Principles of Design
B i Concepts
Basic
C
t
Principles of Design
The five principles of design are:
9Proportion
9P
ti
9Balance
9Rh h
9Rhythm
9Emphasis
9Unity
Principles of Design
Proportion:
9 The size relationship of how one part relates to
the size of another part
9 How the size of one part relates to the size of the
whole
Principles of Design
Balance:
9 How elements are arranged horizontally or
vertically in a design
9 Can be formal (symmetrical)
9 Can be informal (asymmetrical)
9 Formal/informal refers to horizontal or side-toside
id b
balance
l
Principles of Design
Formal Balance:
9Also kknown as symmetrical
9Al
t i lb
balance
l
9All elements are equal on both sides
Principles of Design
Informal Balance:
9Also known as asymmetrical balance
9All design elements are different on both sides
9Unequal
q
9Used to make appear more exciting
Principles of Design
Rh th
Rhythm:
9 The feeling of movement – through repetition
of lines, color, shapes or textures
9 Rhythm is achieved by:
o Repetition
o Radiation
o Gradation
Principles of Design
Emphasis:
9 The center of interest in the design
9 First thing seen or noticed
ex: large bold headline of a newspaper
Principles of Design
Unity:
9 The goal of the design
9 When all parts look as if they belong together
9 When elements and p
principles
p of design
g are used
effectively