ORACLE
INDUSTRY
CONNECT
Communications Program
Agenda
Wednesday, March 25
Roundtable Topics:
10:30 am–12:00 pm
Oracle Industry Connect Opening Keynote
Thursday, March 26 11:30 am–12:30 pm
Heights Courtyard, Lobby Level
• How Do Core Communications Platforms Enable the Delivery of
a Range of Enterprise and Consumer Communication Services?
Hosted by BroadSoft
Mark Hurd, Chief Executive Officer, Oracle
Bob Weiler, Executive Vice President, Global Business Units, Oracle
Warren Berger, Author of “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas”
International Ballroom, Concourse Level
12:00 pm–1:45 pm
Networking Zones are located on the Terrace and Concourse Levels.
Lunch will be served in the International Terrace and Columbia Foyer, Terrace Level, and Heights Courtyard and TDL Restaurant, Lobby Level.
• Get full NFV and SDN value from open network architectures
and open source applications—a best practices discussion.
Hosted by Intel Corporation
1:45 pm–2:45 pm
Oracle Industry Connect Keynote
• How does communications factor into the general industry
movement toward improving contact center customer experiences?
What communications technologies do you think can make an impact
on customer experience?
Hosted by NICE Systems
Bob Weiler, Executive Vice President, Global Business Units, Oracle
2:45 pm–3:45 pm
Networking Break: Networking Zones are located on the Terrace and Concourse Levels.
3:45 pm–5:45 pm
Communications General Session
• How is your enterprise using unified communications tools to
improve productivity?
Hosted by ScanSource
Rajeev Chand, Managing Director and Head of Research, Rutberg & Company
Mignon L. Clyburn, Commissioner, FCC
John Healy, General Manager, Software Defined Networking Division, Intel Corporation
Vivek Khemka, Senior Vice President, Dish Network
Kevin Lo, General Manager, Google Fiber
Brendan Logan, Group Vice President, Global Consulting, Oracle
William Pratt, Chief Information Officer, SiriusXM Radio
Bob Weiler, Executive Vice President, Global Business Units, Oracle
• How has mobile communications (voice, video, data) changed the
way your enterprise interacts with customers and employees?
Hosted by Westcon
International Ballroom, Concourse Level
5:45 pm–7:00 pm
Break
7:00 pm–10:00 pm
Communications Networking Reception
International Spy Museum
800 F Street, NW
Washington DC 20004
Thank you to our Oracle Industry Connect Sponsor
Innovation
Sponsored by
Featured Speakers
Hosted by
William Pratt
Senior Vice President and Chief
Information Officer, Information
Technology, SiriusXM Radio
Mignon Clyburn
Commissioner, FCC
Bob Weiler
Executive Vice President,
Global Business Units,
Oracle
Thursday, March 26
Communications Service Provider
Track 1
Communications Service Provider
Track 2
Enterprise Communications Track
Federal Track
Columbia 9, Terrace Level
Columbia 10, Terrace Level
Columbia 11, Terrace Level
Columbia 12, Terrace Level
Networking Breakfast
7:00 am–8:30 am
8:30 am–9:15 am
Oracle Communications Session Delivery
Networks Portfolio Overview
Steve Aulds, Vice President, Product Development,
Acme Packet, Oracle
For too long, the communications industry has
considered signaling and related network control
technologies to be a “necessity.” But it need not be
so limited. In this session attendees hear about the
ways signaling layers, policy control, and subscriber
data management are coming together to drive
increasing value to customer service providers.
Attendees also learn about the path ahead, where
network elements will enable faster realization of
lifestyle services revenue, investment protection
from extreme scalability, and a smooth migration
path to the virtualized, orchestrated, and softwaredefined future.
Oracle Communications Business Support
Systems / Operations Support Systems Portfolio
Highlights and Strategic Direction
Liam Maxwell, Vice President, Products, Oracle
Today’s service providers face a new set of
competitors that require them to take new
approaches to service and offer innovation that
exploits the best of IT and the network, allowing for
flexible business models and rapid time to market.
