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Analysis of growth and predictions for 2016
Lazada’s Online Revolution is carried out over one month from 11.11 to 12.12 and is the
largest e-commerce event in SEA.
To welcome Lazada’s Online Revolution 2016, Flipit.com and Voucherpedia PH have
put together an analysis of the effect of Lazada’s Online Revolution on Lazada and coupon
company Flipit.com – particularly focusing on Indonesia, Malaysia, Singapore and
Philippines – and predictions for 2016.
POPULATION vs INTERNET USERS
INDONESIA
PHILIPPINES
MALAYSIA
66%
28%
44%
34%
53%
44.2 M
71%
20.1 M
SINGAPORE
81%
4.45 M
83%
4.70 M
21.7 M
54.0 M
88.1 M
72.7 M
2015
2016
2015
2016
2015
2016
2015
total population
internet users
2016
source: WeAreSocial
LAZADA ONLINE REVOLUTION 2015
LAZADA
FLIPIT
traffic*
sales and traffic*
6X
3X
Lazada
on Flipit
LAZADA
SA L E S
LAZADA
TR AFF I C
185%
123%
305%
135%
Flipit
in total
46.05%
91%
*compared to previous period
PRODUCTS MOST SOLD & COUPON MOST USED
PRODUCTS
milk
COUPONS
12% off non electronics
10% off all products
10% off electronics
no data*
PREDICTION FOR 11.11-12.12 COUPON DEMAND 2016
3X TIMES
FROM LAST YEAR LAZADA ONLINE REVOLUTION
* As Voucherpedia.com.ph was created
early 2016 there is currently no relevant data available