The future is augmented…
...and gamified
Evgeni Kouris
8th September, Berlin
#AugmentYourself
#GamifyYourself
50+ years combined experience in tech,
games and AR/VR
Evgeni Kouris 柯一夫
Christian Bittler
Co-Founder, CEO
Co-Founder, CPO
Musician. Entrepreneur. Engineer. Consultant.
Born in Russia. Started coding early on.
Serial entrepreneur. Sold several studios.
Born in Germany. Created over 100 games.
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We have two brands working together
Inventing new forms of content
Automating creation of content
Augmented reality focus
Saas/PaaS gamification tool
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Thus, the presentation is split in 2 parts
We believe the future of
interactive content is
augmented reality
We believe that games will
become a standard way of
communication on mobile
The Future is Augmented…
…and Gamified!
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The Future
is Augmented…
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We are pioneers in Mobile AR Gaming –
First AR mobile game hit #1 in +30 countries
Mobile AR Game launch in 2014
Featured globally by Apple
One of the first mobile AR games globally
Several features in 70+ countries
Toy Car RC
(free)
Toy Drive
(paid)
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Search for “Toywheel” in your App Store
Download free “Toy Car RC” app
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Launch Toy Car RC and point the camera at
this Western World augmented reality target
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Launch Toy Car RC and point the camera at
this Candy Land augmented reality target
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Open link “http://gamewheel.com/pong”
Now, let’s experience Multi-Player Virtual Reality
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Our cross-platform content engine can turn
every 2D casual game into VR in browser
Classic 2D Pong
Multiplayer #VRPong
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The future is augmented – why?
Virtual Reality (VR)
Augmented Reality (AR)
š Requires hardware
š Works on all mobile devices
š Full experience is expensive
š Relies on standard sensors
š Isolating experience
š Natural extension of the real world
š Difficult to intuitively control
š Stereo-camera for mixed-reality
š Motion sickness
š Anyone can use, “child-friendly”
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Trigger-based augmentation campaigns are in
high demand after Pokémon GO success
Real-world
Trigger
Content e.g.
Mini-Game
Brand goal e.g.
Landing page
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The future is augmented…
...and gamified (yourself)
#GamifyYourself
People spend most of their time on mobile
playing games – why not gamifying content?
3 out of 4
mobile users play games
Source: Nielsen
>2h +57%
average amount of time
mobile gamers spend
playing games each day
increase in daily play time
by mobile gamers
from 2012-2015
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Mobile gamers prefer simple games, 1-3 min
versions of which are perfectly suited for ads
9%
4%
e.g.
Casual / social
Puzzle / board games
Action / strategy / sports
MMOs
Other
11%
31%
45%
+500 MM
Downloads in Feb’ 14
Source: BigFish
76% mobile users prefer playing simple or casual games
– no manual required, instant action
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Because creating a game is a complex and
expensive process , or… is it really?
Game Design
Artwork
Coding
Distributing
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This is why we built Gamewheel Creator –
E2E programmatic gamification of mobile ads
Select Template
Edit Content
Pick one of the
gamified templates
from 2D mini-games to
AR/VR interactions
Edit content to your
needs by simply
uploading graphics
and changing settings
Create Campaign Collect/enrich data
Embed content into any
paid or organic inventory
like or app using provided
ad/DSP wrappers
Use integrated tools to
collect leads or game
events and enrich
existing DMP data
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Results? Higher engagement, combined with
stunning performance at lower costs
>10%
>20 sec
>50%
Average CTR
Average time on Ad
Organic Traffic
(in social media)
Source: Gamewheel
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In-App Mini-Games
Example: “Angriest Whopper Game” created by
Burger King’s agency with Gamewheel (I)
Goal: Collect >20 Jalapeños in 20 seconds…
…in order
to win a
coupon
New product “The Angriest Whopper” introduced,
mobile app connected to the offline store
Watch video: https://youtu.be/ZLOKlNs7hAc
Play game: http://demo.gamewheel.com/cases/BK_AW/
Case study: https://www.gamewheel.com/stories/burger-king/
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In-App Mini-Games
Example: “Angriest Whopper Game” created by
Burger King’s agency with Gamewheel (II)
Organic engagement
š Mini-game built with Gamewheel
embedded into the start screen of
Burger King app.
š No money spent on paid
advertising
Stunning 14 days results
>7.800.000 Collected Jalapeños
>330.000 Game Sessions
>135.000 Collected Coupons
>40% Average CTR
Source: Gamewheel
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Check out success stores online:
http://gamewheel.com/stories
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Looking forward to chat with you
Evgeni Kouris
[email protected]
Berlin HQ
Founder, CEO
T + 49 (0) 30 555 780 75
www.gamewheel.com
WeChat: kouris | Twitter: @ekouris
WeWork @ Sony Center
Kemperplatz 1A, Berlin
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