Board Report | 2016 Key Performance Indicators
1
TOTAL USE
The increase in total use was driven by virtual visits, electronic circulation, wireless use and programming.
Share of Total Use
102.1 103.7
million
million
Electronic reference requests 0.02%
Electronic reference
requests
Program attendance
0.9%
Standard reference requests
1.8%
Wireless use
3.8%
Electronic circulation
4.8%
In-library use
5.7%
Workstation user sessions
6.2%
Program
attendance
Standard reference
requests
Wireless use
Electronic
circulation
In-library use
Workstation
user sessions
2015
Visits 17.6%
Physical circulation 25.9%
Visits
Physical circulation
Virtual visits
2016
TORONTO PUBLIC LIBRARY
Virtual visits 33.1%
2016
Board Report | 2016 Key Performance Indicators
2
CIRCULATION
Overall circulation in 2016 decreased, with significant increases in the use of e-content. The decrease in physical
circulation was driven by declines in the use of multilingual and audio-visual materials.
Total circulation
Physical circulation
2015
32,505,963
2016
31,910,577
-1.8%
Electronic circulation
2015
28,110,306
2016
26,886,087
2015
-4.4%
4,395,657
2016
5,024,490
14.3%
31.91 million items - total circulation
30,000,000
26.89 million items - physical circulation
20,000,000
10,000,000
5.02 million items - electronic circulation
0
2010
2011
2012
2013
2014
2015
2016
Circulation
% Change
2015-2016
2010
2011
2012
2013
2014
2015
2016
Physical
32,066,701
32,728,959
30,958,696
30,039,506
28,546,543
28,110,306
26,886,087
-4.4%
Electronic
257,715
523,276
1,073,340
2,105,515
3,488,252
4,395,657
5,024,490
14.3%
Total
32,324,416
33,252,235
32,032,036
32,145,021
32,034,795
32,505,963
31,910,577
-1.8%
TORONTO PUBLIC LIBRARY
Board Report | 2016 Key Performance Indicators
3
VISITS
TPL saw increases to its overall visits, with steady increases in virtual visits and stable in-branch visits over 2015.
Total visits
2015
Virtual visits
49,401,385
2016
51,083,158
2015
3.4%
In-branch visits
32,767,603
2016
34,328,435
4.8%
2015
18,153,058
2016
18,232,347
60,000,000
50.82 million total visits
50,000,000
40,000,000
32.85 million virtual visits
30,000,000
20,000,000
17.97 million in-branch visits
10,000,000
0
2010
2011
2012
2013
2014
2015
2016
Visits
% Change
2015-2016
2010
2011
2012
2013
2014
2015
2016
Virtual visits
27,003,433
23,403,526
25,951,430
26,794,138
29,966,097
32,767,603
34,328,435
4.8%
In-branch visits
18,352,210
19,064,857
18,872,588
18,485,372
18,335,910
18,153,058
18,232,347
0.4%
Total
45,355,643
42,468,383
44,824,018
45,279,510
48,302,007
49,401,385
51,083,158
3.4%
TORONTO PUBLIC LIBRARY
0.4%
Board Report | 2016 Key Performance Indicators
4
PROGRAMMING
Increases in programming attendance and number of programs delivered were driven by the increased popularity
of TPL’s literary and cultural programming; increases in children’s programs delivered; and new technology,
innovation and education programs offered.
Total number of programs
2015
37,080
2016
40,774
Program attendance
2015
10.0%
925,417
2016
962,024
4.0%
1,000,000
800,000
962,024 attending
600,000
400,000
200,000
0
40,774 programs
2010
2011
2012
2013
2014
2015
2016
Programs
2010
2011
2012
2013
2014
2015
2016
% Change
2015-2016
# of programs
28,706
31,804
28,075
30,921
33,801
37,080
40,774
10.0%
Attendance
791,231
865,495
769,534
808,121
850,086
925,417
962,024
4.0%
TORONTO PUBLIC LIBRARY
Board Report | 2016 Key Performance Indicators
5
TECHNOLOGY
Increased use reflects Torontonians’ need for access to computers, software and bandwidth for success in school,
work, and lifelong learning.
Wireless sessions
2015
Workstation users
3,227,441
2016
3,982,962
23.4%
2015
6,692,409
2016
6,467,294
-3.4%
3.98 million wireless sessions
6.47 million workstation users
6,800,000
4,000,000
6.6 million
3,000,000
6.4 million
6.2 million
2,000,000
6 million
1,000,000
5.8 million
0
5.6 million
2010
2011
2012
2013
2014
2015
2016
2010
2011
2012
2013
2014
2015
Technology
% Change
2015-2016
2010
2011
2012
2013
2014
2015
2016
Wireless sessions
1,115,697
2,526,757
1,493,299
1,806,662
2,328,664
3,227,441
3,982,962
23.4%
Wireless user sessions
5,993,062
6,380,037
6,138,170
6,465,726
6,537,260
6,692,409
6,467,294
-3.4%
TORONTO PUBLIC LIBRARY
2016
Board Report | 2016 Key Performance Indicators
6
LIBRARY MEMBERSHIP
Overall, new registrations increased, with a slight decline in child membership offset by increases in teen and
adult membership.
2015
2016
19.3%
18.7%
6.6%
6.4%
New registrations
74.3%
74.7%
180,000
160,000
155,950 new registrations
120,000
116,531 adult registrations
80,000
40,000
29,151 child registrations
10,268 teen registrations
0
2010
2011
2012
2013
2014
2015
2016
Membership
2010
2011
2012
2013
2014
2015
2016
% Change
2015-2016
New registrations
168,976
163,474
141,310
145,343
153,041
151,417
155,950
3.0%
Child
36,871
36,278
29,052
31,114
30,358
29,274
29,151
-0.4%
Teen
9,913
10,175
8,254
9,267
9,078
9,661
10,268
6.3%
Adult
122,192
117,021
104,004
104,962
113,605
112,482
116,531
3.6%
TORONTO PUBLIC LIBRARY