The Warcraft Civilization Social Science in a Virtual World William Sims Bainbridge The MIT Press Cambridge, Massachusetts London, England © 2010 Massachusetts Institute of Technology All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. For information about special quantity discounts, please e-mail [email protected]. World of Warcraft and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc. in the U.S. and/or other countries. The opinions expressed by the authors and those providing comments are their alone, and do not necessarily reflect the opinions of Blizzard Entertainment, Inc. Images printed with permission. This book was set in Stone Sans and Stone Serif by Toppan Best-set Premedia Limited. Printed and bound in the United States of America. Library of Congress Cataloging-in-Publication Data Bainbridge, William Sims. The warcraft civilization : social science in a virtual world / William Sims Bainbridge. p. cm. Includes bibliographical references and index. ISBN 978-0-262-01370-3 (hardcover : alk. paper) 1. Computer games—Social aspects. 2. World of Warcraft. 3. Shared virtual environments. 4. Virtual reality—Social aspects. 5. Online identities—Social aspects. I. Title. GV1469.27.B32 2010 794.8—dc22 2009021236 10 9 8 7 6 5 4 3 2 1 Index Adalgisa, 17, 66–67, 79, 83–87, 182, 190 Add-on programs, 12 Aggro distance, 95 Alberich, 17, 119, 139–143, 145–147, 167–168, 190, 200, 218 Alea Iacta Est, 107, 128, 137, 152–155, 164, 179, 186, 191–195, 227 Algorithm, 58 Alienation, 117–121 Allegory, 5 Amoral familialism, 210 Annihila, 17, 101, 106–108, 190 Archaeology, 41 Aristotle, 17, 20, 101–104, 137–138, 147, 190 Arthas, 27, 37, 108 Artificial intelligence, 19, 43, 58 ASCII, 40 Auctioneer, 147 Auction house, 141, 145–148, 152 Avatars, 187 Axelrod, Robert, 122 Backstory, 31 Blumer, Herbert, 175 Bohannon, John, 16, 218, 225–226 Bugs, 215–216 Burroughs, Edgar Rice, 32, 104, 188–189, 205 Castronova, Edward, 11, 21, 207–208, 221 Cathedral of Light, 22, 26, 53, 73–74, 99–100 Catullus, 16, 33, 44, 49–51, 75, 86, 94, 112– 117, 120–121, 128, 132–135, 145, 151–152, 156, 158, 172, 187–188, 191–192, 195–197, 199–201, 203–204, 213, 217, 219–221, 223, 225–227 CensusPlus, 184 Chatlogging, 221 Clash of civilizations, 35 Cognitive science, 60 Computabull (Minotaurus), 220, 222 Conference, 16–17, 61, 94, 150–151, 190, 195–197, 218–225 Conrad, Joseph, 30, 32 Cooley, Charles Horton, 173–174 Cooperation, 121–127 Crime, 158–162 Cultural relativism, 68 Culture, 11 Dalaran, 38 Damage Per Second (DPS), 125 Darnassus, 53, 55, 62–63, 65, 89, 146 Death, 1–2 DeCandido, Keith R. A., 22, 177, 216 Deeprun Tram, 140, 213 Defias Brotherhood, 27, 108–109, 159 Deforestation, 33 Druidism, 65–67, 85 Dungeons, 130 Dungeons and Dragons, 7, 12, 205 246 Index Economics, 143 Elune, 53–54, 62–65, 188 Embedded instruction, 89 Enchanting, 154, 156 Engineering, 151 Entropy, 46 Environmental degradation, 33 Episodic memories, 44 Etacarinae, 17, 20, 40, 62–63, 67, 71–72, 97–98, 108, 119, 136, 139, 142–143, 146, 188, 213 Ethical code, 92–94 EverQuest, 4 Exodar, 146 Healer, 125 Health, 7 Hollerith, Herman, 40 Holy Light, 53, 72–75, 125 Homans, George C., 122–123 Huizinga, Johan, 222 Huntington, Samuel P., 35 Factions, 15, 119, 135–136 Family, 143 Flying, 150, 214 Folwell, 17, 134, 190 Fordring, Tirion, 44, 63, 201–204, 210 Fraud, 164 Free will, 20 Functionalism, 57, 63 Furbolgs, 19, 21, 71, 215 Key loggers, 164 Knaak, Richard A., 50–51, 63, 66, 177 Koiter, Michel, 61, 223 Kurzen, 29–32 Game, 5, 9–10, 143, 204 Ganking, 134–135 Gender, 176–182, 187–188, 190 General Semantics, 42 Geography, 96 Gestures, 136 Glitches, 