March 07, 2017 IPO - Note Avenue Supermarts Ltd. Recommendation: SUBSCRIBE Retail Avenue Supermarts Ltd. (ASL) is an emerging national supermarket chain, with a focus on value retailing. ASL opened its first store in Mumbai in 2002. As of January 31, 2017, ASL had 118 stores with Retail Business Area of 3.59 million sq.ft, located across 45 cities in Maharashtra, Gujarat, Telangana, Karnataka, Andhra Pradesh, Madhya Pradesh, Chattisgarh and NCR.ASL operate distribution centres and packing centres which form the backbone of their supply chain to support retail store network. As of January 31, 2017, ASL had 22 distribution centres and six packing centres in Maharashtra, Gujarat, Telangana and Karnataka. Investment Rationale Value retailing to a well-defined target consumer base ASLs business model is based offering value retailing using the EDLC/EDLP strategy. TheEDLC/EDLP strategy is offering low prices on daily basis with low procurement and operations cost. ASLstargets at lower-middle, middle and aspiring upper-middle incomeconsumers. ASL believes that getting value for money is the most compelling factor in decision-making forthese income groups. Majority of the products stocked by ASL are essential products forming part of basic rather thandiscretionary spending, hence business is not materially affected by seasonality or temporarilydepressed macro-economic conditions. Issue Snapshot Issue Open: Issue Close: Price Band Issue Size Market Cap 8-Mar-17 10-Mar-17 INR 295 - 299 INR 18700 mn INR 184104 - INR 186600 mn Particulars Fresh Issue OFS Issue Size (No. of shares) QIBs Non-institutional Retail INR 62.54 mn No Any 50% of Net Issue 15% of Net Issue 35% of Net Issue Steady footprint expansion using a distinct store acquisition strategy and ownership model ASL's business has grown through expansion of store network from 1 store in 2002 to 118 stores in January 2017 across 9 states in India. ASL hasexpanded their footprint using a cluster-based approach. They have strengthened theirexisting presence in certain regions by opening new stores within a radius of existingstores and distribution centres. Such clusters have led to increased penetration, higher cost efficiency due to economies of scale and greater and brand visibility.Owning real estate and entering into long-term lease arrangements has helped ASL to control fixed costs per store,other than the rental savings, which is partially offset by higher capital and capital servicing costs. Capital Structure Pre Issue Equity Post Issue Equity Bid Lot Minimum Bid Amount @295 Minimum Bid Amount @299 Shareholding Pattern (%) Promoters Others INR 5615.4 mn INR 6240.8 mn 50 INR 14750 INR 14950 Pre Issue (%) Post issue (%) 91.4 8.6 82.2 17.8 High operating efficiency and lean cost structures through stringent inventory management using IT systems ASL use IT systems for procurement, salesand inventory management which enables them to identify and quickly react to changes in customer preferences by adjustingproducts available, brands carried, stock levels and pricing in each of stores.ASLs IT systems are built with a wide range of data management tools specific to business needs and support key aspectsof business on a daily basis. ASLs IT systems run onERP applications and are robust and scalable.With supply chain management systems and internal controls to minimise product shortage, ASL is able to operate efficiently and productively with minimaldisruptions to day to day operations. Particulars Face value FY16 PE * FY17 PE (annualised)* Book Value (30th Sep 2016) INR 10.0 58.1 36.1 INR 30.5 * Upper band Outlook & Valuation Revenue of ASLhas grown at a CAGR of 40% during FY12-16 compared to growth of 30% for V-mart, 28% for Trent and 20% for Future Consumer in the same period. PAT of ASLhas grown at a CAGR of 52% during FY12-16 compared to growth of 27% for Vmart and 7% for Trent in the same period. Higher revenue and net profit per square feet does give ASL an edge over its peers as the absence of rental costs helps the company deliver higher operating margins. RoNW for ASL stands at 23.4% in FY16 compared to 3.6% for Trent and 12.7% for V-Mart. Considering supernatural growth and significantly higher ROE, we believe ASL deserves premium over its peers. Trent and V-Mart are currently trading at 50.9x and 37x their FY17E EPS. At upper band of INR 299, ASL is valued at 36.1x its annualized EPS of FY17. We recommend SUBSCRIBE to the issue with long term perspective. Objects of the issue