FRANKLIN WEALTH
MANAGEMENT
REGISTERED INVESTMENT ADVISOR
CREATE * EMPOWER * PROTECT
FRANKLIN
WEALTH
MANAGEMENT
BUILDING
Create *
Empower * Protect
Our Philosophy
S
trong and enduring relationships are the most important resource
within our practice. Each investor is unique and that is why we are
dedicated to understanding you and your needs before we offer any
investment advice. Financial planning isn’t simply about investment
selections and portfolio balances. It’s about ensuring you have the
means to enjoy the here and now while also preparing for your
future.
We believe clear channels of communication and quality service are
vital ingredients in establishing a strong rapport with clients. To
deliver the highest quality service we have developed a team
approach to remain responsive to our clients' needs at all times.
Providing assistance and support to our fellow associates and their
clients is fundamental to sustaining a quality work environment.
Doing so nurtures opportunities for unparalleled service, personal
growth and job satisfaction.
At Franklin Wealth Management, our mission is to guide our clients
to invest with purpose, obtain financial peace of mind and live well.
We are committed to providing thorough financial planning
services, insightful investment advice and the highest quality
customized service possible. Every member of our team looks
forward to helping you achieve your goals and realize your dreams.
Joe D. Franklin, CFP®,
President-Wealth Advisor
Create *
Empower * Protect
Our mission is to guide our clients to invest with
purpose, obtain financial peace of mind and live
well.
Create *
Empower * Protect
The Franklin Wealth Management Team
By using a team approach, our group is able to provide the highest level
of customized service possible for our clients.
We function as a cohesive unit when providing financial planning, wealth
management and investment strategies for our clients. This approach
maximizes the knowledge and resources we are able to offer, as well as
our availability to assist you personally.
We believe in giving everyone seamless, proactive
service while anticipating your needs before they are
expressed.
Create *
Empower * Protect
Our Process
Gather Information
Before your first appointment, we will send you a confidential profile
and checklist of items you may wish to gather together. In order to give
us time to review your information and allow us to make the most
effective use of our time in the meeting, you may wish to send or deliver
this information to us beforehand.
Understanding You and Your Goals
We will discuss what is important to you and your spouse, or significant
other, including goals, concerns and financial issues that may need
customized strategies. Numbers are important, but who you are, your
goals, concerns and unique situation are much more important than
financial figures.
If you wish to wait to bring your confidential profile with you to the first
meeting we may need to schedule another meeting to make sure we
cover both what is important to you and spend enough time gathering
data. More information allows us to both understand you better and
provide more suitable recommendations. After meeting we will
determine what type of planning is warranted and any possible
associated fees.
Developing Recommendations
After we have gathered data, determined your goals and discussed the
financial concerns most important to you, we will begin to formulate
recommendations for the future and some possible strategies to reach
your financial goals. We believe in taking whatever time is necessary to
develop your personal plan after the initial “get to know you” meeting.
This process is much more efficient when we receive all the needed
information ahead of the first meeting.
create –
a legacy benefitting
your family, church and
charitable endeavors
Implementation and Ongoing Processes
At this time, we will process any necessary paperwork to implement your
unique financial plan. We will guide you through the entire process. We
also believe that it is important to have regular proactive meetings to assess
the progress of your goals on an ongoing basis. By remaining focused on
your goals, you will be better served.
Monitor & Manage
Wealth management is a continuous processes which reflects and
encompasses changing goals, attitudes and life events that affect your
financial affairs. Much like physical fitness requires ongoing conditioning
and work to stay physically fit, ongoing updates and attention to your
financial situation is required to stay financially fit. Our team approach
enables us to closely monitor accounts to ensure that our clients' investment
objectives are on track. We not only follow your investments, ensuring your
portfolio meets the standards and policies we've set in place, but we also
respond to life changes to make sure your plan grows with you.
Create * Empower * Protect
Ideal Client
The Franklin Wealth Management Ideal Client…
 Is passionate about their goals and realizes that achieving them
requires both money and planning.
 Appreciates and is willing to follow and implement our advice.
 Enjoys the simplicity, freedom and peace of mind that comes from
having all of their financial assets under the watchful eye of a
trusted advisor.
 Values the work we do and is comfortable with our way of doing
business and the way we are compensated.
