THINK SCHOLARSHIP
reTHINK
Not a university
Our purpose:
Employment, self-employment, entrepreneurship
Our promise:
Everyone goes to work
Everyone chooses how & where they learn
Everyone has an edge
Everyone can change the world
?
What is
Think,
anyway
__ Tertiary sector provider
__ 20 Higher education courses,
all TEQSA accredited
__ National
__Ownership
Supported by…
5 Independent Academic Board Members plus
Chairperson Emeritus Professor Adrian Lee,
PhD, B.Sc. (Hons) (Melb)
Boosting academic leadership with
3 new Executive Deans
Robust Scholarship Framework
So what does
ScholarshiP
mean at Think?
ScholarshiP
Discipline
Teaching & learning
Integration
Teaching&
Learning
Discovery
Application
2009
Think adopted
Boyer Scholarship
Framework
THINK:
Scholarship Framework
Susan Holland
Fellowship
TEACHER BEHAVIOURS
Think
Tank
Selection
Performance
Assessment
Awards
LEARNING & TEACHING
PRINCIPLES
Flexible
Working
STUDENT
OUTCOMES
Professional
Development
Professional
Practice
ORGANISATIONAL
SUPPORT
Susan Holland
Fellowship
TEACHER BEHAVIOURS
Think
Tank
Selection
Performance
Assessment
Awards
Flexible
Working
STUDENT
OUTCOMES
Professional
Development
Professional
Practice
]
Keep current on
subject knowledge and
engage in primary
and allied disciplines,
and their theoretical
underpinnings.
Behaviour 1
University of South Africa/2013
A new take on learning: that uses
meta-cognition or meta-learning
HERDSA 2013
Catalysing an integrated
quality-driven productive “space”
for higher education
co-authored with Dr C Vas from ANU
]
Behaviour 2
Keep abreast of
literature and new
research, through
interaction with peers
and using knowledge
to inform teaching.
momentus
©
COURSE CAREER ADVISOR IDENTIFIES
THE SUITABILITY OF THE COURSE WITH
THE PROSPECTIVE STUDENT
Gamification and the Salmon Model.
TEACHERS INTRODUCE THEMSELVES,
SET UP COMMUNICATION, GUIDES
TO COURSE PROGRESS
IDENTIFY PARTICIPANTS
AND INTERVIEW
LOCATE
MOMENTUS
Incorporating gamification
in education
(INQUIRY)
ACTIVATE
VENERATE
(ACCESS AND MOTIVATION)
ELABORATE
INNOVATE
SUPPORT AND GUIDANCE
THROUGH RESOURCES FOR
PARTICULAR PROJECTS
(ONLINE SOCIALIZATION)
(DEVELOPMENT)
COORDINATE SESSIONS AT
KEY TOUCH POINTS
(KNOWLEDGE
CONSTRUCTION)
M O T I VA T E
(INFORMATION EXCHANGE)
FACILITATING TASKS AND SUPPORTING
USE OF LEARNING MATERIALS.
IDENTIFY ACTIVITY REQUIREMENTS
SUPPORT THROUGH MONITORING
© Clarke, Duval and Goodridge 2013
Discussion Forums
Sharing best practices
Encourage students
to be critical, creative
thinkers and
enhancing teaching
understanding
through interaction
with students.
]
Behaviour 3
https://vimeo.com/73369612 ]
Behaviour 4
Engage in relevant
professional practice.
]
Being informed
about the literature
of learning and
teaching in relevant
disciplines, and being
committed to ongoing
development of
teaching practice.
Behaviour 5
Contextualisation
Industry relevant assessments
AD
Subject
Assess.
DGDAD12
1
ourse
UV50311 DiplomA of grAphiC DeSign
nits of competency
SBADV509A
reAte mASS print meDiA ADVertiSementS
SBCrt301A
eVelop AnD extenD CritiCAl AnD
reAtiVe thinking SkillS
elivery Mode(s)
l
ssessment Task Title
treAmlining the Brief
cturer(s)
ate set
ate due
Background
You are working as a mid-weight graphic
designer for MO’Shani&Co. They believe in
solid concepts being the foundation of any
successful design and push their designers to
achieve their designs through ideas not style.