Fresh Issue Repayment of Debt INR 10800 mn Construction & purchase of fit outs for new stores INR 3666 mn General corporate purposes Balance Offer For Sale (OFS) The company will not receive any proceeds from OFS. Ravikant Sangepag [email protected] Ph. No. 91 22 4289 5600/ Ext. 217 1 Retail certainregions by opening new stores within a radius of a few kilometers of existing stores and distribution centres. This hasensured the creation of a cluster of stores within a region in which they have a better understanding oflocal needs and preferences and enabled them to tailor offering. Such clusters have led to increased penetration andpresence in under-served markets, higher cost efficiency due to economies of scale achieved supply chain andinventory management, and greater and concentrated brand visibility due to focused implementation of marketing andadvertising initiatives.While expanding network, ASL has carefully chosen the location of stores within clusters of stores and distributioncentres. In the process of opening new stores, ASL take various factors into account, including population density,customer traffic and vehicular traffic, customer accessibility, potential growth of the local population and economy, areadevelopment potential and future development trends, estimated spending power of the population and local economy andpayback period, estimated on the basis of expected sales potential, strategic benefits, proximity and performance ofcompetitors and store site characteristics. ASL posted consistent growth in ROE despite owning the real estate underlying several of stores. Owning real estate and entering into long-term lease arrangements has helped ASL to control fixed costs per store. Other than the rental savings, which is partially offset by higher capital and capital servicing costs.This model of owning of stores provides ASL with significant long-term competitiveadvantage. Investment Rationale Value retailing to a well-defined target consumer base ASLs business model is based on the concept of offering value retailing to customers using the EDLC/EDLP strategy. The EDLC/ EDLP strategy is based on offering low prices on an everyday basis by achieving low procurement and operations cost rather than as special promotion limited to certain products or to a particular day, week or any other specific period in the year. ASLs customer acquisition and retention strategy is targeted at lower-middle, middle and aspiring upper-middle income consumers. The company believe that getting value for money is the most compelling factor in daily shopping decision-making for these income groups. The majority of the products stocked by ASL are essential products forming part of basic rather than discretionary spending, due to which business is not materially affected by seasonality or temporarily depressed macro-economic conditions. ASL follow pricing strategy, relying on strong supplier network, efficient supply chain management for procurement and careful product assortment. Product Categories D-Mart Foods Non-Foods Staples Groceries Fruits & vegetables Snacks & processed foods Dairy & frozen product Beverages & confectionery Home care products Personal care Toileteries Over the counter products Revenue contribution of the Product Particulars Foods Non-Foods General Merchandise & Apparel General Merchandise & Apparel Geographical Presence Bed & bath prodcts Home appliances Furniture Crockery Utensils Plastic goods Garments & foodwear categories FY14 FY15 53.3% 52.8% 21.5% 21.2% 25.2% 25.9% FY16 9MFY17 53.1% 52.8% 20.6% 19.6% 26.4% 27.6% Steady footprint expansion using a distinct store acquisition strategy and ownership model 118 stores as of January 31, 2017 across nine states and one union territory in India. ASL has expanded footprint using a clusterbased approach. ASL has strengthened existing presence in 2 Retail New Stores Opened 80 High operating efficiency and lean cost structures through stringent inventory management using IT systems ASL use IT systems for procurement, salesand inventory management which enables them to identify and quickly react to changes in customer preferences by adjustingproducts available, brands carried, stock levels and pricing in each of stores and effectively monitor and manage theperformance of each of stores.ASLs IT systems are built with a wide range of data management tools specific to business needs and support key aspectsof business, including procurement, sales and inventory control on a daily basis. ASLs IT systems also support ASLs cashmanagement, in-store systems, logistics systems, human resources and other administrative functions. ASLs IT systems run onERP applications and are robust and scalable.Together with supply chain management systems and internal controls to minimise product shortage and theoccurrence of out-of-stock situations and pilferage, ASL is able to operate efficiently and productively with minimaldisruptions to day to day operations. 