 Understands that the best way to build our Ideal Client
community is by their willingness to introduce us to other people
who share these common characteristics.
 Is a financial delegator. We remain accountable to them, as they
let us handle all the financial matters.
 Realizes that the planning and service we provide is worth every
dollar spent.
 Focuses on what is really important to them and they want to hear
the truth from us, no candy-coating.
 Allows us into their lives on an intimate level so we can tailor a
true wealth plan specifically for them.
 Trusts our employees and core values of professional knowledge,
integrity, personalized service and teamwork.
Create *
Empower * Protect
In life, we pass through several phases, each with different
financial requirements.
That is why continuous, long-term planning is essential.
Whether accumulating, conserving or preparing for the
distribution of assets, careful planning provides the
catalyst to enable us to achieve our goals.
How We Serve
Unparalleled Service
Can you imagine navigating a boat without a chart? Would you try to
map out your retirement without a wealth plan? Our Wealth Planning
Team will guide you from where you are today, to where you want to
be in the future.
They will review your current financial position and skillfully put
together a charted course to give you a true bearing. In short they will
help you chart your future and plan for the retirement you’ve always
wanted. Take a look at what we offer:


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Portfolio Management
Estate Planning
Risk Management
Tax Planning
 Retirement Planning
Our commitment is to guide our clients to invest with purpose, obtain
financial peace of mind and live well.
Giving Back
While we believe in serving our clients, we are also
passionate about giving back to the community. Here are a
few of the organizations the employees at Franklin Wealth
Management have volunteered with:
- Ronald McDonald House
-
Gaming & Giving for Food
Children’s Miracle Network
Hamilton County Schools
Chamber of Commerce
Make –A-Wish Foundation
Create *
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Habitat for Humanity
Kids on the Block
Junior League
North River Rotary
United Way
National MS Society
Empower * Protect
empower -
you to achieve your goals and realize
your dreams
.
Our Core Values
 Build open and honest relationships with communication
 Deliver “WOW” through service
 Build a positive team and family spirit
 Pursue growth and learning
 Create fun and a little weirdness
 Embrace and drive change
 Be adventurous, creative and open-minded
 Be humble
 Allocate time and resources in creative and efficient ways
 Be passionate and determined
Profit and Protect
The number and diversity of investment choices available today are
staggering. The days of simply buying and holding a portfolio of stocks,
bonds or mutual funds are long gone. Now, you must choose from
dozens of asset classes with broad diversification that may help protect
your portfolio against today’s extreme market volatility.
The Franklin Wealth Management investment models are discretionary
managed accounts that allow us to pro-actively adjust to market
conditions.
5-Step Investment Management Process
Step 1: Create dynamic diversified portfolios based on asset and sector
classes where we see improving fundamentals, value and momentum.
Step 2: Monitor and evaluate non-proprietary investment vehicles for
utilization in your portfolios.
Step 3: Utilize multiple quantitative analysis tools to optimize our
buy/sell decision-making process.
Step 4: Track and monitor various catalysts, including legal insider
activity to help enhance the investment entry and exit decision process.
Step 5: Reassess portfolio cash flows and family risk parameters as
often as every 6 months in concert with our tax strategy.
Create *
Empower * Protect
Core Beliefs & Principles
and with investment pages
protect –what you have
worked a lifetime to
accumulate .
protect – here
Core Beliefs & Principles
Core Investment Beliefs
Pay attention to the investing actions of the “insiders” of a company. You
can gain a great deal of insight about the prospects of a company just by
watching them. Insiders are smart. Listen to them.
While nobody likes to sell at a loss, it is important to let the process
outweigh one’s emotions. Sticking to the game plan in the heat of the
moment gives us the ability to better manage volatility and re-evaluate
during the calm.
Not investing with the consensus of the population can be difficult, but
rewarding. You may have heard of the old adage “Buy when there is
blood in the streets,” or “You pay a very high price for a cheery
consensus.” Contrarian thinking is hard, but do it often.
We use a variety of tools and analyses to help guide our investment
decisions. Technical analysis is one of those tools that really works and
can help us see trends. We like trends because they are powerful and can
buffer minor mistakes.
While we believe that chasing a position is never a good idea, we do
think that there are times where it makes sense to add more to a position.