They even have a sign above the studio front
doors that says ‘Please leave your style here,
it will be waiting for you when you get back’.
Mo’Shani1 has landed a new advertising
opportunity with Australian bag manufacturer,
Crumpler2. The client is requesting a pitch for
a print campaign and you will be responsible
for delivering the initial ideas.
Client
Crumpler is renowned for creating products
that meet the demands of their users while
maintaining a uniquely identifiable style.
Started in 1992 by Stuart Crumpler, an
inventive bike courier, who was trying to
forge the perfect bag for use on his bicycle.
Crumpler got serious in 1995 when Dave
Roper and Will Miller (ex bike couriers &
founders of Minuteman Messengers) joined
and they decided to commercially release the
custom made bags. This first release quickly
gained cult status and in 2000 Siegfried Elgert
and Jörg Bodenschatz also joined and took the
brand to the United States and Europe where
they have continued to thrive in popularity.
They are a brand that has a unique Australian
sense of humour - recently holding a no cash
week where their stores would only accept
beer as the method of payment – they are
not afraid to make fun of themselves or for
their customers.
Brief
The brief from the client is to help them
launch a range of bum-bags through an
advertsisng campaign. Sensing resurgence in
the popularity of this once popular bag, the
bum-bag, they’re aiming to capture the 18 to
25 year student audience by advertising their
new range of ‘hip-packs.’
Deliverables
You need to submit a record of your process
for generating your single-minded proposition
that demonstrates your use of research,
ideation, critical thinking, and when to censor
and inhibit.
For this brief you need to consider the client’s
needs and distil down the brief to a singleminded proposition (SMP) to present back
to the client. The whole campaign will rely
heavily on this single-minded proposition,
so it’s important to record the process of
extracting this key insight.
You need to present your single-minded
proposition as a multi-page (at least 10) A4
landscape PDF document including words and
pictures that accurately describes your creative
process and presents the final idea. You do
not need to present the finished advertisements
at this stage but you could present rough
concepts and ideas that could be developed
into final pieces.
You’ll need to keep a record of the process
you’ve been through, the alternatives you’ve
explored and why other approaches have been
abandoned in favour of the chosen SMP. This
should be presented as one thought process
that leads you to the final idea.
This is the presentation the account managers
will take into the client meeting so it needs
to look professional. They will add in the
Mo’Shahani slides (costs and timelines)
themselves. Your presentation should include a
number of slides that include:
As part of this you will also need to raise any
areas that could have a potential backlash
(good or bad) and make the client aware
of legalities or ethical constraints they may
need to tackle if they decide to go with your
idea. Typically in advertising someone always
complains about something (too sexual, too
lewd, too nationalistic etc.) – review your
work and see if anyone could have cause for
complaint. It’s better to let the client know
now so they can make an informed decision.
1. Introduction page – this should restate the
‘problem’ that needs to be solved.
2. Target market research – what does the 18
to 25 student want.
3. Product research – history of the bum-bag,
the rise and fall.
4. The creative process you took – what has
merit and what isn’t working.
5. The USP – what makes the hip-pack unique
The SMP – what is the ONE key benefit or
feature or implied benefit that the hip pack
has. This is the core idea that you will focus
your concepts on
6. Possible tag lines or slogans.
7. Possible routes that could be taken – rough
hand-rendered concepts that showdepth of
application of the campaign
8. The rationale – why is this the right
approach for Crumpler to take.
9. Any potential hazards – legal and ethical –
that could cause controversy.
To do list:
¨
¨
Research target market and product.
¨
Present your single-minded proposition
as a multi-page (at least 10) A4
landscape PDF document containing all
of the parts above.
¨
Include images to help visually support
your process.
