COMMERCIAL DRIVE VANCOUVER
SUNDAY, JUNE 14, 2015
SPONSORSHIP
INVITATION
Primavera, also known as Allegory of Spring, is a tempera panel painting
by Italian Renaissance artist Sandro Botticelli. Painted ca. 1482
ABOUT
ITALIAN
DAY
Now into its sixth year since its return in
2010, Italian Day on The Drive represents
the celebration of Italian culture and the
contributions made to Vancouver by
Italian immigrants and their children.
Italian Day on The Drive is a vibrant cultural
street festival spanning 13 blocks and shares
all that is Italian in a day-long celebration with
Vancouver’s diverse and multi-cultural
community. Held annually on Commercial
Drive (‘The Drive’), the district represents a
rich history of over 50 years of Italian
heritage and is synonymously recognized as
Vancouver’s original ‘Little Italy‘, making it the
ideal event venue. Highlighting a unique
theme each year, consistent elements remain
at the heart of the festivities and bring
together Vancouver’s community via the
common affection of Italian culture, its
history, worldwide and local influence. Like
a piazza in full swing in a sea of green, white
and red, the street comes alive with food,
music, dancing, product exhibits and
activities.
The event is organized by the Italian Day
Festival Society in conjunction with The
Commercial Drive Business Society and
collaborating partner, The Italian Cultural
Centre (Il Centro); and is dependent upon the
invaluable support of our sponsors, community businesses and the City of Vancouver
without whom the event would not be possible. Each year the event grows, along with
attendance numbers, participating business
revenues, media coverage and an overwhelmingly positive event perception. With over
350,000 estimated attendees in 2014, Italian
Day on The Drive has become Vancouver’s
largest and most celebrated cultural street
festival of its kind. With this in mind, it is with
gratitude and enthusiasm that we extend this
sponsorship invitation to join us for next
year’s Italian Day on The Drive set for Sunday,
June 14 2015.
2015 THEME
ART
Thoughtfully chosen - each year’s theme
considers the Italian culture and how it
relates to our community and businesses both Italo-Canadian and other. This year we
weave a common thread which binds the
essence of the Italian culture and its impact
worldwide and locally, namely - Italian ART:
architecture, painting, sculpture, music,
cinema, performance, literature, design
and culinary art.
Italy has been at the forefront of western
civilization for over 2,000 years and has had a
profound influence on the development of
Europe and the rest of the world in almost
every aspect of art and culture: the birthplace
of Opera, music writing and ballet; the home
to the world’s greatest number of UNESCO
World Heritage sites and over half of the
world’s art treasures; mother to cinematic
masterpieces such as La Dolce Vita, Ladri di
Biciclette and in recent years - La vita e bella
and Il Postino; home to figures of artistic and
worldwide influence like Dante, Michelangelo,
Raphael, Leonardo Da Vinci, Gian Lorenzo
Bernini, Filippo Brunelleschi, Federico Fellini,
Roberto Benigni, Sophia Loren, Marcello
Mastroianni, Pavarotti, Bocelli, Armani and
many more.
Art involves many things: creativity, expression, values, purpose and progress; and is used
by one and all, knowingly or unknowingly in
different forms. It inspires, stirring emotions
and intellect, creating a profound influence on
society and mankind, as has Italian ART. It is a
theme, although Italian in focus, to which
everyone can relate; and a cultural element the
city of Vancouver seeks, as is evident in the
growing interest of the arts locally.
For Italian Day 2015, the celebrations continue
with Italian ART as the centerpiece highlighting Italy’s influence, local Italo-Canadian contributions (individuals and businesses), as well
as Vancouver’s fine and performing arts community. Thematic components will include art
exhibits, interactive sketch art panels, architectural displays, theatre, film presentations,
street performances and more.
The Virgin and Child with Saint Anne, circa 1508
PAINTING
Born on April 15, 1452, in Vinci, Italy,
Leonardo da Vinci was concerned with
the laws of science and nature, which
greatly informed his work as a painter,
sculptor, inventor and draftsmen. His
ideas and body of work—which
includes "Virgin of the Rocks," "The
Last Supper," "Leda and the Swan" and
"Mona Lisa"—have influenced countless
artists and made da Vinci a leading
light of the Italian Renaissance.
Keywords: Leonardo da Vinci,
Sandro Botticelli, Canaletto,
Caravaggio, Giorgio de Chirico,
Donatello, Giotto, Filippino Lippi,
Masaccio, Michelangelo Buonarroti,
Amedeo Modigliani, Giorgio Morandi,
Raphael, Polidoro da Caravaggio,
Tintoretto, Titian...
