“Both the English and we French
came after the Italians who
have been our instructors in all the arts”
IS A “MADE IN ITALY
SCHOOL” POSSIBLE?
Voltaire
The Made in Italy is a trademark that reflects a history
of centuries of highly skilled work. Can we recover the
historical consciousness and the technical aptitude of this
native genius?
It is possible but not by just tracing back a product to its
origin (from the design phase to the production of the
good), as the principle is lost.
At the basis of it all, that native genius is rooted in a
culture that is the lifeblood of the true Made in Italy,
with its infinite manifestations through the art of
craftsmanship.
This is the only starting point to (re)learn how to sell
genius, product and one’s identity, to actualize with
intelligent modernity that mix of authenticity and raw
materials, where demand and supply meet with mutual
satisfaction.
Italians – a certain type of Italians – have always had the biological need to do things
better. They have always expressed and exercised this natural inclination to create
“quality products”. Italy has always had artisans, owners of their own shops, who love to
excel in what they do. That is why the authentic Made in Italy is a trademark capable of
bypassing the crisis, competition, counterfeiting, the pressures of globalization. These are
phenomena which should be explored again, to bring to the fore “providential
intelligence in the contemporary world” from a proud past.
A mind-set that can be accessed thanks to FOIL, with its educational programme
focusing on the interaction of lifestyle, the rational exercise of business intuition,
constant education, qualitative development, refining of successful marketing
techniques, effective human resource management, close adherence to one’s core
business.
“I wanted to do something
that interested me, egoistically.
If someone derived
a benef it from this,
then my egoism was justif ied”
Enzo Ferrari
“Details make perfection
and perfection is not a detail”
Michelangelo Buonarroti
THE GENIUS OF THE MADE IN ITALY:
A UNIQUE COMPETITIVE
DIFFERENCE IN THE WORLD
A programme structured in six full-immersion modules (from March
2012 until June 2013) divided in four theme areas:
-
the transecular culture of mother Italy
-
intuition and lifestyle
-
the roots of the “Made in” style
-
testimonies of the Made in Italy
(fashion, yacht building, footwear, jewellery, cuisine and food and
wine, interior design, crystals, ceramics, music instruments, Italian
taste…: key players speak, with guided tours in companies engaged in
sectors where excellence rules).
A wide world of arts and trades opened by artists and artisans, but
also a vast world of related services (from communication and
marketing to import-export, to tax and legal consulting) and related
educational modules (from sociology to art history). This approach is
designed to identify key principles in “the paradigm of Italian taste”
which will be very useful to artisans, lawyers, accountants, traders,
manufacturers, producers of raw materials, service providers…; these
are just some of the potential attendants to FOIL’s course on
“Business Intuition of the Made in Italy”.
In addition to a strong interdisciplinarity, the Course is characterized
by a significant theoretical and practical approach. In addition to
university teachers, FOIL consultants and sector experts, the Course
will feature – both in the classroom and during the internships – Italian
entrepreneurs who achieved success in their areas of reference. The
Course is intended for those who operate or wish to operate in the most
disparate segments of the “supply chain of the Made in…”.
Marked by a significant theoretical and practical approach, the course
has an interdisciplinary nature, where historical and cultural aspects
(starting from the humanistic and renaissance roots of the “Made in
Italy”) are combined with leading-edge communication and marketing
techniques; with the most advanced topics in management and
business psychology and with the legal principles related to the
protection of trademarks and the risks of counterfeiting arising also
from the globalization of markets. Besides university teachers, FOIL
consultants and sector experts, the Course will feature – both in the
classroom and during the internships – Italian entrepreneurs who
achieved success in their areas of reference. The Course is intended for
those who operate or wish to operate in the most disparate segments of
the “supply chain of the Made in Italy”.
AN UNPRECEDENTED MBA
The FOIL Course in “Business Intuition of the Made in Italy” intends
to fill a void in such as strategic area for Italy’s business, law and
international relations as the Made in Italy. This is an area that –
despite, and in fact in the face of, the worldwide recession – continues
to represent now more than ever one of the main engines for the
recovery and growth of the Italian economy.
After years of educational activities conducted worldwide with
entrepreneurs and managers from the various continents, the Course is
designed as a highly specialized programme of an international calibre
which counts, among others, on the partnership with the AM Facultade
in Brazil (A business school recognized by the Ministry of Education
of the Brazilian Federal State).
This partnership is another expression – also in the context of the
programme of bilateral events launched under “Momento ItaliaBrasile” (www.momentoitaliabrasile.com.br) to strengthen ties between
the two countries – of Brazil’s proven interest for excellent Italian
products and the growing propensity of Brazilian companies to develop
close business ties with Italy.
S C H ED U LE
“...Take the case
Module 1
19-23 June 2012
Module 2
14-18 August 2012
Module 3
15-19 November 2012
Module 4
26 February to 2 March 2013
of a certain type
of product made by
world-class Italian craftsmen,
based on intelligence
of open perfection.
Not “any Italian product”
but a true “Made in Italy”
product, the type
that is not afraid
of imitations.
Every detail features
Module 5
5-9 June 2013
Module 6
to be fixed
an infinite intelligence:
can you see it?
Do you have the basis skill,
the natural skill,
the understanding
of the principle?
Are you, leader, selling genius?”
INFORMATIONS
+39 347 7980713
tel.: +39 0371 218070
fax: +39 0371 218032
[email protected]
beginning of the course
june 2012
until
second half 2013
LIMITED ADMISSIONS
Antonio Meneghetti
FOIL s.r.l.
FOIL (in Italian, the acronym stands for: Interdisciplinary Ontopsychological
Training to Leadership) is a company established in Milan in 2001 to meet the
educational, training and consulting requirements of entrepreneurs and would-be
entrepreneurs, top managers and executives in the business and social dimensions,
to help them achieve constant improvement and innovation.
FOIL’s educational offering provides adds value in at least five respects.
First of all, the teachers’ profile, in that they are all demonstrably successful
professionals and entrepreneurs, with a direct experience in the results of FOIL’s
training and consulting method.
Second, the international reach of the programme - thanks to the School’s presence
in Berlin, Riga, in Brazil, in Moscow and in Saint Petersburg (where the local State
University has had for years an Ontopsychology department in its school of
psychology) –fits perfectly with the current needs of businesses.
The third is the interdisciplinary approach of the programme (from the classical
and current economic methods to the higher knowledge of management
psychology and organization psychology), which is rooted in the constant analysis
of how the leader’s inner world interacts with the company and, thus, in the ongoing identification of the causes underlying all the business’s dynamics,
interdependence and choices.
At the basis of it all (fourth) there is the certification of the results achieved in
terms of successful business and business growth. And even before that (fifth) there
is the foundation of the exclusive scientific novelties (three) on which FOIL’s upstream-analysis® formula is built.
Five strengths of a scientific novelty that has already shown that it “holds the key”
to success that it has been using for at least twenty years to the benefit of individual
industry captains or would-be entrepreneurs, scholars and researchers,
professionals and managers in three Continents and in at least ten different
countries, from Italy to China.