In this session attendees learn from Oracle’s leading
communications applications technology strategist
how Oracle continues to invest in its BSS/OSS
solutions to help you deliver a world-class customer
experience, launch and monetize new services
faster, maximize the value of big data, and streamline
business operations.
9:15 am–9:30 am
9:30 am–10:15 am
Managing the Cost, Configuration, and
Complexity of Enterprise Private Networks
Carl Dcosta, Vice President, Alliances & Channels,
Oracle
This session examines the Oracle differentiated
partner value proposition and how partners can
successfully grow their business with Oracle
Communications solutions. Attendees learn about
the technologies, programs, resources, and support
available to Acme Packet channel partners.
Chuck Gross, Senior Software Architect,
NES Associates
Francis Chung, Director, Product Marketing, Oracle
Many government agencies and large enterprises are
increasingly dependent on mission-critical applications
that often span multiple locations connected
using an internal private network. Such networks
frequently need to be quickly (re)configured by the
enterprise IT department while maintaining stringent
performance and availability KPIs. In many cases this
leads to network overbuild, operational overspend,
and increased risk of network outages. This session
outlines Oracle’s solution capabilities and experience to
help the enterprise IT department optimally configure
and manage their private networks using a just-in­
time network build, optimized spend, and predictive
network utilization approach.
Break
Oracle Communications Network Signaling and
Policy Portfolio Overview
Control the IoT Value Chain: Rapidly Offer,
Manage, and Monetize IoT Services NOW
Channel Partner Session: Partner
Implementation Success Stories
Douglas Suriano, Vice President,
Products, Tekelec, Oracle
Now that LTE deployment is fully underway—and
nearing completion in some markets—customer
service providers have many opportunities to
realize the full value of their many investments in
IP Multimedia Subsystem (IMS). In this session
an Oracle Communications product development
pioneer describes the path our industry has taken,
from skepticism to proof-of-concept trials, initial
installations, and IMS growth. He also outlines the
ways network evolution will accelerate as a result
of these investments, including improved service
agility due to virtualization, cost reduction from
more-nimble platforms and tools, and easier, faster
delivery of lifestyle-enhancing services across the
full range of devices and access technologies.
David Cook, Vice President, Car Connected
Solutions, Minacs
Anil Sharma, Head Partner Solutions IoT, TCS
Andrea Canessa, Director, Solutions Marketing,
Oracle
Is your company Internet of Things (IoT) ready?
Will you be able to fully monetize the explosion of
IoT services? In this session learn how Oracle and
a leading IT partner joined forces to enable service
providers to rapidly offer, deliver, and monetize new
IoT services, and hear directly from an innovative
service provider how to generate revenues in the
IoT gold rush.
Mauro Failli, Director of Systems Engineering
and Architecture, Strategic Products and
Services (SPS)
John Hinterschied, Director of Convergence
Services, NACR
Ed Wadbrook, Vice President, Applications/
Collaborative Solutions, Carousel
Kam Toor, Director, Alliances and Channels,
North America, Oracle
Oracle’s partners are deploying next-generation
end-to-end IP communications solutions. This
panel discussion explores successful partner
implementations and examines real-world
case studies.
Delivering on the NFV Promise: Enhanced
Platform Awareness
Key Enablers to Drive Profitable Revenue Growth
in Enterprise Services
Channel Partner Session: Teaming with Oracle
for Improved Sales Success
Frank Schapfel, Senior Marketing Manager,
Intel Open Network Platforms
Fred Feisullin, Americas NFV Technical
Strategy Lead, Oracle
Network function virtualization (NFV) promises to
deliver improved service agility and operating cost
as customer service providers migrate to softwarebased network elements. This requires industrystandard platforms to deliver maximum performance
in conjunction with both the virtual network
functions and the wide variety of management
layers orchestrating their actions. In this session,
speakers will discuss the steps customer service
providers will want to consider as they design
platform/application/management layer interaction
models.