If the conditions are right and the story hasn’t changed, add to positions
when terms are more favorable.
We like to re-evaluate our positions regularly. We never want to fall in
love with our opinion. When investing, we want to maintain a margin of
safety in all of our investments, keeping in mind that the price we pay
and the valuation of the companies matter.
It’s harder to overpay for a company when buying quality. We prefer to
buy great companies at great prices. However, without a catalyst, some
companies can potentially stay cheap forever. Valuation, Quality and
Momentum all play a part in our investment decision.
Core Investment Principles
 Flexible portfolio construction – Our models are designed for a
variety of different risk profiles and investment preferences.
 Adapt to major changes in market conditions – Our discipline
provides for proactive changes in investment allocations to profit
during calm periods & protect during the turbulent times.
 Prepare portfolios - positioning based upon the current secular
outlook, but be ready for anything that may impact us cyclically.
 Total Return approach (instead of yield reaching) – Even with our
Income Portfolio we will pare back the yield on occasion to protect
the portfolio.
 Avoid the big loss at all costs – We would rather give up some
upside to be able to protect on the downside with our portfolios.
Asset Classes and Sectors
Using our managed accounts, you’ll gain access to a broadly diversified
list of asset classes and investment sectors. Since our worldwide
economy is dynamic, this list of investment options changes on a regular
basis. We are continuously monitoring the investment landscape to
identify tomorrow’s winners today.
Risk Management
The recent turmoil in the worldwide financial markets has reiterated the
need for diligent risk management. Our managed accounts allow us to
more effectively monitor the risk level in the market. When we believe
the risk is too high, we have the capability to take action to try to
mitigate that exposure on your behalf.
As investment analyst Louise Yamada said, “There are two kinds of
losses. A loss of capital and a loss of opportunity; but there will always
be another opportunity if you protect capital.” We are very conscious of
trying to protect your money during times of anticipated negative
volatility. That way, we will have capital to invest when new
opportunities arise.
We are excited about the opportunity to serve you. We believe this
partnership will help maximize your investment results while offering
the personalized service you’ve come to expect.
There is no guarantee that a diversified portfolio will enhance overall
returns or outperform a non-diversified portfolio. Diversification does
not ensure against market risk. No strategy can assure a profit or protect
against loss.
Our Ultimate Objective
Create * Empower * Protect
Profit and Protect your hard earned wealth.
Having choices is important in investing, wealth
management and financial planning.
We believe our clients' plans should change as their
lifestyles and needs do . . . and that may include
what is in their portfolios. As a result, we offer our
clients an extensive array of investment
alternatives and services.
Experience The Difference
Although Franklin Wealth Management is headquartered in Hixson,
Tennessee, we serve clients across the nation. Our experienced, dedicated
wealth management team works with select families, institutions, business
owners and retirees.
Franklin Wealth Management offers the following services:
Portfolio Management
Our 5-step investment process leverages more than 60 years of collective
planning and investment management expertise on the part of our senior
professional staff.
Wealth Plan
Our team of experts will design a plan that directs you from your current
financial situation, towards financial freedom. Because the only constant in
life is change, we provide regular reviews and modifications, assuring that
your Wealth Plan is current and dynamic.
Estate Planning
Upon death, you can leave your money to your family, your church, your
charities, or to the government....and you must choose two out of the four.
Our planning and wealth management professionals will work together in
concert with our legal consultants to maximize the distribution of wealth to
meet your objectives. We will establish a comprehensive estate plan that
leaves little to chance.
Tax Planning
Whereas we do not prepare taxes, we are very involved in helping our
clients save taxes. We will develop a plan to help reduce your taxes over
time by taking a proactive rather than a reactive approach.
Create *
Empower * Protect
Our mission is to guide our clients to invest with purpose,
obtain financial peace of mind and live well.
A Registered Investment Advisor
4700 Hixson Pike, Hixson, TN 37343
423.870.2140 Toll Free 866.694.8542
www.Franklin-Wealth.com
create –
a legacy benefitting your family,
church and charitable endeavors
empower –
you to achieve your goals
and realize your dreams
protect –
what you have worked
a lifetime to accumulate
A Registered Investment Advisor
4700 Hixson Pike, Hixson, TN 37343
423.870.2140 Toll Free 866.694.8542
www.Franklin-Wealth.com