Sheryl Golf
Increase Shop Sales
Through
Promotions
Presented By: Sheryl Bindelglass
President SherylGolf
www.sherylgolf.com
SherylGolf
Welcome!
Loyalty Incentives – Rewards
Loyalty Program
Points for purchase
Frequent Shopper Program
Punch cards
Free Samples & GWP
Free Samples
Gift with Purchase (GWP)
Purchase golf shoes and get free socks
Purchase a dozen golf balls and get a free sleeve
Purchase $150 and get a $10.00 gift certificate
Purchase a shag bag and get used range balls
Purchase a set of irons and get head covers
Purchase a set of irons and get an hour lesson
Buy ________________ Get ______________ FREE
Coupons, Trade-In
Coupons
$10.00 off any in stock driver
$ 20.00 off any golf bag
$ 30.00 off any set of irons
Working with your vendors
Promote rebates
Trade
Trade your old clubs for money towards a new set
Lessons – Shirts – Video -
Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439
SherylGolf
Price Promotion
BOGO BOGO ½ Price
Sale 25% off all apparel
The more you buy the more you save
Buy 1 Save 20%
Buy 2 Save 30$
Buy 3 Save 40%
Multi Unit
Buy 1 shirt for $30 Buy 2 for $50
The .99
Buy 3 for $60
Vendor Promotion
Co-Op Dollars for vendor event
POP
Displays
Vendor Store at an event
Vendor supported promo’s
Free wedge
Rebate
GWP (Callaway iPod)
Contests, Sweepstakes and Premiums
Every purchase get a ticket for raffle
Enter to win a golf get away
The BOGEY Sweepstake
T-Pens
Bag of Tee’s – Logo Golf Balls
Calendars
Note Pads
Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439
SherylGolf
Sales Force Promotions
Personnel Selling
Staff contest
Spiff
Incentives
Bonus
Commission
Trips
Gifts
Sales Team Events
Pass the buck
UPT event
Points into Tickets into Prizes
Shop goal + Individual goal
Dollar a hanger
Two Buck Tuesday
Featured item of the week
Membership Points – Fish bowl cards
Reward must be something they want!
Sales Events
Sweet Heart of a Deal
Longest married couple - Longest dating couple
2 night wish list
Women first – wish I had …
Men second – receive a box of chocolate with purchase
The Lucky Event
Green Ball – free bucket/round
Lucky Shoe
Pick a shamrock (discount on the card)
The Egg-citing Event
Eggs filled with discounts & prizes
Range pastel colors – different prizes
Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439
SherylGolf
Special Events
Event Planner: Tournament/Outing Showcase
Golf Expo
Member Guest Vendor Events
Wine and Dine and 9 plus a Trunk show
Stay and Play
Hotel promotion
Family reunions – Corporate Gatherings – Team Building
Get a Grip
Gripping station – one free grip
Club inspection
Promotions on a Shoe String
Birthday Bucks
Gift Cards on line
Donations to Dollars
Cross Promotions
Co-Sponsor pays for advertising
Co-Sponsor promotes in various medium
Creating a promotional calendar
Setting Goals for promotions
Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439
SherylGolf
How many promotions can you think of in 5 minutes?
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Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439
SherylGolf
Sheryl Bindelglass
Sheryl received the Association of Golf Merchandiser’s (AGM) most coveted award, Retailer
of the Year. She is also a multiple winner of the Front Nine award from AGM, and has been
selected to join the AGM Education Team, providing seminars on various retail topics
throughout America. She also serves on the AGM Board of Directors. Her passion and
innovation for the business provides clients with a wealth of knowledge and solutions to
everyday situations.
Sheryl Bindelglass has more than 25 years of practical, hands-on experience in the golf,
recreation and family entertainment business. A leading expert in facility operations, retailing,
staff training, group sales, marketing and special events, Sheryl brings ideas and energy to
every situation. As President and founder of SherylGolf, she designs programs and marketing
promotions that can deliver stellar profits for her clients. Kal Katz, owner of the Mad Golfer
Golf Club put it best, “The innovative and creative ideas that Sheryl brought us were simply
phenomenal – our business has increased 28 percent! We were amazed at the quality and
vast array of programs and marketing ideas she developed for us. Sheryl’s ideas are worth
their weight in gold!”
Prior to starting her own company, she was Executive Vice President for Fairway Golf
Center, a 32 acre golf and recreation facility located in Piscataway, NJ. During her time there,
the facility was named as one of the Top 100 Best Pro Shops by Golf World Business 6 years
running, and among the Top 100 Golf Ranges, as selected by The Golf Range Association of
America (“GRAA”) 10 years in a row. Awarded the Best of the Best for Family Entertainment
Facilities and Birthday Parties for 8 years running. Sheryl also has experience in the nonprofit realm, having been an athletic director at a community center.
She is an accomplished speaker, whose recent workshops at the PGA Golf, Fun Expo,
CMAA and NGCOA, garnered rave reviews from participants: “Sheryl combines street-smarts
with creative vision. Her workshop gives you the information you absolutely need for
success.” Her ideas and advice have been featured in Golf Range, The BoardRoom
magazines and at numerous industry trade shows.
Retail Design
Site Evaluations
Staff Training
Programs & Promotions
Scope of Services
Shop Renovation
Loss Prevention
Market Analysis
Marketing Check-ups
Retail Evaluation
Systems & Solutions
Operational Assessments Merchandising:Buyer/Advisor
Guiding good shops to become great shops!
JUST RELEASED … THE PROFIT PACKS for Retail
52 Cards, each one designed to increase sales
Available at … www.sherylgolf.com
Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439
SherylGolf
You Pick Two …
What got your attention?
Please feel free to connect, follow or contact with me at anytime
twitter.com/sherylgolf
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LinkedIn/in/sherylgolf
www.sherylgolf.com
sherylgolf
[email protected]
732.302.4439
732.302.4437
Sheryl Bindelglass
Guiding good businesses to become great businesses!
________________________________________________________________________
Author of the Pros Guide to Marketing
Profit from the Pro
JUST RELEASED … THE PROFIT PACKS for Retail
52 Cards, each one designed to increase sales
Available at … www.sherylgolf.com
Sheryl Bindelglass – Sheryl(not just)Golf
www.sherylgolf.com
3 Owens Court Martinsville * NJ * 08836
Fax: 732-302-4437
Email: [email protected]
©Bindelglass2010
Phone: 732-302-4439