SPONSORSHIP
OPPORTUNITIES
Partnering with Italian Day provides a
positive platform for community alignment
given its large audience and inclusive
nature. Sponsors will benefit from the
multiple channels of engagement, including
ability to interact and capitalize on exposure throughout the planning process and
during event based on sponsorship level,
packaged benefits and related goals.
As a non-profit organization, the Italian Day
Festival Society relies on community partnerships and corporate funding to help
realize the many aspects involved to successfully execute the event. In turn, sponsors and partners are highlighted and promoted based on level of sponsorship, as
well as given opportunities to showcase
themselves and respective products via our
marketing avenues, including street presence and revenue generating options. This
year we provide the opportunity for up to 4
title sponsors, more added benefits and
publicity, and the ability to customize sponsorship packages to meet sponsor needs
on all levels.
Sponsor support is valued and used for
critical event components relating to promotion and print material, staging and
exhibits, entertainment, fashion show,
street closures and related services, administrative resources, street activation and
activities. The planning and preparation is
a nine month process and our goal is to
continually improve in the depth of what
we offer both to sponsors and public, and
therefore maintaining timelines, including
funding, are important. Our objective is to
secure sponsors and partners by January
2015 or earlier in order that initiatives are
secure.
Italy has a very broad and diverse
architectural style, which cannot be
simply classified by period or region, due
to Italy's division into several city-states
until 1861. However, this has created a
highly diverse and eclectic range in
architectural designs. Italy is known for
its considerable architectural achievements, such as the construction of
arches, domes and similar structure
during ancient Rome, the founding of
the Renaissance architectural movement
in the late-14th to 16th century, and
being the homeland of Palladianism, a
style of construction which inspired
movements such as that of Neoclassical
architecture, and influenced the designs
which noblemen built their country
houses all over the world, notably in the
United Kingdom, Australia and the
United States of America during the
late-17th to early 20th centuries. Several
of the finest works in Western architecture, such as the Colosseum, the Duomo
of Milan, Florence cathedral and the
building designs of Venice are found in
Italy. Italy has an estimated total of
100,000 monuments of all varieties
(museums, palaces, buildings, statues,
churches, art galleries, villas, fountains,
historic houses and archaeological
remains).
Keywords: Michelangelo Buonarroti, Gian Lorenzo
Bernini, Benvenuto Cellini, Donatello, Bartolomeo
Ammanati, Lorenzo Bartolini,Vincenzo Danti,
Umberto Boccioni...
St. Peter Cathedral in Vatican
ARCHITECTURE
an estimated 350,000 event attendees
over an 8 hour period (noon until 8pm)
a highly engaged audience with attendance
numbers increasing each year
media interest including coverage and
mentions from over 50 media outlets
(television, radio, print, and social media)
and all major local sources such as Global,
CTV, Breakfast Television, The Sun, The
Province, Globe and Mail, Vancity Buzz,
News 1130
an exponential increase of media/social
media internet shares and audience reach
as event approaches
FACTS
Given Italian Day’s rapid growth over the
past two years, we are now beginning to
track statistics. The future goal is to
continue monitoring details in this aspect,
including more tangible numbers with
respect to audience reach from all
channels of media and internet exposure,
which is high and admittedly demonstrated in the event’s attendance
numbers.
Italian Day festival ‘trends’ Canada-wide
on twitter within one hour and half of
event start
over 100 business participants in the form
outdoor street presence including sponsors, partners, vendors and merchants
over 100,000 website visitors
a reach of over 50,000 people on Italian
Day Facebook page in the week leading up
to the event
economic benefits to community via business revenues generated
political interest and support to include
city, provincial and federal government, as
well as Italian and other foreign dignitaries
a family and community event for all ages
and cultures
an inclusive event supporting community
and culture in the city of Vancouver
*statistics based on 2014 event
CINEMA
BICYCLE THIEVES
(ITALIAN: LADRI DI BICICLETTE),
ALSO KNOWN AS THE BICYCLE THIEF,
is director Vittorio De Sica's 1948 story of a poor father
searching post-World War II Rome for his stolen bicycle,
without which he will lose the job which was to be the
salvation of his young family.
Adapted for the screen by Cesare Zavattini from a novel by
Luigi Bartolini, and starring Lamberto Maggiorani as the
desperate father and Enzo Staiola as his plucky young son,
Bicycle Thieves is one of the masterpieces of Italian neorealism. It received an Academy Honorary Award in 1950
and, just four years after its release, was deemed the greatest film of all time by Sight & Sound magazine's poll of
filmmakers and critics; fifty years later the same poll ranked
it sixth among greatest-ever films. It is also one of the top
ten among the British Film Institute's list of films you should
see by the age of 14.
