Ensure a cross-Council Community Services 2015 - community engagement Group Leader Ongoing Various Council and arts and culture groups having clear approach is pursued in the planning, management and Staff time Senior Leadership Team communication delivery of services in the and understanding arts and cultural areas on decisions reached on arts and culture planning, services and infrastructure 1. Roles for Council (cont.) Actions Coordinator/ Facilitator (cont.) Responsibility Encourage the presentation of a Time frame Resources 2015 - wide range of high quality and Community Development diverse arts and cultural Officer Staff time Ongoing Partners Various Measure Presentation of successfully funded high quality art and experiences across a range culture offerings of public venues and presentation formats Promote/ advocate Actions Responsibility Implement the outcomes of the Community Services 2015 - Group Leader Ongoing investigation into the viability of a Central Coast Film Society Time frame Resources Staff time Promote opportunities for Development Officer working collaboratively with other local councils to develop a touring arts trail Cultural Facilities Arts organisations Outcomes from 2016 Ongoing Staff time Latrobe, Kentish, Development of arts Devonport Councils and culture trail which Tasmanian Regional Arts Artists/galleries Coordinator implemented Regional Arts and Events Officer Visitor Centre Information investigation Tasmanian and Events Officer cultural tourism, including Measure Events Tas Cultural Facilities Community Partners increases reach and viability of arts offerings Established group of Cultural stakeholders to run and institutions steer the arts trail 1. Roles for Council (cont.) Promote/ advocate (cont.) Actions Responsibility Source and promote Community 2016 - Development Officer Ongoing opportunities for performing arts touring to take place in Central Coast Time frame Resources Staff time Partners Arts organisations Events Tas Cultural Facilities Tasmanian and Events Offcier Regional Arts Measure Performing arts companies/groups performing in Central Coast Civic Centre as a performing arts venue of choice Provide opportunities to raise the profile of the arts and promote a strong cultural identity for Central Coast Incorporate information about Community Development 2016 Ongoing Staff time Strategy and Policy Officer Visitor Information Centre Arts Increased recognition organisations of Central Coast as a Tasmanian centre of arts and Regional Arts cultural activity and an Business inclusive environment Regional Coordinator marketing groups arts and culture in Central Coast for participation in arts and culture tourism promotions VISITOR INFORMATION CENTRES Community 2016 Ongoing Utilise VIC’s to support local Development Officer arts and culture events through Strategy and Policy Officer promotion and information Visitor Information Centre Coordinator Staff time Various Recognition of VIC as ‘Go To’ place for information Increased foot traffic, increased revenue 1. Roles for Council (cont.) Invest/ support Actions Responsibility The Council will continue to Senior Leadership Team support and invest in and Group Leaders Time frame Resources Ongoing infrastructure, cultural Staff time and Partners Measure Various Infrastructure and other as institutions meeting the required needs of the community institutions and events that and arts and culture make a significant contribution groups and organisations to the Central Coast Assist long standing events such as ‘Festival in the Park’ Community Development Officer to grow the arts and cultural Cultural Facilities and components of their events Events Officer The Council will take provision Community of arts and culture offerings Services Group Leader into account when allocating community grants Ongoing Staff time Arts organisations, community groups and service clubs Ongoing Staff time Various Increased inclusion of arts and culture components in events and activities Community grants being utilised to fund activities that increase community access to arts and culture opportunities 1. Roles for Council (cont.) Provide/ Partner Actions Responsibility Time frame Resources The Council may, where identified Community 2016 - gaps exist, develop partnerships Development Ongoing to provide services and programs Officer Staff time that fulfil an identified arts and Partners Measure Arts Opportunities for organisations engagement with and Tasmanian participation in Regional Arts arts and culture culture need in the community Develop collaborative Community 2016 - relationships with Arts Tasmania, Development Officer ongoing Tasmanian Regional Arts, Leven Regional Arts and Events Tas to expand opportunities for arts and culture Cultural Facilities and Events Officer Greater opportunity for Staff time arts and cultural activites due to collaborative relationships 1. Roles for Council (cont.) Expansion/ exploration Actions Responsibility Explore feasibility/opportunity Community Development to develop “Arts and Culture Officer Sister Town” relationships with other regions in Australia with similar demographics (population, Time frame Resources 2016/17 Staff time and Partners Measure Various Feasibility of idea other as investigated required Cultural Facilities and Sister Towns identified, Events Officer relationships established tourism) and infrastructure to share/exchange art and cultural activities Ongoing/ historic support Actions Responsibility ULVERSTONE MUNICIPAL BAND Director Community Services Bi-annual review of funding arrangement for UMB based on: Community Services • Level of community benefit Group Leader Time frame Resources Ongoing Staff time and Various Affordable access to band activities required such as tuition and particpation to all members of the • Provision of annual audited Community Development $ Annual statements Officer contribution Director Community Services Measure other as • Band operation and procedures • Annual review between Partners community Sense of community identity and the Band executive Benefits to broader • Five year plan for purchase community of band instruments (annual update) Improved recognition of UMB in the broader community 2. Connecting creative people, encouraging creative endeavour What’s on in arts and culture Actions Responsibility To make Central Coast Council’s Community Development 2016 - website and potential social Officer Ongoing media spaces the ‘go to’ point to find opportunities for Time frame Resources Events Officer in arts and cultural events Community Administration Measure Increased traffic Staff time Holders of events and activities Cultural Facilities and engagement and participation Partners to website and Council Assistant Develop effective, simple guidelines and processes for external organisations, individuals and groups to work 2016 Cultural Facilities and Events Officer Ongoing Staff time Community user groups and event organisers Well planned, delivered and executed events within the community through when planning and Post event reviews delivering arts and cultural conducted to improve events and activities service delivery 3. Nurturing creativity Actions Development Responsibility Time frame Resources Partners Measure COLLABORATION Work collaboratively with other local councils and government and creative bodies to facilitate creative industry development Community Development Officer Staff time 2017 Funding Strategy and Policy Officer forums, and to acknowledge State Government Local Government forum investigated Arts Tasmania Creative industries Tasmanian the importance of creative Feasibility of upskilled Regional Arts industries as a driver of innovation and change GRANTS AND FUNDING Artistic and cultural Support though applications for grants and funding, the 2017 facilitation of programs and Community Development forums that assist Central Coast Officer organisations and Staff time arts practitioners Various becoming more skilled in creating artists to make their artisitc economically practice or organisation more sustainable practice sustainable SCHOOL AND ONWARD Encourage connections between Community Development local artists and schools to Officer enhance arts programs and to develop through the arts, pathways for education, employment and industry 2017 Staff time Schools Increased awareness of Colleges the opportunities for Community Arts employment and Wellbeing Officer organisations education UTAS 3. Nurturing creativity (cont.) Actions Development (cont.) TOURISM Support the promotion of artists as significant contributors to the Responsibility Time frame Resources Community Development 2016 - Officer Ongoing economy of Central Coast and Visitor Centre Coordinator explore opportunity for greater (tourism aspect) Staff time Partners CCA Leven RA Tasmanian inclusion of the arts in Regional Arts Measure Increased recognition of Central Coast arts community as a tourism contributor the tourism industry NETWORKS Support development of a diverse, active and Community Development 2017 Officer More collaborative arts Staff time Various opportunity and activity entrepreneurial local arts sector, through facilitating access to local networks OPEN SPACE ACTIVATION Community Development Support the development Officer of art programs, events and installations held in public spaces that work to generate activity and a sense of community connection and caring for the environment Community Wellbeing Officer Across Council 2017 Community Staff time Various participation in events held in public spaces 3. Nurturing creativity (cont.) Actions Development (cont.) PLATFORMS Explore the creation of vibrant public spaces through the Responsibility Community Development Officer identification of spaces for Cultural Facilities the temporary exhibition of and Events