60 Fixed Asset Turnover 25 20 15 10 5 0 FY 12 FY 13 FY 14 FY 15 FY 16 9M FY17 Cumulative Number of Stores 140 120 100 40 4.5 20 4.0 0 FY 12 FY 13 FY 14 FY 15 FY 16 3.5 9M FY17 Retail Business Area (mn Sq ft) 3.0 4.0 2.5 3.5 2.0 3.0 FY 12 2.5 FY 13 FY 14 FY 15 FY 16 FY 14 FY 15 FY 16 Inventory Turnover 2.0 16.0 15.5 15.0 14.5 14.0 13.5 13.0 12.5 12.0 11.5 11.0 1.5 1.0 0.5 0.0 FY 12 FY 13 FY 14 FY 15 FY 16 9M FY17 FY 12 3 FY 13 Retail Organized Retail Consumption Organized retail, primarily brick & mortar, has been in India for more than two decades now, its contribution to total retail is still low at 9% (USD55bn) as of 2016, a modest increase from around 7% in 2012. Industry Overview Overall Consumption India is seen one of the key consumer markets globally. It is estimated thatIndia's consumption expenditure will increase to USD 2,000bn by 2020 and will surpass the consumption expenditure ofdeveloped economies like Italy, France and United Kingdom. By 2030, India is expected to rank among the top 5 economiesin terms of consumption. Total Private Final Consumption Expenditure (US$ bn) 2012 2013 2014 Consumption Expenditure in India 760 877 1011 2015 1125 Projected growth in organized retail and contribution of food & grocery. 2012 2016 2020 E Overall Retail Market (USD bn) 386 616 960 Total Organized Retail (USD bn) 27 55 115 Contribution of Food & Grocery (USD bn) 4 13 31 Contribution of Food & Grocery (%) 1.5 3 5 2020E 2000 In 2020, the F&G segment is projected to witness the current pace of robust growth and reach a 5% share of organized retailpenetration. Major general merchandiser retailers are still going through the learning curve of challenges in the organizedbrick and mortar sector. Due to increasing pressure on margin efficiency and profitability, general merchandise retailers willincreasingly re-align category offering, space rationalization and format consolidation over the next few years. These factorsare expected to lead to higher productivity and efficiency driving the increase of organized retail penetration within F&Gsegment. Retail Consumption Retail consumption in India stood at USD 616 bn in 2016, the food and groceries (F&G) segment constitutes a majority share of the retail market (67%). According toTechnopak, F&G will continue to be the largest contributor in the retail market even four years hence with a projected shareof 66% in 2020. Apparel and accessories and consumer electronics are the other two key categories which account for 8% and6% of the total retail market, respectively. Estimated size of Indian retail industry between CY16-2020 Retail Consumption in India 2012 2016 Total Retail (USD bn) 386 616 Food & Grocery (USD bn) 261 413 Food & Grocery (%) 67.5 67 Apparel & Accessories (%) 8.25 8 Footwear (%) 1.15 1.18 Jewellary& Watches (%) 7.3 7.6 Pharmacy & Wellness (%) 2.8 2.9 Consumer Electronics (%) 5.2 5.7 Home & Living (%) 4.15 4.3 Others (%) 3.6 3.3 Outlook & Valuation 2020 E 960 634 66 7.75 1.2 8.05 2.95 6.6 4.35 3.1 Revenue of ASLhas grown at a CAGR of 40% during FY12-16 compared to growth of 30% for V-mart, 28% for Trent and 20% for Future Consumer in the same period. PAT of ASLhas grown at a CAGR of 52% during FY12-16 compared to growth of 27% for V-mart and 7% for Trent in the same period. Higher revenue and net profit per square feet does give ASL an edge over its peers as the absence of rental costs helps the company deliver higher operating margins. RoNW for ASL stands at 23.4% in FY16 compared to 3.6% for Trent and 12.7% for V-Mart. Considering supernatural growth and significantly higher ROE, we believe ASL deserves premium over its peers. Trent and V-Mart are currently trading at 50.9x and 37x their FY17E EPS. At upper band of INR 299, ASL is valued at 36.1x its annualized EPS of FY17. We recommend SUBSCRIBE to the issue with long term perspective. 