Keywords: Federico Fellini,
Bernardo Bertolucci, Pier Paolo
Pasolini, Taviani brothers,
Michelangelo Antonioni, Vitorio de
Sica, Sofia Loren, Marcello
Mastroianni, Claudia Cardinale,
Gina Lollobrigida, Nino Manfredi,
Sergio Leone, Roberto Benigni...
‘Vancouverites Pack Commercial Drive for
Italian Day’
CTV
‘One of the city’s biggest street festivals
with hundreds of thousands of people
celebrating Italian culture, food and wine.
It’s fantastic.’
Mayor Gregor Robertson
TESTIMONIALS
From television news headlines to
sponsor acknowledgments and dignitary
comments, Italian Day on The Drive
represents a signature event for the city
of Vancouver.
Through our Italian Advisory Committee
and Commercial Drive Branch, we have
been a major sponsor and participant of the
event for the last 4 years. This should
speak for itself!
Daniela Murano, Vancity
Italian Day among top 10 things to do:
SCOUT LIST ‘Ten Things That You Should
Absolutely Do Between Now and Next
Week - June 3 - 9 2014’
Scout Magazine
‘Congratulations Italian Day. The event was
fantastic! Time to make a whole weekend’
Facebook: Commodus Pinzarrone
‘Two things that can bring people together.
Music and dance. #Italianday’
Twitter: @humcanada
‘#Italianday is now trending in Canada
trendsmap.com/ca’
Trendsmap Canada (Twitter)
@TrendsmapCanada
LITERATURE
Dante Alighieri c. 1265–1321, was a major
Italian poet of the Middle Ages. His Divine
Comedy, originally called Comedìa and
later called Divina by Boccaccio, is widely
considered the greatest literary work
composed in the Italian language and a
masterpiece of world literature.
In Italy he is called il Sommo Poeta ("the
Supreme Poet") and il Poeta. He, Petrarch,
and Boccaccio are also called "the three
fountains" and "the three crowns". Dante is
also called "the Father of the Italian
language."
Keywords: Dante Alighieri, Petrarch,
Giovanni Boccaccio, Dino Buzzati, Italo Calvino,
Niccolò Machiavelli, Luigi Pirandello, Marco Polo,
Benedetto Croce, Oriana Fallaci, Alberto Moravia,
Umberto Eco, Pier Paolo Pasolini, Cesare Pavese...
exclusive partnering with title sponsors for
event branding and launch to public and
media, including primary signage ownership
at event
press release mentions and publicity via
media channels: television, radio, print and
social media
MARKETING
PLAN
AND
SPONSOR
BENEFITS
Partnering with Italian Day as a sponsor
not only exposes you to a large audience
representing all ages and cultures, but also
creates a positive association with a
premier community event. Sponsors will
benefit from a fully integrated marketing
plan with broad reaching community
engagement, including pre and post event.
corporate name and logo acknowledgement on multiple platforms: electronic, print
and signage
print and digital collateral to include festival
Event Magazine (Il Giornale), posters, designated street banners, event flyers
multiple channels of visibility via integrated
links to sponsor websites via Italian Day
Festival Society, Commercial Drive Business
Society and Il Centro websites
social media recognition and interactive
communication platform (Facebook and
Twitter)
creative marketing avenues through customized sponsorship
exclusive sponsorship opportunity for
unique event attraction or activity
street presence with booth space and
opportunity to display or sell product
sponsor acknowledgment at opening and
closing ceremonies
VIP designation and public speaking opportunity at opening ceremony
MUSIC
ITALIAN OPERA
Italian opera is both the art of opera in Italy and opera
in the Italian language. Opera was born in Italy around
the year 1600 and Italian opera has continued to play a
dominant role in the history of the form until the present day. Many famous Italian operas were written by
foreign composers, including Handel, Gluck and Mozart.
Works by native Italian composers of the 19th and early
20th centuries, such as Rossini, Bellini, Donizetti, Verdi
and Puccini, are amongst the best known operas ever
written and today are performed in opera houses
across the world.
Key words: Giuseppe Verdi, Domenico Scarlatti, Claudio Monteverdi,
Vincenzo Bellini, Gaetano Donizetti, Antonio Stradivari, Giacomo Puccini,
Gioachino Antonio Rossini, Luigi Boccherini, Giovanni Battista Pergolesi,
Tomaso Albinoni, Arcangelo Corelli , Niccolò Paganini, Enrico Caruso,
Giuseppe Di Stefano, Mario Del Monaco, Ennio Morricone, Nino Rota,
Luciano Pavarotti, Andrea Bocelli...
