2017 BBAK Annual Meeting & Conference Schedule
January 22 – 24, 2017
Capital Plaza Hotel, Frankfort, KY
Sunday, January 22, 2017
12 – 5 PM
Registration – “Raised Lobby” (directly on the back side of the wall of water, across from
the Hotel’s Guest Registration Area)
1 – 4:30 PM
Aspiring Innkeepers Workshop – Glass Room
2 – 5 PM
Vendors Market – Caucus Room
5 - 8:30 PM
Buffalo Trace Distillery Tour & Cocktail Buffet
Food service provided by Dupree Catering, Frankfort, KY
Menu:
Cajun Turkey Breast on Yeast Rolls with Remoulade Sauce
Mushrooms Stuffed with Spinach Souflee
Fresh Vegetable Crudite with Lemon Herb Dip
Honey Almond Brie with Raspberry Coulis and Crackers
Chef's Choice Desserts
Cash bar w/Includes all Mixers, Liquors, including Buffalo Trace, Tanqueray, Absolut,
Dewars White Label and Bacardi Rum; Juices, Soft Drinks and Ice as well as a selection of
Beer: Domestic Regular Beer, Domestic Light Beer, and Kentucky Ale, Wine
8:30 - 11 PM
Dinner on Your Own – Capital Plaza’s Lounge
Monday, January 23, 2017
8 – 11 AM
Registration - “Raised Lobby” (directly on the back side of the wall of water, across from
the Hotel’s Guest Registration Area)
8 AM – 5 PM
Vendors Market – Caucus Room
9 - 10 AM
General Session – Assembly Ballroom I
Larry Oxnard, American Society for Asset Protection
How Innkeepers Can Become Invincible to Lawsuits & Save Thousands in Taxes: Is your
financial house in order? Discover the tools you can use to become invincible to lawsuits,
save thousands in taxes, and achieve financial peace of mind.
FINAL 1/11/2017
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2017 BBAK Annual Meeting & Conference Schedule
January 22 – 24, 2017
Capital Plaza Hotel, Frankfort, KY
Monday, January 23, 2017 continued…
10:30 – 11:30 AM
Concurrent Sessions
Breakout 1 – Insuring Your Bed and Breakfast – Kentucky I
Description: Regardless of whether or not you are new to innkeeping, at one time or
another, we all ask ourselves a fundamental question…Insurance! What kind of policy is
right for me? What coverage do I need? Is my current coverage adequate? How do I find
the best coverage for the best price?
Speaker: Brian Smith, Callistus Smith Insurance, Inc.
Breakout 2 - Digital Marketing for Profitable Operations – Kentucky II
Description: In today's market, making your property "discoverable" is key to your
financial success. Learn step-by-step the who, what, wheres, and whens of the digital
marketing tools available to you from before a guest even finds your website through
the post-marketing process and beyond. Join E Scot Fuller-Beatty of ThinkReservations as
he explains the truths, myths, and the unknowns of the digital marketing landscape.
Each attendee is guaranteed to walk away with several new marketing techniques they
can start implementing immediately--even if they are not a ThinkReservations customer!
Speaker: E Scot Fuller-Beatty, ThinkReservations
Breakout 3 – Travel Trends – Seminar Room
Description: Americans have been taking more vacations in recent years thanks to a
combination of increased financial security and relatively low travel costs, and they
appear poised to continue to do; but travel is changing. Janice Hurley will discuss the
biggest trends driving the hospitality industry in 2017.
Speaker: Janice Hurley, BedandBreakfast.com
11:30 AM – 1 PM
NETWORKING LUNCHEON W/VENDORS – Caucus Room
Garlic Ginger Chicken Wings
Mini Sliders: Flank Steak Sandwiches, Turkey Pesto Wraps, and Greek Sloppy Joe Pitas
Assorted Fresh Vegetable Tray
KY Specialty Display – Olive Nut & Benedictine w/ Pita Chips & Crostini
White Chocolate Mousse & Caramel Apple Cheesecake
Coffee, Water, Iced Tea
FINAL 1/11/2017
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2017 BBAK Annual Meeting & Conference Schedule
January 22 – 24, 2017
Capital Plaza Hotel, Frankfort, KY
Monday, January 23, 2017 continued…
1:30 – 2:30 PM Concurrent Sessions
Breakout 1 – Insuring Your Bed and Breakfast (2nd of 2) – Kentucky I
Description: Regardless of whether or not you are new to innkeeping, at one time or
another, we all ask ourselves a fundamental question…Insurance! What kind of policy is
right for me? What coverage do I need? Is my current coverage adequate? How do I find
the best coverage for the best price?