Tomohiro Otani, General Manager, KDDI
Francis Chung, Director, Product Marketing, Oracle
Business-to-business (B2B) services represent
an increasingly important growth opportunity for
service providers, but a challenging one as well
due to increased competition from nontraditional
players and intense pressure on margins due
to commoditization of core services. In this
session attendees hear firsthand how a large CSP
transformed its operational and business support
systems to scale its delivery of complex network
B2B services. Learn how the company managed
customer orders through the entire order lifecycle,
including feasibility studies, network planning,
provisioning of both provider-edge and customeredge equipment, and so on, and examine the key
capabilities required of both order management and
network inventory in enabling this growth.
Vin La Rocca, Vice President, Enterprise Sales,
North America, Oracle
In this session, hear how partners can successfully
leverage joint sales resources to accelerate business
processes and grow revenue.
10:15 am–10:45 am
10:45 am–11:30 am
Channel Partner Session: Oracle’s Partner Value
Proposition
The State of 911: The Next Generation
Stephen Ashurkoff, Director, Public Safety Solutions,
General Dynamics
David Bailey, Director, NG9-1-1, Morgan County (OH)
Walt Magnussen, Director of Telecommunications,
Texas A&M University
Travis Russell, Director, Product Marketing, Service
Provider Networks, Oracle
The US 911 system was designed and built decades
ago using technology that is now decades old. The
National Emergency Number Association (NENA) has
introduced a new architecture for SIP-based NG911
systems using modern technologies, fixing many
problems that have become apparent over the years.
This new architecture is currently being implemented
in cities and counties nationwide, in an effort to
bring our emergency services to modern standards.
Texas A&M plays an important role in providing a
testing ground for NG911 systems, working closely
with state and federal agencies. In this session, Walt
Magnussen, director of telecommunications at Texas
A&M and a recognized expert in NG911, explains
the challenges as well as the status of FirstNet, the
nation’s first public safety LTE network.
Networking Break: Networking Zones are located on the Concourse and Terrace Levels
Advanced Collaboration for the Public Sector
Micky Choudhary, Director, Product Marketing,
Oracle
Cloud services play a major role in government–
accelerating innovation, providing a path to enterprise
services, and increasing efficiencies. Since the “Cloud
First” mandate of 2010, federal agencies have sought
as-a-service solutions to manage new and existing IT
infrastructure and achieve the benefits and promise
of the cloud. Agility, scale, security, and compliance
are needed for mission-critical applications such
as messaging and collaboration. In this session
attendees learn how Oracle Cloud delivers a unified
communication and collaboration solution leveraging
disruptive technologies such as WebRTC, enhancing
employee productivity cost-effectively and securely.
The session also includes customer use cases in the
public sector, at the federal, state, and local level.
11:30 am–12:30 pm
12:30 pm–1:30 pm
Networking Lunch and Roundtables: Heights Courtyard, Lobby Level
Lunch, TDL Restaurant, Lobby Level
Concept to Cash—Case Study Featuring
TDS Telecom
Enhance Employee Productivity Cost-Effectively
with Cloud Collaboration
Channel Partner Session: Executive Roundtable
Discussion for Partners
Joe Borelli, Director, Application Development and
Management, TDS Telecom
Nathan Dawson, Manager, IT Architecture
Information Systems, TDS Telecom
Leonard Sheahan, Director, Product Marketing,
Service Provider Networks, Oracle
TDS Telecom is the seventh-largest local exchange
telephone service provider in the US, providing
multiplay services to customers in more than
a hundred rural, suburban, and metropolitan
communities. In this session, TDS Telecom will
outline the key business drivers to pragmatically
transform their “Concept to Cash” footprint
leveraging Oracle’s Siebel CRM and Oracle
Communications MetaSolv Solution—together with
a number of internally developed systems—with
customer orders being orchestrated by Oracle
Communications Order and Service Management
and integrated by Oracle Application Integration
Architecture. TDS Telecom will share the operational
challenges, solution approach, results, lessons
learned, and best practices developed along the way.
This information will be invaluable to other service
providers considering a similar transformation.