Giuseppe Verdi, 1813-1901
Famous operas:
Nabucodonosor (aka. Nabucco),
Macbeth, Rigoletto, Il Trovatore,
La Traviata, Aïda, Otello, Falstaff...
Platinum
Title
SPONSORSHIP LEVELS
Gold
Partner
Silver
Festival
$25,000 $10,000 $5,000
Exclusive presentation title for event
*
Exclusive company logo rights for two
main stages
*
Name and/or company logo on all
marketing and promotional material:
print, digital, street signage, website,
social media and press release
*
Event attraction/activity sponsorship
with acknowledgment on website,
social media and respective signage
$2,500
*
Large vertical banner display with logo
repeated along the street and working
in conjunction with theme *
*
*
*
Company logo on event posters, event
magazine (print & digital) and event flyer
- distinguished by sponsorship level
*
*
*
Full page colour ad in event magazine
*
*
*
*
Half page colour ad in event magazine
Acknowledgment with logo on
website with hyperlink to sponsor
website
Bronze
Social
*
*
*
*
*
*
*
*
Complimentary booth for sales and
promotional matierial, as well as product
sampling
*
*
*
Social Media acknowledgment
(FB and Twitter)
*
*
*
*
VIP seating on stage for opening
ceremonies with public speaking
opportunity
*
*
*
Logo acknowledgment on partner
websites: drive.ca and Italianculturalcentre.ca with hyperlink to sponsor website
*
VIP seating on stage for opening
ceremonies
Repeated sponsor mention throughout
event with optional corporate message
*
Sponsor acknowledgment at opening
and closing ceremony
*
*
* Frequency of repetition dependent upon sponsorship level; the vertical display may also
include large helium filled balloons rising anywhere from 12’ - 20’ for Title Sponsor(s).
MEDIA SPONSORS
This sponsorship invitation is also extended
to Media - key partners in the Italian Day
family. Important to the event profile,
Media Sponsors lay the platform for media
coverage, as well as act as an event
endorsement. The alliance between event
and media partner is of mutual benefit
given the exceptional community reach and
positive branding the entities share with this
signature street festival.
MEDIA
RELATIONS
AND
ADVERTISING
Promoting Italian Day on The Drive, its
sponsors and participating business
community is key to the success of the
event and invested partner interests.
Besides our website and respective social
media avenues, the Italian Day Festival
Society also fulfills marketing objectives via
engaging Media Sponsors, a Media/Public
Relations firm (Laura Ballance Media
Group), as well as the creation of our own
Event Magazine (Il Giornale) where
businesses can advertise and the event
and partners are also highlighted.
Each Media Sponsor has unique needs and
offerings and therefore is approached with
a tailored package in mind, based on form
and level of sponsorship. In turn, like with
other sponsors, the Italian Day Festival
Society offers promotional benefits as
detailed in the sponsorship grid on the
previous page (individual page insert),
along with other customized offerings as
necessary.
ADVERTISING
Il Giornale is a 48 page souvenir event
magazine which includes complimentary
sponsor and partner advertisements, theme
related content and local business advertising opportunities. With a distribution of
5,000 print copies and a newly introduced
digital version in 2014 (found on Italian Day
website) - it is a forum for businesses who
seek to support the event through ad placement alone. It is important to note that the
added value of the digital version is the
capacity to reach hundreds of thousands of
people by way of its website presence
(a one year shelf life) and social media
promotion. Advertising rates will vary from
$550 to $1,000 and will include both print
and digital inclusion.
SCULPTURE
Pope Julius II commissioned Michelangelo to build his tomb in 1505 and it was
finally completed in 1545; Julius II died in
1513. The initial design by Michelangelo
was massive and called for over 40
statues. The statue of Moses would have
been placed on a tier about 3.74 meters
high, opposite a figure of St. Paul. In the
final design, the statue of Moses sits in
the center of the bottom tier.
Giorgio Vasari in the "Life of Michelangelo" wrote: "Michelangelo finished the
Moses in marble, a statue of five braccia,
unequalled by any modern or ancient
work. Seated in a serious attitude, he
rests with one arm on the tables, and
with the other holds his long glossy
beard, the hairs, so difficult to render in
sculpture, being so soft and downy that
it seems as if the iron chisel must have
become a brush. The beautiful face, like
that of a saint and mighty prince, seems
as one regards it to need the veil to
cover it, so splendid and shining does it
appear, and so well has the artist presented in the marble the divinity with
which God had endowed that holy
countenance. The draperies fall in graceful folds, the muscles of the arms and
bones of the hands are of such beauty
and perfection, as are the legs and
knees, the feet being adorned with
excellent shoes, that Moses may now be
called the friend of God more than ever,
since God has permitted his body to be
prepared for the resurrection before the
others by the hand of Michelangelo. The
Jews still go every Saturday in troops to
visit and adore it as a divine, not as a
man made sculpture.”