¨
Save the document as a low res PDF
ready for the client to view.
¨
Submit for feedback
Use brainstorming, mind-mapping and
other ideation techniques to develop
your single-minded proposition.
Susan Holland
Fellowship
Think
Tank
Selection
Performance
Assessment
Awards
LEARNING & TEACHING
PRINCIPLES
Flexible
Working
STUDENT
OUTCOMES
Professional
Development
Professional
Practice
Learning and Teaching
Principles
Active engagement
Learning environment
Challenged
Career outcome
Reflection
Prior experience
See the relevance
Dialogue
Diversity
Multiple teaching methods
Clear expectations
Industry experts
Independent living skills
Cooperative
Assessment
Feedback
Susan Holland
Fellowship
Think
Tank
Selection
Performance
Assessment
Awards
Flexible
Working
STUDENT
OUTCOMES
Professional
Development
Professional
Practice
ORGANISATIONAL
SUPPORT
THINK:
Scholarship Framework
Susan Holland
Fellowship
TEACHER BEHAVIOURS
Think
Tank
Selection
Performance
Assessment
Awards
LEARNING & TEACHING
PRINCIPLES
Flexible
Working
STUDENT
OUTCOMES
Professional
Development
Professional
Practice
ORGANISATIONAL
SUPPORT
THE FRAMEWORK
in action
Director of Studies
and Principal Administrator
]
Qualifications: • BA English and Linguistics / Behavioural Sciences,
Macquarie University
• CELTA - Australian College of English
Cambridge University
• Grad. Dip. Applied Linguistics ( TESOL)
Wollongong University
Scholarship
• Leads team - 70% of the current
Think: CLASS team have presented
at English Australia, NEAS
Management and AALL sponsored
conferences over the past 5 years.
Behaviour 1
• Think:CLASS was part of the
inaugural 2010 Action Research in
ELICOS Program.
Behaviour 2
• Organised and staged first
international design exhibition at
Chulalongkorn University,
Bangkok 2008 opened by the
Deputy PM of Thailand.
Behaviour 3
• Action Research in ELICOS
Program awarded Best Practice/
Innovation in International
Education - IEAA Excellence
Awards in 2013.
Behaviour 4
• Developed innovative Direct
Entry Programs for Think:
Education, including the first and
only NEAS and TEQSA accredited
Health and Wellbeing ELICOS
program delivered in Australia.
Behaviour 5
Head of Academic Studies
]
Qualifications: • PhD University of Technology,
Sydney
• BA (Hons) Royal Academy of Fine Arts,
Ghent
Scholarship
• Researched better teaching strategies
to equip young professionals
with a set of new and much more
competitive skills for immediate,
effective and successful employment
in various international markets.
Behaviour 1
• Delivered numerous presentations
and papers, most recently this year:
Communication and Collaboration
in the Design Curriculum at Billy
Blue. Vivid Symposium.
Behaviour 2
• First adopter and advocate at
Billy Blue of course-delivery
through Portal.
Behaviour 3
• Delivered Academic papers at
all Billy Blue symposia. The last
at Vivid MCA focussing on
Communication and Collaboration
in the Design curriculum at
Billy Blue.
Behaviour 4
• Led negotiations between State
Government, Billy Blue and
the Council of Clothing and
Footwear to develop student
start-ups and additional
educational opportunities.
Behaviour 5
THINK:
Scholarship Framework
Susan Holland
Fellowship
TEACHER BEHAVIOURS
Think
Tank
Selection
Performance
Assessment
Awards
LEARNING & TEACHING
PRINCIPLES
Flexible
Working
STUDENT
OUTCOMES
Professional
Development
Professional
Practice
ORGANISATIONAL
SUPPORT
2020Our Promise
_Everyone goes to work
_Everyone chooses how & where they learn
_Everyone has an edge
_Everyone can change the world.
THANK YOU
Linda Brown
CEO, Think Education Group
[email protected]