Officer artworks and art forms. The spaces would provide Time frame Resources Partners Arts groups 2016 Ongoing Activating and Staff time Across Council Performers invigorating the Council’s Musicians public spaces Slipstream Circus Providing opportunity for free access to arts performance art, e.g. music, Ulverstone Repertory Society ephemeral and installation works Schools opportunities for a range of LIBRARY Work with the Ulverstone and Penguin libraries to expand Community Development Officer awareness of the many roles of the Community library and to create opportunities Wellbeing Officer Measure 2016 - Staff time Library Community Ongoing and culture activities Increase foot traffic and community engagement with the library groups for people to connect with the Seniors groups library as a valuable resource for social and wellbeing aspects Schools as well as it’s other resources ULVERSTONE HISTORY MUSEUM Review the Ulverstone History Museum Strategic Plan Support Museum volunteers taking part in skills development activities and opportunities as they arise Museum Strategic Community Development Officer Community Wellbeing Officer 2017 Staff time Museum curator Plan updated Museum Volunteers skills increase volunteers Volunteers satisfaction at Museum increased Inceased number of volunteers 3. Nurturing creativity (cont.) Actions Development (cont.) MUSEUM Seek funding where possible to enhance and develop the Museum experience, including the ‘Small Museums and Responsibility Time frame Resources Community 2015 - Development Officer Ongoing Partners Measure Successful funding Staff time Museum volunteers Cultural Facilities Department of and Events Officer State Growth Collections Program’ and the applications, progress Museum strategic directions Increased numbers utilising the Museum Roving Curator Program YOUNG PEOPLE Community 2015 - Foster young peoples Wellbeing Officer Ongoing Young people Staff time Schools Greater awareness of arts and cultural Community House Community Development activities for and put TAFE Officer on by young people to develop projects that have Tasmanian meaning for, and are applicable Cultural Facilities and Regional Arts to them Events Officer Leven Regional involvement in arts and culture projects, engage with them Arts Ulverstone Increased numbers of young people participating in arts and cultural activities Repertory Society PEOPLE WITH DISABILITIES Community 2016 - Encourage people with disabilities Wellbeing Officer Ongoing Staff time Service providers Increase in supported opportunities for people with disabilities to or special needs to particpate participate in arts in arts and culture, and work Community Development with Leven Regional Arts to make Officer such opportunities available Cultural Facilities and Higher participation Events Officer rates amongst people with disabilities 3. Nurturing creativity (cont.) Development (cont.) Actions Responsibility CULTURAL INCLUSION Community 2016 - Foster the participation of Wellbeing Officer Ongoing people from various cultural backgrounds to express their cultural identity through the arts as opportunities arise Time frame Resources Staff time Partners Measure Various Greater awareness of the role of arts as an expression of diversity Community Development and cultural difference Officer Increased participation Cultural Facilities and and opportunities for Events Officer sharing information and artistic process from different cultures AGE INCLUSIVE Promote the inclusion of all age groups for participation in arts and cultural activities, as opportunities arise Community Development 2016 - Officer Ongoing Community Wellbeing Officer Cultural Facilities and Events Officer Staff time Various Awareness of arts and culture as an activity that people of all ages can participate in and enjoy 3. Nurturing creativity (cont.) Development (cont.) Actions Responsibility MARGINALISED PEOPLE Community Development 2016 - Foster the encouragement of Officer Ongoing activities for people who are marginalised in society to Time frame Resources Staff time Partners Measure Various Greater awareness of the limiting factors that may prevent some members Community Wellbeing Officer of the community from participate in arts and cultural Cultural Facilities participating in arts and activities, as opportunities arise and Events Officer cultural activities Develop strategies to address barriers to particpation for people from lower socioeconomic brackets in arts and cultural activities ONGOING DEVELOPMENT Identify and give priority to arts and culture activities that strengthen the community, build social capital and enhance the sustainability of both individuals and communities, as opportunities arise Community Services 2016 - Group Leader Ongoing Staff time Various Hosting of arts and culture activities supported and embraced by community
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