Micky Choudhary, Director, Product Marketing,
Oracle
Stefan Karapetkov, Enterprise Architect, Oracle Global IT, Oracle
IT is faced with shrinking budgets and an increasing
need to improve collaboration between geographically
distributed employees and partners. More and more
enterprises are looking to the cloud for their business
collaboration needs. Capability, security, management
control, and cost of ownership become real issues.
In this session learn how Oracle customers around
the globe are using Oracle’s unified communication
and collaboration solution, either as an on-premises
or cloud-based solution, to enhance employee value
and the company’s return on investment.
Carl Dcosta, Vice President, Alliances & Channels,
Oracle
Rob Hulme, Senior Director, Global Solaris &
Network Technology Service Center, Oracle
Erin Medeiros, Regional Vice President, Consulting,
Oracle
Attend this executive roundtable discussion
and engage with representatives from Oracle
Communications product management, marketing,
professional services, and sales.
1:30 pm–1:45 pm
1:45 pm–2:30 pm
Break
Oracle Industry Connect Keynote: Dr. Condoleezza Rice
Denning Professor in Global Business and the Economy, Graduate School of Business; Thomas and Barbara Stephenson Senior Fellow on Public Policy, Hoover Institution;
Professor of Political Science, Stanford University; Founding Partner, RiceHadleyGates LLC
2:30 pm–2:45 pm
2:45 pm–3:30 pm
Break
Diameter: The Language of the Digital Lifestyle
Francisca Segovia Garcia, Director - Product
Marketing, Service Provider Networks, Oracle
Travis Russell, Director, Product Marketing,
Service Provider Networks, Oracle
Digital lifestyle services will enable people to digitally
choose, monitor, control, and pay for services
valuable to their daily lives, such as entertainment,
mobile commerce, and healthcare. In this session
attendees learn about the Diameter protocol—the
network “language” that enables these new
services to succeed, performing essential tasks
that guarantee quality of service and facilitate new
services that subscribers select from their devices.
For communications service providers to gain the
most from the new era of digital lifestyle services,
they will need a robust Diameter network that can
meet the demands and forecasted growth of
network signaling traffic.
3:30 pm–3:45 pm
Nationwide Order Management Deployment:
Case Study Featuring Korea Telecom
Enterprise Communications Product Update
Okjin Jeong, IT Director, Korea Telecom
Leonard Sheahan, Director - Product Marketing,
Service Provider Network, Oracle
With more than 30 million customers, Korea Telecom
is the leading wireline service provider in South Korea.
Faced with slow time-to-market and an inability to
bundle services across multiple lines of business, the
company undertook a program to transform its order
management processes. In this session, attendees
hear about the drivers triggering the transformation,
the solution architecture (including Oracle
Communications order and service management
and Oracle Application Integration Architecture), the
sophisticated order management capabilities that the
new processes enabled, and the phased rollout—
initially in a single province and then nationwide one
month later, processing in excess of 200,000 orders
per day. The results, program structure, and lessons
learned are also covered.
Eric Rapisarda, Senior Director, Enterprise
Communications Product Management, Oracle
From the network edge to the core and applications,
Oracle offers a complete portfolio of communications
products to enable the Hyper-Connected Enterprise.
This session provides a product overview and update
on each product that will be of interest to existing and
new customers and partners. It covers our industryleading E-SBC, core session manager, enterprise
operations monitor, application integration products
and much more.
Break
Thursday, March 26 (continued)
Communications Service Provider
Track 1
Columbia 9, Terrace Level
3:45 pm–4:30 pm
Migrating to IMS to Remain Competitive and
Innovative While Reducing Costs
Boaz Refaeli, Director of Engineering,
Telefonica Digital
Steve Northridge, Director - SDP Product Marketing,
Oracle
Maximizing profits from the myriad services enabled
through IP Multimedia Subsystem (IMS) requires
increased agility in fixed and mobile service provider
networks to
1) accelerate time to market;
2) successfully scale the services; and
3) consistently deliver a reliable, high-quality
subscriber experience.
In this session attendees learn how the Oracle
Communications network session delivery and control
infrastructure enables customer service providers to
successfully deploy and maintain agile IMS networks
for delivering Rich Communications Suite, Voice over
LTE, and other high-margin services.