Keywords: Michelangelo Buonarroti, Gian Lorenzo
Bernini, Benvenuto Cellini, Donatello, Bartolomeo
Ammanati, Lorenzo Bartolini, Vincenzo Danti,
Umberto Boccioni...
Each year offers new opportunities to showcase and share Italy’s culture and influence
on the world and our lives. This year’s ART
theme is uniquely exciting given the scope it
embraces and the various elements we will
be sharing with the community, while integrating local art enthusiasts, businesses and
organizations.
JOIN US!
Although organized by the Italian Day Festival Society, the event is given life and realized exclusively through the invaluable
support of our sponsors, partners, local
businesses and volunteers. It is an ideal
opportunity for leaders in the community
and businesses/organizations alike to play a
vital role in the fulfillment of such a cultural
and inclusive event which not only highlights all that is Italian, but demonstrates the
ability to bring diverse cultures and people
by the hundreds of thousands together.
Join us in presenting Italian Day 2015, when
‘The Drive’ comes alive once again with
piazza style spirit, music in the air, tantalizing food, creative design and an arena of
cultural inspiration and fun-filled activities
unlike any other street festival in Vancouver.
Benvenuti a tutti!
CULINARY
ART
Italian cuisine has developed through centuries of
social and political changes, with roots as far back
as the 4th century BCE. It has its origins in Etruscan,
ancient Greek and Roman cuisines.
It is characterized by its simplicity, with many dishes
having only four to eight ingredients. Italian cooks
rely chiefly on the quality of the ingredients rather
than on elaborate preparation. Ingredients and
dishes vary by region. Many dishes that were once
regional, however, have proliferated with variations
throughout the country. In 2013 Italian cuisine was
ranked by CNN as the best cuisine in the world.
Keywords: Pasta, Pizza,
Tomato, Basil, Olive Oil,
Garllic, Onion, Cheese, Salami,
Prosciutto, Coffee, Gelato, Tiramisu,
Cannoli, Balsamic Vinegar, Wine...
BOARD OF DIRECTORS
Beppe De Lucio
President
Michael Cuccione
Treasurer
Carmen D’Onofrio
Carmelina Cupo
Federico Fuoco
ITALIAN
DAY
FESTIVAL
SOCIETY
Irena Demarco
Rob D’Onofrio
COMMITTEE
Brunella Gaudio
Italian Day Executive Director
Dragan Nikodijevic
Italian Day Creative Director
Graphic Design, Barcelona Media Design
Katie Blank
Graphics and Communications Assistant
Nick Pogor
Commercial Drive Business Society
Executive Director
Giulio Recchioni
Il Centro Italian Cultural Centre
Cultural Co-ordinator
Neki Kallergis
Vancity Italian Day Advisory Committee
Domenic Bruzzese
Marco Cornale
DESIGN
Italian design refers to all forms of
design, including interior, urban, fashion
and architectural. Italian architect, Luigi
Caccia claims that: ‘Quite simply, we are
the best. We have more imagination,
culture and are better mediators
between the past and future.’
Recognized as a worldwide trendsetter
in design, Italy continues to exert a vast
influence in this aspect, supported by its
leadership and quality signature
‘Made in Italy’.
Keywords: Vespa, Giorgio Armani, FIAT,
Roberto Cavalli, Dolce and Gabbana,
Salvatore Ferragamo, Ferrari, Fendi, Gucci,
Missoni, Lamborghini, Mario Prada, Gianni Versace,
Massimo & Lella Vignelli, Vito Di Bari, Alfa Romeo,
Maserati, Valentino Garavani, Claudio Bellini,
Antonio Citterio...
COMMERCIAL DRIVE VANCOUVER
SUNDAY, JUNE 14, 2015, 12 pm - 8pm
ITALIAN DAY
Suite #4 - 1726 Commercial Drive Vancouver, BC, V5N 4A3
p 604 251 2884 f 604 251 8899 [email protected] www.italianday.ca
Design by Barcelona Media Design
ARCHITECTURE, PAINTING, SCULPTURE, MUSIC,
CINEMA, PERFORMANCE, LITERATURE, PHOTOGRAPHY,
VIDEO, DESIGN, CULINARY ART…