16 Indian states contribute approximately 85% of the total retail spend and are expected to continue to have a significantshare of the total retail consumption. Retail opportunity in three southern states - Karnataka, Andhra Pradesh and Telanganais currently approximately USD100bn. According to Technopak, these three key southern states will witness robust growthover the next four years as well. The state of Maharashtra contributes the highest share of around 19% among these leadingstates. The state is expected to continue to reflect this steady growth. Gujarat is another state that is expected to continue toreflect steady growth.Delhi & Mumbai clusters contribute around 9% of India's total retail spending. The top 22 cities account for 29% of totalretail, and the top 72 cities account for almost 39%. Risk • Inability to maintain an optimal level of inventory in stores may impact ASL's operations adversely. • Inability to promptly identify and respond to changing customer preferences or evolving trends may adversely affect business. • Majority (81.4%) of sales is driven from stores in Maharashtra and Gujarat.Any adverse developmentsaffecting operations in these two states could have an adverse impact on revenue and results of operations. 4 Retail Financials Balance Sheet Income Statement Y/E (INR mn) FY13 FY14 FY15 FY16 Net Sales 33,409 Growth 51.27% Cost of Goods Sold 57,149 Employee Cost 687 Other Operating Expenses 1,997 Total Operating Expenses 59,833 EBITDA (Excl OI) 2,150 Growth 56% EBITDA Margin% 6.4% Dep./Amort. 458 EBIT 1,692 Interest Expense 426 Other Income 143 PBT 1,409 Tax Expenses 472 Adjustments for PAT 2 APAT 939 MI and share of associate Consolidated PAT 939 Growth 55% 46,865 40.28% 79,689 873 2,729 83,291 3,418 59% 7.3% 570 2,848 557 158 2,449 835 -1 1,614 64,394 37.40% 109,744 1,341 3,592 114,676 4,590 34% 7.1% 815 3,775 724 183 3,233 1,109 -7 2,117 0 2,117 31% 85,881 33.37% 146,155 1,486 4,683 152,324 6,635 45% 7.7% 984 5,651 908 180 4,922 1,716 4 3,210 22 3,188 51% 1,614 72% Y/E (INR mn) FY14 FY15 FY16 5,441 5,468 5,615 5,615 Reserves & Surplus 2,455 4,088 6,377 9,589 3 0 1 1 7,898 9,556 11,993 15,205 Minority Interest Total Networth Secured Unsecured Long Term Borrowing 3,712 4,568 7,138 Other Liabilities 335 390 467 562 Sources of Funds 11,945 14,515 19,598 24,852 Net Block 9,247 11,717 15,281 20,935 CWIP 1,181 Non Current Investments 888 9,085 981 817 159 152 146 275 Current Assets 3,807 4,893 6,337 7,899 Current Liabilities 2,975 3,562 3,950 6,150 Net Current Assets 832 1,332 2,386 1,749 Other Assets 526 426 804 1,077 14,515 19,598 24,852 Application of Funds Key Ratios Y/E Per Share Data (INR) Reported EPS Adj. EPS Growth (%) CEPS BVPS Return Ratios (%) RoACE RoNW Liquidity Ratios Net Debt/Equity Interest Coverage Ratio Current Ratio Efficiency Ratios Asset Turnover Ratios Inventory Days Debtor Days Creditor Days Valuation Ratios P/E (x)* P/BV (x)* P/CEPS (x)* EV/Net Sales (x)* EV/EBITDA (x)* FY13 Share Capital 11,945 Cash Flow FY13 FY14 FY15 FY16 1.67 1.67 55.4 2.49 14.1 2.87 2.87 71.9 3.89 17.0 3.77 3.77 31.2 5.22 21.4 5.68 5.68 50.6 7.43 27.1 18.1 12.8 24.7 18.5 26.0 19.6 Y/E (INR mn) FY13 FY14 FY15 FY16 EBT 1,411 2,449 3,226 4,926 - - - - Less: Other Income/Exceptionals Add:Depreciation 458 570 815 984 Add: Interest paid 426 557 724 908 Change in Working Capital -653 -827 -1,520 -686 -4 -17 -25 -24 Others 28.9 23.4 Taxes Paid Cash Flow from operations (a) 0.47 4.31 1.3 0.48 5.40 1.4 0.60 5.47 1.6 0.66 6.42 1.3 2.2 15.1 1.0 4.3 2.6 15.0 0.9 4.2 2.7 15.3 0.5 3.4 2.8 15.1 0.3 3.3 Cash Flow from Investing (b) 178.9 21.3 120.2 0.3 5.1 104.0 17.6 76.9 0.3 3.9 79.3 14.0 57.3 0.3 4.0 52.7 11.0 40.2 0.3 3.7 Cash Flow from Financing (c ) Change in Fixed Assets Change in CWIP Change in Investments Change in Equity Debt Raised/(Repaid) Interest paid * Upper band 5 367 750 1,000 1,637 1,271 1,981 2,220 4,471 -2,394 -2,717 -4,774 -6,481 - - - - 86 15 35 -103 -2,309 -2,702 -4,739 -6,583 358 140 46 326 1,239 1,065 2,919 2,572 -422 -552 -621 -816 1,175 652 2,345 2,082 Net Change in Cash (a+b+c) 137 -68 -174 -30 Opening Cash 477 614 546 372 Closing Cash 614 546 372 342 Retail Sharad Avasthi Head - Equity Research [email protected] Tel.: +91-33-4011 4800 Ext.832 Analyst Certification of Independence: The analyst(s) for this report certifies that all the views expressed in this report accurately reflect his or her personal views about the subject company(ies) or issuers and no part of his or her compensation was, is or will be, directly or indirectly related to specific recommendations or views expressed in this report. 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