Communications Service Provider
Track 1
Columbia 10, Terrace Level
6:00 pm–9:00 pm
Columbia 11, Terrace Level
Cloud Billing in a Digital Economy
Divya Ganesh, Cloud Product Marketing Specialist,
Oracle
The digital lifestyle is influencing business-to-business
and business-to-consumer interactions and causing
enterprises and communications service providers
alike to focus on new ways to participate in the
digital economy. As the shift from physical to digital
goods continues, there has been a strong focus on
creating recurring revenue streams, launching new
services, and nurturing the customer relationship. In
this session attendees learn how a flexible and robust
cloud billing solution is vital to help reduce complexity,
increase speed, and generate momentum through
subscription-based business models.
4:30 pm–4:45 pm
4:45 pm–5:30 pm
Enterprise Communications Track
Innovative Operational Models for Revenue
Management Platform
Darren Macnamara, UC&C Architect, Royal Bank
of Canada
Jeffrey Milletary, Security Engineer, PNC
Kevin Pitts, Director, Product Marketing, Enterprise
Networks, Oracle
In this session, the UC architects from two major
banks outline the best practices and pitfalls of a
migration to SIP trunking. Using Oracle solutions,
these firms designed and deployed a secure, highcapacity, and highly reliable SIP trunking network that
connects their employees, branches, and contactcenters. Learn how they achieved increased flexibility,
capability, and reliability while driving costs down.
Sandy Wiersma, Vice President, Sales and
Marketing, Enabil
Brian Pawlus, Director, Product Solutions, Oracle
As communications service providers seek to thrive
in the digital economy, they are looking to achieve
greater operational efficiency across their systems
and processes, whilst also providing a differentiated
customer experience. This session considers
innovative operational models for hosted and private
cloud revenue management deployments.
Break
Transforming Customer Experience with
Big Data and Predictive Analytics
Transforming Contact Centers for Improved
Customer Experiences
Nektarios Spanos, CRM Manager, CYTA Hellas
David Traynor, Chief Executive Officer, ASPIDER
Brian Pawlus, Director, Product Solutions, Oracle
Disruptive innovation spanning IT, networks, devices,
and services is driving communications, media, and
commerce providers to transform to digital-centric
businesses. In this session attendees hear about the
impact of these forces on monetization strategies
and enabling business support systems technology
requirements. The session also looks at the evolving
role of charging, revenue management, and analytics
to support new business models, launch compelling
commercial offers, and provide a superior end
user experience.
Mauricio Esquivel, Vice President, SOIN
Tracy Melton, Director, Product Marketing, Analytics,
Oracle
Tony Velcich, Senior Director, Product Management,
Oracle
Delivering a high-quality customer experience is
essential for long-term profitability and customer
retention in the communications industry. Although
service providers own a wealth of customer data
within their systems, the sheer volume and complexity
of the data structures inhibits their ability to extract
the full value of the information. To address this
situation, service providers are increasingly turning to
a new generation of business intelligence tools. This
session covers the key market challenges for business
analytics, as well as exploring Oracle’s approach to
solving these challenges through the use of predictive
analytics, big data, and social network analytics.
James Molony, Director of Voice Communications,
EGS Shared Services
Sedrick Ware, IT Engineering Manager, Technology
and Infrastructure, NCR
Carl Blume, Director, Product Marketing, Enterprise
Network, Oracle
With customer expectations and competition rapidly
escalating, contact center managers are laserfocused on leveraging new real-time communications
technologies to optimize customer experiences.
This customer panel will explore key strategies for
enhancing contact center customer experiences,
increasing agility, and minimizing costs.
Mingle, network, and enjoy live entertainment, food, and drinks with your peers.
International Center/East, Concourse Level
Columbia 12, Terrace Level
Deploying SIP Trunks in Financial Services
Organizations: Obstacles and Outcomes
Capitalizing on Disruptive Innovations: The
Evolving Role of Revenue Management
Customer Networking Event
Federal Track
Columbia 12, Terrace Level
NOTE: This session is within the Communications
Service Provider Track.