For Immediate Release: New York's premier perfumery THE SCENTSORIUM
opens in TriBeCa
New York, NY 2/25/14-As guests, celebrities and press entered the downtown location of THE
SCENTSORIUM an audible gasp was heard as they took in the beauty of the
space. "It's an oasis for the senses" said Rita Cosby, TV personality and
anchorwoman. "I have known Sue Phillips for about 10 years and am so proud
of all her accomplishments, and wanted to support her in this wonderful new
endeavor of hers”.
Sue with Rita Cosby- TV anchorwoman and journalist
THE SCENTSORIUM is the brainchild of Sue Phillips, South African born
fragrance expert and founder of Scenterprises, creator of fragrances for
TIFFANY & CO, Burberrys, Trish McEvoy, brands for Avon, and many others,
who saw a niche in the market place and established her Custom Fragrance
initiative 5 years ago.
Sue Phillips, Founder & President of Scenterprises and THE SCENTSORIUM
At THE SCENTSORIUM, guests and clients enjoy a 'scentsory' experience
surrounded by beautiful floral watercolor paintings by one of South Africa's
foremost artists, Grace Phillips (late mother of Sue Phillips), with classical
music lilting in the background, sipping piquant herbal tea and indulging in
luscious edibles, all while evaluating exquisite fragrance blends to create their
OWN custom scents. Custom Fragrance is a growing trend, and with the
emphasis on consumer "experiences” more and more people are creating their
OWN bespoke perfumes.
Individual consultations are available with Sue, with group rates for 5,10 or
more people and workshops are held every Tuesday evening at 6pm.
Reservations are needed. www.scenterprises.com Call 646-350-6562 or 917449-1134
Diane Alongi, Fragrance Ambassador, taking clients on a 'fragrance journey"
As Corporations are seeking a tangible memorable experience for their clients,
the opportunity to learn about the magic and mystery of scent and to create
their own fragrances in a fun, educational, "scentertaining" consultation or
workshop, is a compelling reason to embark on this fragrance journey with Sue
Phillips.
Recently, TELEFLORA introduced their Mother's Day 2014 Floral Bouquets
with a Custom Scent presentation to editors at Per Se Restaurant, with
Scenterprises creating four fragrance bouquets to complement the beautiful
floral themes.
THE SCENTSORIUM is located at 85 Franklin Street and consultations are by
appointment only. Scenterprises also offers large group events for
Corporations, Teambuilding and Bridal Events for 100, 200 500 and more.
Sue's team of Fragrance Ambassadors helps to blend custom scents.
PICTURES OF GUESTS AT THE OPENING BELOW:
Geoff Phillips, from California (Sue’s brother) with Sue
Sue with Christelle Laprade and Rhona Stokols of Symrise attend the opening.
Happy Fragrance Lover with Scenterprises' Amy Rubin
About Sue Phillips:
Sue Phillips was born in South Africa, and began her career at Elizabeth Arden,
and traveled around the country as national training director conducting Fragrance
Training Seminars and appeared frequently on TV conducting grooming seminars.
She was soon promoted into product development for Color Cosmetics, but fragrance
marketing beckoned her. Sue could not escape the fact that, while she loved the
beauty and fashion industry as a whole, she would always have her mind (or nose!)
set on fragrance.
Sue entered the world of Chloe, Lagerfeld & Burberrys in the marketing
department. She was then hired by Lancôme, Paris, as marketing director for
Fragrance & Men’s Skincare, launched Programme Homme, and developed the
fragrance introduction for Tresor. Soon thereafter Sue was hired as Vice President
of Fragrance Marketing for Tiffany & Company and developed the first iconic
TIFFANY perfume for their 150th anniversary.
Sue has developed some o most iconic perfumes and colognes of the world’s leading
fragrance brands. She created “Tiffany,” “Tiffany for Men”, “Society” by Burberry,
and “Society by Burberry for Men” fragrances. Sue also developed the original three
eponymous Trish McEvoy fragrances, as well as Avon Wellness, “Surroundings” by
Diane Von Furstenburg for Avon and many others.
Sue created SCENTERPRISES to provide clients with the opportunity to create
their own fragrances. Scenterprises is now frequently identified with the forefront
of Custom Perfumery and Scent-Branding for hotels, spas, casinos.. Sue’s goal is to
help people design their custom ambient scenting to make their worlds ScentSational!
Sue has appeared on Better TV, Daytime Tampa TV, Dr Joanne White’s Power
Your Life, HSN as spokesperson for FLO fragrance atomizer, and is the
spokesperson for P&G Downy Infusions, and most recently presented a Custom
Perfume editors event in Toronto, Canada. Said Phillips: “I am passionate about
fragrances and want to create unique scent experiences to make the world ‘scentsational’.
THE SCENTSORIUM
"Sensorium" is an old word for the seat of sensation within the brain ... that part of
the brain which we call the Limbic System, the oldest part of the brain. It attaches
our sense of smell to our memories, making it the most profound of our senses, as it
can take us back into our memories. Aromas entering our limbic system, via the
olfactory nerve, can stimulate the production of chemicals within the brain that
affect our moods and bodily functions, allowing us to use essential oils to stimulate
& uplift, calm & balance, relax & soothe our body mind & spirit.
THE SCENTSORIUM 85 Franklin Street by appointment only. Phone: 646-350-6562
Mobile: 917-449-1134 ; [email protected] www.scenterprises.com