365 MARKETING STRATAGIES
Formulation Goal
To formulate a line of 365 Facial care products,
using only Premium Body Care ingredients,
which emulates the Cetaphil Facial products
Profit Goal
We are developing your formulas and
selecting your packaging to yield Whole
Foods Market a nice profit.
Packaging Goal
Marketing Goal
To develop the 365 Facial Care products in such a
manner that your clientele instantly recognize the
“everyday value” and quality of these products
and take them home
To source a pearl white bottle and blue
lotion pump which is similar in
appearance and size to the Cetaphil
product line
365 GENTLE SKIN CLEANSER
16 oz
Current Retail (Safeway) $14.29
On Sale - $12.49
Safeway Brand
$8.49 – No Pump
Kroger Brand
$6.69 – No Pump
Walgreen Brand
$8.49 - With Pump
Rite Aid Brand
$7.99 - No Pump
16 oz
WFM Suggested Retail
• Removes surface oils, dirt & make-up without leaving skin feeling tight
or overly dry
• Non-irritation formula - Dermatologist Tested and Certified by STR Labs
• Non-Comedogenic - Tested and Certified by STR Labs
• No parabens - Tested & Confirmed by Silliker Labs
• Leaves skin with a fresh clean feeling
• HDPE Pearl oval bottle with 50% PCR
$5.99
365 DAILY FACIAL CLEANSER
16 oz
Current Retail (Safeway) $14.29
On Sale - $12.49
Safeway Brand
$8.49 - No Pump
Walgreens Brand
$9.49 - With Pump
Kroger Brand
$10.99 - No Pump
16 oz
WFM Suggested Retail
• Non-irritation formula - Dermatologist Tested and Certified by STR Labs
• Removes surface oils, dirt & make-up without leaving skin feeling
tight or overly dry - Performance tested by STR Labs
• Non-Comedogenic - Tested and Certified by STR Labs
• No parabens - Tested & Confirmed by Silliker Labs
• Leaves skin with a fresh clean feeling
• HDPE Pearl oval bottle with 50% PCR
$5.99
365 MOISTURIZING LOTION
16 oz
Current Retail
(Safeway) - $14.29
On Sale - $12.49
Safeway Brand
$11.99
Walgreens Brand
$7.99 - With Pump
Rite Aid
$8.99 - With White Pump
16 oz
WFM Suggested Retail
$5.99
• Mild, Non-irritation formula - Dermatologist Tested and Certified by STR Labs
• Contains emollients & humectants that bind moisture to the skin
• Non-Comedogenic - Tested and Certified by STR Labs
• No parabens - Tested & Confirmed by Silliker Labs
• HDPE Pearl oval bottle with 50% PCR
• No lanolin or silicones
• Non-greasy formula
365 DAILY FACIAL CLEANSER ($6, Whole
Foods stores) foams a bit more than
CETAPHIL DAILY FACIAL CLEANSER ($12,
drugstore.com), but has similarly fresh scent.