First Lithuanian Space Mission
July 2013 – March 2014
Launching
Educational
Nano-Satellite
Name:
LITSAT-1
Volume:
1.000 cm3
Weight:
0,9 kg
Lithuania Will Become The Space Nation
Communication challenges
•
How to make it an event of
NATIONAL IMPORTANCE after 50
years have passed from the launch
of Sputnik?
•
How to INDUCE AN EMOTION
with no human drama or groundbreaking discoveries to share?
•
How to ENCOURAGE POLITICIANS
to take action in the field of space?
Titanium plate integrated into LitSat-1
I . Come Out Of Narrow Field Of Science
Three dearest Lithuanian
words will be transmitted
from outer space. Decide
the first Lithuanian space
message.
The constant
mission
column and
banner in
front page of
partnering
web-news
portal 15min.lt
Interactive WEB platform.
Shout and launch your 3
words into space.
Extensive TV and PR campaign.
TOP Lithuanian celebrities name
their 3 dearest words.
II. Let The People
Experience
First Hand
EVENTS
Satellite team visited 15
Lithuanian cities and participated
or arranged 24 events.
Visitors could see the first
Lithuanian satellite live, make an
exact paper copy and leave a card
with their 3 dearest words.
Special “satellite excursion”
became a matter included into
curriculum of secondary school.
III. Explain Science In Simple
Language Everyone Can Understand
TV shows
A special show on partnering national
channel TV3 followed the progress of
satellite manufacturing.
It invited viewers to take a look at the
cosmos through the mundane
technologies and inventions, which
are equally adaptable in the orbit, as
well as on the ground.
An ambitious and never short of
humor university student Algis
became the face of the mission.
Duration: 6 min.
Overall: 18 shows
Announcments: 300
V. Bring International Dimension And
NASA On Stage
• LIVE TV AND WEB BROADCAST of rocket launch from NASA
flight facility.
.
• Over 20 ASSOCIATION MEMBERS travelled to USA to see
rocket launch live.
• During the visit, Lithuanian FLAG WAS RAISED in NASA
premises for the first time in history.
IV. Use public attention to address
political decision makers
President of the Republic became
THE PATRON OF THE MISSION.
Scientists entered into
MEETINGS IN THE PARLIAMENT MEMBERS.
.
V. Connect strive to space to fight for
independence
TRANSMITTING THREE WORDS
• First Lithuanian message from space
transmitted on the DAY OF RESTORATION
OF INDEPENDENCE OF LITHUANIA.
• Lithuanian PARLIAMENT MEMBERS
CHANTED THREE DEAREST Lithuanian
words.
• Message from space was heard by every
Lithuanian live, who waited for the
moment in front of their TV SCREENS.
Small can turn into very big
Positive public attitude moved
important political actions.
• Lithuania became an associate member of
EUROPEAN SPACE AGENCY.
• The country's first official contract with
NASA for international internship
program was signed.
• Lithuania became an equal member of
global operational satellite agency
EUMETSAT.