215–217 Gnomeregan, 39–40 Goblins, 19, 141, 160–162 Goffman, Erving, 174–175 Golden, Christie, 23, 35, 70 Gold farming, 162–167 Graham, Paul, 144 Grinding, 142 Group quests, 126 Grubb, Jeff, 77 Guilds, 127–133, 221. See also Alea Iacta Est Incognita, 1–4, 17, 27, 101, 105, 113, 120, 136, 190 Indiana Jones, 41–42 Insight, 96, 98 Ironforge, 62, 99, 137–138, 142, 146, 160 Languages, 3, 56, 112, 119–120 Levels, 9 Lich, 1 Lich King, 2, 15, 28, 37, 47, 107, 147, 152, 157, 166–167, 214, 227 Lincoln, Abraham, 34 Llana, 17, 134, 147, 190 Lordaeron, 4, 26, 31, 37 Lore, 18, 39 Lucea, 17, 108–109, 139, 143, 190 Lunette, 16, 39, 53–56, 63–64, 68, 89–90, 97–98, 113–117, 121, 126–127, 131, 134, 151, 187–188, 199–200, 227 Machine learning, 88 Magic, 59, 75–79 Magic circle, 222 Mana, 78–79, 139, 147 Marcya, 17, 190 Mario, 7–8, 187–188 Markets, 144–145, 155 Matheson, Richard, 13, 175, 198 Index Maxrohn, 16, 19, 25–31, 33, 48–49, 73–74, 78–79, 95–96, 98–102, 113, 117, 120, 125, 127, 129–130, 134–136, 139, 141–143, 145, 147, 149–150, 163, 165, 187–188, 191, 199–201, 213–214, 227 Metzen, Chris, 201, 226 Minion, 139 Minotaurus (Computabull), 16, 67–70, 81–87, 113, 150–151, 157, 171, 176, 188, 214–215 Modeling, 96 Moonwells, 54, 112, 114 Morality, 209–210 Multiagent systems, 11 Multiboxing, 218 Names, 182–187 Nardi, Bonnie, 90 Nesingwary, Hemet (Ernest Hemingway), 28, 32 Nether, 2, 71, 199 Newbies, 17, 63, 98–99, 124 Nietzsche, Friedrich, 46, 69 Nonlinearity, 8 Nonplayer characters (NPCs), 18–23, 118, 217 Nonverbal learning, 95–99 Orgrimmar, 82, 86, 124, 136–137, 146, 151– 152, 160, 170–171, 185, 219, 222–223 Ozma, 17, 137–138, 147–148, 190 Paleontology, 40 Papadoc, 17, 113, 169–173, 190 Pervasive LARPs, 206 Pet, 139 Philosopher’s stone, 79 Player-versus-player (PvP), 15, 117, 133–134 Polanyi, Karl, 144 Price, 17, 190, 197–198 Price, Vincent, 175–176, 190, 197 Prisoner’s dilemma, 122 247 Professions, 16, 152–158 Psychedelics, 69 Psychoanalysis, 172–173 Puppet-show dramas, 21 Races, 16, 169, 176–182, 185 Realm, 6, 9 Reciprocity, 144, 155 Redistribution, 144 Religion, 56–63 Reputation system, 122 Research methods, 15–18 Respect, 73 Resurrection, 19 Role distance, 191 Role playing, 6–7, 16, 190–192 Roman Empire, 34–35 Rosenberg, Aaron, 36, 72, 125, 177 Scarlet Crusade, 2–3, 16, 37, 106, 120, 204 Schütz, Alfred, 43 Science fiction, 40, 45 Sciencemag, 17, 190, 218 Scourge, 2, 28, 37–38, 47 Screen shots, 18 Second Life, 9 Shamanism, 67–72, 81–82 Shards, 15 Shattrath, 77, 90, 215 Silvermoon, 22, 75, 115, 137, 146, 172 Simmel, Georg, 14 Sims, The, 5 Simulation, 10–11 Social networks, 221 Social science, 10–15 Social self, 174 Sorokin, Pitirim A., 34–36 Soulbound, 149 Sound effects, 96, 179 Spengler, Oswald, 34, 36 Stephie, 17, 139–143, 146, 167–168, 190, 200, 215–216, 218 248 Stormwind, 21–22, 25–26, 31, 37, 47, 53, 62, 73, 79, 90, 99, 102, 104, 136–137, 139–141, 146–147, 200–201, 213 Sylvanas, 2, 19, 26, 38, 224 Symbolic interactionism, 173–174 Tank, 125 Tarkas, 17, 23–24, 188 Technical problems, 214–218 Telepathy, 76, 112 Tenacity, 73, 99 Theft, 158–162, 164 Theory, 12, 56–57 Thrall, 22–24, 36, 38, 47, 49–50, 170, 177, 218 Thunder Bluff, 67, 79, 82, 84, 146, 171, 223 Time, 41–48 Time travel, 48–51 Tolkien, J. R. R., 13, 183 Total work of art, 14 Travel, 149–150 Treason, 136 Tutorials, 89 Twinks, 200–201 Undercity, 4, 115, 146, 160, 172, 224 Unknown Worlds, 76 Vadvaro, 17, 91–92, 94, 101, 104–105, 155–156, 159, 189 Voodoo, 67, 179 Wagner, Richard, 13–14 Wands, 147–148 War, 208–209 Warcraft games, 36–39, 204–205 Zodia, 17, 20, 101, 105–106, 190 Index
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