Speaker: Brian Smith, Callistus Smith Insurance, Inc.
Breakout 2 – Upping Your Game – Kentucky II
Description: Provide incredible memories your guests deserve. Come learn how the
ResNexus booking engine can increase your guest experience and revenue with Retail
Items, Side Bars and more. Explore how permission-based marketing can help increase
your guest return rate and keep your property at the top of their minds.
Speaker: Dave Mayfield, Resnexus
Breakout 3 – Greening Your B&B – Save $600 Annually – Seminar Room
Description: The cleaning products aisle at the grocery store is stacked with tubs, bottles,
sprays, and wipes, a troop of cleaning agents to make you think that without them you
will live in filth. Learn how significantly reduce your Inn's janitorial budget by
approximately $600 annually. Its quick, it is easy and it is affordable.
Speaker: Kelly Howard, Norwex
3 - 4 PM
General Session – Assembly Ballroom I
Nancy Huisenga, Behind the Door Marked Private: Confessions of a Small Town Bed
and Breakfast Owner author
Beyond Burnout: Rekindling the Fire
Behind the Door Marked ‘Private’: Confessions of a Small Town Bed and Breakfast
Owner author and former innkeeper, Nancy Huisenga will give us a personal look at the
factors that contribute to burnout, how to recognize the signs, face the challenges that
burnout present and move forward with a sense of renewal and personal growth.
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2017 BBAK Annual Meeting & Conference Schedule
January 22 – 24, 2017
Capital Plaza Hotel, Frankfort, KY
Monday, January 23, 2017 continued…
4:30 – 5:30 PM Take a Break w/the Vendors – Caucus Room
6 – 7:30 PM
Dinner & Awards Banquet – Assembly Ballroom 3 & 4
Garden Salad
Marco Polo Breast of Chicken, stuffed with mozzarella & parmesan cheese,
spinach, mushrooms and topped with Boursin cheese
Grilled Asparagus & Mashed Potatoes
Fresh Rolls
Assorted Beverages: Coffee, Iced Tea, Water
a Cash Barn will be available throughout the Awards Dinner
8 – 9:30 PM
Live Auction w/Cash Bar with assorted evening desserts – Assembly Ballroom 2
Bring your checkbook and/or credit card for a night of lively entertainment as we bid for one of a kind
pieces of memorabilia and art, jewelry, pottery, escape packages and more. This is a live auction!
Desserts & Snacks for the Auction include
Salted Caramel Eggnog Shots
Chocolate Mousse Brownie Shots
Cheesecake Shooters
Puff Pastries
Pretzels
Sugar & Spice Pecans
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2017 BBAK Annual Meeting & Conference Schedule
January 22 – 24, 2017
Capital Plaza Hotel, Frankfort, KY
Tuesday, January 24, 2017
8 AM – 12 PM
Vendor Market – Caucus Room
9 - 10 AM
Concurrent Sessions
Breakout 1 – Understanding Yield Management Strategies – Kentucky I
The lodging industry has continued to evolve. It is more important than ever to analyze
the way you are operating your business and pricing your rooms. There is a big
opportunity to increase your revenue if you can better understand the demand your
business experiences. This presentation will walk you through examples, help you better
understand your reports, and even discuss how you can make OTA's work for you.
Speaker: E Scot Fuller-Beatty, ThinkReservations
Breakout Session 2 – Don’t Let the Business Run You – Kentucky II
Description: An informal question and answer forum with Nancy Huisenga and husband
David to discuss the “red flags” to avoid to ensure as hospitality industry leaders we
maintain a healthy balance emotionally, mentally, and physically as innkeepers.
Speakers: Nancy & David Huisenga
Breakout Session 3 – What is New at BedandBreakfast.com – Seminar Room
Description: Hear from past innkeeper and Market Strategic Sales Executive with
BedandBreakfast.com, Janice Hurley for an update on what is coming down the pipeline
in 2017.
Speaker: Janice Hurley, BedandBreakfast.com
10:30 – 11:30 AM
General Session - Assembly Ballroom I
Please note, it is unfortunate we had a speaker cancel his presentation for the BBAK
Conference, but we are working to fill that vacancy with a representative from Constant
Contact. If you want a detailed description of this session, check back with us next week.
Growing Your Business with Social Media & Emails
12 PM
What’s Next, A Snapshot of the Year Ahead / Lunch and Conference Wrap-Up
FINAL 1/11/2017
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